PODCAST

Persuasion by the Pint

Jonathan Taylor and Sean McCool

Discussing the Art of Persuasion...and Craft Beer

business management & marketing

All Episodes

1:18:13

406: 6 Scarcity Levers That Attract Affluent Buyers

Persuasion by the Pint ·

2025/09/27

On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.

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1:29:30

405: The Death of Facebook Ads – Interview with...

Persuasion by the Pint ·

2025/09/20

On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can […]The post 405: The Death of Facebook Ads – Interview with Doberman Dan first appeared on Persuasion by the Pint.

en-US

1:17:48

404: The Art & Science of Metawar: How to Coexist...

Persuasion by the Pint ·

2025/08/23

On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR. One of his most compelling areas of expertise […]The post 404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation first appeared on Persuasion by the

en-US

47:24

402: Selling Ozzy Osbourne’s DNA, Burger King’s...

Persuasion by the Pint ·

2025/08/09

On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?The post 402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.

en-US

46:53

401: Pitch Perfect: Inside the Charm of Persuasive AI...

Persuasion by the Pint ·

2025/08/02

On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and […]The post 401: Pitch Perfect: Inside the Charm of Persuasive AI Voices first appeared on Persuasion by the Pint.

en-US

1:11:30

400: The Secret Sauce Behind Cult Followings –...

Persuasion by the Pint ·

2025/07/26

On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.The post 400: The Secret Sauce Behind Cult Followings – Strategies from the Biggest Retailers first appeared on Persuasion by the Pint.

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59:48

399: Author vs AI – Interview with Alison McBain

Persuasion by the Pint ·

2025/07/12

On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total). We’ll discuss her perspective on AI as a ghostwriter and fictional author. You can learn more about […]The post 399: Author vs AI – Interview with Alison McBain first appeared on Persuasion by the Pint.

en-US

44:56

397: Is AI Becoming More Persuasive Than Humans?...

Persuasion by the Pint ·

2025/06/21

AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotists (only 1 in 500) to […]The post 397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist first appeared on

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59:59

396: The 15 Most Powerful Cognitive Shortcuts in...

Persuasion by the Pint ·

2025/06/07

On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker.The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion first appeared on Persuasion by the Pint.

en-US

51:43

394: We Talk Marketing with Dave Dutton and Build an...

Persuasion by the Pint ·

2025/05/17

In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint.

en-US

59:50

393: Persuasion by the Flight – We discuss Hooters...

Persuasion by the Pint ·

2025/05/10

In this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.The post 393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad, and More first appeared on Persuasion by the Pint.

en-US

1:03:36

392: Simple Words You Can Use to Influence And...

Persuasion by the Pint ·

2025/04/26

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is […]The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster first appeared

en-US

51:14

390: What Are the Hidden Risks of Assumptions in...

Persuasion by the Pint ·

2025/03/29

We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”.The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.

en-US

1:10:44

389: Uncovering the Real Drivers of Choice—biases,...

Persuasion by the Pint ·

2025/03/22

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, […]The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.

en-US

52:37

388: Interview with Russ Ruffino, Founder & CEO of...

Persuasion by the Pint ·

2025/03/15

Interview with Russ Ruffino, Founder & CEO of Clients on Demand.The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint.

en-US

1:06:40

386: How to Persuade with Story-Driven Video Marketing

Persuasion by the Pint ·

2025/03/01

On this episode, legendary marketer David Dutton joins us to talk using AI creatively to create engaging story-based videos for your business.The post 386: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.

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1:05:21

388: Romancing The Stone: How J. Peterman Turned a...

Persuasion by the Pint ·

2025/02/22

On this episode, we’ll discuss how to turn words into magic using the example of J. Peterman and others who’ve turned “ordinary stuff” into high-margin products.The post 388: Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company first appeared on Persuasion by the Pint.

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1:12:24

384: Can AI Increase Conversion Rates? We Talk with...

Persuasion by the Pint ·

2025/02/08

On this episode, e-commerce expert Matthew Stafford joins us on the podcast. Over the past three decades, Matthew Stafford has been entrepreneurial and successfully building several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. You can learn more about what he’s doing for his clients at https://buildgrowscale.com.The post 384: Can AI Increase Conversion Rates? We Talk with e-commerce Expert Matthew Stafford first

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1:05:24

383: Discussing the Science of Likability: How to Win...

Persuasion by the Pint ·

2025/02/01

On this episode, we’ll be discussing a book that is being hailed as the modern-day “How to Win Friends and Influence People”. It’s called “The Science of Likability”.The post 383: Discussing the Science of Likability: How to Win Friends, and Trigger Attraction first appeared on Persuasion by the Pint.

en-US

45:28

378: Thanksgiving Flight of Persuasion

Persuasion by the Pint ·

2024/11/29

On this Pre-Thanksgiving episode we cover a flight of marketing topics.The post 378: Thanksgiving Flight of Persuasion first appeared on Persuasion by the Pint.

en-US

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