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PODCAST

Back on T-R-A-C-K

MKG Marketing Inc

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join

business marketing

All Episodes

59:06

Kelly O'Dwyer-Manuel on Analyst Relations and Winning...

Back on T-R-A-C-K ·

2026/04/15

Being "technically right" doesn't mean you'll win the market.In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations.In this episode of Back on T-R-A-C-K, I’m joined by Kelly O'Dwyer-Manuel, Head of Global Industry Analyst Relations at NXP Semiconductors. Kelly is a "mega tech nerd" who knows exactly how to turn analyst insights into a competitive edge.We discuss: • Why AR is a strategic function, not just a PR

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61:08

Why Your ICP Matters More Than Your Marketing Tactics...

Back on T-R-A-C-K ·

2026/04/08

Most B2B marketing doesn’t fail because of tactics — it fails because of targeting.In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech buyers.If you’re looking to sharpen your targeting, improve conversion, and stop wasting time on

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56:32

Lee Moscowitz on Growth vs Demand and Marketing’s...

Back on T-R-A-C-K ·

2026/04/01

They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment.In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.We explore:Growth vs. Demand: Why the difference is more than just semantics.The "Sandwich"

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37:38

AI Is Reshaping Agencies — Why Expertise Still Wins |...

Back on T-R-A-C-K ·

2026/03/27

AI is changing the agency world fast — but not always for the better.In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality.The discussion also explores the future of SEO, the rise of search visibility across platforms, why average AI

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53:56

Aaron Smillie on 3D Brand Worlds, Motion, and...

Back on T-R-A-C-K ·

2026/03/25

In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget.In this conversation, we’ll explore:• When animation and motion are actually worth the investment• How to build brand “worlds” through 3D storytelling• Aligning creative with SEO and paid media instead of competing with them• Why every brand needs a strong validation layer so ads support organic visibilityIf you’re thinking about

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52:00

The Hidden Cost of Messy Marketing

Back on T-R-A-C-K ·

2026/03/18

Most businesses don’t stall because they run out of ideas.They stall because clarity slips.In this episode of Back On T-R-A-C-K, Charlie Sells, founder of Clarity Over Everything, talks about the hidden cost of messy marketing.Charlie helps leaders untangle complexity so teams can move faster and communicate with confidence.We explore:• Why messaging becomes muddy over time• How too many priorities stall momentum• The “hidden taxes” that quietly drain teams• Why clarity beats cleverness

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44:42

Turning Complex Products Into Clear Stories with...

Back on T-R-A-C-K ·

2026/03/11

In this episode of Back on T-R-A-C-K, we sit down with Marlena Sarunac, Fractional CMO and Founder of The Company Advice, to explore how startups market complex products in emerging categories.Marlena has led marketing from Series A to Series B in health tech, building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language yet.We discuss:• How to simplify complex value propositions• Marketing KPIs that signal investor

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47:25

Jenna Nelson on AI Automation, Scaling Smart, and...

Back on T-R-A-C-K ·

2026/03/04

In this episode of Back On T-R-A-C-K, we’re joined by Jenna Nelson, Founder of HerAIgency, to talk about AI, automation, and what it really takes to scale without burning out.Jenna works with female founders who are ready to grow — without sacrificing their time, creativity, or sanity.We’ll explore:• Where founders waste the most time (and how AI fixes it)• How to build a CustomGPT that protects your brand voice• Automation that enhances creativity instead of replacing it• Scaling

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58:49

Zachary Walker on Social Media. The land of the...

Back on T-R-A-C-K ·

2026/02/25

On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms. The blessing and the curse of modern marketing. When it works, you reach exactly the right audience.When it doesn’t, you’re left wondering what “doing it right” even means. Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message. Zachary Walker and Kerry talk about breaking down how to navigate the algorithms and how AI can help you show up in

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47:48

Robyn Goldenberg on Sustainable Growth, Team...

Back on T-R-A-C-K ·

2026/02/18

If growth requires more from you every year, something’s off.In this episode of Back on T-R-A-C-K, Robyn Goldenberg, President of Strategy Leaders, shares how she helps owner-led and mid-sized businesses scale without burning out their leaders or teams.Robyn brings a rare lens at the intersection of:• Strategic growth planning• Leadership development• Operational capacity• Sustainable performanceThis conversation reframes growth as a systems and capacity challenge — not an effort problem.A

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47:43

Michele Nieberding on AI Hype, Buyer Trust, and...

Back on T-R-A-C-K ·

2026/02/12

Everyone says their product is “AI-powered.”But… is it really?On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.This is a fun way to get into a serious conversation about:• AI trust and transparency• Product marketing in the age of hype• How buyers actually evaluate “AI” claimsThis episode is powered by MKG. We handle the details so you can capture the market.

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51:02

Laura McAliley on GTM Clarity, Founder Messaging, and...

Back on T-R-A-C-K ·

2026/02/04

Everyone says their product is “AI-powered.”But… is it really?On this episode of Back on T-R-A-C-K, Michele Nieberding, Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype.This is a fun way to get into a serious conversation about:• AI trust and transparency• Product marketing in the age of hype• How buyers actually evaluate “AI” claimsThis episode is powered by MKG. We handle the details so you can capture the market.

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47:20

Kathie Johnson on GTM Strategy, Fractional...

Back on T-R-A-C-K ·

2026/01/28

Scaling marketing isn’t about doing more.It’s about doing the right things at the right time.In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline.Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now applies that judgment as a fractional and interim CMO.This episode covers:• GTM strategy before

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46:16

Jess Vigorito on Content-Led GTM, Sales Alignment,...

Back on T-R-A-C-K ·

2026/01/21

Content doesn’t fail.Misalignment does.In this Back on T-R-A-C-K episode, Jess Vigorito shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning.Jess brings hands-on experience across SaaS, CX, AI, and media, delivering:• 2–3× MoM membership growth• 60% revenue increases• Meaningful pipeline from partnerships and community• Content that sales teams actually useThis episode is powered by MKG. We handle the

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27:41

The 2026 Marketing Ops Playbook with Quincy Johnson

Back on T-R-A-C-K ·

2026/01/16

Is your marketing actually driving revenue, or just making noise?We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth.In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down the critical journey from that first Cold Email to the Nurture sequence, all the way to a loyal

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57:46

JD Miller on Aligning Sales & Marketing to Scale in...

Back on T-R-A-C-K ·

2025/12/16

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller, Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies.JD will break down:How to build a unified “SMarketing” cultureWhat PE-backed companies get right (and wrong) about GTMHow to lead sales, marketing, and customer teams under one value-creation planThe operational shifts that improve

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56:56

Scott Wasserman: Building High-Impact Growth Engines...

Back on T-R-A-C-K ·

2025/12/02

Modern marketing teams don’t need more headcount. They need better systems.In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts.Scott breaks down:How he increased LinkedIn reach by 400% with employee advocacyWhy targeted mini-webinars yielded a 48% show rateHow dark social and intent signals boosted demand gen KPIs by 35%What smart AI integration

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48:42

Alyssa Maker: Cutting Campaign Timelines with AI and...

Back on T-R-A-C-K ·

2025/11/24

Your marketing workflow takes 4 weeks to approve a campaign?Alyssa Maker cut hers to 3 days. How? AI-powered systems, aligned teams, and a mindset built on measurable impact.In this episode of Back on T-R-A-C-K, we unpack: Why “AI visibility” and “agentic workspaces” are the future of B2B. How to make data, creativity, and innovation work together. What global demand gen looks like when it actually works.If you’re ready to move from slow approvals to real pipeline, this is your playbook.

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63:19

Evan Patterson: Founder-Led Marketing in the AI Age

Back on T-R-A-C-K ·

2025/11/10

In 2025, your founder’s voice is your best distribution channel.Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders: Build social-led content engines that actually scale. Show up in AI search results. Turn personal brands into predictable pipeline. It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world. Click here to view the episode transcript.

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53:08

Ruth Wisniewski: Customer Success Through Clarity and...

Back on T-R-A-C-K ·

2025/11/03

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy.As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last.Today on Back on T-R-A-C-K, we talk about: Coaching with compassion while holding accountability Defining success beyond retention and NPS Aligning Product, Sales, and CS so customers actually feel the

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63 results

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