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PODCAST

Facebook Ads Kingdom by Ratz Pack Media

In this podcast, we tackle many topics around Facebook ads, e-commerce, entrepreneurship, products, buying psychology and so much more. Azriel Ratz, a 10+ year Facebook Ads media buyer shares his wisdom and experience managing millions in ad spend and generating over $500,00 million in revenue for his clients. This podcast has tips and strategies that can help both new and seasoned marketers gain new approaches and insights on how Facebook Ads plays a role in their mix, and the steps you can take to

business marketing

All Episodes

00:40:42

Ep 23 Brand reviews

Facebook Ads Kingdom by Ratz Pack Media ·

2024/11/27

We showcase Kink BMX, Betsy Boo, and Cossky

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00:58:06

Episode 21: Brand reviews: Bailey Boys. Black Sheep,...

Facebook Ads Kingdom by Ratz Pack Media ·

2024/10/30

SummaryIn this episode, the hosts conduct a detailed analysis of various brands, focusing on their marketing strategies, target audiences, and product offerings. They explore the strengths and weaknesses of each brand, providing insights into effective advertising techniques and the importance of understanding consumer behavior. The conversation emphasizes the need for brands to adapt to changing market dynamics and leverage social media for better engagement and sales.

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00:59:28

Episode 20 - Brand Reviews!

Facebook Ads Kingdom by Ratz Pack Media ·

2024/10/25

In this episode, Mordy and Azriel analyze four distinct brands, focusing on their e-commerce strategies, marketing approaches, and overall brand presence. They discuss Haven's outdoor apparel, Milk and Mocha's unique product offerings, Johnny Cupcakes' branding and community engagement, and Rhett and Link's merchandising success. Each brand presents unique opportunities for growth and improvement, particularly in leveraging social media and targeted advertising to enhance customer engagement and

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01:00:59

Episode 19 - Brand Reviews

Facebook Ads Kingdom by Ratz Pack Media ·

2024/10/13

In this conversation, Mordy and Azriel Ratz delve into the analysis of various brands, focusing on their marketing strategies, product offerings, and potential areas for improvement. They explore Garnet and Gold, a Florida State University apparel brand, discussing its pricing strategy and social media presence. The duo then shifts to Jabbawockeez, emphasizing the importance of influencer marketing and engaging content. The conversation continues with an investigation into Cat's apparel brand,

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00:48:30

Ep 18 - Brand Reviews

Facebook Ads Kingdom by Ratz Pack Media ·

2024/10/10

SummaryIn this episode, Mordy and Azriel analyze various brands, focusing on their social media presence, marketing strategies, and opportunities for improvement. They discuss Allen's Boots, Danny Duncan's brand, New Works, and Perfect White Tea, providing insights into how these brands can leverage Facebook ads and enhance customer engagement to drive sales.

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00:53:55

Ep 17 - Brand Reviews!

Facebook Ads Kingdom by Ratz Pack Media ·

2024/10/02

SummaryIn this conversation, Mordy Rapp and Azriel Ratz conduct a detailed audit of various e-commerce brands, focusing on their Facebook advertising strategies and overall marketing effectiveness. They analyze brands like Freenote Cloth, The Seven Virtues, Johan Jewelry, and Ames Walker, identifying strengths, weaknesses, and opportunities for improvement. The discussion emphasizes the importance of having a Facebook pixel, leveraging social media engagement, and optimizing ad spend to increase

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00:45:03

Episode 16 - Black Friday Prep

Facebook Ads Kingdom by Ratz Pack Media ·

2024/09/26

In this episode, Mordy and Azriel discuss the essential preparations for Black Friday, emphasizing the importance of early planning, building momentum through marketing strategies, optimizing websites, leveraging data from past performances, and the critical role of email and SMS marketing. They also cover stock management to ensure product availability and highlight common mistakes businesses make during the Black Friday prep period.

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00:41:53

Episode 14: Which ecom platform is the best?

Facebook Ads Kingdom by Ratz Pack Media ·

2024/09/12

In this episode, Mordy and Azriel discuss the different e-commerce platforms available, including WordPress, WooCommerce, Magento, BigCommerce, and Shopify. They highlight the ease of use and customization options offered by WordPress and WooCommerce, as well as the heavy customization and slower loading times associated with Magento. They emphasize Shopify's out-of-the-box functionality and the availability of plugins for specific customizations. They also mention the introduction of Shop Pay,

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00:50:26

Ep 13 - Azriel's Top 4 most impactful people

Facebook Ads Kingdom by Ratz Pack Media ·

2024/09/05

SummaryIn this episode, Mordy and Azriel discuss the four most influential people on Azriel's career. The first person is Gary Vaynerchuk, who inspired Azriel to start his own company and focus on Facebook ads. The second person is Dennis Yu, who taught Azriel the value of his skills and the importance of charging what he's worth. The third person is Kamanzi Constable, who taught Azriel how to get published in online publications. The fourth person is not mentioned in this part of the

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00:47:30

Ep. 15 - Getting New Customers from Cold Audiences

Facebook Ads Kingdom by Ratz Pack Media ·

2024/09/05

In this conversation, Mordy and Azriel Ratz discuss effective strategies for acquiring new customers, particularly through Facebook ads. They explore various targeting methods, the importance of leveraging data, and the role of creative variations in ad performance. Azriel shares insights on how to test audiences without overspending and provides a compelling case study of a swimwear brand that significantly scaled its audience and revenue through strategic ad campaigns.

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00:51:43

Episode 11 - Landing Page Optimization Emancipation...

Facebook Ads Kingdom by Ratz Pack Media ·

2024/08/14

SummaryIn this episode, Mordy and Azriel discuss landing page optimization and the key elements of a high-converting landing page. They emphasize the importance of trust, social proof, and a simple user experience. They also explore the value of videos, chatbots, and customer reviews in improving conversion rates. A/B testing is highlighted as a crucial tool for marketers to test different variables and optimize their landing pages. The conversation explores the importance of optimizing landing

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00:44:48

Episode 10: Facebook and the Media Marketing Mix

Facebook Ads Kingdom by Ratz Pack Media ·

2024/08/07

SummaryIn this episode, Mordy and Azriel discuss how Facebook ads complement other digital marketing channels like Google search and email marketing. They explore the user journey from awareness to conversion and the role of Facebook ads at each stage. They also emphasize the importance of understanding the user experience and testing different ad strategies to optimize results. Facebook ads can enhance organic marketing by improving each step of the user journey and targeting specific users at

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01:05:22

Ep. 9 - An Ad Account Audit!

Facebook Ads Kingdom by Ratz Pack Media ·

2024/07/31

SummaryIn this episode of the Facebook Ad Kingdom podcast, Morty and Azriel discuss how to analyze a brand new Facebook ad account. They cover topics such as setting up the Facebook Pixel, checking audience and event tracking, analyzing conversion rates, and optimizing ad campaigns. They also discuss the importance of average order value (AOV) and click-through rate (CTR) in determining ad performance. The hosts provide valuable insights and strategies for improving ad targeting and reducing costs

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00:52:18

Episode 8: A little BID of this, a little BID of that

Facebook Ads Kingdom by Ratz Pack Media ·

2024/07/22

In this episode, Mordy and Azriel discuss different bidding strategies available on Facebook ads and how they work. They explain the pros and cons of each strategy and provide insights into determining the optimal budget for ad campaigns. They emphasize the importance of spending enough to gather data and make informed decisions, but not overspending. They also highlight the balance between profitability and scale, and how businesses should set their return on ad spend goals based on their profit

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00:37:39

Episode 7: How we grew a brand to $40 Million+ in...

Facebook Ads Kingdom by Ratz Pack Media ·

2024/07/11

SummaryIn this episode, Azriel Ratz shares how he helped a brand scale its online revenue from $7 million to $40 million through the power of Facebook ads. The brand initially struggled to get people to buy their product, but they came up with a genius idea to get famous people to wear their product and generate free publicity. However, they faced challenges when other companies started copying their product and selling it at a lower price. Azriel shifted their mindset from viewing Facebook ads as

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00:45:59

Episode 6: DO I Have Your Retention Yet?

Facebook Ads Kingdom by Ratz Pack Media ·

2024/06/27

Summary Retention is an important topic for e-commerce brands as it is more cost-effective to get a customer to purchase again than to acquire a new customer. Strategies for retention include upselling immediately after the first purchase, offering discounts or incentives on the thank you page, and sending regular emails to stay top of mind. Building relationships with customers is crucial for retention, and this can be done through loyalty programs, personalized offers, and exclusive benefits

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00:37:35

Episode 5: The Shadow of iOS 14.5 (aka the Mordor of...

Facebook Ads Kingdom by Ratz Pack Media ·

2024/06/20

The conversation discusses the impact of iOS 14.5 on Facebook ads and the advertising industry as a whole. It explores the history of privacy changes and tracking opt-outs, the significance of user tracking for advertisers, and the challenges faced by businesses due to the iOS update. The conversation also delves into the role of attribution platforms and the limitations of tracking data. It highlights the need for businesses to adapt their advertising strategies, embrace multiple platforms, and

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00:40:46

Episode 4: AOV you say? What the big deal?

Facebook Ads Kingdom by Ratz Pack Media ·

2024/06/06

In this podcast episode, Mordy and Azriel discuss the importance of Average Order Value (AOV) in the e-commerce space. They explain how AOV can significantly impact the profitability of a business and why it should be a key metric for ad buyers to consider. They also explore the ideal range for AOV and the factors that influence it, such as product cost, customer trust, and virality. The conversation highlights the need for businesses to find the right balance between AOV and cost per acquisition

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00:39:43

Episode 3: Top 5 Useless Facebook Ads Features

Facebook Ads Kingdom by Ratz Pack Media ·

2024/05/30

In this episode, Mordy and Azriel discuss the five weirdest Facebook ad features. They cover special ad categories, link click campaigns, ASC testing, dynamic creative ads, and campaign budget optimization. They highlight the challenges and limitations of these features and provide insights into their effectiveness. The conversation explores the legal implications of special ad categories, the inefficiency of link click campaigns, the steep learning curve of ASC testing, and the potential impact of

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00:46:59

Episode 2: Where All the Kings At?

Facebook Ads Kingdom by Ratz Pack Media ·

2024/05/23

In this episode, Morty and Azriel discuss the journey of Rats Pack Media and the power of Facebook ads. Azriel explains how he saw an opportunity to help businesses generate revenue through Facebook ads and email marketing. He shares his passion for helping small businesses succeed and the satisfaction of seeing them grow. Azriel also highlights the pivotal moment when businesses and users started to trust Facebook as a platform for making purchases. He emphasizes the importance of understanding

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21 results

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