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PODCAST

The ABCs of SBC

How does social and behaviour change support child rights? We are on a mission to find out.Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us

science social sciences

All Episodes

29:00

SBC in Faith Engagement to End Harmful Practices

The ABCs of SBC ·

2025/10/09

For generations, harmful practices such as female genital mutilation and child marriage have been justified as traditions of identity and belonging, and have, at times, been linked to misinterpretations of religious text – even as they cause life long harm. Today, faith leaders across Africa and the Middle East are reshaping these beliefs from within their own communities, using their moral authority and influence to redefine these traditions and protect the next generation. In this episode, ...

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21:53

SBC in Community System Strengthening

The ABCs of SBC ·

2025/09/29

Sudan is living through war and mass displacement. Yemen faces one of the world’s longest-running humanitarian crises. And in Moldova, far from active conflict but still grappling with inequality, Roma communities remain excluded from the very systems meant to serve them. Across these vastly different contexts, one question emerges: how do communities themselves step in to sustain and shape the systems around them? In this episode, host Qali Id speaks with UNICEF SBC specialists from Sudan, Y...

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23:03

SBC in Online Child Protection

The ABCs of SBC ·

2025/08/06

The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online? From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-des...

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23:32

SBC in Community Delivery Platforms

The ABCs of SBC ·

2025/06/16

What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity? That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live. Join host Qali Id as we unpack the strategies, struggl...

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23:39

SBC in the Mpox Response

The ABCs of SBC ·

2025/05/13

In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to ...

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26:09

SBC in Immunisation

The ABCs of SBC ·

2024/12/16

This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all.In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still r...

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25:52

SBC in Mental Health

The ABCs of SBC ·

2024/12/09

It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need? In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priorit...

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21:46

Localization in Action

The ABCs of SBC ·

2024/12/02

How can we adapt SBC approaches to speak to the different cultures and languages of the people we serve? For example, what does human-centred design look like in Indigenous communities, where writing and drawing are uncommon modes of communication?In this episode we dig into one of SBC’s superpowers—to connect with communities, unearth local insights and drive solutions rooted in what people value and how they operate. In this episode, Qali speaks with SBC practitioners in South Sudan, Nicara...

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25:13

SBC in Social Norms and Harmful Practices

The ABCs of SBC ·

2024/11/25

How do you say hello? Do you shake hands? Do you give a kiss on either cheek? Do you bend at the waist to give a bow? These gestures are automatic. We may not even notice we do them at all. This episode is about Social Norms, the unwritten rules that dictate everything we do - from how we greet each other to how we raise and view our children. Can Social and Behaviour Change (SBC) help protect children from harmful practices held together by deeply entrenched social norms? In this ...

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22:35

SBC in Support of System Strengthening

The ABCs of SBC ·

2024/07/17

Systems - you may not see them or feel them but they’re there. When vaccines feel out of reach or voting too arduous a task, it means our systems may need some TLC, R&D and perhaps, SBC?If you’ve ever wondered about the systems that get vaccines to your arm, mail to your door, and food on your plate - this episode is for you. Qali speaks with Vincent Petit, Global Lead of Social and Behaviour Change (SBC) at UNICEF on why SBC is key to strengthening our systems and preparing for the crise...

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22:26

SBC in the Planetary Crisis

The ABCs of SBC ·

2024/04/07

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25:09

SBC for the Prevention of Violence Against Girls,...

The ABCs of SBC ·

2024/03/31

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22:09

SBC in Emergency Settings

The ABCs of SBC ·

2024/03/24

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25:30

The ABCs of SBC

The ABCs of SBC ·

2024/03/17

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0:54

Trailer

The ABCs of SBC ·

2024/02/28

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15 results

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