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PODCAST

Marketing Moms

Kelly Callahan-Poe

Your career accelerator guide with real-world advice and expert insights for marketing & advertising professionals, hosted by Kelly Callahan-Poe.

business careers

All Episodes

35:35

Betting on Yourself, What it Takes to Fly Solo with...

Marketing Moms ·

2026/04/06

They built the careers. They climbed the ladder. And then, at 50-something, they walked away — and started something of their own. Gen X women now make up 69% of women business owners in America, and research shows that founders over 50 are nearly twice as likely to build successful companies as founders in their 30s. So what's driving this wave, and what does it actually take to make the leap? Brand strategist Sue Kirchner has spent 25+ years building her own independent practice. In this ep...

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41:14

You're good at what you do. Really good. So why does...

Marketing Moms ·

2026/03/27

In this episode, Kelly sits down with Christine Blosdale — The Expert Authority Coach™ — to unpack exactly why talented marketing and advertising professionals so often become the industry's best-kept secret. With 25+ years of experience building brand visibility for entrepreneurs and thought leaders worldwide, Christine brings a refreshingly honest framework: expert authority isn't about ego or noise — it's about clarity, confidence, and being seen for what you already know. Whether yo...

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23:12

How to Become a Fractional CMO with Javier Lozano, Jr.

Marketing Moms ·

2026/03/26

In this episode, Kelly sits down with Javier Lozano, Jr., Founder of Bolder Media Co. and Fractional CMO. Javier breaks down exactly what "going fractional" means, how it differs from consulting or agency work, what kind of companies need it and when they finally make the call, and what senior marketers need to have in place before they can make the leap — including the non-negotiable skills, and why right now might be the best window yet to build a career on your own terms.

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29:40

Your EPIC Career Starts With One Step Forward with...

Marketing Moms ·

2026/03/24

Zander Sprague — TV host, award-winning author, Licensed Professional Clinical Counselor, and self-described "God of Enthusiasm" — has built his life's mission around helping people make the EPIC choices that create an EPIC life. For Zander, EPIC isn't just a buzzword: it stands for Every Pilgrimage Involves Commitment, and his own pilgrimage began in the most painful way imaginable — with the murder of his sister. Rather than letting that tragedy define his limits, he let it define his purpo...

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28:16

Think Like a Marketer, Talk Like a CEO with Rich M....

Marketing Moms ·

2026/03/22

What happens when a marketer walks into a boardroom speaking the wrong language? Behavioral marketing strategist and CMO Rich M. Smith unpacks why the gap between marketing and the C-suite isn't a personality conflict — it's a predictable cognitive phenomenon. Rich breaks down how loss aversion, outcome bias, and WYSIATI quietly sabotage marketing budgets, and what it takes to translate your strategy into the language of revenue, risk, and growth. From his 6-part CEO Translation Layer to the ...

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24:11

Market Smarter Using the 7 Decision Profiles with...

Marketing Moms ·

2026/03/15

What if your audience personas told you not just who people are, but how they actually make decisions? In this episode, Kylee Ingram, co-founder and CEO of Wizer, explores decision intelligence, cognitive diversity, and the seven decision profiles that shape how people process information, weigh risk, and act. She unpacks why traditional personality tools fall short, how bias and groupthink weaken decisions, and what marketers can learn from understanding the different ways people decide. It’...

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45:23

Regular Career Checkups for a Healthy Career with Wes...

Marketing Moms ·

2026/03/11

Most people wait until something goes wrong — a layoff, a bad review, a gut feeling that something's off— before they think about their career. But what if you treated it like your health, with regular checkups before the symptoms get serious? In this episode, executive coach Wes Ehnert of Vertical Path Coaching & Consulting breaks down what a career checkup actually looks like: auditing your materials and brand, benchmarking your market value, setting meaningful goals, and always having ...

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38:34

Hidden Metrics: The Real Secret to Leadership Success...

Marketing Moms ·

2026/03/03

What if the key to your success at work isn't on any performance review? Executive and leadership coach M. Nora Bouchard introduces the concept of Hidden Metrics — the internal gauges built around your values, strengths, and what truly drives you, not your boss's KPIs or your company's SMART goals. Nora breaks down her simple equation for uncovering yours, tackles whether you should ever share them with your supervisor, and explains why defining what matters most to you is actually the fastes...

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32:18

How to Pitch Like a Pro: The Science of Persuasion...

Marketing Moms ·

2026/01/06

Tom Martin, author of The Invisible Sale, reveals his three-step framework for crafting pitches that get to "yes"—building authority, architecting your "Yellow Brick Road" to guide audiences effortlessly, and mastering the language of influence. He breaks down the science of persuasion and shares how professionals can navigate the confidence tightrope when presenting to decision-makers.

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28:04

Trust on Life Support: How to Lead in the...

Marketing Moms ·

2026/01/06

Gal Borenstein, creator of the GUARDIAN Digital Trust Framework™, reveals how brands can build resilience in the age of misinformation. With $800 billion in e-commerce influenced by fake reviews and deepfakes threatening credibility, we discuss practical strategies for establishing transparency, ensuring accountability, and fostering authentic trust with both customers and employees.

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24:19

Life-Work Balance: Flip the Script!

Marketing Moms ·

2026/01/03

In this episode, you'll learn why putting life before work isn't just semantics—it's a complete reframe of how ambitious women can lead without burning out. Sophia Mikelionis shares the common traps that keep high-achievers stuck, how to build non-negotiables that actually stick, and why self-leadership (not burnout recovery) is the missing piece in sustainable success.

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44:41

Insider Tips to Land Your First Job with Beth...

Marketing Moms ·

2025/12/16

🎙 Insider Tips to Land Your First Job — What New Grads Need to Know Landing your first job after college can feel overwhelming — especially when there’s a gap between how prepared students believe they are and what employers actually see. In Episode 79 of the Two Marketing Moms Podcast, career expert and author Beth Hendler-Grunt breaks down exactly how new grads can stand out, get noticed, and get hired fast. Here are the big takeaways: 1. Start With Skills — Not Job Boards Before...

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26:31

The Career Transition Blueprint for Mid-Career Women

Marketing Moms ·

2025/12/07

Feeling stuck on the career merry-go-round—same routines, same results, going in circles? Dr. Cynthia Bentzen-Mercer, USA Today bestselling author of Now, Near, Next, shares her powerful framework to help high-achieving women stop waiting to be "ready" and start intentionally designing what's next. Learn how to identify when your career no longer fits, remove guilt from ambition, and get off autopilot to build the bigger playground you deserve.

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25:14

Fired to Inspired: The Comeback Blueprint with Merry...

Marketing Moms ·

2025/11/30

Merry Korn, author of Fired to Inspired, shares how she transformed being fired into building a 1,300-employee social enterprise and reveals her three-pillar framework for turning career setbacks into breakthroughs.

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21:32

Stop Playing Small: How Great Women Lead

Marketing Moms ·

2025/11/26

Too many women still question whether they’re “good enough” to lead. In this episode, leadership expert Liz Weber—author of Don’t Let ’Em Treat You Like a Girl and What Women in Leadership Need to Stop Doing—shares how to quiet self-doubt, stop hesitating, and consistently show you belong at the table by leading with confidence, clarity, and conviction.

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17:05

How to Build Self-Sufficient Teams with Daria Rudnik

Marketing Moms ·

2025/11/24

In this episode, Daria Rudnik, author of CLICKING and executive coach, reveals why the traditional "leader as hero" model is broken and shares her 5-pillar framework for building self-sufficient teams that thrive through disruption. She explains how to use AI as a connector rather than a replacement for human thinking, why most leaders unknowingly create bottlenecks, and the practical first steps to move from overwhelm to sustainable leadership success.

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23:39

The Movie Trailer Mindset with Aurora Winter

Marketing Moms ·

2025/11/22

The Movie Trailer MindsetWhat if you could transform your business introduction from forgettable to unforgettable in just 10 seconds? In this episode of the Two Marketing Moms Podcast, host Kelly Callahan-Poe sits down with Aurora Winter, bestselling author and TV producer, to explore how Hollywood storytelling techniques can revolutionize the way entrepreneurs communicate. Ditch the Boring Introduction Most entrepreneurs introduce themselves with a predictable formula: "Hi, I'm [name] and I...

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24:12

The Allyship Advantage: Creating Equitable Workplaces...

Marketing Moms ·

2025/11/21

In this episode, Dr. David G. Smith reveals why 96% of women see real progress in gender equality only when men are actively engaged as allies—and why the biggest barrier isn't #MeToo fears, but outdated zero-sum thinking that equity for women means loss for men. From addressing the mentor hesitation to exploring how fair share caregiving at home unlocks workplace equity, David offers a practical roadmap for leaders ready to move from performative allyship to meaningful action.

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20:57

Energy Over Effort with Joanna Zhang

Marketing Moms ·

2025/11/20

Entrepreneurs don’t burn out from working hard—they burn out from working against their natural energy flow. In this episode, Joanna Zhang reveals how aligning your mindset, vibration, and soul purpose creates clarity, calm, and sustainable success.

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21:00

Own Your Value with Sheila Cosgrove

Marketing Moms ·

2025/11/17

Learn how to own your value at work by communicating your impact, setting healthy boundaries, and leading with confidence—without burning out.

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