x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

LifeSci Continuum with Bill Schick

Bill Schick FCMO

I"m a Fractional Chief Marketing Officer for life science companies and I help them accelerate product adoption & make marketing work.This is LifeSci Continuum, where we explore the unbroken sequence of innovation, strategy, & growth in the life sciences industry. Join us as we explore the insights and experiences of founders, product managers, commercialization leaders, & marketing pros in the field.Discover the strategies & tactics that have worked for them, hear about their

science life sciences

All Episodes

22:06

The Truth About Medical Device MVPs | Aaron Joseph &...

LifeSci Continuum with Bill Schick ·

2026/04/03

If you think an MVP in medtech looks like a stripped-down prototype, you’re already behind. Talk to Bill. https://www.linkedin.com/in/founderandcdo/ In their return to LifeSci Continuum, medtech veterans Aaron Joseph and Russ Singleton tackle one of the most misunderstood concepts in medical device development: the MVP (minimum viable product). From surgical robotics to capital equipment, we discuss why “minimum” doesn’t mean cheap or simple and how smart teams use MVPs to learn faster wit...

en-us

35:29

Why FDA Approval Isn’t Enough: Navigating Market...

LifeSci Continuum with Bill Schick ·

2026/03/25

Commercialization doesn’t have to be a solo sport. Schedule a call with Bill Schick to pressure-test your launch plan before surprises show up downstream. https://www.linkedin.com/in/founderandcdo/ In this episode, I sit down with Lori Siegel to talk about what really happens after FDA approval. Lori shares lessons from working on pre-launch commercialization in biotech, including why approval doesn’t automatically lead to adoption. We also dig into how journey mapping and Jobs to Be Done th...

en-us

30:47

Regulatory Consultants and What They Get Wrong |...

LifeSci Continuum with Bill Schick ·

2026/02/27

You can’t outsource judgment, but you don’t have to do it alone. If you’re navigating go-to-market decisions in a regulated space, work with Bill through MESH as your fractional CMO. Talk with Bill at MESH. https://meshagency.com/about-bill-schick/ About this episode: Early-stage medtech founders often treat regulatory strategy as a checklist item. That mistake can cost years, capital, and credibility. In this episode, I sit down with Thomas Moore, founder of PTL Solutions, to underst...

en-us

26:00

Prepare For What Investors & the FDA Are Really...

LifeSci Continuum with Bill Schick ·

2026/02/20

Need investor traction now? Bring in a fractional CMO to package your story, de-risk your milestones, and turn Tim’s engineering plan into an investable go-to-market narrative. Let’s align tech, timeline, and TAM. Book a strategy call with Bill. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder-friendly, investor-real talk. In his second visit to LSC, Tim Looney (Northeast Biomedical) explains how to turn prototypes into investor-ready products: DHF done right, p...

en-us

40:20

Develop Your Go To Market Strategy for Your Real...

LifeSci Continuum with Bill Schick ·

2026/02/06

Built a life-science product that works, but growth stalled? Talk to Bill about diagnosing your commercialization path before you spend years selling to the wrong buyer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Physical therapist turned founder Shehla Rooney (GoKnee, https://www.linkedin.com/in/shehlarooney/ ) shares how early success selling to clinicians masked a deeper problem and why realizing the patient was the true buyer changed everything. This podcast f...

en-us

38:00

How to Build a Winning Life Science Sales Team | Pete...

LifeSci Continuum with Bill Schick ·

2026/01/21

Need go-to-market that sales actually uses? Book a 20-minute Fractional CMO consultation with Bill to align marketing, VOC, and field execution—so reps stop “pushing” and start solving. - Visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ to learn more. Pete Tortorelli (GM/Managing Director, Revvity) breaks down how to build life science sales teams that scientists actually trust. We cover application-specific selling, channel orchestration, hiring for integr...

en-us

43:18

To Scale: Focus on Your Customer Needs | Mike Pyne

LifeSci Continuum with Bill Schick ·

2026/01/21

Need product-market fit and pipeline fast? Book a 30-min MESH sprint audit with Bill. https://meshagency.com/lets-connect/ In this episode, Founder/CEO Mike Pyne, Medoh Health shares how he turned short-form video + AI into a doctor-specific knowledge platform that saves hours of repetitive patient Q&A. We cover testing in the clinic (not just the cloud), communicating by text vs. QR, when to hire (and not hire) sales, and the founder mindset for speed without sacrificing quality. ...

en-us

16:12

The IPO Playbook: Evidence, Agility, and Investor...

LifeSci Continuum with Bill Schick ·

2025/12/29

Not seeing investor-grade pipeline from your science? Bill is the Fractional CMO for complex medtech & life-sci GTM. Book a 20-min diagnostic. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ • Connect with Dave Iannetta on LinkedIn: https://www.linkedin.com/in/dave-iannetta/ • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344 00:00 The IPO Playbook 02:30 Being Unprepared ...

en-us

34:49

The Founder’s Playbook for Med Device Engineering |...

LifeSci Continuum with Bill Schick ·

2025/12/29

Have the engineering plan but need the market plan? Hire a Fractional CMO to de-risk launch and accelerate adoption. Book a strategy call. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ President/CEO Tim Looney (Northeast Biomedical) breaks down the engineering plan founders actually need (DHF, phased reviews, and right-sized documentation) to move faster without tripping FDA/CE. We cover startup blind spots, big-company constraints, and how to “do it right once...

en-us

34:00

Why Most Healthcare Apps Fail Before Launch | Peter...

LifeSci Continuum with Bill Schick ·

2025/12/14

Ready to launch faster? A fractional CMO can help. Talk to MESH. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Founder Peter Attia built Family Vitals, an iOS app that helps families securely organize, collaborate on, and understand their medical records—without reinventing a risky data stack. We cover validation before code, scoping to ship, leveraging Apple Health, surviving App Store review, and why security is the feature. Great listen for solo founders and health-tech...

en-us

47:12

The 3 Branding Mistakes That Stop Product Growth |...

LifeSci Continuum with Bill Schick ·

2025/09/22

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Connect with Jim MacLeod: https://www.linkedin.com/in/jimmacleod/ - Jim’s Book: https://book.jimmacle...

en-us

47:51

Why Products Stall (use VOC to Fix It) | Dave Kern

LifeSci Continuum with Bill Schick ·

2025/09/17

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill https://www.linkedin.com/in/founderandcdo/ Connect with Dave Kern https://www.linkedin.com/in/david-kern-dkny/ Product stalls aren’t engineering problems—they’re listening problems. Dave Kern joins us to unpack practical Voice of Customer (VOC), why brand awareness matters before the sales call, and simple, low-cost wa...

en-us

52:25

De-Risk with the Right Partners at the Right Time |...

LifeSci Continuum with Bill Schick ·

2025/09/11

Partner sprawl stalling progress? A Fractional CMO prioritizes what moves revenue now. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Greg Lange https://www.linkedin.com/in/greg-lange-70bab04/ Early-stage medtech moves faster with the right partners. Greg Lange (Symbex) shares how to de-risk early, pick partners you can trust, and keep product + commercialization in lockstep. We cover founder archetypes, when to bring in reg/reimbursement, and the operat...

en-us

52:13

The Productivity Playbook for Biotech Leaders |...

LifeSci Continuum with Bill Schick ·

2025/09/10

Stuck in gridlock? Learn how a Fractional CMO can transform misalignment into momentum. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill: https://www.linkedin.com/in/founderandcdo/ Connect with Kata: https://www.linkedin.com/in/katalinszegner/ Biotech product leader Katalin “Kata” Szegner shares how to replace meeting chaos with structure: silent ideation, equal airtime, clear decision ownership, and customer-centric differentiation. We cover ending g...

en-us

51:42

De-Risk and Master Phase Zero | Aaron Joseph & Russ...

LifeSci Continuum with Bill Schick ·

2025/09/01

Work with Bill: https://meshagency.com/lets-connect/ - Aaron Joseph https://www.linkedin.com/in/ajosephprofile/ - Russ Singleton https://www.linkedin.com/in/russellsingleton/ Here’s the link to their blog series: https://www.mpo-mag.com/author/russell-m-singletonrodmaneditors-mpo-com/ 00:00 Introduction and guest bios (Aaron Joseph & Russ Singleton) 01:40 Backgrounds in medtech, compliance, and product development 03:40 What is Phase Zero in medical device development? 05:30 Why ...

en-us

52:42

Stop Assuming The Market Will Say Yes | Jack O’Callaghan

LifeSci Continuum with Bill Schick ·

2025/08/30

Contact Bill: https://meshagency.com/lets-connect/ Follow Jack O’Callaghan - https://www.linkedin.com/in/jack-o-callaghan-5672636/ Founders don’t fail for lack of ideas—they fail for ignoring payers, regulators, and real user needs. Today I sit down with Jack O’Callaghan (Director, Business Development, Northeast Biomedical) about this very challenge. Jack explains why “build it and they will come” collapses in medtech. We get practical about payer and regulatory realities, user-needs...

en-us

42:32

Translate Complex Science into Memorable Messaging |...

LifeSci Continuum with Bill Schick ·

2025/08/14

Connect with Bill on LinkedIn: https://www.linkedin.com/in/founderandcdo/ Discover how an on-demand Fractional CMO can sharpen your story and accelerate growth—visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Follow Elizabeth: https://www.linkedin.com/in/elizabethnoellumpkin/ 00:00 Intro 02:30 Miscommunication in Medicine 06:40 Founders Miscommunication 11:35 Assumptions in Language 14:25 Identifying Your Audience 16:40 Communicating Painpoints & Needs 20:32 ...

en-us

34:45

Launching Healthtech Wearables in Hospitals | Shreya...

LifeSci Continuum with Bill Schick ·

2025/06/27

In this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.” Learn how I can help you buid a bridge between your business strategy and real growth as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Shreya Divatia https://www.linkedin.com/in/shr...

en-us

34:45

Use an FCMO to Transform Marketing Waste into Full...

LifeSci Continuum with Bill Schick ·

2025/06/19

In this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity). Timestamps: 00:00 Intro 01:24 Pete’s Story 02:07 COVID19 Case Study 07:20 Good Marketing is Hard to Find 12:00 Working with MESH Interactive 13:32 Lead Generation 14:50 Measuring KPIs 17:20 The Value of a FCMO 24:30 Marketing Education 26:05 Marketing Competition 28:45 Traditional Marketing is Dead 31:15 Founder & CEO Advice When 2020 erased half of Omni ...

en-us

43:46

Turn Your Bench-Top Idea into a Reimbursable...

LifeSci Continuum with Bill Schick ·

2025/06/16

In this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping. Learn how I can help you grow your business as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Timestamps: 00:00 Intro 01:10 Laurel Nelson’s Career 02:50 Launching a Product with a Limited Budget 06:01 Common F...

en-us

41 results

Similar Podcasts

Classic Radio Science Fiction

solgoodmedia.com

Mission to Mars

Inception Point Ai

The 365 Days of Astronomy

365DaysOfAstronomy.org

Creek Devil

william Jevning

UFO Chronicles Podcast

Nik Hunter