Stories of the Outdoors

REI believes a life outdoors is a life well lived — FOR ALL. REI’s passion lies in inspiring, educating, and outfitting for a lifetime of outdoor adventures. There is no better place to make great stories than the outdoors. REI, Recreational Equipment, Inc., was founded in 1938 by a community of climbers in search of quality outdoor gear. Eighty years and nearly 150 stores later, our passion lies in inspiring, educating and outfitting our more than 6 million active members and customers for