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The Shift

Nika Talbot at The Shift

The Shift is a business and creativity newsletter sharing ideas, interviews and inspiration, especially for entrepreneur-writers. Bet on yourself. ❤️‍🔥 www.nikatalbot.io

business entrepreneurship

All Episodes

3:44

Rock ‘n’ Roll finances

The Shift ·

2026/02/01

Hiya 🤗Quick update from this week’s Office Hours call - I’m doing these monthly for paid subscribers so I can see your faces and hear what you’ve been up to :)As always, lovely to chat with Phil Sutcliffe, our former branch treasurer. A lifetime in music journalism and 56 years NUJ membership so knows his onions. He co-created a course on Negotiation & how to get paid more for your work and has so many rock ‘n’ roll stories to tell… Like the time he interviewed Sting in a New York hotel room and

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16:46

START HERE: On the Wild West of freelancing, creator...

The Shift ·

2025/10/31

👻 Hiya, happy Halloween! Hope you’re all set for fright night?Thought it was time for a reintroduction so I’ve written this post - the story behind the Shift and what I’m building online. On the Wild West of freelancing, my 25+ year career, the rise of creator journalism—and choosing yourself.Just reading Henry Zeffman’s post on why Labour MPs are still craving a compelling story from Starmer. Feeling frustrated that he’s not found a way to land his message. Remarkably for a politician who’s been a

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4:34

Tame your busy brain | [letter #181]

The Shift ·

2025/03/23

Hey - how are you doing?I had drinks with a friend who works in digital at the NHS last night. A really good Pinot Noir – slips down soooo easily with the Gordal olives, the size of golf balls. So meaty! I stick to Pinot these days - less chemicals and no hangover.We were chatting about work and health. She’s also finding it hard to switch off – new tech/systems to learn, so dual screens and context-switching all day, plus the phone. “I’m in my head too much. I need to be in my body more.” It’s

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4:43

Digital gardening [letter #180]

The Shift ·

2025/03/16

When do you do your digital gardening? Any tools for thought?Spring’s here – we made it! I need to do some digital gardening, clean the windows, and sort my window boxes (more daffies). I’m at 98% storage in Gmail and they keep emailing to remind me I’ll run out of data soon and won’t be able to do anything. Pay to upgrade my storage…On my laptop, I need to clean up Google Drive – an attic full of files and photos going way back. Delete my downloads, clear the cache and browsing history, and tidy my

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5:00

From Takers to Makers: The UK's AI vision [#175]

The Shift ·

2025/01/19

This week, the UK government released its AI Opportunities Action Plan. Great to see they’re ready and on it, with some serious commitment to AI adoption in the UK.It’s a big shift in tone from safety and disinformation to growth and productivity, to position us as a global leader in AI. To “be an AI maker, not an AI taker” so we can shape and benefit from it.Congrats to Matt Clifford and the team for their work on the report – champagne corks must be popping 🍾 Government is taking forward all 50

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4:38

LA by the firelight [#174]

The Shift ·

2025/01/12

It's a thing. It's not a person. You know, if it were my dog or my wife, we wouldn't even be talking about the property. It's property, it's stuff.Dan the man has an amazing attitude, still smiling and hugging his daughter after losing his home in the LA wildfires. He has his priorities right. [Channel 4 News]. There’s a lot of news about celebrities losing their homes, but that’s just a tiny part of it. Entire neighbourhoods and communities have been wiped out and many creatives have lost their

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3:55

Invitation: Substack St Leonards [#173]

The Shift ·

2025/01/05

Happy New Year!I'm sitting by the window in my fave café bar, Graze on Grand, working on a report and chatting with the owner, Stephanie. "That went quickly," she said. "How have we slipped into January already?" She isn't ready for it, and neither am I. I've been holed up here and in Virgin River over the hols (sister came down from Glasgow), and it's been our sanctuary. I'm so grateful she stayed open over Christmas. The radiators are on full blast, FIP Radio playing, fairy lights twinkling, and

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5:54

Building an idea library [#172]

The Shift ·

2024/12/15

Hang in there - only a week till Winter Solstice, and then we get two more minutes of extra lightness a day. The neighbours upstairs are having difficulties with the Sunlight Switch - they can't figure out how to turn it on, so I've had a word. We've had ONE sunny day here so far in December.I'm trying to look past the clouds - the blue sky (clear mind) is always there even if we can't see it. But it's hard to feel relaxed and positive when it's cold and grey every day. It's oppressive and hard, and

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3:59

'This cannot happen': the fight to Save The Observer...

The Shift ·

2024/12/08

Huge support for Guardian & Observer journalists on the picket line on the first day of a 48-hour strike in protest at the sale of the Observer to news startup Tortoise.Great to see the turnout outside the Guardian HQ in King's Cross – including Grayson Perry, Anne Robinson, Lemn Sissay and Michael Rosen (hugging and beaming :), Stewart Lee, Jemma Redgrave, and several MPs. Plus, lots more messages of solidarity. The Observer is the world's oldest Sunday newspaper – staff should be celebrating its

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6:16

Futureproof You: the TikTok effect [#169]

The Shift ·

2024/11/24

👀Peek at my Week I’m on the uni open day circuit with Julieta this month.So far, we’ve done Sussex University, Brighton (an inspiring talk on International Relations, but the campus is too Brutalist and “the animal protesters ruined it.” It’s also a bit too close to home for her, given we’re just down the road in St Leonards on Sea.We’re off to Royal Holloway in Egham, Surrey, this weekend and Southampton on Wednesday. Southampton sent her a personalised invitation - very slick; she liked that. I

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8:28

Bold Types #12: Philip Hofmacher on building business...

The Shift ·

2024/11/10

Conversations with digital entrepreneurs on courage, craft, and creative living. Today’s guest is Philip, a passion-driven entrepreneur from Vienna who helps online writers make more money through their expertise. Philip created his first online course on Skillshare in 2015 and has been serving students since. He loves to explore digital business models and is passionate about community-building – creating cosy spaces where people stay.Community is the future of learning. People seek connection,

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7:41

We're all faking it | #167

The Shift ·

2024/11/03

▶️Last week: How I made my AI Twin ▶️Today's topic: Imposter syndrome "We wondered if you'd be interested in this project and how you'd approach it, given that you market yourself as a content strategist." 👀Imposter syndrome oh yesss. Last year, I was asked to do a content audit for a client’s website redesign. 12 websites to mine for data to help with comms planning for 2024. I've done mini-content audits before, but nothing on this scale. After reading the brief, my inner critic, Nancy, kicked

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7:47

✍️How I made my AI Twin | #166

The Shift ·

2024/10/27

Happy Halloween week! Last night, I did an AI Twin Workshop with Cathi Tarbox | Solo AI X. Four women nerding out over AI on a Friday night :DWhat you get: a digital version of yourself in the form of a document, which you can then use across AI tools (ChatGPT, Claude, Bard, etc) so they create content in your voice, your style, using words you use, and with your audience in mind. I want ChatGPT to sound like me. How it works: We had some homework to do before the two-hour class. * Fill in a

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1:40

✍️WorkFrom: Your remote work map | #165

The Shift ·

2024/10/13

▶️Last week: Bold Types #11: Lex Roman. ▶️Today: WorkFrom Map | WorkWith newsletter talent directory. Hi! I’m at the Royal Parks Half event village in Hyde Park, getting ready to run. I’ll post some before-and-after pics on Notes and would love your support via a wee donation or share. I’m trying to raise £300 for the Rory Peck Trust. It’s a stunning route through four Royal Parks and past Buckingham Palace, the Houses of Parliament and the Royal Albert Hall. Mostly flat, thank god. It's sunny so

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6:37

Bold Types #11: Lex Roman 🇺🇸

The Shift ·

2024/10/06

Welcome to Bold Types, where I chat with successful newsletter writers about courage, craft, and creative living. Today’s guest is Lex, a newsletter writer and subscription marketing expert. With over 10 years of experience leading growth projects for tech startups like Gusto, Prosper, and Burner, she helped pioneer growth design. Lex also founded the Growth Designers community, where she educates tech teams on using data to guide product decisions. In 2019, Lex started her own growth design

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7:18

✍️Are SME News Awards legit? | #164

The Shift ·

2024/09/22

Hi Nika,I'm thrilled to connect with you today regarding the highly anticipated Southern Enterprise Awards 2024, proudly hosted by SME News. As we now enter the 7th Edition of these prestigious awards, I'm delighted to share the exciting news that your 2024 nomination has been successful, and Nicola Talbot T/A Firebird has been awarded:Best Content Consultancy 2024 – South EastI really hope this news is well received!This is my second 'award' from SME News. I won a UK Enterprise Award in 2022 for

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4:48

Freelancers versus the economic crisis

The Shift ·

2022/11/06

I'm speaking at an NUJ session on freelancing and the cost of living crisis this month.LFB's shot at crushing the crisis, or anyway, offering a micron of easement via a 2-hour Zoom confab on 24 November, 6.30-8.30pm, open to all NUJ freelancers who care to come.And you, if you like? I can invite a guest or two.Two hours of problems and here's-some-good-news-tho and try-this/try-that to address what we're all dealing with currently. Full details here.I'm pulling together some resources on copywriting

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8:42

A Day in the Life of Brittnee Bond, Founder, Remote...

The Shift ·

2021/04/12

Q&A with Brittnee Bond, Founder, Remote Collective - Hoxby's Workstyle Stories series. ‘I believe all people should have access to remote work, and I intend to make this a reality.’This episode is also available as a blog post: https://niccitalbot.io/44-a-day-in-the-life-of-brittnee-bond-founder-remote-collective/--- Send in a voice message: https://anchor.fm/nicci-talbot/message This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit

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15:16

The Shift: Issue #25

The Shift ·

2020/11/18

Finding freelance work; The rise of the media artisan; Creative Coalition 2020; Interview with TikTok star Kirsteen Atom. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.nikatalbot.io/subscribe

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