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PODCAST

London Writers" Salon

Parul Bavishi, Matthew Trinetti

A deep dive into the habits, mindsets, tools, craft secrets and creative practices bestselling writers use to write novels, plays, poetry, and articles. Hosted by the co-founders of the London Writers" Salon, Matt & Parul.

arts books

All Episodes

00:42:32

#162: Natalie Lue — Write What Hurts & Let Go: Grief,...

London Writers" Salon ·

2025/09/28

Natalie Lue—writer, speaker, and host of The Baggage Reclaim Sessions—on writing what hurts and letting go; how journaling, analog scraps, and pattern-spotting shape early drafts; and why questions of identity, boundaries, and surrender help turn private grief into resonant prose. We also talk about choosing an aligned publishing path with The Pound Project.We discuss:Why now was the right time to write about grief and what “letting go” looks like in practiceLanguage and choices for writing what

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01:07:20

#161: Sarah Hall — Crafting Powerful Prose: Short...

London Writers" Salon ·

2025/09/21

Sarah Hall—twice Booker Prize–nominated author and the only writer to win the BBC National Short Story Award twice—on crafting fiction that is both lush and uncompromising, and how to captivate readers on the sentence level while staying true to creative freedom.We discuss:Her early reading life in the countryside and the characters who first sparked her imaginationLessons learned from an “unpublishable” first novel and how Haweswater found its true formThe discipline and intuition behind her

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01:07:23

#160: Nicolas Cole — How to Balance Art and Business...

London Writers" Salon ·

2025/09/14

Nicolas Cole—digital writer, entrepreneur, and co-founder of Ship 30 for 30, Premium Ghostwriting Academy, Typeshare, and Write With AI—on building a portfolio of writing businesses, ghostwriting as a path for writers, and how to balance art and commerce. We discuss:How poetry kept him creatively grounded while building businessesWhy every piece of writing answers a question Career paths to making money as a writer todayThe power of ghostwriting for skill and incomeHow AI changes (and doesn’t

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00:29:12

#159: Chris Banks — How to Build Creative Resilience:...

London Writers" Salon ·

2025/08/24

Chris Banks—writer, entrepreneur, and founder of ProWritingAid—on how to embrace what makes you unique, use AI as a tool for inspiration, and build resilience and joy into the writing process, from creating faster feedback loops to reframing the creative pit of despair.We discuss:Why “leaning into your weird” can unlock originality and stronger ideasWhere you might use AI for inspiration. How to overcome the ‘creative pit of despair’Why faster feedback loops can be helpful for your craft How

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01:03:49

#158: Amie McNee – The Hardest Lesson Every Creative...

London Writers" Salon ·

2025/08/16

Amie McNee—creativity coach and writer behind the popular account @InspiredToWrite—on how to stay grounded through success and setbacks, forge a creative life on your own terms, and why art is both essential and revolutionary.We discuss:How to deal with rejectionAdvice for artists starting out on social mediaTips and reflections on self-publishing and book dealsWhy the world needs your artHow to start trusting yourself as an artist (and deal with jealousy)Having big dreams and low standardsAnd more

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01:14:09

#157: Joseph Fasano – How to Think Like a Poet:...

London Writers" Salon ·

2025/08/09

Poet, novelist, and teacher Joseph Fasano on how to find the unique language and rhythm in our work, building a meaningful online presence, and why he believes that embracing limits in life (and writing) is key to creative freedom.We discuss:Joseph’s creative evolution, from astrophysics to poetryWhy studying craft is essentialThe value of constraint and rhythm in unlocking creativityHow he found his voice, and why he writes persona poemsBuilding a meaningful career outside of traditional

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01:16:09

#156: George Walkley – Understanding AI: A Practical...

London Writers" Salon ·

2025/08/03

George Walkley, AI strategist and former publishing executive at Hachette, on what writers need to know about artificial intelligence, how it’s reshaping the creative and publishing industries, and how to use it responsibly in your writing life.We discuss:How George transitioned from traditional publishing to AI consultingThe difference between AI probability and human creativityWhy everyone should develop “prompt literacy”How publishing houses and bookselling platforms are already using AIThe

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01:13:00

#155: Gretchen Rubin — Secrets of a Creative Life:...

London Writers" Salon ·

2025/07/27

Gretchen Rubin—bestselling author of The Happiness Project and The Four Tendencies on how self-awareness shapes her creative process, the habits that sustain her writing life, and how she wrote her latest nonfiction book Secrets of Adulthood.We discuss:How Gretchen found her voice and path as a writerDealing with naysayers & rejectionBuilding confidence and redefining “success” in the early stagesHow to structure and sustain a long-term writing practiceHer favorite aphorisms—and how she uses them as

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01:19:08

#154: Francesca Simon — From Early Rejection to Fame,...

London Writers" Salon ·

2025/07/20

Francesca Simon is the legendary author of over 60 books for children, including the global bestselling Horrid Henry series, which has been translated into 27 languages. She talks to us about early rejection, finding fame, reinventing her voice to write librettos, and her first foray into adult myth-based novels. Francesca was appointed MBE in 2023 and continues to advocate for literacy and storytelling across generations.RESOURCES & LINKS📑Interview TranscriptSalka by Francesca

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00:57:56

#153: Find A Literary Agent & Get Published, Advice...

London Writers" Salon ·

2025/07/13

How do you write a great query letter, find the right agent, and stand out in today’s crowded submissions inbox? In this special compilation episode, four top literary agents: Ed Wilson, Lucinda Halpern, Madeleine Milburn & Sam Copeland, share their honest advice on getting signed, writing marketable books, and navigating today's publishing industry.*Timestamps:Ed Wilson - 1:01Lucinda Literary - 19:11Madeleine Milburn - 37:20Sam Copeland - 48:47 ABOUT THE LITERARY AGENTS Ed Wilson is a literary

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01:00:18

#152: Margaret Heffernan — The Secret Weapon of Great...

London Writers" Salon ·

2025/07/05

What if uncertainty wasn’t something to fear, but your greatest creative ally?Dr. Margaret Heffernan—author, entrepreneur, and TED speaker—on how artists and writers thrive in chaotic times. We also talk about embracing the unknown, navigating AI-driven anxiety, and staying creatively resilient in a world that rewards certainty.We discuss:Margaret’s early creative life and career across TV, tech & writingWhat artists can teach us about navigating uncertaintyWhy AI can’t replicate the human

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01:03:50

#151: Melissa Febos — The Art of Memoir: Turn Life...

London Writers" Salon ·

2025/06/28

Celebrated writer and memoirist Melissa Febos on the art of the memoir, the alchemy of personal experience and literary craft, and how to turn the raw material of life into art. We also her latest book, The Dry Season, where she examines the solitude, freedoms, and feminist heroes Febos found during a year of celibacy.We also talk about:- Writing the unspeakable and undoing shame.- The role of research and personal obsession in memoir.- Finding structure through inventory, list-making &

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00:50:15

#150: Seth Godin – How To Build A Thriving Creative...

London Writers" Salon ·

2025/06/21

Legendary Seth Godin, bestselling author of Linchpin, Purple Cow, The Dip, Tribes, and The Practice on wrestling with creative resistance, getting past self-doubt, and how to build a resilient creative practice that thrives—even in an age of AIWe talk about:Why writing isn’t about talent—but about creating the conditions for skillWhy “Do you like it?” is the wrong question to askAnd how to build a resilient creative practice that thrives—even in an age of AIHow to keep going when there’s no map and

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01:21:22

#149: Tim Duggan – How To Be Rethink Work, Share and...

London Writers" Salon ·

2025/06/14

How can you make your life and work more meaningful? Bestselling author Tim Duggan on ideating and writing bestselling non fiction books, creating killer opening lines and plotting. We also talk about how to unclog our creativity, find meaning in our work and life through a simple hack. We discuss:Tim’s outlining and editing process for non-fictionFinding the “anchor points” that define your personal valuesHow to identify and shape a powerful book questionThe case for working less, but more

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00:59:05

#148: Mark Haddon — The Writing Habit That Changed...

London Writers" Salon ·

2025/06/07

Mark Haddon, bestselling author of The Curious Incident of the Dog in the Night-Time, A Spot of Bother, and The Red House on his process writing 18 books, succeeding and failing and writing without a map.We discuss:Why writing begins before you start writingCreating strong beginningsHow poetry can expand your creative rangeWriting without a mapOn self-doubt, impostor syndrome & trusting your instinctsThe value of conflict, myth, and compression in storytellingPublishing realities, artistic risk, and

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01:07:42

#147: Jane Friedman — The Publishing Industry is...

London Writers" Salon ·

2025/06/01

What does it take to craft a pitch that truly grabs attention in today’s publishing world? In this conversation, Jane Friedman—publishing industry expert and author of The Business of Being a Writer shares her journey into the publishing world and she shares her advice for writers looking to perfect their submission materials and navigate the ever-changing publishing landscape.We discuss:How to craft a compelling pitch that stands outThe balance between art and business for writersCommon myths about

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00:59:06

#146: Alda Sigmundsdóttir — How Blogging Changed My...

London Writers" Salon ·

2025/05/25

Alda Sigmundsdóttir is a journalist, author, and independent publisher who has built a thriving literary life outside the traditional system. From blogging about Iceland to launching her own press, Alda has published over 11 books and grown a loyal global readership—while staying in full control of her creative work.We discuss: Alda’s early writing career and transition to self-publishingWhat she learned from being traditionally publishedThe freedom and responsibility of going indieHow she built and

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00:42:50

#145: Maggie O’Farrell — Confessions of a Novelist:...

London Writers" Salon ·

2025/05/18

Award-winning and bestselling author Maggie O’Farrell Hamnet and The Marriage Portrait author takes us behind the scenes of her creative process—from the early struggles of starting out to the discipline and instinct that shape her acclaimed novels.We explore the irresistible drive to write, the role of characters in steering a story, and how she blends history with imagination. Maggie also shares her thoughts on revision, redrafting without ego, and what it really takes to endure in the writing

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01:00:32

#144: Eleanor Anstruther – The Book Industry Rejected...

London Writers" Salon ·

2025/05/10

What if the traditional publishing world says “no”? Eleanor Anstruther—acclaimed novelist and creator of The Literary Obsessive—shares her bold leap into indie publishing, serialising fiction and memoir on Substack, and why you need an Artist DNA to draw an audience.We discuss: Her aristocratic background and experience living in a communeNavigating rejection and the pivot to serialising work onlineThe realities (and surprises) of building a paid readership on SubstackAdvice for writers considering

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00:42:18

#143: Julia Cameron (From the Vault) – How to...

London Writers" Salon ·

2025/05/04

Julia Cameron, author of The Artist’s Way and one of the most influential voices on creativity of the last three decades, shares timeless wisdom on nurturing the artist within.We discuss: Morning Pages and Artist Dates as tools for creative recovery.Why being of service is at the heart of writing.Writing in dialogue with intuition (and the divine).How to handle criticism, praise, and creative resistance.Stories from a life in service of art, including poetry, musicals, and spiritual practice. *ABOUT

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162 results

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