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PODCAST

Breakthrough SaaS Growth

Jason Whitehead & Jason Noble

Breakthrough SaaS Growth is about how SaaS companies keep customers, grow revenue and prove value in the AI era. Hosted by Jason Noble in the UK and Jason Whitehead in the US, the show explores the commercial problems behind sustainable SaaS growth: retention, expansion, churn, customer value, Customer Success, GTM alignment and AI. Some episodes are the two Jasons breaking down what they’re seeing in the market. Others feature SaaS founders, CEOs, CROs, Customer Success leaders and operators

business management

All Episodes

00:31:33

AI Can Give The Answer But It Can't Give Judgement -...

Breakthrough SaaS Growth ·

2026/10/05

AI can summarise an account, identify risk, recommend the next best action and even suggest what a CSM should say.But what happens when the customer says: “We’re thinking about cancelling.” “We need a discount.” “We’re not seeing enough value.” Those moments require more than information. They require judgement. In this episode, Jason Noble and Jason Whitehead are joined by Paul Burani, Co-Founder and Chief Revenue Officer at Atlas Primer, to explore what happens to Customer Success as

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00:30:39

AI Is Exposing Broken Revenue Engines - with Brandy...

Breakthrough SaaS Growth ·

2026/09/28

AI can make your SaaS business faster. But what if it is making the wrong things faster?In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Brandy Morton, founder of Brandy Morton Marketing, to explore what happens when companies layer AI onto GTM systems that were already struggling. Brandy's view is simple: AI speeds up whatever you already have. A strong foundation gets stronger. A weak one burns money faster. We get into why SaaS companies are

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00:43:18

Are You Really Engaging Customers or Just Talking at...

Breakthrough SaaS Growth ·

2026/09/21

Most SaaS companies spend a lot of time thinking about what they want to tell customers.But how much time do they spend genuinely listening? In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Lux Narayan, founder of StreamAlive, to explore what real engagement actually looks like. We discuss why attendance and participation are not the same as engagement, why polls and interaction can easily become theatre and what changes when you design

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00:36:13

AI Agents Are Here But Who Is Accountable When They...

Breakthrough SaaS Growth ·

2026/09/14

AI agents are moving from demos into real business workflows.They are no longer just answering questions or drafting content. They are starting to take action across systems, data, workflows and customer processes. That creates a much bigger leadership question. Who is accountable when an AI agent acts? In this episode of Breakthrough SaaS Growth with The Jasons, we speak with Venkat Siva, Co-Founder and CEO of CompFly AI, about the rise of agentic AI, controlled autonomy and why

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00:05:01

One Question That Reveals Why SaaS Customers Really...

Breakthrough SaaS Growth ·

2026/09/07

SaaS companies often record churn as price, missing features, competition or budget pressure. Those answers rarely reveal why the customer decided the product no longer mattered.That leaves Customer Success, Product and Support fixing symptoms while the underlying retention risk remains. In this episode, Jason Noble and Jason Whitehead explore one simple cancellation question: “What made you decide to cancel?” You will learn how to uncover the real trigger behind customer churn and turn

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00:14:00

Why SaaS Companies Struggle to Turn AI Into...

Breakthrough SaaS Growth ·

2026/09/03

AI capability is advancing faster than most SaaS operating models can change. New tools and AI agents will not produce measurable ROI if workflows, ownership, data and behaviours remain the same.In this episode, Jason Noble and Jason Whitehead explore why AI adoption is becoming an organisational change problem rather than a technology problem. You will learn why automating a broken process usually creates bigger problems faster, how the gap between technology speed and organisational speed

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00:36:02

How Personal Brand Builds Career Resilience in...

Breakthrough SaaS Growth ·

2026/09/01

Doing good work is no longer enough to build a resilient career in Customer Success. CSMs and CS leaders also need visibility, commercial credibility and a clear professional reputation. Seán Reid, Head of Customer Success at Supermetrics, joins us to explain how he rebuilt his momentum after redundancy and why personal brand became an important part of his career resilience. You will learn how to build professional visibility without becoming performative, what aspiring Customer Success

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00:34:06

Why Businesses Are Getting AI Wrong

Breakthrough SaaS Growth ·

2026/08/24

Businesses are racing to use AI but too many are beginning with the technology rather than the problem.In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Eddie Irvin, founder of Nashville AI Advisory, to examine why many AI projects struggle to deliver measurable business value. The conversation explores: why buying AI tools is not the same as having an AI strategyhow automating broken processes can make problems worsewhy businesses have more data but

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00:44:38

Has Customer Success Lost Its Mojo - with Guy Nirpaz

Breakthrough SaaS Growth ·

2026/08/17

Customer Success has more tools, data, automation and process than ever. So why does it sometimes feel like we've lost something along the way?In this episode, Jason Noble and Jason Whitehead welcome back Customer Success pioneer Guy Nirpaz, founder of Perspective AI and author of Farm Don't Hunt. Guy argues that scaling Customer Success was never the mistake. The problem is that, in the drive for efficiency, too many SaaS companies became better at managing customers at scale than

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00:26:27

Is AI Killing Trust in SaaS? (part 3 of 3)

Breakthrough SaaS Growth ·

2026/06/29

AI can help companies scale faster. But if the message is wrong, it scales the damage too.In the final episode of this three-part series on how AI can set people up to fail, Jason Noble and Jason Whitehead look at the risks AI creates across sales, marketing and service. AI can help teams send more messages, create more content, respond to more customers, launch more campaigns and handle more support queries. But scale is only useful when what you are scaling is true. If your sales promise

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00:24:48

Is AI Killing Trust in SaaS? (part 2 of 3)

Breakthrough SaaS Growth ·

2026/06/22

AI can make a Customer Success team look prepared. But looking prepared is not the same as understanding the customer.In part two of our three-part series on how AI can set people up to fail, Jason Noble and Jason Whitehead move from manufactured credibility into Customer Success. AI can write polished QBRs, summarise account notes, pull usage data, flag risks and suggest next steps. That sounds useful, and it is. But the danger comes when teams treat AI output as the truth rather than a

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00:15:35

When AI Becomes the User

Breakthrough SaaS Growth ·

2026/06/15

AI agents are no longer just assistants. They are starting to become real users of software.In this episode, Jason Noble and Jason Whitehead explore what happens when AI agents begin booking meetings, updating records, triggering workflows and moving work across systems on behalf of humans. That shift changes how SaaS products are designed, sold, supported and measured. A great user interface is no longer enough. SaaS companies now need to think about APIs, data models, permissions,

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00:15:49

Is AI Killing Trust in SaaS? (part 1 of 3)

Breakthrough SaaS Growth ·

2026/06/01

The first of a 3 parter...AI is making people faster, sharper and more productive. But it’s also creating a new problem in SaaS and business leadership: manufactured credibility. In this episode of Breakthrough SaaS Growth with The Jasons, we explore what happens when AI helps people sound more prepared, more informed and more connected than they really are. The trigger for this conversation? Someone reached out claiming they had listened to our podcast and thought they would make a great

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00:42:20

AI is exposing a trust problem in SaaS - with...

Breakthrough SaaS Growth ·

2026/05/26

Everyone is talking about AI as the next growth engine in SaaS. But AI is also exposing something much more uncomfortable: a growing trust problem between vendors and customers. In this episode of Breakthrough SaaS Growth with The Jasons, we’re joined by Catherine Dowden-King, a community creator working with senior data, analytics, digital and AI leaders. Catherine helps leaders become more visible, credible and connected through honest conversation, community and clearer communication

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00:31:32

Why treating every customer the same hurts SaaS...

Breakthrough SaaS Growth ·

2026/05/18

Most SaaS companies say they understand the 80/20 principle.Far fewer use it to make better decisions about Customer Success, retention and growth. The result is predictable. Teams spread effort evenly across the customer base. High-value customers are often under-supported. Lower-value customers consume disproportionate time, attention and resource. That might feel fair. But it can quietly damage growth. In this episode of Breakthrough SaaS Growth, we speak with Christine Day, growth

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00:31:46

121: Guest Patrick O’Donnell - How Embedded Finance...

Breakthrough SaaS Growth ·

2026/05/11

Most SaaS platforms have spent the last few years adding payments. But payments alone is no longer the breakthrough — it’s the baseline.In this episode of Breakthrough SaaS Growth with the Jasons, we’re joined by Patrick O’Donnell, Global Commercial Director for Payments and Embedded Finance at Phorest Salon Software, to explore what comes next. Pat has spent 25 years in payments across Citi, Mastercard, and dLocal, and is now building payments and financial capabilities inside a vertical

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00:33:36

120: SaaSpocalypse or Reset - What AI Really Changes...

Breakthrough SaaS Growth ·

2026/05/04

Is AI killing SaaS or simply exposing which products were always more convenience than substance? In this episode, The Jasons explore why the market is nervous, which SaaS categories are genuinely vulnerable and why systems of record, process depth and trust still matter. They also bring the debate into CRM, adoption and agentic AI to unpack what SaaS leaders should really be worried about and where genuine defensibility now sits.

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00:32:34

119: From Customer Success to Customer Growth: The...

Breakthrough SaaS Growth ·

2026/04/07

In this episode of Breakthrough SaaS Growth with the Jasons, Jason Whitehead and Jason Noble explore whether Customer Success is evolving into something bigger - Customer Growth.They revisit why Customer Success was created in the first place, how the SaaS subscription model shifted risk from the buyer to the vendor, and why the traditional CS model is now under pressure. With tighter budgets, higher expectations around ROI, and increased scrutiny from CFOs, simply helping customers adopt

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00:34:05

118: Guest Kristi Faltorusso - The shift from SKO to...

Breakthrough SaaS Growth ·

2026/03/31

This episode takes on a question many SaaS companies still avoid asking properly: if revenue is a team sport, why are so many organisations still running Sales Kickoff as if revenue belongs to Sales alone?Jason Noble and Jason Whitehead are joined by Kristi Faltorusso for a sharp and practical discussion on the shift from SKO to RKO - and why this is about far more than changing the name of an event. They explore what real revenue alignment looks like across Sales, Customer Success,

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00:32:00

117: Guest - Josh Schachter - AI, Churn and GRR:...

Breakthrough SaaS Growth ·

2026/03/24

In this episode, Jason Noble and Jason Whitehead are joined by Josh Schachter, SVP of AI Strategy & Market Development at Gainsight and host of the Unchurned podcast, to explore what is really putting SaaS retention under pressure.They discuss whether AI is increasing churn risk or simply exposing weak value, why build versus buy is becoming a bigger issue, and how tighter financial scrutiny is changing renewal conversations. They also look at what Customer Success must do differently if

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136 results

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