Petworking

01:02:00

Moving Toward, Not Away: Megan Sprinkle on Nutrition,...

Petworking ·

2026/09/22

There are fewer than 100 board certified veterinary nutritionists in the country. Megan Sprinkle is one of them. She is also the host of Vet Life Reimagined and head of veterinary affairs at Golden Child, the vet-formulated fresh food brand. I had the pleasure of appearing on Megan's show earlier this summer, so it was a treat to return the favor.We got into the inflection point facing veterinary care, the thin nutrition education most vets actually receive, whether "vet-formulated"

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01:03:12

Freezer Space Is Finite: Building a Brand One Lick at...

Petworking ·

2026/08/06

Debbie Hendrickx spent 18 years as a Nordstrom buyer before a 2 AM idea sent her to a Seattle dog park with an orange cart and two flavors written on a cup in Sharpie. Nine years later, Swell is a premium frozen dog treat brand in 1,600 stores across the US and Canada. Peter Kenseth talks with Debbie about building a physical product the hard way, from the co-manufacturer problem that made her sell her house and buy a factory, to cold chain economics, channel strategy, and why she built her brand on

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00:50:42

The Fresh Shelf-Stable Bet: Wellness Reenters the...

Petworking ·

2026/07/09

Wellness Pet Company exited fresh frozen a few years ago. At Global Pet Expo, they reentered the category on their own terms with protein bowls, a fresh shelf-stable pouch that needs no freezer, reseals, and lands at $4.99.Peter Kenseth sits down with Greg Kean, SVP of Innovation and Nutrition at Wellness Pet Company, and Lina Gearity, who joined from Procter & Gamble six months ago to lead insights. Together they get into the product development story, the consumer testing behind it, the

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00:56:09

Revenues Up, Visits Down: The Quiet Math Behind the...

Petworking ·

2026/06/18

Veterinary revenues are up, but visits are down, and that gap is where the access to care crisis lives. In this episode of Petworking, Peter Kenseth reconnects with Dr. Ben Hantler, founder of Consulting Medical Partners and one of the show's earliest guests, to talk through why veterinary care keeps getting more expensive and what the industry can do about it.Their conversation moves from rising exam fees and a la carte billing to the stubbornly low rate of pet insurance adoption, the

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00:50:39

Behind the Curtain: How the Mars Ecosystem Powers...

Petworking ·

2026/04/20

How does the world's largest pet care ecosystem actually work? In this episode of Petworking, I sit down with Dr. Jimmy Barr, Chief Medical Officer of Antech Diagnostics, for a behind-the-curtain look at how Mars Petcare's four divisions connect to drive innovation in veterinary medicine.Most people hear "Mars" and think M&Ms. They don't think of Pedigree, Royal Canin, Champion Pet Foods, Banfield, VCA, Blue Pearl, Wisdom Panel, and one of the most ambitious longitudinal

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00:43:27

Marketing Magic: Why Pet Brands Can't Afford to...

Petworking ·

2026/03/10

With Global Pet Expo right around the corner, I sat down with Jessica McCarthy, Founder & CEO of Brand Energy, to talk about something that should be on every pet brand's radar: the untapped power of LinkedIn as a marketing and relationship-building platform. Jessica brings serious pet industry credibility to the conversation, having spent nearly seven years at Mars — including a five-year run leading their national customer marketing program.In this episode, we explore:Why 99% of LinkedIn

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00:47:02

At a Tipping Point: Pet Insurance, Affordability, and...

Petworking ·

2026/02/05

Is the middle class getting priced out of pet ownership?With headlines warning of rising pet debt and skyrocketing veterinary costs, I sat down with Lane Kent, former CEO of Independence Pet Group, to discuss the affordability crisis in pet care and the role pet insurance can play in addressing it.Lane shares why pet insurance adoption remains stuck at 4% despite over 90% of Americans considering pets family members, what's fundamentally broken about current product designs, and why he believes

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00:42:51

From Studio Apartment to Nine-Figure Brand: How Spot...

Petworking ·

2026/01/21

From cooking fresh meals for his dog Jack in a NYC studio apartment to running a nine-figure pet food company, Russell Breuer's entrepreneurial journey is one for the books.In this episode, the CEO & Founder of Spot & Tango joins Peter Kenseth to discuss how his company is disrupting the fresh pet food market by making minimally processed nutrition affordable and accessible. With industry giants like Hill's, Royal Canin, and Blue Buffalo all piling into the fresh food space, Russell

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00:53:25

Connecting the Dots: How Jeff Mard is Building...

Petworking ·

2025/10/23

In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly every major pet conference—from SuperZoo to VMX to Pet Connect—Jeff has built a consulting practice focused on connecting brands, agencies, and service providers while also investing his expertise in exchange for equity stakes.In this conversation, we explore:How Channel M facilitates connections across the pet industry

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00:47:28

Bridging a Gap in Pet Healthcare: PetCentric Health...

Petworking ·

2025/10/01

Rising veterinary costs are forcing families into impossible choices—and it's not just hurting pets. Veterinarians face mounting moral distress when they know they could help an animal, but financial barriers prevent proper care. This crisis contributes to the veterinary profession's alarmingly high suicide rate.In this episode, I sit down with Heather Schmid Moore, CEO and founder of PetCentric Health, to explore an innovative solution: subscription-based veterinary care plans for

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00:43:28

Reviewing SuperZoo and Looking Ahead to Pet Connect

Petworking ·

2025/09/17

Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.We dive deep into the strategic divergence between brands doubling down on independent pet retail versus

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00:39:53

Tee Off to Save Lives: The Petworking Angel Fund...

Petworking ·

2025/08/14

500,000 pets are euthanized annually in the US not because they're sick, but because families can't afford care. That number doesn't even include surrenders.In this episode, Peter welcomes back Nicole Patrick, founder and CEO of Rescue Spot, to introduce our 501c3 partner for the Petworking Angel Fund - The Rescue Spot Foundation. Together, they discuss the heartbreaking reality of economic euthanasia and how we're working to keep families together.🎯 KEY TOPICS:- Economic euthanasia crisis:

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00:48:19

Darwin's Cats: The Genomic Study That Finally Treats...

Petworking ·

2025/07/30

🐱 Why are cats still a "medical black box" in 2025? In this groundbreaking episode, Petworking host and founder, Peter Kenseth, sits down with Dr. Elinor Karlsson (Broad Institute/UMass Medical School) and Dr. Jennifer Radosevich (@Hill's Pet Nutrition) to discuss Darwin's Cats—the first large-scale feline genomic study that's revolutionizing how we understand cat health.In this episode, they explore:Why 60% of cats have never been to a vet (and how that's created a

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00:40:21

Addressing Veterinary Burnout and Economic...

Petworking ·

2025/07/10

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief marketplace. With 5,000 veterinarians working shifts through their platform last year, Roo is addressing critical staffing shortages while providing flexible work options that help combat veterinary burnout.We explore how the veterinary industry is evolving, including trends in practice consolidation, changing client behaviors,

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00:56:42

Early Detection, Better Protection: Nu.Q Aims to Save...

Petworking ·

2025/07/10

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life.Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary medicine, explains how Nu.Q is transforming early cancer detection in pets. This simple blood test can

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01:04:35

Expanding Access to Care: Vetster Sees the Tipping...

Petworking ·

2025/07/10

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for.What You'll Learn:Why the veterinarian shortage crisis is creating opportunities for televet innovationHow VCPR regulations work and why they matter for pet

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00:02:03

Petworking at Global Pet Expo 2025: Nulo's Packaging...

Petworking ·

2025/05/12

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked us through their smart design improvements including flat-bottom

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00:08:16

🐾 Natural Balance's Three-Pillar Approach |...

Petworking ·

2025/05/12

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies.The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid) and how it reflects the pet food industry's growing focus on microbiome health and functional nutrition

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00:52:32

Chewy's Connect with a Vet Reaches Milestone of One...

Petworking ·

2025/05/08

In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service has reached one million telehealth consultations since launching in October 2020.Dr. Chrissy shares insights about the program's evolution, from its pandemic origins to becoming an essential resource for pet parents nationwide. Peter recounts his own experiences using televet services with his dog Peony - from emergency situations

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00:05:32

Petworking at Global Pet 2025: Himalayan Pet Supply

Petworking ·

2025/04/29

Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the original yak chew nearly two decades ago, providing economic opportunities for Nepalese farmers who faced the challenge of limited infrastructure for milk distribution. Rather than letting this valuable resource go to waste, Himalayan's founder developed a process to transform yak and cow milk into long-lasting dog chews - creating

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