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PODCAST

Back on T-R-A-C-K

MKG Marketing Inc

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join

business marketing

All Episodes

51:02

Laura McAliley on GTM Clarity, Founder Messaging, and...

Back on T-R-A-C-K ·

2026/02/04

Everyone says their product is “AI-powered.”But… is it really?On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.This is a fun way to get into a serious conversation about:• AI trust and transparency• Product marketing in the age of hype• How buyers actually evaluate “AI” claimsThis episode is powered by MKG. We handle the details so you can capture the market.

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47:20

Kathie Johnson on GTM Strategy, Fractional...

Back on T-R-A-C-K ·

2026/01/28

Scaling marketing isn’t about doing more.It’s about doing the right things at the right time.In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.This episode covers:• GTM strategy before

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46:16

Jess Vigorito on Content-Led GTM, Sales Alignment,...

Back on T-R-A-C-K ·

2026/01/21

Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the

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27:41

The 2026 Marketing Ops Playbook with Quincy Johnson

Back on T-R-A-C-K ·

2026/01/16

Is your marketing actually driving revenue, or just making noise?We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal

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57:46

JD Miller on Aligning Sales & Marketing to Scale in...

Back on T-R-A-C-K ·

2025/12/16

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.JD will break down:How to build a unified “SMarketing” cultureWhat PE-backed companies get right (and wrong) about GTMHow to lead sales, marketing, and customer teams under one value-creation planThe operational shifts that improve

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56:56

Scott Wasserman: Building High-Impact Growth Engines...

Back on T-R-A-C-K ·

2025/12/02

Modern marketing teams don’t need more headcount. They need better systems.In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.Scott breaks down:How he increased LinkedIn reach by 400% with employee advocacyWhy targeted mini-webinars yielded a 48% show rateHow dark social and intent signals boosted demand gen KPIs by 35%What smart AI integration

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48:42

Alyssa Maker: Cutting Campaign Timelines with AI and...

Back on T-R-A-C-K ·

2025/11/24

Your marketing workflow takes 4 weeks to approve a campaign?Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.In this episode of Back on T-R-A-C-K, we unpack: Why “AI visibility” and “agentic workspaces” are the future of B2B. How to make data, creativity, and innovation work together. What global demand gen looks like when it actually works.If you’re ready to move from slow approvals to real pipeline, this is your playbook.

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63:19

Evan Patterson: Founder-Led Marketing in the AI Age

Back on T-R-A-C-K ·

2025/11/10

In 2025, your founder’s voice is your best distribution channel.Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders: Build social-led content engines that actually scale. Show up in AI search results. Turn personal brands into predictable pipeline. It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world. Click here to view the episode transcript.

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53:08

Ruth Wisniewski: Customer Success Through Clarity and...

Back on T-R-A-C-K ·

2025/11/03

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy.As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.Today on Back on T-R-A-C-K, we talk about: Coaching with compassion while holding accountability Defining success beyond retention and NPS Aligning Product, Sales, and CS so customers actually feel the

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41:04

Desiree Goldey: Effective Recruiting In A Tumultuous...

Back on T-R-A-C-K ·

2025/10/20

Hiring is broken. Leaders know it. Recruiters feel it. Candidates live it. So what’s next?In this conversation, we sat down with recruiting leader Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to personal branding, building connections, and being kind to yourself during burnout phases. This episode is powered by MKG. We manage the details, so you may capture the market. Click here to view the

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54:50

Jonathan Tasman: Scaling Eight Brands at Once Without...

Back on T-R-A-C-K ·

2025/10/13

How do you scale eight brands at once without burning out?On the very first episode of Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube. This episode is powered by MKG. We manage the details, so you may capture the market.

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49:54

Olympic Mindset Meets Product Marketing with Rebekah...

Back on T-R-A-C-K ·

2025/10/07

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space.On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed content without losing the human voice. She walks through how her team builds a single source of

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44:34

Valerie Zargarpur: Aligning Security & Engineering to...

Back on T-R-A-C-K ·

2025/09/29

What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling.In this conversation, Valerie opens up about the balancing act of building brand momentum in stealth, why Hopper took an organic-first approach over traditional

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45:45

Kerry Guard: Transparently Transforms MKG into a...

Back on T-R-A-C-K ·

2025/09/02

Unpack honesty, transparent growth, and lessons learned while being human. Kerry Guard, our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG.We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SEO and digital ads. Whether you're a founder, a marketer, or just curious about the digital scene,

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45:16

From Developer to Swiss Army Strategist: Nathan...

Back on T-R-A-C-K ·

2025/08/26

What happens when a front-end dev falls in love with SEO? Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine.While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good! We dig into the way he leads cross-channel strategy across SEO, paid media, analytics, and ABM,

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37:07

Ken Marshall: Mastering AI-Driven Revenue Growth

Back on T-R-A-C-K ·

2025/08/19

Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it. From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.We dive into:Why being data-informed beats being data-drivenHow generative engine

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39:39

Stephen Hedlund: From Debits to Dinner Parties -...

Back on T-R-A-C-K ·

2025/08/12

From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline.Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks. Stephen spills the secret sauce, if you will, on scaling a Series-A startup’s finance stack, the “zero-day close,” and why memes belong in month-end slides. If you’re a

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30:26

Buzzwords to Buy-in: Jeff Schaffzin on Authentic...

Back on T-R-A-C-K ·

2025/08/06

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing"

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46:41

Laura Kenner: B2B Content Strategy with a...

Back on T-R-A-C-K ·

2025/07/22

When the old GTM playbooks stopped working, she built her own.. This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets.Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing! As she says, "this kind of happened like accident like many things often do." In this episode, Kerry Guard sits down with Laura to

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50:02

Carmen Harris: Crafting Authority-Driven Messaging

Back on T-R-A-C-K ·

2025/07/01

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online. This one’s for marketers who care about impact, not just noise.This episode is powered by MKG Marketing Inc. We

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52 results

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