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PODCAST

Inside HubSpot

Ever wondered how to build an inbound demand engine that (almost) runs itself? Or how to grow a blog to more than 11M visitors a month? Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field. Whether you"re a startup or a scale up, a marketer or the CEO, you’ll learn from our triumphs (and missteps) that can be applied to help

business marketing

All Episodes

43:49

Driving $1.7 Billion in Annual Sales: Strategies From...

Inside HubSpot ·

2023/10/22

Want to learn how a global company drives $1.7billion in annual revenue? In this episode we talk to HubSpot's Chief Sales Officer, Christian Kinnear, who shares how HubSpot approached its global sales operating model, how we've scaled our sales organisation and motion over the years, and his predictions on how AI will impact sales professionals and buyers. Christian also shares how HubSpot thought about which markets to expand to and the frameworks we used to assess new markets. If you're a global

en

41:02

The B2B Event Playbook: How INBOUND Scaled from 3K to...

Inside HubSpot ·

2023/10/16

B2B events often get a bad rap for being boring, board-room style conferences. So what is it that makes for an exceptional B2B event, and how do brands balance the attendee experience while also driving event growth? In this episode, we take you behind the scenes on HubSpot's INBOUND. What began as a 3,000 person event more than 10 years ago has scaled to an event with over 100,000 hybrid attendees in 2023. We're joined by Kat Tooley, HubSpot’s VP of Global Events and Experiential Marketing

en

41:59

Preparing For Global Expansion: The Strategies and...

Inside HubSpot ·

2023/10/12

Global expansion is often the next step in a brand’s story to unlocking future growth. But how should business leaders think about which market to expand into next, and when? Jeetu Mahtani was HubSpot's SVP of Sales and Managing Director of International, leading HubSpot's global expansion into new markets throughout APAC and EMEA. In 2013, Jeetu played a pivotal role in launching HubSpot’s first international office. Fast forward to 2023, and HubSpot has established 12 offices and services

en

12:32

Bonus: Value Not Volume - How to Build a Service...

Inside HubSpot ·

2023/10/01

It's no secret sales and marketing teams have traditionally felt tension. Sales' point of view is that marketing isn't generating enough leads, and marketers feels like sales aren't working those leads. Jon Dick, Senior Vice President of Marketing at HubSpot, shares how you can set up a Service Level Agreement (SLA) to foster collaboration across teams, manage expectations and set your sales and marketing teams up for success. Jon also shares his personal tips for setting up an SLA, what metrics are

en

40:08

The Power of Free Content: Harnessing the Inbound...

Inside HubSpot ·

2023/09/24

HubSpot's inbound methodology has changed the game in marketing, it's all about creating free content your prospects love to attract leads and drive brand engagement. HubSpot's Senior Vice President of Marketing Jon Dick, shares the history behind inbound marketing, the crucial channels you should be leveraging as a marketer, his favourite campaigns at HubSpot and finally his thoughts on how GAI will change the content creation game.Bookmarks: (12:00) Inbound methodology (15:41) Leveraging inbound

en

35:32

The Rise, Role and Responsibilities of the Chief...

Inside HubSpot ·

2023/09/17

99% of marketing decision makers in Australia and Singapore have shifted strategies to meet higher customer expectations. The role of Chief Customer Officer (CCO) is one that Aussie brands like Xero, Coles and Qantas have adopted as businesses strive to deliver a strong CX. We talk to HubSpot's CCO Rob Giglio about the core functions of the role and his advice on the key skills, traits and experience you need in this leadership role. Rob also shares the framework and KPIs on how to get your

en

14:54

Bonus: How to Experiment with Email Marketing and the...

Inside HubSpot ·

2023/09/10

Email is a channel marketers rely on everyday to communicate with their audience. But it's increasingly over-used and that can mean effectiveness suffers. In this bonus episode, we dive into how to frame and conduct experiments to improve email health. You'll leave this episode with: a framework that you can apply in your own role, an inside view on what experiments have been successful and how we ran these, and insight into what AI will mean for email content in the future. Bookmarks: (4:57)

en

48:07

Driving Success: Creating an Award Winning Culture...

Inside HubSpot ·

2023/09/03

Company culture is an organisation's most powerful advantage. But what makes up culture? How can organisations develop their culture to be their most important asset? Katie Burke, HubSpot's Chief People Officer, takes us on the journey to being named the #1 best workplace on Glassdoor and the #1 best workplace for women by Fortune. We go behind the scenes with Katie on the definition of company culture, and how to scale it, the process behind HubSpot's hybrid work model, why flexible work is

en

38:22

How a $2B Global Company Designs their International...

Inside HubSpot ·

2023/08/27

In this episode we chat to Susanne Ronnqvist Ahmadi, VP of International Marketing at HubSpot, about growth, marketing and scaling globally. Susanne covers some of the most pressing questions as brands look at regional or international growth, like how and where to invest your marketing spend, who your first hire should be, how to think about marketing channels and more. Susanne also reveals the framework behind HubSpot’s international marketing success and the experiments that unlocked new areas of

en

33:48

Is Email Dead? How to Unlock Growth through B2B Email...

Inside HubSpot ·

2023/08/27

Email is a core channel in every marketers tool kit, but are we guilty of over using it and has it lost it's shine amongst all the new channels we have available? Eabhan Rowe and Kacey Mast from HubSpot's core automation team join the show to talk email and B2B lifecycle marketing. We share ways to think about assessing and revamping email programs, like how we automated 250 hours of human time and increased product usage by 7%. Helpful Resources: The Ultimate Guide to B2B Marketing in 2023 HubSpot

en

0:43

Introducing Inside HubSpot

Inside HubSpot ·

2023/08/22

Join us as we explore the most complex challenges and hear how we grew HubSpot to a $2B company with more than 180,000 customers globally. Led by your Host Kat Warboys, you’ll hear from HubSpotters who are experts in their field like our Vice President of Marketing, Vice President of International and Chief People Officer! They’ll candidly share their best inside tips and tricks like how HubSpot thinks about content creation to attract and engage new audiences, how we uncovered new channels for lead

en

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