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PODCAST

AI Literacy for Entrepreneurs

"AI Literacy for Entrepreneurs", with host Susan Diaz, helps you integrate artificial intelligence into your business operations. We"ll help you understand and apply AI generative in a way that is accessible and actionable for entrepreneurs at all levels. With each episode, you"ll gain practical insights into effective AI strategies and tools, hear from leading practitioners with deep expertise and diverse use cases, and learn from the successes and challenges of fellow business owners in their AI

business marketing

All Episodes

25:21

EP247 Data, Docs, and your AI Knowledge Base - the...

AI Literacy for Entrepreneurs ·

2025/10/30

"AI can't use what you haven't organized." In this solo teaching episode, host Susan Diaz lays out a lightweight, repeatable structure for an internal knowledge base that actually powers your AI - so custom GPTs, Gems, or projects stop guessing and start producing on-brand, accurate work. You'll learn the difference between rules (how your AI behaves) and knowledge (what it must know), how to build a four-folder knowledge base, ways to keep it fresh, what not to include for privacy/safety, and a

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27:49

EP246 From AI Literacy To Implementation That Ships...

AI Literacy for Entrepreneurs ·

2025/10/15

Episode summary Three different leaders told me the same thing last quarter: “We tried AI. It felt cool. It didn’t change any results.” Northlight exists to fix that gap. In this episode I introduce Northlight - my AI literacy + implementation firm for teams that are done dabbling and ready for workflow wins they can measure. We turn AI from a novelty into a compounding asset using SOPs, custom GPTs/agents, and responsible guardrails. You’ll also hear a simple 48-hour challenge to prove the value on

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45:16

EP 245 AI Meets DEI - Building Inclusive Workplaces...

AI Literacy for Entrepreneurs ·

2025/10/01

How do diversity, equity, and inclusion (DEI) goals evolve in a world being rapidly reshaped by AI? In this episode, I sit down with Gabby Zuniga, founder of InclusiveKind, where she helps organizations across nonprofit and corporate sectors do DEI right through assessments, strategy, training, and policy review. We dig into: The ebb and flow of organizational commitment to DEI since 2020 - and why some companies stick with it while others quietly pull back. Why DEI is not just about race or

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47:09

EP244 Getting Found on AI (and Why SEO Foundations...

AI Literacy for Entrepreneurs ·

2025/09/17

AI search is here. People are using ChatGPT and other tools to discover businesses - but my guest today on the podcast, Andrew Jenkins shows why the foundations of SEO still matter. Andrew is CEO of Volterra Digital, a top-ranked social media agency, and a long-time member of my Marketing Power Circle (MPC). We dive into: Why getting found on AI isn’t a “flip the switch” formula The role of reviews, backlinks, and industry recognition in AI search rankings How Andrew used Clutch.co to build a

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38:28

EP243 Canva, AI, and the Future of Design for...

AI Literacy for Entrepreneurs ·

2025/09/04

In this episode of AI Literacy for Entrepreneurs, I sit down with Emily Baillie, founder of Compass Content Marketing and longtime digital marketing strategist turned AI literacy expert. Emily has been helping businesses navigate digital change for over 15 years. When ChatGPT first launched, she quickly saw the impact AI would have and started teaching AI and marketing workshops - which are now her most requested service. We dive into: Canva’s AI superpowers: from the one-click background remover

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38:11

EP242 Prototype Perfection - Deborah Carraro on...

AI Literacy for Entrepreneurs ·

2025/08/06

This episode dives into the evolving space where entrepreneurship, education, and AI collide. Host Susan Diaz sits down with Deborah Carraro, an educator, AI leader, and founder of ideborah, to unpack how early-stage entrepreneurs can approach AI with creativity, experimentation, and values alignment. Deborah, who also leads AI efforts at Coralus (formerly SheEO), shares her insights from working with founders and students navigating new tech - often for the very first time. 💡 Key Themes Confidence

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34:35

EP241 Winning Mindset in the Age of AI with Melissa...

AI Literacy for Entrepreneurs ·

2025/07/23

In this episode, Melissa Lloyd, founder of Aigility Hub, joins host Susan Diaz to explore the mindset-first approach to adopting AI. We unpack why tools and tactics should follow clarity, confidence, and intentional leadership. This conversation is a must-listen for entrepreneurs and leaders feeling overwhelmed by tech shifts and wondering how to bring human-centred strategy to their AI journey. 💡 Key Themes: Mindset before tools: Why jumping into automation without alignment is a fast path to

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16:35

EP240 Why your Custom GPT Won’t Work (and the 48-Hour...

AI Literacy for Entrepreneurs ·

2025/07/09

Ready to stop cursing at that under-performing GPT (that you lovingly built - only to watch it spit out meh)? In this short episode, host Susan Diaz breaks down five foundations every custom GPT needs before it can truly earn a spot on your team, plus a 48-hour challenge to tune-up (or totally transform) the bot you already have. What’s inside 🧑‍💻 The mindset flip: treat your GPT like a junior hire, not a piece of software. ⚙️ SOPs > prompts: why bolting on a clear, bullet-proof workflow instantly

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39:56

EP 239 How 3 founders use AI to think 100x

AI Literacy for Entrepreneurs ·

2025/06/30

In this week’s ‘AI Literacy for Entrepreneurs’ I tap three founders who turned very human skill-sets - strategy, street-level video, personal style - into AI-fuelled growth engines. What we cover Quiz funnels that work while you sleep Growth strategist Maiko Sakai dissects why most quizzes flop, then shows how she drafts curiosity-packed titles in ChatGPT and lets Interact’s new AI builder spin out all the logic branches in minutes. From one hour of phone clips to 40+ assets Dori Adams, founder of

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26:36

EP238 Success, Space and Systems-Rebel Energy (with...

AI Literacy for Entrepreneurs ·

2025/06/13

‘AI Literacy for Entrepreneurs’ gets a role-reversal this week: host Susan is in the hot-seat, guesting on Bárbara Daroca’s Hello, Success! Podcast and the convo was too good not to syndicate here. If you’re building a business on your own terms (and wondering how AI fits into that life-by-design plan), save this one for your next walk. Why listen: Susan’s origin story - from lifetime marketer, to chocolate-maker, to AI-agency founder The 4am Report pivot, and why podcasting early (and tiny)

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30:17

EP237 AI for Impact - Jesse Clarke on Grant Writing,...

AI Literacy for Entrepreneurs ·

2025/05/28

In this episode of ‘AI Literacy for Entrepreneurs’, Susan Diaz chats with Jesse Clarke - founder of JN Clarke Consulting and a strategic advisor to nonprofits and social impact entrepreneurs. With deep roots in both federal government and charitable sectors, Jesse brings a pragmatic, values-first lens to the role AI is beginning to play in nonprofit strategy. What to expect: How AI is quietly transforming grant writing and government funding workflows The ethical red flags nonprofits must consider

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EP237 AI for Impact - Jesse Clarke on Grant Writing,...

AI Literacy for Entrepreneurs ·

2025/05/28

In this episode of ‘AI Literacy for Entrepreneurs’, Susan Diaz chats with Jesse Clarke - founder of JN Clarke Consulting and a strategic advisor to nonprofits and social impact entrepreneurs. With deep roots in both federal government and charitable sectors, Jesse brings a pragmatic, values-first lens to the role AI is beginning to play in nonprofit strategy. What to expect: How AI is quietly transforming grant writing and government funding workflows The ethical red flags nonprofits must consider

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35:39

EP236 The Soul of Strategy - Human-Centered Growth in...

AI Literacy for Entrepreneurs ·

2025/05/14

In this heartfelt and thought-provoking conversation, host Susan Diaz sits down with Liat Horovitz - results coach, founder of Revival Retreats, and host of The Results Club Podcast - to explore what it really means to grow a business (and a life) in the age of AI without losing your humanity. With a background in big tech and marketing, Liat walked away from corporate life to pursue a more connected, values-led path. In this episode, she shares what it takes to make a bold leap - and how we can

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13:00

EP235 AI 101 for Founder-Led Teams – The Building Blocks

AI Literacy for Entrepreneurs ·

2025/05/01

In this foundational solo episode, host Susan Diaz breaks down the three core concepts every founder-led team needs to understand to build a meaningful relationship with AI. Whether you’re just dipping your toes into AI or looking to sharpen your implementation strategy, this is your no-fluff starting point. What you’ll Learn 📌 Why founder-led teams are uniquely positioned to thrive with AI - if they embrace literacy and implementation now. 📌 Why mindset is just as important as toolset. 📌 How to

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45:08

EP234 Websites that Work: Accessibility, SEO, and...

AI Literacy for Entrepreneurs ·

2025/04/02

In this insightful episode of ‘AI Literacy for Entrepreneurs’, host Susan Diaz sits down with Steph Sedgwick, founder of Clarity Web Design, to explore how good web design is evolving in the age of AI, accessibility, and changing SEO dynamics. About Steph Sedgwick: Steph specializes in creating websites that genuinely perform - going far beyond aesthetic appeal to ensure they’re accessible, user-friendly, and strategically optimized. She highlights how designing for accessibility is not just

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31:05

EP233 Personal Brand and Style in the Age of AI with...

AI Literacy for Entrepreneurs ·

2025/03/20

In this episode, Susan Diaz sits down with Renee Lindo, personal and brand stylist, to chat about why personal style is crucial for entrepreneurs building strong brands in the age of AI. Renee shares how style acts as a powerful communication tool, setting the stage before you even say a word. Key Takeaways: Your Style as Personal Branding Renee emphasizes how your style is your "packaging" and directly influences first impressions, branding consistency, and professional opportunities. Capsule

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37:15

EP232 Can AI Help you Show Up for yourself in a 24/7...

AI Literacy for Entrepreneurs ·

2025/03/06

In today’s episode, I sit down with Paige Percival, a health and life coach, to talk about self-care, balance, and how AI may be able to help us step away from screens instead of keeping us tethered to them. 📌 We discuss ✅ How being “always on” impacts your health (and what to do about it) ✅ Why self-care isn’t just bubble baths and spa days - it’s about setting boundaries ✅ How AI can help you unplug by handling reminders, structuring tasks, and freeing up mental space ✅ The role of movement,

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33:23

EP231 How AI is Making High-Quality Storytelling...

AI Literacy for Entrepreneurs ·

2025/02/20

In this episode of AI Literacy for Entrepreneurs, host Susan Diaz heads into the world of storytelling and content creation with Dori Adams, founder of shutterb. Dori is revolutionizing the way businesses capture content by making high-quality storytelling accessible to everyone through a unique gig platform that functions like the "Uber of content creators" 🎙️ Episode Highlights The Vision Behind shutterb, designed to solve the problem of businesses needing constant, high-quality content. How AI

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40:10

EP230 The Future is Now – Navigating AI’s Role in...

AI Literacy for Entrepreneurs ·

2025/02/06

💡 AI is changing the way we work, learn, and grow - are you keeping up? In this episode of AI Literacy for Entrepreneurs, I sit down with Leigh Mitchell, growth manager, educator, and changemaker, to unpack how AI is reshaping both education and business. Leigh shares insights from her work with York University, University of Guelph-Humber, and the startup ecosystem, offering a real-world perspective on AI adoption in learning and marketing. What you’ll Learn in This Episode: 🔹 The Future of Work

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16:35

EP229 The Master Prompt - The AI Question That...

AI Literacy for Entrepreneurs ·

2025/01/22

🎙 Welcome Back to AI Literacy for Entrepreneurs After a winter break, we’re kicking off 2025 with a groundbreaking episode on a prompt engineering technique I call "The Master Prompt". This involves a mindset shift that could redefine how you plan, execute, and achieve in your business and life. 🔑 Episode Highlights What is the Master Prompt? It's a powerful AI technique where you ask AI to ask you questions - uncovering blind spots, breaking down complex goals, and driving clarity in ways you

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246 results

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