PODCAST

Petworking

Peter Kenseth

A podcast focused on Pet Care and Animal Health

kids & family pets & animals

All Episodes

00:53:25

Connecting the Dots: How Jeff Mard is Building...

Petworking ·

2025/10/23

In this episode, Peter Kenseth sits down with Jeff Mard, founder of Channel M, to discuss his unique business model in the pet industry. As someone who attends nearly every major pet conference—from SuperZoo to VMX to Pet Connect—Jeff has built a consulting practice focused on connecting brands, agencies, and service providers while also investing his expertise in exchange for equity stakes.In this conversation, we explore:How Channel M facilitates connections across the pet industry

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00:47:28

Bridging a Gap in Pet Healthcare: PetCentric Health...

Petworking ·

2025/10/01

Rising veterinary costs are forcing families into impossible choices—and it's not just hurting pets. Veterinarians face mounting moral distress when they know they could help an animal, but financial barriers prevent proper care. This crisis contributes to the veterinary profession's alarmingly high suicide rate.In this episode, I sit down with Heather Schmid Moore, CEO and founder of PetCentric Health, to explore an innovative solution: subscription-based veterinary care plans for

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00:43:28

Reviewing SuperZoo and Looking Ahead to Pet Connect

Petworking ·

2025/09/17

Fresh from her first SuperZoo experience, Pet Connect Event Director Poppy Howard-Wall joins Peter to discuss the trends reshaping our industry. From the "Year of the Cat" finally materializing to the continued evolution away from traditional kibble, this conversation reveals what 20,000+ attendees and three Home Depots worth of exhibition space taught a strategic conference organizer.We dive deep into the strategic divergence between brands doubling down on independent pet retail versus

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00:39:53

Tee Off to Save Lives: The Petworking Angel Fund...

Petworking ·

2025/08/14

500,000 pets are euthanized annually in the US not because they're sick, but because families can't afford care. That number doesn't even include surrenders.In this episode, Peter welcomes back Nicole Patrick, founder and CEO of Rescue Spot, to introduce our 501c3 partner for the Petworking Angel Fund - The Rescue Spot Foundation. Together, they discuss the heartbreaking reality of economic euthanasia and how we're working to keep families together.🎯 KEY TOPICS:- Economic euthanasia crisis:

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00:48:19

Darwin's Cats: The Genomic Study That Finally Treats...

Petworking ·

2025/07/30

🐱 Why are cats still a "medical black box" in 2025? In this groundbreaking episode, Petworking host and founder, Peter Kenseth, sits down with Dr. Elinor Karlsson (Broad Institute/UMass Medical School) and Dr. Jennifer Radosevich (@Hill's Pet Nutrition) to discuss Darwin's Cats—the first large-scale feline genomic study that's revolutionizing how we understand cat health.In this episode, they explore:Why 60% of cats have never been to a vet (and how that's created a

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00:40:21

Addressing Veterinary Burnout and Economic...

Petworking ·

2025/07/10

In this episode, we reconnect with Jeffrey Bishop-Hill, SVP of Marketplace at Roo, to discuss the company's remarkable growth and expansion across the veterinary relief marketplace. With 5,000 veterinarians working shifts through their platform last year, Roo is addressing critical staffing shortages while providing flexible work options that help combat veterinary burnout.We explore how the veterinary industry is evolving, including trends in practice consolidation, changing client behaviors,

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00:56:42

Early Detection, Better Protection: Nu.Q Aims to Save...

Petworking ·

2025/07/10

In this heartfelt episode of Petworking, host Peter Kenseth interviews Dr. Tom Butera, CEO of Volition Veterinary, about their groundbreaking Nu.Q Cancer screening technology. Peter shares his personal experience with his dog Peony's melanoma diagnosis and how early detection saved her life.Dr. Butera, with his impressive background spanning academia, clinical practice, and corporate veterinary medicine, explains how Nu.Q is transforming early cancer detection in pets. This simple blood test can

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01:04:35

Expanding Access to Care: Vetster Sees the Tipping...

Petworking ·

2025/07/10

🐾 In this episode of Petworking, Peter sits down with Mark Bordo, CEO of Vetster, one of the leading telehealth platforms transforming veterinary care. With 40-50% of dogs not visiting the vet annually and 60% of cats having NEVER been to a veterinarian, the access crisis is real—but telemedicine might be the solution we've been waiting for.What You'll Learn:Why the veterinarian shortage crisis is creating opportunities for televet innovationHow VCPR regulations work and why they matter for pet

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00:02:03

Petworking at Global Pet Expo 2025: Nulo's Packaging...

Petworking ·

2025/05/12

In this Petworking interview short, host Peter Kenseth catches up with Dr. Greg Aldrich of Nulo Pet Food at Global Pet Expo 2025 to see their innovative packaging redesign firsthand.Following their pre-show conversation about the challenges of retail merchandising, this was an exciting chance examine Nulo's comprehensive packaging refresh for their Freestyle line - a project that touched 70-80 different SKUs. Dr. Aldrich walked us through their smart design improvements including flat-bottom

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00:08:16

🐾 Natural Balance's Three-Pillar Approach |...

Petworking ·

2025/05/12

In this Petworking interview from Global Pet 2025, Peter Kenseth speaks with Lara Bernhardt of Ethos Pet Brands about Natural Balance's new three-pillar product categorization, and how its legacy of limited ingredient diets is evolving to address the increasing challenge of pet food allergies.The interview explores Natural Balance's new three-pillar product categorization (Nourish, Target, Avoid) and how it reflects the pet food industry's growing focus on microbiome health and functional nutrition

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00:52:32

Chewy's Connect with a Vet Reaches Milestone of One...

Petworking ·

2025/05/08

In this episode of Petworking, host Peter Kenseth sits down with Dr. Christina "Chrissy" Fernandez to discuss a remarkable milestone: Chewy's Connect with a Vet service has reached one million telehealth consultations since launching in October 2020.Dr. Chrissy shares insights about the program's evolution, from its pandemic origins to becoming an essential resource for pet parents nationwide. Peter recounts his own experiences using televet services with his dog Peony - from emergency situations

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00:05:32

Petworking at Global Pet 2025: Himalayan Pet Supply

Petworking ·

2025/04/29

Join Peter Kenseth from Petworking as he chats with Nate Kredich, President of Himalayan Pet Supply, at Global Pet Expo 2025. Learn how Himalayan Pet Supply created the original yak chew nearly two decades ago, providing economic opportunities for Nepalese farmers who faced the challenge of limited infrastructure for milk distribution. Rather than letting this valuable resource go to waste, Himalayan's founder developed a process to transform yak and cow milk into long-lasting dog chews - creating

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00:54:25

Hill's 2025 World of the Cat Report with Dr. Lisa...

Petworking ·

2025/04/29

Join Peter Kenseth of Petworking as he discusses the groundbreaking 2025 Hill's World of the Cat Report with Dr. Lisa Restine, Manager of Veterinary Communications (Feline) at Hill's Pet Nutrition. Discover shocking statistics about feline veterinary care—did you know 60% of cats have NEVER seen a vet? Learn about exciting new FDA-approved treatments for anxiety and FIP, advancements in feline medicine, and how the veterinary profession is adapting to meet the unique needs of cats. From

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00:06:12

Petworking at WVC 2025: Roo

Petworking ·

2025/04/17

Join Petworking's Peter Kenseth as he catches up with Danny Leffel, CEO of Roo, at WVC 2025. In this interview, Danny shares exciting updates on:🩺 Expansion into full-time placements with their "try before you buy" approach🚀 New market launches, including Ohio💻 How Roo Code became the #1 app on OpenRouter's leaderboard👩‍⚕️ Equal shift fulfillment between veterinarians and vet techs🔄 Plans for enhancing their technician platformLearn how Roo is addressing veterinary burnout by providing

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00:06:03

Petworking at Global Pet Expo 2025: DISCOVERING KAROO...

Petworking ·

2025/04/15

Join Petworking's Peter Kenseth as he interviews Joshua Patterson of Montego Pet Nutrition about their exciting U.S. debut with Karoo [kuh-ROO] Wild treats. Discover how these treats feature African antelope - potentially the most novel protein available in today's pet market!Learn about this ethical, sustainable protein source that's wild-caught by professional hunting teams with veterinarians present. The Karoo treats not only provide a unique, lean protein option perfect for pets with

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01:02:04

Revisiting Leap Years: What Two Years Has Taught Us...

Petworking ·

2025/04/11

🐕 PETWORKING 2-YEAR ANNIVERSARY SPECIAL: Leap Years Returns!Join host Peter Kenseth as he reunites with Dr. Ginny Renko from Leap Years, now joined by anti-aging specialist Dr. Heather Oxford, to explore fascinating developments in pet longevity science! Two years after our inaugural episode, discover how NAD+ supplementation is transforming the lives of senior dogs, with remarkable stories of 17-year-old pups building muscle and regaining their vitality.Learn about the published clinical trial

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00:05:49

🔍 Value-Innovation at Global Pet Expo 2025: Full...

Petworking ·

2025/04/09

In this episode of Petworking, host Peter Kenseth interviews Aeliya Mohsin, Senior Director of Marketing at Full Moon (Perdue Farms). Their conversation is emblematic of one of the biggest trends at Global Pet Expo 2025 - brands finding innovative ways to deliver premium nutrition at accessible price points. Full Moon's Pure Protein air-dried recipe brings premium nutrition to mass retail at HALF the price of leading air-dried brands! Find out how their vertical integration with Perdue Farms

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00:07:18

Petworking at Global Pet Expo 2025: Tiki Cat...

Petworking ·

2025/04/09

Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025.Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new goat's milk replacer in convenient packaging, and extensions to their premium "After Dark"

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00:33:08

Gut Health to Holistic Wellness: Dr. Catherine...

Petworking ·

2025/04/03

Join Peter Kenseth as he sits down with Dr. Catherine Ruggiero, Senior Manager of Scientific Communications at Hill's Pet Nutrition and one of just 89 board-certified veterinary nutritionists in the country. Discover how the microbiome is revolutionizing pet nutrition and why not all fiber is created equal!In this episode:- The science behind prebiotics, probiotics, and postbiotics- How Hill's ActivBiome+ technology targets specific health needs through specialized fiber blends- Why 70% of

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00:04:14

Petworking at Global Pet Expo 2025: Woof's Innovative...

Petworking ·

2025/04/02

Join Petworking host Peter Kenseth as he sits down with Charlie Meneghin, Director of Sales at Woof, to explore their expanding product ecosystem at Global Pet Expo 2025.Woof burst onto the pet scene in 2024 with their innovative Pupsicle and Bite n' Brush products, quickly becoming one of the hottest brands in the pet enrichment category. In this interview, Charlie reveals Woof's latest innovation - a lick mat with a built-in mixing bowl, and a proprietary Treat Mix that allows pet parents

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Petworking

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