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PODCAST

Business By The Numbers

Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket." He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt"s podcast will provide

business management

All Episodes

21:28

Your $200 Labor Rate Means Nothing: What Really...

Business By The Numbers ·

2025/10/30

Thanks to our partners Promotive and Wicked FileIn this episode of Business by the Numbers, Hunt Demarest of Paarmelis & Associates breaks down one of the most misunderstood metrics in the automotive repair world: effective labor rate.Many shop owners chase “higher door rates,” but as Hunt reveals, that number often has little to do with your actual profit. From oil changes to state inspections, he explains how small pricing decisions can quietly eat away at your margins—and how to fix them.If

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30:34

ERTC Audits Are Here: What Every Shop Owner Needs to...

Business By The Numbers ·

2025/10/23

Thanks to our partners Promotive and Wicked FileAfter years of waiting, many shop owners are discovering that their long-anticipated Employee Retention Tax Credit (ERTC) checks may never come — and worse, some are facing IRS audits they didn’t see coming. In this week’s episode of Business by the Numbers, Hunt Demerist, CPA at Paar, Melis & Associates, breaks down the chaos behind the ERTC delays, what triggers an audit, and what every business owner should be doing right now to protect

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24:34

Profit or Time? The Tradeoff Every Shop Owner Gets...

Business By The Numbers ·

2025/10/16

Thanks to our partners Promotive and Wicked FileEvery shop owner knows the feeling — the harder you work, the less time you seem to have. But what if you could have both? In this week’s Business by the Numbers, Hunt Demerast, CPA, explores the hidden link between profit and time — and why the goal isn’t working harder, but working smarter. From understanding your “hourly rate” as an owner to identifying the difference between working in versus on your business, Hunt breaks down the real math behind

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23:53

The $5,000 Parts Problem: Why Every Auto Shop Loses...

Business By The Numbers ·

2025/10/09

Thanks to our partners Promotive and Wicked FileEver been charged for someone else’s part? Or failed to get a credit on a return you were sure you’d handled? You’re not alone—and those small leaks could be costing your auto shop thousands each month. This week, Hunt Demerast breaks down how to uncover where your money is really going, how to reconcile your parts purchases with your accounting, and the systems that will save your sanity (and your margins).Hunt tackles one of the most overlooked

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26:15

The Gray Area of Write-Offs: How to Save on Taxes...

Business By The Numbers ·

2025/10/02

Thanks to our partners Promotive and Wicked FileEvery fall, tax season brings the same loaded question: “Can I write that off?” From flat-screen TVs to four-wheelers, the temptation to blur the line between personal and business expenses is real. But where’s the line between smart tax strategy and a dangerous gray area?This week, Hunt Demerast, CPA at Paar Melis & Associates, breaks down the myths and realities of tax write-offs. With humor, clarity, and two decades of experience, he explains

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20:40

True Cost of Labor [E189]

Business By The Numbers ·

2025/09/25

Thanks to our partners Promotive and Wicked FileAuto shops aren’t going broke because they charge too little—they’re going broke because they’re measuring wrong. In this episode, CPA and host Hunt Demerest unpacks the gap between what your shop management system tells you and what your financials know to be true. From the hidden drag of switching techs from flat rate to hourly to the simple tweak that makes your software reflect real costs, Hunt shows you how to surface the problem (productivity vs

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20:26

Profit vs. Cashflow: Why Shops Go Broke While Making...

Business By The Numbers ·

2025/09/18

Thanks to our partners Promotive and Wicked FileWhat happens when a shop owner calls to say they’re going broke—only to discover they’re actually profitable on paper? The truth is, profit doesn’t always equal cashflow. And without cash, even the healthiest shops can collapse.In this episode of Business by the Numbers, Hunt Demarest, CPA of Parmels & Associates, tackles one of the most dangerous misconceptions in business: why shops fail even when they’re making money. From bootstrapping vs

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47:17

Earn Your CSP (Certified Speaking Professional) With...

Business By The Numbers ·

2025/05/19

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our Episode Today: Our host Craig O’Neill welcomes friend and newly minted Certified Speaking Professional - Jimmy Lea to talk about his journey! The NSA Certified Speaking Professional (CSP) designation is a notable achievement that involves many phases of approval. This is a hard earned achievement, which to our knowledge, has never been attained by an individual within the

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27:02

Rent or Buy: Can I Afford to be my Own Landlord? [E126]

Business By The Numbers ·

2024/07/11

Thanks to our partners, NAPA TRACS and PromotiveIn this episode of Business by the Numbers, Hunt explores the benefits and considerations of owning your auto shop's real estate. Learn about financing options, affordability, and real-life examples to help you make an informed decision.-Understand different financing options for purchasing real estate.-Assess your shop's ability to afford property ownership.-Learn the long-term benefits of owning your business premises.-Real-life examples to

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35:13

Should I Pay My Spouse? Should We File Separate? [E119]

Business By The Numbers ·

2024/05/23

Thanks to our partners, NAPA TRACS and PromotiveThis week, Hunt talks about a $40 million tax bill that teaches critical lessons on spousal tax liabilities and business strategies.Explore the "Innocent Spouse" provision and its complexities: Learn how this provision can shield a spouse from tax liabilities and why proving innocence can be challenging.Understand the tax implications of exercising stock options: Learn the complexities of stock options, including the potential for significant tax

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45:14

Housing Market, Paying Off Your House and Sky High...

Business By The Numbers ·

2024/05/16

In this episode, Hunt tackles the pressing issues facing the housing market in 2024, discussing the impact of interest rates and the real affordability of homes.• Interest Rates Surge: Exploring how doubled interest rates are drastically affecting monthly payments.• Affordability Crisis: Delving into how rising home prices are outpacing income growth, making home ownership a distant dream for many.• Economic Insights: Analyzing the mismatch between the growth in home prices and stagnant wage

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41:57

How To Calculate Your Break Even Point [E117]

Business By The Numbers ·

2024/05/09

Join Hunt in this important discussion about financial planning for auto repair shop owners. This episode explores why breaking even isn't enough and how to set financial targets that ensure long-term business health and growth.• Understanding Break-even: Why merely covering costs can jeopardize business sustainability, and how to calculate real financial targets.• Strategic Planning Tips: Learn conservative financial planning techniques to safeguard your business against unexpected downturns.• Team

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47:21

Do the "Rich" Pay Their Fair Share of Taxes? [E114]

Business By The Numbers ·

2024/04/18

Welcome to this episode of "Business by the Numbers," where we dive deep into the often controversial topic of tax fairness. Join Hunt, as he explores if the wealthiest among us are really shouldering their fair share of the tax burden.• Defining 'Rich': How income levels and perceptions of wealth vary across different regions and impact tax contributions.• The Progressive Tax System: A closer look at how the U.S. tax system scales with income and what that means for the top 1% of earners.• Real

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35:18

Mortgage Rates, Forecast, Self Employment with Pat...

Business By The Numbers ·

2024/02/22

In this episode, we dive deep into the world of mortgages with Pat McCormick, a seasoned expert from McCormick Mortgage Services.As we explore the complexities of the current mortgage landscape, including fluctuating interest rates and the outlook for future homebuyers, Pat offers invaluable insights that could impact everyone from first-time buyers to seasoned investors. Whether you're contemplating a new home purchase or seeking strategies to navigate the mortgage market, this discussion sheds

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40:38

Help! I Can't Pay my Taxes! [E105]

Business By The Numbers ·

2024/02/15

As tax season 2024 unfolds, many entrepreneurs find themselves grappling with previous years' unpaid taxes, alongside the looming obligations for the current year. This episode gets into practical solutions for managing tax debt, with real-life advice and expert insights to navigate this challenging aspect of business ownership.• Understanding Your Options with the IRS: Setting up a payment plan with the IRS is the most common recourse for those unable to pay taxes in full. Learn about the

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39:20

Selling Tires : Can you Afford Not To? With Mike Edge...

Business By The Numbers ·

2024/02/08

In this week’s episode of Business by the Numbers, Hunt welcomes Mike Edge from Tread Partners, a fellow podcaster from the Gain Traction Podcast. The dialogue explores the symbiotic relationship between tire sales and auto repair services, emphasizing the strategic value of incorporating tire sales into auto repair shops' service offerings.Why Sell Tires in Auto Repair Shops? Discover why even repair shops traditionally not focused on tire sales should consider offering tires to their customers

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29:40

What is Your Number? (How to Die with Zero) [E103]

Business By The Numbers ·

2024/02/01

In this week’s episode of "Business by the Numbers," Hunt unpacks the key lessons from Bill Perkins' "Die With Zero." The discussion is not just about the book, but also about how to smartly plan your finances and life. He also talks about seeing retirement as more than just a financial goal. It's a chance to do what you love and enjoy the fruits of your labor.Rethinking Retirement Worries: We challenge the common fear of not having enough money in retirement. Using real-life examples, we show why

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30:06

Setting Goals for 2024 [E102]

Business By The Numbers ·

2024/01/25

In this episode of "Business by the Numbers," Hunt talks about the essential process of setting and achieving business goals for 2024. Drawing from his teaching and podcasting background, he emphasizes the importance of a structured approach to establish clear, actionable goals. He underscores the necessity of living and operating deliberately, setting stretch goals, and adapting strategies based on last year's outcomes.• Strategic Goal Setting: Understanding why and how to set deliberate goals,

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29:17

New Spending Deal, Taxes and ERTC [E101]

Business By The Numbers ·

2024/01/18

In this episode of "Business by the Numbers," Hunt takes a look at the current state of government spending, the intricacies of the debt ceiling, and how this affects businesses and taxpayers.• Current State of Government Spending and Debt Ceiling: The ongoing negotiations and potential outcomes if a spending deal isn't reached.• Impact on Businesses and Taxpayers: Important fiscal policies like the Child Tax Credit, Employee Retention Tax Credit, and R&D Credit, and how they affect U.S

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31:02

Charitable Contributions Explained [E100]

Business By The Numbers ·

2024/01/11

This week on Business by the Numbers, Hunt explores the complexities of charitable contributions in tax season:• Understanding Charitable Contributions: The critical differences between cash and non-cash donations, and their respective impacts on tax returns.• Navigating Deductions: Learn about what qualifies as a deductible charity, including the specifics of GoFundMe contributions and the importance of fair market value in non-cash donations.• Business Donation Myths Debunked: Uncover common

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120 results

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