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PODCAST

The Life & Business On Purpose Podcast with Sandy Patterson

Sandy Patterson

Welcome to the Biz Builders podcast where we cut through the crap and believe that building your business will change your life. Around here, we’re all about breaking the rules, building businesses, and living life on our own terms.You’re in the right spot if you’re down for business building, strategy, mindset work, and straight up having fun & not taking ourselves too seriously as we do it. Each week, we’re getting real about the highs, lows, and everything in between when it comes to making your

business entrepreneurship

All Episodes

00:25:00

The Good Girl Tax Series #7: Your Business Only Works...

The Life & Business On Purpose Podcast with Sandy... ·

2026/10/04

What if the biggest thing standing between you and predictable revenue isn’t your offer, your content, your pricing, or your sales strategy?What if it’s the fact that your business only works when you feel good?In this episode of The Good Girl Tax Series, I’m pulling together the patterns we’ve been talking about throughout this series- from discounting and over-delivering to changing your strategy, pulling back from selling, or burning down an offer the second things get quiet.Because these aren’t

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00:17:47

The Good Girl Tax Series #6: One Slow Month Doesn’t...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/30

One slow week isn't a strategy problem.But if every dip in revenue sends you into panic mode- changing your offer, rewriting your messaging, lowering your price, adding bonuses, or planning an entirely new launch- you're making it harder to figure out what creates sales in your business.In this episode of The Good Girl Tax Series, we’re talking about what happens when high-achieving women treat revenue like a grade. A great month means you’re doing everything right. A slow month? Suddenly something

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00:18:53

The Good Girl Tax Series #5: Overthinking in Your...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/25

How long does it take you to make a decision in your business- and how many people need to weigh in before you finally trust yourself enough to move?In this episode of The Good Girl Tax Series, we’re talking about one of the sneakier ways good girl conditioning can cost you money: confusing slow decision-making with thoughtful decision-making.The problem isn’t that you need more information. You’re looking for enough outside validation to feel safe moving forward.And when you’re building a business

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00:16:16

The Good Girl Tax Series #4: Why Over-Delivering Is...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/19

Over-delivering can look "kind" and "generous." But what happens when every new client and every increase in revenue also requires more of you?In this episode of The Good Girl Tax Series, we explore the hidden business cost of over-delivering- and why it isn't only a boundaries or burnout problem. It's also a revenue repeatability problem.In this episode, you'll learn:How Good Girl conditioning shows up as over-delivering in your coaching businessThe difference between generosity and over-delivering

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00:22:44

The Good Girl Tax Series #3: Why “Nice” Messaging...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/14

Why does your messaging suddenly get so much nicer when there’s money attached to it?You’re direct, specific, and convicted when you’re talking to a paying client. You can see the problem. You know what needs to change. You’re willing to say the thing.Then you sit down to create content to sell the exact same offer and suddenly you’re softening your opinions, adding disclaimers, over-explaining, and turning your strongest ideas into “three things to consider.”That’s the Good Girl Tax showing up in

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00:22:25

The Good Girl Tax Series #2: Your Audience Shouldn’t...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/11

What happens to your sales behavior when nobody responds?When people are replying to your stories, clicking your links, asking about your offer, and buying, it’s easy to feel confident selling.But when things get quiet? That’s where the Good Girl Tax can start getting expensive.In this episode of The Good Girl Tax Series, we're breaking down what happens when your willingness to sell becomes dependent on external validation- and why that can quietly sabotage your ability to create consistent,

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00:24:03

The Good Girl Tax Series #1: Why Every Month in Your...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/09

You know you can make money in your business. You’ve signed clients. You’ve had successful launches. Maybe you’ve even had a $5K or $10K month.But do you know exactly what created that revenue well enough to do it again?Welcome to The Good Girl Tax Series, where we’re exposing the seemingly harmless “Good Girl” behaviors that are quietly costing women money in their businesses.In this first episode, we’re talking about one of the biggest barriers to predictable, repeatable revenue: constantly

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00:58:57

ep. 148 Find Your Fire: Building a Business Around...

The Life & Business On Purpose Podcast with Sandy... ·

2026/09/07

What if the business you’re trying so hard to build isn’t actually the business you want?In this episode, I’m joined by online business strategist Mara Riopel for a raw conversation about ambition, motherhood, entrepreneurship, and what happens when you stop following all the “shoulds” and start asking yourself what you actually want.In this episode, Mara shares the anchors she believes entrepreneurs need to stop constantly pivoting. Because sometimes the problem isn’t that your strategy isn’t

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00:36:34

ep. 147 How to Build Confidence When You’ve Spent...

The Life & Business On Purpose Podcast with Sandy... ·

2026/08/24

If you’ve ever had the thought, “I don’t want to keep doing this anymore”- but weren’t quite sure what doing things differently would actually look like- this conversation is for you.In this episode, I’m joined by one of my incredible clients, confidence and mindset coach, Allison Meyer, for a conversation about people pleasing, perfectionism, self-trust, and what happens when you reach a point in your life where you realize you’re ready to stop living according to everyone else’s

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00:40:50

ep. 146 The Identity Shift Every Coach Needs to Grow...

The Life & Business On Purpose Podcast with Sandy... ·

2026/08/14

Most coaches think they need a better strategy.More content.A better niche.A stronger elevator pitch.Another marketing tactic.But what if the biggest thing holding your business back isn't your strategy at all?In this behind-the-scenes conversation, I sit down with my mastermind client, Teddi to talk about her journey from pediatric nurse practitioner to coach, how she built her coaching business, and the identity shifts that completely changed the way she shows up as a business owner.We dive into

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00:17:37

ep. 145 How to Build Business Momentum Without...

The Life & Business On Purpose Podcast with Sandy... ·

2026/07/22

If you've ever felt like you're constantly starting over in your coaching business, here’s why.Maybe you've rewritten your offer... changed your messaging... switched niches... bought another course... or convinced yourself you just need a better strategy.But what if your business isn't struggling because of your strategy?What if it's because you're unintentionally interrupting your own momentum?In this episode, I'm sharing the four stages of intentional momentum building and why so many online

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00:18:38

ep. 144 Build Momentum in Your Online Coaching...

The Life & Business On Purpose Podcast with Sandy... ·

2026/07/15

If you've ever found yourself rewriting your offers, changing your messaging, buying another course, or convincing yourself that your strategy isn't working… this episode is for you.In this episode, I'm introducing a concept I've been seeing over and over again with coaches: self-interruption.Most online business owners don't struggle because they lack strategy. They struggle because they interrupt strategies that haven't had enough time to work.Every slow month, quiet launch, or low engagement post

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00:50:50

ep. 143 How to Build a Personal Brand That Attracts...

The Life & Business On Purpose Podcast with Sandy... ·

2026/07/06

How do you build a brand that feels authentic, attracts the right clients, and creates lasting business growth?In this inspiring conversation, I’m sitting down with brand strategist, entrepreneur, former teacher, mom and mastermind clientFarah Bazzi to talk about the journey from classroom teacher to successful business owner, the power of personal branding, and why self-trust is the foundation of sustainable success.Farah shares how starting a luxury stationery company during motherhood led her to

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00:07:21

ep. 142 The Hidden Cost of Good Girl Conditioning in...

The Life & Business On Purpose Podcast with Sandy... ·

2026/06/26

Have you ever stayed committed to something that no longer felt aligned simply because you already told people you were going to do it?In this IG live, I'm taking you behind the scenes of a real-time business decision. What was originally planned as a five-day Good Girl Collapse Experience became a three-day experience; and that pivot became the perfect example of what happens when you stop leading from people-pleasing and start leading from self-trust.If you've ever found yourself afraid to change

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00:19:35

ep. 141 The Real Reason You're Doing Everything Right...

The Life & Business On Purpose Podcast with Sandy... ·

2026/06/15

In this episode, let’s talk about the hidden impact of Good Girl conditioning on women entrepreneurs and how people pleasing, perfectionism, overgiving, and the need for approval can quietly sabotage your sales, content, pricing, boundaries, and leadership.You'll learn why adding more strategies, courses, or marketing tactics won't solve the underlying problem if you're still building your business from an identity rooted in proving, performing, and seeking validation.In this episode, you’ll

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00:35:12

ep. 140 Why "Selling Is Serving" Isn't Enough (And...

The Life & Business On Purpose Podcast with Sandy... ·

2026/06/09

Do you know you need to sell your coaching offer, but every time it's time to make an invitation, follow up, or talk about your services, you freeze?Maybe you've been told that "selling is serving" and while you understand the concept, it still doesn't make sales feel natural.In this episode, I’m breaking down why selling feels so uncomfortable for so many women entrepreneurs, coaches, and recovering perfectionists- and why the real solution isn't simply changing your thoughts about sales.Instead,

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00:46:20

ep. 139 Business Intimacy, Self-Trust, and Showing Up...

The Life & Business On Purpose Podcast with Sandy... ·

2026/05/18

What if your emotions aren’t the problem in your business?In this deeply honest and powerful conversation, I sit down with licensed therapist, intimacy expert, and business mentor Andrea Johnson to explore the connection between intimacy, vulnerability, emotions, relationships, and entrepreneurship.Together, we unpack why so many women feel disconnected from their businesses, how performative marketing creates emotional exhaustion, and what it actually looks like to build a business rooted in

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00:32:07

ep. 138 How Perfectionism Is Secretly Slowing Down...

The Life & Business On Purpose Podcast with Sandy... ·

2026/05/11

Are you exhausted from overthinking every caption, reel, offer, or business decision? In this episode I’m breaking down why perfectionism is not actually the problem in your coaching business- and why your high standards may be getting directed toward the wrong things.If you’re a high-achieving woman constantly tweaking, editing, refining, and “working hard” but still feeling stuck, overwhelmed, or behind, this episode will help you understand the hidden ways perfectionism slows business growth.I

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00:37:51

ep. 137 How to Simplify Your Business and Increase...

The Life & Business On Purpose Podcast with Sandy... ·

2026/04/27

In this episode I’m sitting down with business strategist Sara Vezensek for a powerful conversation about simplifying your business, redefining success, and making money in a way that actually supports your life.Sara shares her journey from chasing money in the luxury yachting industry to building a scalable business rooted in freedom, alignment, and ease. Together, we unpack the deeply ingrained belief that “making money has to be hard” and offer a refreshing perspective on what it really takes to

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00:35:47

ep. 136 How to Talk About Your Coaching with...

The Life & Business On Purpose Podcast with Sandy... ·

2026/04/13

Ever been asked, “What do you do?” and suddenly found yourself rambling, shrinking, or second-guessing your words? In this episode, we’re diving into why that happens; and more importantly, how to fix it.If you’re a coach (new or experienced) who struggles to clearly and confidently talk about your work, this episode will show you how to move from overthinking your “perfect pitch” to speaking with grounded conviction. You’ll learn why confidence isn’t something you think your way into- and what

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