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PODCAST

Don"t Write That Book

Mike Michalowicz, AJ Harper

The "Don’t Write That Book" podcast serves as your guide to crafting your bestseller and embracing your role as an author. Your hosts, Mike Michalowicz and AJ Harper, act as your personal experts, steering you through the intricacies of writing and publishing. Mike and AJ demystify all aspects of creating and releasing your book, offering insights drawn from their own journeys. This podcast will be your safeguard against writing THAT book.

arts books

All Episodes

00:43:53

Bulk Buys Debrief

Don"t Write That Book ·

2026/04/16

In this episode, it’s all the data! Mike breaks down the numbers so far with respect to bulk buys for his new book, The Money Habit. Large and small orders, how the logistics of shipping played out, and more – nothing is left out. Did AJ manage to convince Mike that bulk buys are as important as individual sales, or did Mike finally win a debate? You’ll have to listen to find out!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If

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00:59:59

Influencers: How to Ask Other Authors to Support Your...

Don"t Write That Book ·

2026/04/09

In this episode, AJ and Mike answer one of the most common questions they get from first-time authors. How the heck are you supposed to get an endorsement for your book? How do you ask a Big Name someone for a shout-out? This week our duo not only tells you the dos, they give you the absolutely do nots so authors can ask the Big Ask in a way that feels good. They’ll even cover how to follow up on a “no” and why it’s not always a closed door.Be sure to visit https://dwtbpodcast.com for more

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00:48:49

Amy Griffin: A Breakdown and What You Can Learn From It

Don"t Write That Book ·

2026/04/06

Trigger Warning: This episode discusses sexual abuse, while not in detail, it may be disturbing and/or triggering to some listeners and viewers.In this surprise episode, Mike and AJ break down the Amy Griffin controversy and how authors can learn from it. Amy Griffin authored the book The Tell, in which she recounts a repressed memory of alleged sexual abuse. However, Griffin’s classmate, Jane Doe, filed a lawsuit saying that the alleged story of SA was not Griffin’s, but Doe’s. Mike and AJ discuss

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00:58:44

The Big Book-Launch Debrief

Don"t Write That Book ·

2026/04/02

In this episode, Mike breaks down all the data he’s managed to collect so far since publishing The Money Habit in January 2026. He updates AJ on bulk buys, individual orders, how he ran orders through third-party systems like Porchlight, and how pre-sales added up, and more. He’ll lay out whether they met or missed his team’s expectations. If you’re into juicy data, this is the week you won’t want to miss!Be sure to visit https://dwtbpodcast.com for more information and add your name to start

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00:55:11

How to be Profitable as an Author

Don"t Write That Book ·

2026/03/26

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned: Vickie Lanthier, High Agency Human Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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00:48:11

Planning Your Launch 3 – 6 Months Out

Don"t Write That Book ·

2026/03/19

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned: Vickie Lanthier, High Agency Human Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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01:01:09

Planning Your Launch 12 – 18 Months Out

Don"t Write That Book ·

2026/03/12

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned: The Dysregulated Kid, Dr. Roseann Capanna-Hodge Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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00:38:37

Finishing Your Book when Life Gets in the Way

Don"t Write That Book ·

2026/03/05

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned: My Favorite Murder, Episode 501 (Explicit content warning!) Connect with AJ & Mike: AJ Harper, website Write A Must-Read Free resources AJ’s Socials: Facebook LinkedIn Mike Michalowicz, website All books Mike’s Socials: IG FB LinkedIn

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00:47:13

New Publishing Path Decision Points

Don"t Write That Book ·

2026/02/26

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:Joyspan, Dr. Kerry BurnightAJ’s Writing Sprint Marathon sign up (Free!)Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:49:48

Deliver on the Promise

Don"t Write That Book ·

2026/02/19

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned:I Will Teach You to be Rich, Ramit SethiToo Much, Terri ColeThe Book of Alchemy, by Suleika JaouadReset, Dan HeathTake Breaks, Work Better, John BriggsTime Freedom, Brian HerriotAJ’s Writing Sprint Marathon sign up (Free!)Connect with AJ & Mike:AJ Harper, website Write

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00:55:09

Publishing Pitfalls

Don"t Write That Book ·

2026/02/12

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Stig Severinsen, deep sea swimmerDefy, by Dr. Sunita SahHigh Agency Human, by Vickie LanthierConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:50:05

How to Leverage Readings for Book Sales

Don"t Write That Book ·

2026/02/05

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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01:09:19

Behind the Scenes, The Money Habit

Don"t Write That Book ·

2026/01/29

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned:Mike’s upcoming Monday Night Reading, where he’ll read selections from The Money Habit.Connect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:48:14

The First Draft: Structure v. Freedom

Don"t Write That Book ·

2026/01/22

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app. Books/Resources Mentioned:E-Myth, by Michael E GerberConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:56:29

Working on Multiple Books at the Same Time

Don"t Write That Book ·

2026/01/15

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:AJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:59:45

All About Sponsorship

Don"t Write That Book ·

2026/01/08

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe, and leave a review on your podcast app.Books/Resources Mentioned:Exactly What to Say, by Phil JonesAJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:48:02

Writing Supportive Content for Your Book

Don"t Write That Book ·

2026/01/01

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Joyspan, by Dr. Kerry BurnightScaling Up, by Verne HarnishThe Alter Ego Effect, by Todd HermanAJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll

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00:37:07

Author Bios

Don"t Write That Book ·

2025/12/25

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Children’s Illustrator (My Money Bunnies and others), Eevi JonesThe Biology of Trauma, by Aimie ApigianAJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll

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00:50:53

You’re Done, Part Two

Don"t Write That Book ·

2025/12/18

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:Photographer John DeMatoAJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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00:56:33

You’re Done, Part One

Don"t Write That Book ·

2025/12/11

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Books/Resources Mentioned:AJ’s Authorship Planning WorkshopConnect with AJ & Mike:AJ Harper, website Write A Must-Read Free resourcesAJ’s Socials:FacebookLinkedInMike Michalowicz, websiteAll books Mike’s Socials: IGFBLinkedIn

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