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PODCAST

AI Literacy for Entrepreneurs

"AI Literacy for Entrepreneurs", with host Susan Diaz, helps you integrate artificial intelligence into your business operations. We"ll help you understand and apply AI generative in a way that is accessible and actionable for entrepreneurs at all levels. With each episode, you"ll gain practical insights into effective AI strategies and tools, hear from leading practitioners with deep expertise and diverse use cases, and learn from the successes and challenges of fellow business owners in their AI

business marketing

All Episodes

42:36

EP 274 The Human OS - AI Adoption With Curiosity,...

AI Literacy for Entrepreneurs ·

2026/01/01

In the final episode of the Podcast-to-Book series, host Susan Diaz sits down with change leader and AI education lead Melissa Penton (Sun Life) for a human-first conversation about what actually makes AI adoption work. They talk productivity vs room-for-life, why one-prompt culture is snake oil, the shift from prompt engineering to context engineering, and the simplest enterprise question that changes everything: "What would make Monday easier for employees?" Episode summary Susan closes out the

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17:08

273 - Future-proofing your organization through...

AI Literacy for Entrepreneurs ·

2025/12/29

Most companies do a few AI trainings, run some pilots, and then stall. In this episode, host Susan Diaz argues the only real future-proofing strategy is continuous AI literacy. She breaks down what "continuous literacy" actually includes (skill, judgment, workflow, norms), the predictable failure modes of the AI literacy divide, and a simple flywheel you can run monthly so capability keeps compounding. Episode summary Susan opens with a familiar pattern: a burst of AI excitement, a deck called "AI

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44:48

EP 272 - Mindset, Sales, and AI That Actually Helps...

AI Literacy for Entrepreneurs ·

2025/12/26

Host Susan Diaz sits down with sales strategist Gazzy Amin, founder of Sales Beyond Scripts, to talk about the real ways AI is changing revenue, planning, and scale. They cover AI as a thinking partner, how to use it across departments in a small business, why audits matter more than hype, and how mindset quietly determines whether you treat AI as a threat or an advantage. Episode summary This episode is part of Susan's 30-episodes-in-30-days "podcast to book" sprint for Swan Dive Backwards. Susan

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11:00

EP 271 - How to Quantify AI ROI Beyond 'Time Saved'

AI Literacy for Entrepreneurs ·

2025/12/25

If you're measuring AI success by "hours saved" you're playing the easiest game in the room. In this episode, Host Susan Diaz explains why time saved is weak and sometimes harmful, then shares a better "AI ROI stack" with five metrics that map to real business value and help you build dashboards that actually persuade leadership. Episode summary Time saved is fine. It's also table stakes. Susan breaks down why "we saved 200 hours" is the least persuasive AI metric, and why it can backfire by

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42:03

EP 270 - From AI Awareness → AI Readiness → AI...

AI Literacy for Entrepreneurs ·

2025/12/24

Host Susan Diaz sits down with Jennifer Hufnagel (Hufnagel Consulting), an AI educator and AI readiness consultant who's trained 4K+ people. They break down what "AI readiness" actually means (spoiler: it's not buying Copilot), why AI doesn't fix broken processes or dirty data, and how leaders can build real capability through training programs, communities of practice, and properly resourced AI champions. Episode summary Susan Diaz and Jennifer Hufnagel met in "the most elite way possible": both

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20:41

EP 269 - Why One-Off AI Training Fails (and What to...

AI Literacy for Entrepreneurs ·

2025/12/23

If your organization ran an "AI 101" lunch-and-learn… and nothing changed after, this episode is for you. Host Susan Diaz explains why one-off workshops create false confidence, how AI literacy is more like learning a language than learning software buttons, and shares a practical roadmap to build sustainable AI capability. Episode summary This episode is for two groups: teams who did a single AI training and still feel behind, and leaders realizing one workshop won't build organizational

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42:09

EP 268 Women, AI, and 'Hold the Door' Leadership with...

AI Literacy for Entrepreneurs ·

2025/12/22

Host Susan Diaz is joined by Chris McMartin, National Lead for the Scotiabank Women Initiative (Business Banking), for a real-world conversation about how women are approaching AI. They talk about time poverty, fear of asking "dumb" questions, the shame myth of "AI is cheating", and why the most powerful move right now is women holding the door open for each other - learning in community and sharing what works. Episode summary This episode is a candid, energetic conversation with Chris McMartin -

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08:37

EP 267 Does AI Make you More or Less Creative?...

AI Literacy for Entrepreneurs ·

2025/12/21

AI can feel like a creativity cheat code… or like the death of originality. In this short, punchy solo episode, Susan argues the truth is simpler: AI doesn't create creativity. It creates options. Creativity still belongs to the driver—your taste, courage, and point of view. Episode summary Susan tackles a question she hears constantly: does AI expand creativity or flatten it? Her answer: it depends on how you're using it. If you use AI like a photocopier—generate a first draft and ship it

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40:19

EP 266 - Literacy, Leadership, and the 'AI for the...

AI Literacy for Entrepreneurs ·

2025/12/20

Host Susan Diaz is joined by Shona Boyd, a product manager at Mitratech, a SaaS company, and a proudly AI-curious early adopter, for a grounded conversation about what AI literacy actually means now. They talk about representation, critical thinking, everyday meet-you-where-you-are workflows, shadow AI, enterprise guardrails, and why leaders must stop chasing AI features that don't solve real user problems. Episode summary Susan introduces Shona Boyd - AI-curious early adopter and SaaS product

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27:50

265 Buying AI vs Building AI - A Leader's Decision Guide

AI Literacy for Entrepreneurs ·

2025/12/19

Most teams are stuck in tool obsession: "Should we build agents?" "Should we buy this AI platform?" In this solo, workshop-style episode, host Susan Diaz pulls you back to reality with a simple decision guide: buy vs bolt-on vs build, four leadership filters, and a practical workflow exercise to help you choose the right approach - without falling for agentic fantasies. Episode summary Susan opens with a pattern she's seeing everywhere: 75% of AI conversations revolve around tools - agents,

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28:01

EP 264 How AI Changed Marketing with Suzanne Huber

AI Literacy for Entrepreneurs ·

2025/12/18

Host Susan Diaz sits down with her business buddy and go-to-market consultant Suzanne Huber to talk about what AI has actually changed in marketing. Together they explore AI as "robot arms" (an extension of expertise), why first-draft AI content gets a bad rap, how modern marketers use AI for research, planning, editing, and proposals, and why thought leadership and personal brand matter more than ever. Episode summary Susan and Suzanne have been talking about AI since 2022. In this episode, they

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26:31

EP 263 AI is the App. Culture is the OS.

AI Literacy for Entrepreneurs ·

2025/12/17

AI doesn't fail in organizations because the tools are bad. It fails because culture is glitchy. In this solo episode, host Susan Diaz explains why AI is just the "app" while your organizational culture is the real operating system - and she shares six culture pillars (plus practical steps) that determine whether AI adoption becomes momentum… or messy risk. Episode summary Susan reframes AI adoption with a simple metaphor: AI tools, pilots, and platforms are "apps". But apps only run well if the

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32:09

EP 262 Women, AI, and the Invisible Load (with...

AI Literacy for Entrepreneurs ·

2025/12/16

Why are women adopting AI at lower rates than men - and what's really going on underneath the stats? In this episode, host Susan Diaz and Heather Cannings, Women Entrepreneurship Program Lead at InVenture and producer of StrikeUP Canada, dig into time poverty, "cheating" fears, late-night upskilling, and what real support for women entrepreneurs needs to look like in an AI-forward world. Episode summary Susan is joined by Heather Cannings, who leads women's entrepreneurship programs at InVenture and

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25:16

EP 261 The Four AI Cliff Archetypes

AI Literacy for Entrepreneurs ·

2025/12/15

Some AI projects in your organization feel weirdly easy. Others feel impossible. In this solo workshop-style episode, host Susan Diaz introduces the Four AI Cliff Archetypes - Divers, Pathfinders, Operators, and Bridge Builders - and shows how understanding your mix of people (not just your tools) explains most of your AI momentum or lack thereof. Episode summary Susan opens with a familiar problem: in the same organization, some AI projects glide and others grind to a halt. The difference, she

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40:02

EP 260 Human-First in an AI-Forward World with Helen...

AI Literacy for Entrepreneurs ·

2025/12/15

What does it really mean to build an AI-forward company that is still deeply human-first? In this episode, host Susan Diaz and senior HR leader and mentor culture advocate Helen Patterson talk about jobs, guardrails, copyright, environmental impact, and why mentorship and connection matter more than ever in the age of AI. Episode summary Susan is joined by Helen Patterson, founder of Life Works Well, senior HR leader, and author of the upcoming book Create a Mentor Culture. They start with a Y2K

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26:17

EP 259 What Is an AI Flywheel? (And Why your Pilots...

AI Literacy for Entrepreneurs ·

2025/12/13

Most leaders talk about AI in terms of pilots, projects, and one-off tools. In this solo episode, host Susan Diaz explains why that mindset stalls adoption - and introduces the idea of an AI flywheel: a simple, compounding loop of audit → training → personalized tools → ROI that quietly turns experiments into momentum across your whole organisation. Episode summary Susan opens by contrasting how most organizations approach AI - pilots, isolated chatbots, a few licences to "see what happens" - with

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42:09

EP 258 AI, Scale, and Outcome-Over-Output Leadership...

AI Literacy for Entrepreneurs ·

2025/12/12

What does modern sales leadership look like when AI is in the mix? In this episode, host Susan Diaz and sales leadership coach Kirsten Schmidtke unpack how AI and humanity can peacefully coexist in sales, why scale starts with clarity and process (not tools), and how leaders can shift from output-obsessed hustle to outcome-focused, identity-level leadership in an AI-forward world. Episode summary Susan sits down with sales leadership consultant Kirsten Schmidtke to talk about AI, scale, and the

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16:49

EP 257 What My 30-Episode Sprint Is Teaching Me About...

AI Literacy for Entrepreneurs ·

2025/12/10

Midway through a 30-episodes-in-30-days podcast-to-book sprint, host Susan Diaz gets honest about what's working, what's hard, and how she's actually using AI as a thinking partner, draft machine, pattern spotter, and quiet project manager - plus what leaders can learn from this for their own AI experiments. Episode summary This solo episode is a behind-the-scenes check-in from Susan's "completely unhinged" (her words) experiment to record 30 episodes in 30 days as the raw material for her next

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23:23

EP 256 From Secret Power Users to Visible AI Champions

AI Literacy for Entrepreneurs ·

2025/12/09

In every organization there's at least one person quietly doing wild things with AI - working faster, thinking bigger, and building their own personal AI stack. In this episode, host Susan Diaz explains how to find those secret power users, support them properly, and turn their experiments into an organizational advantage (without burning them out or making them your unpaid AI help desk). Episode summary This solo episode is a field guide to the people already living in your organization's AI

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21:52

EP 255 How to Run an AI Audit in your Organization...

AI Literacy for Entrepreneurs ·

2025/12/08

Most leaders have no clear, single picture of how AI is actually being used inside their organization. In this solo episode, host Susan Diaz walks through a practical, human-first AI audit you can run in weeks (not years) to map tools, workflows, adoption patterns, and risks - so your AI strategy isn't built on vibes and vendor decks. Episode summary This episode tackles a simple but uncomfortable question: "Do you actually know what's happening with AI inside your organisation right now?" Not what

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273 results

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