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PODCAST

Lifting The Lid

Verity Park | ft tbh ✨

Lifting The Lid is the podcast where we spill the tea, dish the dirt, and *quite literally* lift the lid on everything we know, love (and sometimes hate) about the influencer industry.If you’ve ever wondered how *that* brand deal went down, what cancel culture really means or you’re looking for tips to finally monetise your following... this is the show for you.We know what we’re talking about when it comes to influencer and tbh - given it’s a billion dollar industry - not enough people are talking

business marketing

All Episodes

22:17

our managerial take on ‘that’ scene in the molly mae...

Lifting The Lid ·

2025/11/12

tbh irl is one week away (!!) so we’re getting very real about “creator as business” - from finance and six-figure scaling to missed deadlines, dream trips, and the power of actually picking up the phone.this week’s industry chat:- our managerial take on ‘that’ scene in the molly mae doc… 📺 what a late deliverable *really* does behind the scenes, why lying never helps, and how creators + managers protect those all-important brand relationships - turning creators into ceo’s 💼 breaking down

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31:20

£50k for saying ‘yes’ ?? i’m a celeb rumours…and why...

Lifting The Lid ·

2025/11/05

sofa season is officially on… blankets, biscuits, and creators all over prime-time 📺 this week we dig into the creator takeover of autumn telly (strictly, traitors, bake off, and i’m a celeb rumours): why broadcasters want them + how it shifts audience demos.plus we chat all about virgin red’s £50k “head of yes”: competition or ambassadorship? what the ts&cs imply (usage, deliverables), and who should apply !!and this week’s lifting the lid confession is from a niche creator who watched a

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26:52

the fellas gets acquired by global (?!) what this...

Lifting The Lid ·

2025/10/29

we’re debriefing the bcreators… and celebrating at tbh !! 🥹this year shell took entertainment creator of the year (and got a standing ovation!!), we unpack what actually moves judges *and* brands…we also talk:- dan & phil go official (after 16 years): parasocial economics, privacy strategies, and timing disclosures on your own terms- the fellas x global: video-first podcast ip, what legacy media is buying (audience, clip engine, format stacks), and probable earn-out mechanics- “a creator copied

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25:30

diary of a ceo in cinemas 🎟️ molly mae has a nanny...

Lifting The Lid ·

2025/10/22

it’s officially q4 and… awards season is upon us !! 🏆 we (verity, lucy & seran) chat bCreator nominations + our sonias that were up for fashion & entertainment 🥹 this week’s industry chat:- podcasts in cinemas?! steven bartlett x louis tomlinson - what this means for the medium + why fast lead times aren’t just for socials…- the molly-mae nanny discourse: privilege, transparency, and the unrealistic “do it all” standard for women - boundaries vs relatability- press trips & cliques: how

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27:43

an asa deepdive - why and how influencers should be...

Lifting The Lid ·

2025/10/15

it’s episode 3!!!🎙️✨and we have our brand new disco ball cups at the ready🪩as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !!this week’s industry chat:- uk vs us disclosure: when you must addad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play- asa confusion: why a blanket “ad” can mislead audiences, where nuance matters, and our platform fix (built-in stickers for ad/gifted/own brand/affiliate)-

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30:12

breaking up with your manager 💔 outreach that...

Lifting The Lid ·

2025/10/08

tbh turns 3!!!🎈🎈and we’re debriefing our “summer” birthday at the hoxton – pink cake, live illustrations, and the third-annual tbh awards🥳plus it means the team’s back from annual leave and we’re locking in for q4.this week’s industry chat:- theprivacy era– creators sharing less (surprise engagements, soft launches, family boundaries) and how to set yours- outreach that actually gets opened👀(subject lines that stop the scroll… should we scare brands in Q4?!)- equity plays vs one-off ads –

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33:37

zoella is quitting youtube?! 😭 honest take on the...

Lifting The Lid ·

2025/10/01

it’s the first ep of season 2!!! 🎙️✨ we (verity, lucy & seran) are back by popular demand with a brand new pink-and-pretty tbh set 💗it’s been 9 months since we last spoke (where has time gone!!) so we’re reflecting on the time that’s passed – why we closed our non-exclusive roster so we can share more education for free, and what’s coming this season… guests, bigger topics, fresh energy.We also chat Brit Crew documentary, OG creators staying relevant, and *that* Martha-the-hound moment. In

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38:33

set intentional goals for 2025 📝 in 3 simple steps ✨...

Lifting The Lid ·

2025/01/01

we know we said season 1 was all wrapped up, but we couldn't send you into the new year without a little gift !!We are all about intentional goal setting at tbh, so Verity enlisted the best at it, business guru Alice Benham, for this episode of how to set your goals *intentionally* for the new year ahead in 3 steps. So grab your laptop, maybe a notebook and pen (although that's not for writing your goals in... watch to see what we mean!!) and let's start 2025 right ✨ 💫 Hosted on Acast. See

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33:21

looking back on 2024 in our final ep 🥹 a biccie...

Lifting The Lid ·

2024/12/18

It's the final ep of season 1 !! 😦 🫢 and the three of us are back together... in a very cute location for our team festive getaway complete with gingerbread, presents & biccies ofc 🎄We reflect on 2024, both the highs and the lows, cause we want to truly lift the lid on this space. We discuss new research that questions whether social media can actually be good for our mental health, and we celebrate what's to come in the new year.We hope you've loved series 1 of lifting the lid, every single

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25:04

ai… the end of influencer marketing as we know it...

Lifting The Lid ·

2024/12/11

you asked and we have delivered...a solo ep with our host, Verity Park !! 🎙️ this is an information filled episode where you'll hear...all about ai and where it's (potentially) heading - and how that is set to change influencer marketing as we know it 👀 🤖 as we wrap up 2024, VP dives into her predictions for the influencer space for the next 3-5 years... 🔮 plus - as one of you lovely listeners put it - Verity is a networking queen 👸 so this ep will give you 4 key tips for making online and

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33:55

why gk barry is our jungle princess 👑 the kardashian...

Lifting The Lid ·

2024/12/04

we're baaaack with a jam packed ep!! 🎙️this week's episode of lifting the lid is a duo special whilst our co-host seran is on a very exciting trip with one of our creators. Here's what you can expect:Verity & Lucy talk all things wicked and what it was like to see that movie through the eyes of our talent roster (!!) 💚🩷 we yap about gk barry and discuss why she is our jungle princess 🌴 and *that* brand partnership she launched from I'm A Celeb 💍 with snap making a comeback... we can't help

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28:07

landing your first brand deal 💸 setting your...

Lifting The Lid ·

2024/11/20

pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some

en

31:34

how to become an influencer manager 👩🏻‍💻 navigating...

Lifting The Lid ·

2024/11/13

pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some

en

33:53

the de-influencing trend✨what we look for when...

Lifting The Lid ·

2024/11/06

(ad - gifted) tysm to gails for the yummiest breakyyyy!!!! the selection featured in this ep is available as part of their corporate catering offering!! 🥐🥐🥐pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast

en

43:31

how to start a podcast 🎧 how much you can make 👀 what...

Lifting The Lid ·

2024/10/30

if you are looking for a podcast producer or advice, find sophia at @bearlaneproductions on instagram 🐻🎙️------------------------------------------------------------------------------------------------------------pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and

en

37:22

saffron barker's ai ad💄 wtf does an influencer...

Lifting The Lid ·

2024/10/23

wanna watch the saffron barker vlog we were talking about ?! it's here: www.youtube.com/watch?app=desktop&v=ULoTe2-Z2jg&sttick=0-----------------------------------------------------------------------pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran

en

33:30

phillip schofield attempts his comeback (!!) getting...

Lifting The Lid ·

2024/10/16

We're carrying on Lifting The Lid until CHRISTMAS!! So... who do you want on the podcast?! Any guests you think would be valuable? And what do you want to hear from us? drop those topics & questions in the comments 👇-----------------------------------------------------------------------pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park,

en

38:09

jamie and sophie have started vlogging ?! 👀...

Lifting The Lid ·

2024/10/09

asking a big question this week... should we carry on Lifting The Lid until Christmas?! If you're loving watching or listening to these episodes as much as we are loving making them - let us know in the comments to help us decide... otherwise next week marks the end of season one 💔If you want to know more about the sustainable productivity workshop discussed in this episode, head to www.interlude.works - we can't recommend it enough for you and your team

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39:34

telling your boss you're wfh to fake tan 🫢 paying tax...

Lifting The Lid ·

2024/10/02

guys we have our first ever podcast guest on today's episode!! and there's good reason for it because Verity and tbh's man in finance Oz have something super exciting to announce (keep reading...)📣 calling all influencers, creatives, creators, digital first talent!If you are looking for the *perfect* accountant... then we have the solution for you.The Creator Accountant is the last accountancy company you'll ever need. Get in touch to find out more at www.thecreatoraccountant.com/we also talk

en

31:59

brand caught bad-mouthing creators 😱 we...

Lifting The Lid ·

2024/09/25

if you're looking for an ai productivity tool to make you super speedy on emails (tried and tested by us !!!) ... get to know superhuman: https://superhuman.com/refer/mxpwn2ct first month is on us 🫶 pov: you start talking openly about the influencer space 🤭Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week

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