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PODCAST

Good Morning, Money!

Start your day with a sip of success, a quick, actionable tip to boost your financial knowledge and set yourself up for success. Hosted by Rosha from Roshed Coaching, with nearly two decades of experience in finance, an MBA in marketing, and certification as a business coach and consultant, each one-minute episode delivers bite-sized insights on money management, finance, marketing strategies, and mindset development.Perfect for enhancing your financial literacy, growing your business, and

education self-improvement

All Episodes

2:05

Ep.374 The Illiquidity Premium: Why Instant Access Is...

Good Morning, Money! ·

2026/01/08

We’re trained to worship liquidity. Cash on hand. Instant access. No friction. But here’s the quiet tradeoff most people never calculate: liquidity has a price. In finance, it’s called the Illiquidity Premium. If you’re willing to lock money away and not touch it for years, the market often pays you more for that patience. Not because the asset is magical, but because you gave up optionality. Private equity, long-term bonds, fixed deposits, even certain real estate plays all work on the same ...

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1:14

Ep.373 The Proprietary Metric: How Experts Stop...

Good Morning, Money! ·

2026/01/07

If you say “I help you get healthier,” you sound like everyone else. If you say “I increase your Sleep Efficiency Score by 20 points,” you sound expensive. This is the difference between a service and a system. Generic promises turn you into a commodity. Named outcomes turn you into an authority. When the result is vague, clients compare price. When the result is measured by your metric, comparison collapses. The smartest brands don’t just improve things. They name what improvement look...

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1:44

Ep.372 Buying “Used” Depreciation: Let Someone Else...

Good Morning, Money! ·

2026/01/06

There’s a quiet difference between how wealth is spent and how it’s shown. Most people pay for newness. Wealthy people pay for value. The moment you buy something brand new, especially luxury, you absorb the steepest drop in its entire life cycle. Cars, furniture, equipment, even watches. That first 20 to 30 percent loss isn’t about quality. It’s about ego. The asset didn’t change. Ownership did. Buying something three years old usually gets you nearly the same performance, the same uti...

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1:55

Ep.371 Mimetic Desire: You’re Not Buying the Thing....

Good Morning, Money! ·

2026/01/05

Most purchases aren’t logical. They’re psychological. You don’t want the watch because of the mechanics. You don’t want the bag because of the leather. You want the person you saw wearing it. This is mimetic desire. We don’t desire objects directly. We desire them because someone we admire already has them. The object becomes a shortcut to an identity. That’s why expensive purchases feel emotional, not rational. You’re not buying a product. You’re trying to borrow confidence, status, or...

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4:20

Recap: December Marketing Episodes!

Good Morning, Money! ·

2026/01/03

Marketing RecAIp! In this episode, Faith and Aiden are talking about our marketing-related episodes in December. So if you missed a few episodes, we've got you covered. If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society! Send us a text

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4:36

Recap: December Mindset Episodes!

Good Morning, Money! ·

2026/01/03

Mindset RecAIp! In this episode, Faith and Aiden are covering our most important mindset episodes of December in Good Morning, Money! If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society. Good Morning, Money! is your daily sip of success. Send us a text

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4:33

Recap: December Money Episodes!

Good Morning, Money! ·

2026/01/03

Money RecAIp! In this episode, Aiden and Faith cover our most important money-related topics of December. So if you want a refresher, here’s your chance! Good Morning, Money! is your daily sip of success! If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society! If you’re interested in knowing more about Faith and Aiden, shoot me a text! Send us a text

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1:08

Ep.370 Remarketing Isn’t About Reach. It’s About Status

Good Morning, Money! ·

2026/01/02

Most people think marketing is about being seen by everyone. That’s expensive. And unnecessary. You don’t need to be famous to the market. You only need to be famous to the buyers. Remarketing flips the game. When the same people keep seeing you everywhere, your brand feels bigger than it is. Familiarity turns into authority. Authority turns into trust. To twenty real prospects, repetition looks like dominance. This is how small operators look established without burning cash. &nb...

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1:31

Ep.369 January 1 Is Not Motivation. It’s Accounting

Good Morning, Money! ·

2026/01/01

Most people use January 1 to make emotional promises. Promises they won’t keep. Smart operators use it differently. They close books. The New Year is a psychological reset. A clean ledger. It gives you permission to officially retire what is no longer earning its place. Bad clients. Inefficient systems. Habits that drain time without returning value. You are not starting from scratch. You are starting from experience. Growth in 2026 won’t come from a new ta...

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1:52

Ep.368 You Might Be Overpaying Taxes Every Time You...

Good Morning, Money! ·

2025/12/31

Most investors lose money to taxes without ever noticing. Not because they made a bad trade, but because they accepted the default. When you sell stocks, many brokerages automatically use FIFO. Oldest shares sold first. Those usually have the biggest gains. Bigger gains mean bigger taxes. There is a quieter, smarter option: Specific Identification. It lets you choose exactly which shares you sell. Sell the newer lots with smaller gains, and you legally reduce the tax hit. Same investment. Dif...

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1:24

Ep.367 The Founder Advantage Big Brands Can’t Buy

Good Morning, Money! ·

2025/12/30

In a world full of AI copy and corporate polish, there’s one premium feature big companies can’t manufacture: a human behind the brand. People don’t trust logos anymore. They trust faces. They trust founders who are willing to put their name, voice, and reputation on the line. This is the founder-led advantage. Stop hiding behind “we.” Start saying “I.” Show your face. Tell the real reason you built this. Record a raw video on your phone instead of approving another polished campa...

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2:00

Ep.366 Via Negativa: Why Less Is the Fastest Upgrade

Good Morning, Money! ·

2025/12/29

When we want to improve, our instinct is to add. More tools. More habits. More features. More hustle. That instinct is usually wrong. There’s an ancient idea called Via Negativa: improvement by subtraction. You don’t create a statue by adding clay. You create it by removing what doesn’t belong. The same is true for your life, money, and business. Progress often comes faster when you stop the obvious mistakes instead of starting something new. Don’t add another client. Remove the ...

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1:48

Ep.365 The Cheapest Way to Protect Everything You’ve...

Good Morning, Money! ·

2025/12/26

Most people work hard to grow assets. Very few think seriously about protecting them. Your home and auto insurance feel sufficient—until something goes wrong. A serious accident or lawsuit can blow past those limits fast. When that happens, the next targets aren’t policies. They’re your savings, investments, and future income. This is why wealthy households carry umbrella insurance. An umbrella policy sits on top of your existing coverage and only activates in extreme situations. Because it’s...

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1:22

Ep.364 Why Perfection Makes Your Brand Less Trustworthy

Good Morning, Money! ·

2025/12/25

Perfect brands feel impressive. They also feel suspicious. When everything looks flawless, people assume something is being hidden. Psychology even has a name for this: the Pratfall Effect. Research shows that when a competent person admits a small flaw, they become more likable and more trustworthy, not less. The same rule applies to marketing. A brand that openly says, “We’re expensive, and here’s why,” or “Our packaging isn’t pretty because we invested in quality instead,” feels huma...

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1:46

Ep.363 The Loyalty Tax You’re Quietly Paying

Good Morning, Money! ·

2025/12/24

Loyalty is a virtue in relationships. In personal finance, it’s often a penalty. Banks, insurance companies, and service providers count on one thing: inertia. They hook new customers with low teaser rates, then slowly raise prices on the people who stay. If you haven’t checked your rates in years, you’re paying the Loyalty Tax. And you’re paying it monthly. This isn’t about being disloyal. It’s about being rational. These companies aren’t your friends. They’re vendors. And vendors resp...

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1:27

Ep.362 Your Biggest Competitor Is Indifference

Good Morning, Money! ·

2025/12/23

Most brands think they’re competing with other companies. They’re not. Their real competitor is nothing. Most of the time, customers aren’t choosing between you and someone else. They simply aren’t thinking about you at all. That’s not a positioning problem. That’s a salience problem. You don’t need to be loved. You just need to be remembered at the right moment. Strong brands don’t try to own everything. They own a trigger. KitKat owns “taking a break.” Guinness owns ...

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1:46

Ep.361 Why You’re Brilliant at Fixing Others and...

Good Morning, Money! ·

2025/12/22

You give great advice to friends. Clear. Rational. Sharp. Then it’s your turn—and suddenly everything feels messy. That’s not a flaw. It’s Solomon’s Paradox. We’re objective with other people’s problems because we’re not emotionally inside them. With our own life, money, or business, fear and ego cloud the view. We’re too zoomed in to think clearly. The workaround is surprisingly simple: self-distancing. When you’re stuck, stop asking, “What should I do?” Ask it in the third perso...

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1:20

Ep.360 Why Keeping Your Options Open Is Holding You Back

Good Morning, Money! ·

2025/12/19

We’re told that having options makes us smart. A backup plan feels responsible. Safe. Mature. But most of the time, those options quietly weaken us. When there’s an easy exit, you don’t commit fully. When things get hard, you don’t push through the wall—you look for the door. History isn’t moved by people with perfect contingency plans. It’s moved by people who removed retreat as an option. When the boats are burned, focus sharpens. Effort deepens. Commitment becomes unavoidable. ...

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2:00

Ep.359 The Hidden Risk That Wrecks Retirement Plans

Good Morning, Money! ·

2025/12/18

Most people think retirement success is about one number: how much you saved. But many plans fail for a quieter reason—sequence of returns risk. Average returns don’t protect you from bad timing. If the market drops hard in the first years of retirement, you still need cash to live. That forces you to sell investments at the worst possible moment. Even if markets recover later, the damage is already done because your capital is gone. This is why timing matters more at the start than the...

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2:25

Ep.358 Why Your Reach Is Dying (And How Zero-Click...

Good Morning, Money! ·

2025/12/17

If your reach has collapsed, it’s probably not your ideas. It’s your links. Platforms like LinkedIn and Instagram are not neutral. Their job is to keep people inside the app so they can sell ads. The moment you post “Read more on my blog,” you’re asking users to leave. The algorithm responds by quietly burying your post. The fix is zero-click content. Stop treating social media like a hallway to somewhere else. Treat it like the destination. Put the entire lesson in the post. Deliver th...

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425 results

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