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PODCAST

NN/G UX Podcast

Nielsen Norman Group

The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com

technology

All Episodes

01:05:48

56. AI for UX Analysis: How Accurate Is It? (feat....

NN/G UX Podcast ·

2025/12/19

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in

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00:37:55

55. Democratizing Research in the Age of AI (feat....

NN/G UX Podcast ·

2025/12/01

The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it

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00:34:23

54. Designing for Millions of Users (feat. Jay Dutta,...

NN/G UX Podcast ·

2025/10/24

In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling,

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00:50:17

53. Why You're Not Getting Job Interviews (feat. Hang...

NN/G UX Podcast ·

2025/09/26

What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat.About Hang Xu: LinkedIn | OnlyFAANGs.designLevel Up Your UX Career with UX Certification:

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00:46:50

52. Rethinking Users as Ecosystems (feat. authors...

NN/G UX Podcast ·

2025/07/18

Who do we really mean when we say “the user”? And who gets left out?In this episode, Therese Fessenden chats with cultural anthropologists Mike Youngblood and Ben Chesluk, who are challenging overly narrow definitions of users in UX. They explore how systems thinking and anthropology can deepen our understanding of complex user ecosystems — and why rethinking “the user” is more important than ever.About the speakers:Mike Youngblood (LinkedIn)Ben Chesluk (LinkedIn)About Rethinking Users, including

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00:43:49

51. The Future of Service Design in the Age of AI...

NN/G UX Podcast ·

2025/06/20

What does it mean to design experiences in a world where pixels are no longer the focus? In this episode, service design thought-leader and author Erika Flowers shares her thoughts on how designers must evolve as AI transforms the tools, processes, and expectations of our work. Erika shares lessons from her journey—spanning early web design, pioneering service blueprinting at Intuit, and orchestrating experiences at NASA—and offers a forward-looking take on why skills like facilitation, systems

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00:41:15

50. Responsible AI Use for Research Analysis (feat....

NN/G UX Podcast ·

2025/05/23

AI can do more than it’s ever done… but there’s a lot of unfounded hype, especially when it comes to user research. When should you delegate tasks to AI? And when should you insist on keeping the human in the loop? In this episode, Therese Fessenden sits down with Alexander Knoll, co-founder of Condens, to discuss the strengths and limitations of AI tools for research, and the evolving role of the user researcher.About Alexander & Condens: LinkedIn | Condens.ioResearch Repository Guide:

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00:43:19

49. Design Leadership & Org Design (feat. Peter...

NN/G UX Podcast ·

2025/04/18

In this episode, Peter Merholz—co-founder of Adaptive Path and co-author of Org Design for Design Orgs—joins us to talk about what it really takes to build and scale effective design teams. We explore the systems, structures, and leadership mindsets that shape successful organizations, the relationships between product and design teams, and how design leaders can foster clarity, consistency, and impact as their teams grow. Whether you’re managing a team or aspiring to, this conversation is packed

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00:41:31

48. What is Object-Oriented UX (feat. Sophia Prater,...

NN/G UX Podcast ·

2025/03/21

UX practitioners often struggle with shifting requirements and increasing product complexity, making it difficult to design intuitive experiences. Object-Oriented UX (OOUX) offers a structured approach to simplify digital products by focusing on core objects rather than pages or screens. Sophia Prater explains how this method improves usability, reduces inconsistencies, and streamlines collaboration across teams.About Sophia Prater: Bio (via RewiredUX.com) | LinkedIn | InstagramLearn more about

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00:39:39

47. Designing AI Experiences: What to Consider (feat....

NN/G UX Podcast ·

2025/02/21

As AI continues to evolve, designers are increasingly finding themselves tasked with creating AI-powered experiences—often without prior experience in the space. In this episode, NN/g UX Specialist Caleb Sponheim discusses the current state of AI tools, what’s working (and what’s not), and how designers can position themselves to navigate this shift. We also explore what it really means to develop AI safely and how designers can play a role in ensuring ethical, user-friendly AI experiences.About the

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00:50:07

46. Getting Strategic About Research (feat. Kate...

NN/G UX Podcast ·

2025/01/24

As tech layoffs and budget cuts dominate the start of the year, UX teams are navigating a critical challenge: proving the value of research while doing more with less. In this episode, NN/g Director of Research Maria Rosala sits down with ResearchOps pioneer Kate Towsey to explore how ResearchOps can help teams think strategically about the impact and efficiency of their research.Learn more about Kate Towsey: katetowsey.com Kate’s Book: Research That Scales: The Research Operations Handbook

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00:42:11

45. Choosing Better User Impact Metrics (feat. Connor...

NN/G UX Podcast ·

2024/12/20

Most experienced professionals in the industry will tell you that the best designs don't operate in a vacuum. Yet, most of our measurement approaches do. How do you know you're actually making a measurable impact toward users' long-term goals? Connor Joyce, author of the book, Bridging Intention to Impact, shares his thoughts on how to create and evaluate products that center on meaningful user outcomes.Connect with Connor Joyce Order the bookRelated NN/g Resources & Courses: Free Articles

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00:39:26

44. AI & UX Research (feat. Savina Hawkins & Caleb...

NN/G UX Podcast ·

2024/11/26

To explore how is AI shaping UX research and analysis, host Therese Fessenden shares two interviews on the topic; one with Savina Hawkins, Co-founder of Altis, and one with Caleb Sponheim, UX Specialist at NN/g. In this episode we explore the opportunities AI presents for enhancing productivity and innovation in UX work, alongside the risks and challenges it brings. Savina & Caleb offer practical advice on how UX professionals can leverage AI tools effectively and remain competitive in their

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00:36:45

Bonus: Journey-Centric Design: The Evolution of UX...

NN/G UX Podcast ·

2024/10/25

Product-centric design can be an efficient way to design interfaces, but it can often lead to disjointed and poorly optimized customer journey experiences. Kim Flaherty shares her recent research into journey-centric design, and insights on how a journey-centric design practice can help organizations overcome product-centric challenges.Report: Architecting a Journey Management Practice Learn more about Kim: ⁠Bio⁠ | ⁠LinkedIn⁠ NN/g Resources about Journey Management: ⁠The 3 Competencies of

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00:37:16

43. Responsible AI (feat. Paige Lord, Sr. Product...

NN/G UX Podcast ·

2024/10/11

With AI developing rapidly, and AI policy often lagging behind, calls for responsible tech design and development are louder and more public than ever. In this episode, Paige Lord offers some insight into ways UX professionals can play a role in creating ethical AI products and services.Learn more about Paige Lord: LinkedIn: https://www.linkedin.com/in/thepaigelord/ TikTok: https://www.tiktok.com/@aiethicswithpaige YouTube: https://www.youtube.com/@aiethicswithpaige Substack:

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00:35:27

Icons that Work (feat Kate Kaplan, Insights Architect...

NN/G UX Podcast ·

2024/09/13

Icons are popular components to incorporate into digital designs that can help simplify user experiences. But, not every icon is created equal. In this episode, Kate Kaplan shares the latest insights from her research on digital iconography which can be found in her new book, Digital Icons that Work.Learn more about Kate Kaplan: Bio | LinkedIn Her book: Digital Icons That Work (nngroup.com) Other Related Articles: Imagery in Visual Design Article Digital Icons UX Quiz

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00:36:51

41. UX Accessibility and Designing for Neurodiversity...

NN/G UX Podcast ·

2024/08/23

Accessibility isn’t a novel concept, but in the realm of digital design, it's rare to find a product or service that's truly accessible to a broad audience with many needs. In this episode, Stéphanie Walter shares a bit about what got her interested in accessibility to begin with, what accessibility truly means in UX, some common misconceptions, and how designers can create more inclusive experiences.Learn more about Stéphanie Walter: LinkedIn | stephaniewalter.design WCAG

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00:44:10

40. Managing Priorities (feat. Harry Max, author and...

NN/G UX Podcast ·

2024/07/19

“If you squint hard enough, every problem is a prioritization problem.” -Harry MaxUX professionals are often faced with the challenge of managing backlogged work and doing so with limited time, budget, and resources. In this episode, we chat with Harry Max about the common misconceptions with prioritization and how to get better at it over time. ⁠Learn more about Harry Max NN/g Articles & Training Courses 5 Prioritization Methods in UX Roadmapping (free article) Using Prioritization

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00:29:04

39. Cross-Cultural UX Research (feat. Feifei Liu,...

NN/G UX Podcast ·

2024/05/10

Expanding into global markets is a key priority for companies in today's interconnected world. While many companies rely on translations for their digital platforms, this is just one aspect of effective global expansion. In this episode, we're joined by Feifei Liu, International UX Researcher at NN/g. She discusses the importance of cross-cultural research and its role in helping organizations effectively expand into international markets while honoring cultural values and practices.⁠Learn

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00:45:43

38. User Interviews (feat. Steve Portigal, Research...

NN/G UX Podcast ·

2024/04/11

In this episode, we dive into User Interviews with Steve Portigal, discussing their critical role in product development and design research. User interviews, a qualitative method, involve conversations with users to gather insights about their experiences, behaviors, and needs. We discuss the benefits of this approach, such as deep user empathy and informed decision making, alongside common challenges like bias and recruitment. Join us in understanding when to use user interviews and how to get the

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59 results

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