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PODCAST

The Story Power Marketing Show

Business leaders, coaches, consultants, and thought leaders, The Story Power Podcast will help you harness the power of storytelling so you can grow your business and have fun doing it. Each week, Story Power Marketing's Tom Ruwitch and his guest will share powerful stories, trade business-building insights, and have a few laughs. Tom created this podcast to... ...Help you captivate prospects and inspire them to act… ...so you can get more clients, quickly and easily. That’s what powerful

business marketing

All Episodes

37:43

How To Turn Trust Into A Competitive Advantage (with...

The Story Power Marketing Show ·

2026/04/08

Gal S. Borenstein is the Founder and CEO of The Borenstein Group, a Washington, DC-area branding, marketing, and public relations firm that has advised B2B, B2G, defense, cybersecurity, and technology organizations since 1994. With more than 28 years of experience, he is recognized for helping complex and highly technical companies transform from overlooked vendors into credible, trust-driven brands that can compete with larger and more established competitors.On this week's episode, he and Tom

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40:01

How to Turn AI Into Your Smartest Marketing...

The Story Power Marketing Show ·

2026/04/01

Ray Jang is the Founder & CEO of Atria, the world’s first AI Creative Strategist platform. He’s leading a new wave in marketing innovation, using AI to help brands create smarter, more effective campaigns without losing the human touch. Known as “the ads guy who hates ads,” Ray challenges how marketers think about testing, scaling, and storytelling in an age of AI-generated content overload. His insights have earned him an audience of over 50,000 followers on LinkedIn, where he shares practical

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27:34

How to Talk So People Listen (with Laura Sicola)

The Story Power Marketing Show ·

2026/03/25

Dr. Laura Sicola is a leadership communication and influence expert, speaker, author of Speaking to Influence: Mastering Your Leadership Voice, and host of the Global Top 1% podcast, Speaking to Influence: Communication Secrets of the C-Suite and the podcast ALPHAWHISPERERS: Genesis. Her mission is to transform executives into confident, inspiring leaders. A cognitive linguist by background, she has trained and coached executives at Fortune 500 companies and non-profit leaders from around the world

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27:55

How To Build Relentless Habits That Unlock Elite...

The Story Power Marketing Show ·

2026/03/18

Jim Goetz is a dedicated expert in human performance optimization, holding certifications as a chiropractor, physiotherapist, and strength and conditioning specialist through the NSCA, alongside numerous other credentials in the field. With a robust background in strength and conditioning, Jim has coached an impressive range of athletes, including high school wrestling champions, NCAA Division I football players, NFL and MLB professionals, Olympic athletes, and more. His philosophy centers on living

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44:56

How to Tell Authentic Stories That Grow Your Business...

The Story Power Marketing Show ·

2026/03/11

Michael Hauge is a story expert, author and lecturer who helps writers, speakers, entrepreneurs and filmmakers grow their businesses by telling better stories.Michael has presented seminars, lectures and keynotes in person and online to more than 600,000 participants worldwide. As a Hollywood script consultant, he has worked on projects starring Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon.In this episode, Michael shares his path from a childhood love of movies to

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37:02

How to Turn Marketing Guesswork Into Predictable...

The Story Power Marketing Show ·

2026/03/04

Skip Wilson is an advertising luminary and the founder of DRAFT Media Partners, but his journey truly began as a storyteller at age 16. Starting his career as a copywriter, Skip learned early on that the most effective marketing isn't about "pitching and prodding"—it’s about human connection.Skip champions a "Draft Mentality," empowering leaders to stop guessing and start building predictable, science-backed marketing results through the power of connection.In this episode, he

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35:40

How to Publish a Business Building Book Without...

The Story Power Marketing Show ·

2026/02/25

Everett O'Keefe is a Wall Street Journal, USA Today, and International #1 bestselling author and the founder of Ignite Press, a hybrid publishing company that helps entrepreneurs, business leaders, and medical professionals grow their authority and revenue through publishing.His most recent solo book, The Power of the Published, explores how rapidly authoring and launching a book can transform a business — and a life. Over the years, Everett has helped create and launch more than 200 bestselling

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34:22

How to Research Your Way to Greater Profits (with...

The Story Power Marketing Show ·

2026/02/18

Sean Jordan is the President and Principal Investigator for the Research & Planning Group. As a 2009 graduate and current faculty member of the Master of Marketing Research (MMR) program at Southern Illinois University in Edwardsville (one of the only professional marketing research post-graduate programs offered in the nation), Sean is equipped with a wide array of quantitative and qualitative research techniques and possesses a number of skills that aid him in research design, data analysis

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38:09

How to Beat The AI Powered Bad Guys (with Robert...

The Story Power Marketing Show ·

2026/02/11

Cybersecurity expert, good guy hacker, and private investigator Robert Siciliano delivers “straight talk” on safety and security, stripping away jargon to empower everyday protection. A bestselling author and CEO of Safr.Me, and head trainer at Protectnowllc.com he is a trusted commentator featured on CNN, Fox News, MSNBC, and the Today Show, decoding complex threats for mass audiences.Robert shares his journey from physical security to cybersecurity, providing insights on the evolution of cyber

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28:54

Better Questions Bigger Business Growth (with Brandon...

The Story Power Marketing Show ·

2026/02/04

Brandon N. Towl is a marketing strategist, founder, self-described nerd and “Master of Questions.” After years of working closely with marketing teams, Brandon started noticing a deeper pattern: Many marketing teams were “spinning their wheels” because they were working from guesses. That realization led Brandon to launch Human Driven Understanding, a consultancy dedicated to deep customer interviews and pattern analysis, uncovering the real motivations, fears, language, and decision dynamics that

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41:11

Using Reddit to Ramp Up Sales (with Danny Kirk)

The Story Power Marketing Show ·

2026/01/28

Danny Kirk is the serial founder of ReddiReach, a profitable marketing agency specializing in Reddit marketing, AI search and growth hacking strategies. He's revolutionizing how brands leverage Reddit for organic growth while optimizing for AI search platforms like ChatGPT and Claude. ReddiReach has served over 500 brands, startups and SMBs and helped achieve incredible results such as 9 figure exits.In this episode, he and Tom dive into Reddit's evolution as a marketing platform, its

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31:18

How to Get Earned Media That Actually Moves The...

The Story Power Marketing Show ·

2026/01/14

Steve Turner is the Principal and Owner of Solomon Turner PR in St. Louis. The firm, now in its 35th year, is known for its expertise in media relations and has received numerous awards, including recognition as one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly.Steve shares his journey from broadcasting to PR, discussing the evolution of the industry and offering valuable insights for leveraging traditional and digital media. He and Tom discuss Steve's book,

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23:47

What Are We Really Trying To Say (with Amos Balongo)

The Story Power Marketing Show ·

2025/12/31

Amos Balongo has been a corporate motivational speaking sensation since moving to the United States from Africa. He has presented at several leadership conferences and summits and traveled to over 32 countries motivating and transforming leaders with his message.In this episode, Amos shares his journey from Africa to the United States, his shift from management consulting to leadership coaching, and the pivotal role of effective communication in leadership. He and Tom discuss common communication

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54:00

How to Craft Stories That Persuade and Sell (with...

The Story Power Marketing Show ·

2025/12/10

David Garfinkel has helped copywriters and businesses in more than 100 industries increase profits. His book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, he created and published the first widely used set of Copywriting Templates. Since 1993, he's written sales letters that have brought in as much as $40 million to one business. These days, his main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations.In this

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36:24

How to Apply Bartender Wisdom to Business Success...

The Story Power Marketing Show ·

2025/12/03

Neil Rogers is an author, speaker, and business leader with over 37 years of experience in marketing & sales, generating revenue and guiding clients through highly effective & result-oriented marketing campaigns.In this episode, Neil shares insights from his book 'Bar Tips: Everything I Needed to Know in Sales I Learned Behind the Bar,' illustrating how his early experiences as a bartender shaped his success in business. He and Tom discuss the importance of systems and processes, the

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51:02

How to Break Through The Noise with Direct Mail (with...

The Story Power Marketing Show ·

2025/11/19

Jeff has more than 20 years of experience in the areas of Republican politics, direct response strategy, fundraising, copywriting, design, donor acquisition, list selection, segmentation and analysis. His direct mail fundraising appeals have been recognized with more than a dozen industry awards.In this episode, he and Tom cover the importance of making mail skimmable, emotionally engaging, and urgent, and touching on how these principles apply across political, nonprofit, and for-profit sectors,

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25:57

How to Avoid Becoming White Noise in an AI Overloaded...

The Story Power Marketing Show ·

2025/11/12

Doug is a brand specialist and an accomplished writer having contributed articles to Entrepreneur, Thrive Global, Bloomberg, Chicago Tribune, Daily Herald, MSN Money, Yahoo Finance, and the Seattle Times, along with authoring several #1 best selling books. He's also been featured on broadcast media including CBS & FOX News. He hosted his own show radio program, “The Real Estate Coach” to ABC’s powerhouse, WLS AM 890 radio in Chicago.Through his “future-proof” marketing and

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46:31

How to Create Disney Level Loyalty Without The Theme...

The Story Power Marketing Show ·

2025/11/05

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate

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27:54

How To Stop Selling To Broke Leads and Start Closing...

The Story Power Marketing Show ·

2025/10/29

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and

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33:46

How to Scale Your Business Without Burning Out (with...

The Story Power Marketing Show ·

2025/10/22

Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic.Dave faced a severe health scare at 29 due to

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196 results

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