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PODCAST

Back on T-R-A-C-K

MKG Marketing Inc

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join

business marketing

All Episodes

53:19

Shannon Curley on AI, Authentic Relationships, and...

Back on T-R-A-C-K ·

2026/10/07

In this episode of Back on T-R-A-C-K, host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach to using AI as an "entry-level intern" to augment expertise rather than replace it, advocating for active engagement, debate, and hyper-personalized outreach over generic automated spam. Drawing

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57:22

Sar Ruddenklau on Building B2B Brand Authority,...

Back on T-R-A-C-K ·

2026/10/01

In this episode of Back on T-R-A-C-K hosted by Kerry Guard, guest Sar Ruddenklau—a fractional marketing strategist for early-stage startups—discusses how B2B companies can build sustainable brand authority and navigate the shifting landscape of search and AI. Ruddenklau emphasizes that brand is more than logos; it represents the overarching thread of trust and credibility that runs through every customer touchpoint. The conversation covers pitching brand investments to skeptical C-suite

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55:20

Aakash Desai on Aligning Sales, Marketing, and...

Back on T-R-A-C-K ·

2026/09/25

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Aakash Desai, Chief Revenue Officer at LumenData, to break down how B2B organizations can tear down traditional departmental silos and build a truly cohesive, interconnected revenue ecosystem. Aakash digs into the evolving mechanics of the CRO role alongside the CMO and CFO, emphasizing why tightening market conditions demand tight alignment across sales operations, financial sign-offs, and marketing initiatives. He

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62:18

Adamma Ihemeson on Building Autonomous AI Systems You...

Back on T-R-A-C-K ·

2026/09/16

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO, to discuss shifting from surface-level AI use (like prompt generation) to building truly autonomous, agentic AI workflows. Following a 10-day silent meditation retreat reset, Adamma shares her practical, step-by-step approach to systematizing AI within marketing, how to overcome overwhelm, and the importance of ethics and human oversight in an AI-driven future.Key

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53:38

Larry Long Jr. on Is Cold Calling Dead? Modern...

Back on T-R-A-C-K ·

2026/09/09

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Larry Long Jr., CEO and "Chief Energy Officer" at Larry Long Jr. Enterprises, to dive into the evolution of B2B sales outreach and examine whether cold calling is truly dead in today's digital landscape. Together, they break down how modern sales professionals can transition away from transactional, high-volume dialing toward intentional, relationship-driven connections.Key TakeawaysEvolution of Cold Outreach: High-volume

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57:35

Rachael Woods on The Science of Marketing Infrastructure

Back on T-R-A-C-K ·

2026/09/02

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Rachael Woods, founder of Woods MarCom, to explore how a background in science shapes a structured, data-driven approach to marketing strategy. Drawing from her transition from chemistry to corporate marketing and agency ownership, Rachael shares practical ways to build reliable marketing infrastructure, measure true acquisition costs, and avoid common operational traps.What We Dive Into:The Scientific Approach to

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56:34

Nathan Burke on Rethinking PLG and Brand Building in...

Back on T-R-A-C-K ·

2026/08/26

Product-led growth (PLG) in enterprise cybersecurity rarely follows the traditional B2B playbook. Rather than using self-serve trials to adopt software independently, security practitioners often use frictionless trials simply to validate marketing claims before requesting a guided demo. True growth requires combining a streamlined product validation flow with a bold, distinct brand identity that breaks through industry noise.What We Dive Into:The Reality of PLG in Cybersecurity: Why

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79:00

Heidi Ramich On How Communication Drives Growth

Back on T-R-A-C-K ·

2026/08/20

The traditional B2B marketing funnel is officially broken. Joined by guest Heidi Ramich on Tea Time with Tech Marketing Leaders, host Kerry Guard explores why modern customer journeys look less like a straight line and more like a Jackson Pollock painting—and what smart marketing teams are doing about it.In a landscape where buying decisions are driven by entire committees rather than solo decision-makers, Heidi outlines the playbook for transitioning from vanity lead counts to true

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61:21

The Power of Operations and Your Ability to Scale

Back on T-R-A-C-K ·

2026/08/12

How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight?In this episode of Tea Time with Tech Marketing Leaders, host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break down:• Operationalizing Marketing: Why SOPs, documentation, and processes actually make you faster, not slower.• Doing More with Less: Practical ways to repurpose webinars, events, and content

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46:59

Ashish Malpani on Why Perspective Matters More Than...

Back on T-R-A-C-K ·

2026/08/05

Marketing leaders are caught in a classic trap: assuming AI is a shortcut to outputting endless content and automating whole campaigns. But pumping out more noise doesn’t build market presence—it just creates clutter.The reality? AI hasn't made marketing easier or faster; it’s raised the bar for what great execution looks like.In this episode, we sit down with Ashish Malpani explore what it actually takes to operationalize an AI-native product marketing strategy—one that pairs automated

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57:19

Bethany Ibarra on Why Pipeline is a Process

Back on T-R-A-C-K ·

2026/07/29

Most revenue leaders are convinced that hitting predictable targets requires overly complex scoring systems, endless qualification criteria, and a hyper-linear executive playbook. They mistake administrative clutter for actual pipeline control.The truth? Complexity is the enemy of execution.In this episode of Back On T-R-A-C-K, Bethany Ibarra joins the show to break down how to strip away the noise in your revenue engine and build a scalable, repeatable growth model rooted in extreme

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53:43

Chloe Addis on Scaling Global Demand Gen Across...

Back on T-R-A-C-K ·

2026/07/29

In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a highly personalized, multilingual demand-gen architecture. We dive into:• The Multi-Brand Playbook: Managing audience trust and data compliance across 7 tech verticals and 32 languages.• The Corporate Media Shift: Why Headley Media launched their own podcast, what they’ve learned two months in, and how they expect it

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52:00

Christopher Collier on Scaling Marketing Without...

Back on T-R-A-C-K ·

2026/07/15

Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist.They are completely wrong.In this episode of Back On T-R-A-C-K, I sit down with Christopher Collier, Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted organic traffic by 500% through a radical servant-leadership framework.We dive into:• The M&A

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49:01

Why Great Consultants Struggle to Scale | Garrett...

Back on T-R-A-C-K ·

2026/07/10

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem.They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal.In this episode of Back on T-R-A-C-K, I sit down with Garrett Jestice, Founder of 10x Solo and former B2B SaaS CMO, to break down how to stop running

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48:35

Scaling Revenue Without Burning Out Your Team | Jane...

Back on T-R-A-C-K ·

2026/07/01

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company.That belief is completely misplaced.In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40–70% year-over-year revenue growth and navigated three corporate acquisitions in just 12 months—while keeping an

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57:47

The Death of the MQL: Building Pipeline for Modern...

Back on T-R-A-C-K ·

2026/06/24

Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem. They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven search.In this episode of Back on T-R-A-C-K, I’m joined by Scott Wasserman, Fractional CMO and founder of Wasserman Revenue Advisors, to unpack how to realign your GTM strategy with how modern

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46:11

Why AI Adoption Fails (And What Successful Teams Do...

Back on T-R-A-C-K ·

2026/06/17

Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams.We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in practice, and how to create systems that improve efficiency, accelerate the pipeline, and support

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44:56

Moni Oloyede on Building Trust Through Word-of-Mouth...

Back on T-R-A-C-K ·

2026/06/15

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust.If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel.In this episode of Back on T-R-A-C-K, I sit down with Moni Oloyede, Founder of MO MarTech and former Director of Marketing Infrastructure. Moni is an elite marketing educator who helps businesses scale sustainably through

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43:11

AI Search Is Rewriting Marketing | Evan Patterson

Back on T-R-A-C-K ·

2026/05/28

Google just changed the rules of search — and most brands aren’t ready for what comes next.In this episode of Back on T-R-A-C-K, Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is disappearing — and what brands must do now to stay visible.This conversation dives into: • Why

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49:31

Why Pipeline Perception Is Breaking Sales & Marketing...

Back on T-R-A-C-K ·

2026/05/19

Pipeline isn’t just a number — it’s a perception problem.In this episode of Back on T-R-A-C-K, Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline, even when everyone is chasing the same revenue goals.We explore the shift from volume-based lead generation to quality-driven engagement, why attribution alone can’t explain pipeline impact, and how brand, demand, sales, and customer teams all contribute to growth in ways that traditional reporting

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