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PODCAST

Let"s Talk Loyalty

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world. Check out our website on: http://www.letstalkloyalty.com/

business marketing

All Episodes

44:54

How Carnival Cruise Line is Redefining Customer...

Let"s Talk Loyalty ·

2025/11/06

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalty program launching in 2026, Carnival Rewards.Sid shares how new and upgraded ships, destination

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50:35

Enterprise Plus: la estrategia de lealtad de...

Let"s Talk Loyalty ·

2025/11/04

This episode of Let's Talk Loyalty & Loyalty TV is in SpanishHoy en Let’s Talk Loyalty en español converso con Max Everett, Director de Lealtad en Enterprise Mobility. Desmenuzamos Enterprise Plus, la estrategia de lealtad de la marca, su relación con Emerald Club y Emerald Aisle, y cómo juntos crean valor real para el viajero. Hablamos del rol del loyalty en la estrategia de la empresa, sus líneas de negocio y su posición de liderazgo en EE. UU. También abordamos métricas clave y cómo aprenden

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07:25

Paula's Final Episode (#718)

Let"s Talk Loyalty ·

2025/10/31

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here - proud Founder and CEO of Let's Talk Loyalty and Loyalty TV.... with my final ever episode for you as a host of our show. It's been an incredible experience to interview so many incredible guests and loyalty leaders but now it's time for me to let our amazing global panel of hosts take over. I hope you enjoy listening (or watching) as I exit from behind the microphone to

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55:14

Emirates Skywards Silver Jubilee - 25 Years...

Let"s Talk Loyalty ·

2025/10/30

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here today, hosting perhaps the most special and significant episode of our show for me personally - and I can't imagine a more perfect guest and topic today than the Silver Jubilee of the Emirates Skywards programme - the very programme that inspired my career in loyalty 25 years ago! To celebrate this incredible milestone, we’ve recorded a VERY special episode which we shot

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44:41

ACCOR Plus Innovates Again as a Leading Lifestyle...

Let"s Talk Loyalty ·

2025/10/28

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Paula Thomas here and I am thrilled to be back today interviewing the ACCOR Group – a brand that is joining us today for their fifth interview on the show.And in fact, ACCOR is the most frequent brand we’ve interviewed on our show, given the incredibly generous insights we’ve had over the years directly from Mehdi Hemici, the Chief Loyalty and eCommerce officer of ACCOR.Mehdi joins me again

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32:22

SHEIKE Society & the Art of Customer-Centric Loyalty...

Let"s Talk Loyalty ·

2025/10/23

This episode is available in audio format on ourLet’s Talk Loyaltypodcast and in video format onwww.Loyalty.TV.Join us as we chat withMel Grafton, Head of Digital and CRM at SHEIKE about launchingSHEIKE Society , the brand’s first-ever loyalty program.Discover how putting thecustomer first, creatingmemorable experiences, and fostering astrong communitycan transform loyalty in retail. Mel shares insights from her 20-year journey across fashion, beauty, and e-commerce, and how determination and

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31:56

Host Announcement - Nyeleti Nkuna Joins Let's Talk...

Let"s Talk Loyalty ·

2025/10/21

This episode is available in audio format on ourLet's Talk Loyaltypodcast and in video format onwww.Loyalty.TV.It’s Paula Thomas hosting today and I’m delighted to be chatting with Nyeleti Sue-Angel Nkuna, a customer loyalty strategist with a proven record helping blue-chip global brands forge deeper connections with their customers.Nyeleti is originally from South Africa and she's now based in Copenhagen.In today’s episode, we are announcing Nyeleti as our latest HOST of LTL and LTV.Throughout our

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40:28

BILT Rewards Surges Forward | Archive episode (#713)

Let"s Talk Loyalty ·

2025/10/16

This episode is available in audio format on ourLet’s Talk Loyaltypodcast and in video format onwww.Loyalty.TV.This episode was recordedin 2024 andfeatures one of the few brands we’ve had on the show for a third time.BILT Rewardsis the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live.BILT Members can earn points and access exclusive benefits on rent payments, and now also at local restaurants,

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36:37

Crafting Loyalty with a Luxury Touch: Inside Lalit...

Let"s Talk Loyalty ·

2025/10/14

Join Monika Sharma and Juber Shaikh from the Lalit Suri Hospitality Group, one of India’s leading luxury hotel brands. Discover how they’ve built a strong brand, the history of loyalty within the group, and how their loyalty programme is designed to truly reflect the luxury experience—creating a programme with a difference.Hosted by Paula ThomasShow notes:1) Lalit Suri Hospitality Group2) The LaLit Loyalty3) Juber Shaikh4) Monika Sharma5) Book recommendation: Thinking Out Loud - Keeping Nothing

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46:24

10 Standout Episodes: Live Reflections from...

Let"s Talk Loyalty ·

2025/10/09

This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Join us for a speciallive recordingofLet's Talk LoyaltyandLoyalty TV, captured on stage at theInternational Loyalty Leaders Summit! In this episode, our wonderful hosts Amanda Cromhout and Carly Neubauer reflect on10 standout episodesfrom the past two years, sharing insights, highlights, and lessons learned from some of the most inspiring leaders in loyalty. This is a celebration of

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40:05

Inside Maxol: A CEO’s Vision for Customer Loyalty (710)

Let"s Talk Loyalty ·

2025/10/07

This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.MAXOL is Ireland's leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands.Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, a carbon offset

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47:51

From Data Chaos to Loyalty Success: Insights with...

Let"s Talk Loyalty ·

2025/10/02

This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.Join us withDustyn Smith and Luke Cann, founders of HEMOdata, as they share how organizations can turn fragmented data into actionable insights. Learn aboutpurposeful data collection, breaking silos, AI done right, and building loyalty programs that truly engage customers.Hosted by Lisa BrightwellShow Notes:1) Dustyn Smith2) Luke Cann3) HEMOdata4) The ONE Thing5) Business Stripped Bare

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38:53

PAYBACK (Germany) Shares Its Latest World Class...

Let"s Talk Loyalty ·

2025/09/30

To mark the 25thPAYBACKanniversary, we are delighted to show you once again our interview withBerni Brugger, CEO of thePAYBACKGroup.This episode is available in audio format on ourLet’s Talk Loyaltypodcast, and in video format onwww.Loyalty.TV.PAYBACKis an award-winning customer loyalty program which began in Germantwenty-five years ago, and now operates in multiple countries worldwide.The business is part of the American Express Group and it also operates as a multi-channel marketing platformand

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53:37

Walmart Mexico: Loyalty Through Trust, Not Points (#707)

Let"s Talk Loyalty ·

2025/09/25

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel.In today's episode Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, and habitual engagement with

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46:50

Panel: Loyalty no es marketing; es EBITDA (#706)

Let"s Talk Loyalty ·

2025/09/23

This episode of Let's Talk Loyalty & Loyalty TV is in Spanish and this episode was recorded live. Bienvenidos al panel de Customer Loyalty. Hoy queremos elevar la conversación: la lealtad no es puntos, cupones ni cashback; es una ciencia y un arte con metodología que genera conocimiento del cliente y rentabilidad. Debatiremos la tesis:la lealtad de las marcas a sus clientes no es un tema de marketing; es un factor fundamental de generación de EBITDA.Comúnmente las empresas confunden los

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35:16

Nedbank Greenbacks delights its clients through...

Let"s Talk Loyalty ·

2025/09/18

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. South Africa is home to one of the world’s most mature and competitive loyalty markets, particularly in retail banking. In this episode, Dharmesh Bhana, Executive of Loyalty & Rewards atNedbank shares the 20-year evolution of the Greenbacks programme,its transformation into a bank-wide loyalty initiative, and how it has been performing since its latest re-launch early last year.Hosted by Amanda Cromhout

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01:00:06

From Best Kept Secret to Industry Movement: Loyalty...

Let"s Talk Loyalty ·

2025/09/16

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. Loyalty Methods was last on our show almost two years in late 2023, when they described themselves as “Loyalty’s Best Kept Secret” .Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, Western Union, BP USA and Speedway, among others.Chris Sandstrom, Vice President of Sales and Marketing at Loyalty Methods,

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44:34

Marriott Bonvoy Leads the Way in Global Hospitality...

Let"s Talk Loyalty ·

2025/09/11

This episode is also available in video format onwww.Loyalty.TV and on our Youtube channel. Jitendra Jain is VP PRISMA EMEA forMarriottBonvoy.PRISMA stands for Partnerships, Revenue Operations, Insights, StrategyMarriottBonvoy & Analytics.MarriottBonvoy is the largest hospitality loyalty brand in the world with 248 million members. Two out of three stays are loyalty members atMarriotthotels worldwide.MarriottBonvoy has an impressive ecosystem of partnerships, as well as a rational-based customer

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39:43

SAS Group in Scandinavia - Global Alliance Strategy...

Let"s Talk Loyalty ·

2025/09/09

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia.Like many airlines, the SAS Group has made significant changes to its corporate

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44:43

Inside Travelex Plus: Chris Frost on Personalisation...

Let"s Talk Loyalty ·

2025/09/04

In this episode Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty forTravelex.Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty atTravelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer engagement, personalisation, and product innovation, he helps global brands turn data into impactful,

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203 results

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