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PODCAST

The 5Cs

Charlene Norman

Healing the globe can take many different paths. Imagine if most businesses took the lead in healing the planet and helping the people. Imagine the profit; imagine the impact. Imagine if it worked beyond our wildest dreams! Practical insights, provocative points of view. Simultaneously inspiring and educational. Join Charlene Norman every Saturday at 6 a.m. EST for this 2.1 version of Exploring Compassionate Capitalism.

business entrepreneurship

All Episodes

00:18:11

Beyond Shame: Persuade Without Destroying Trust

The 5Cs ·

2025/11/01

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrace communication that empowers, connects, and inspires real change. Because saving the planet shouldn’t

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00:12:06

Flat Earth Rising: When Shame Breaks Society

The 5Cs ·

2025/10/25

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world.This episode is a masterclass for business leaders and executives who want to understand not just what works in marketing, but why it

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00:17:23

Truck Month Forever: A Most Profitable Con

The 5Cs ·

2025/10/18

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketing, exploring how brands manipulate emotions to drive sales, sometimes at the cost of trust. With sharp

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00:15:18

The Crying Indian: America's Most Expensive Lie

The 5Cs ·

2025/10/11

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking what might have happened if industry, not individuals, had been held accountable from the start. A

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00:13:36

The Do-Better Revolution: From Broken Systems to...

The 5Cs ·

2025/10/04

The Do-Better Revolution: From Broken Systems to Universal DesignThe final in this three part series with guest Kim Scofield of Blonde Bad Wolf, we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly effective ways we can we put in place. Ready to benchmark your leadership impact? Take this 5-minute

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00:14:16

It's Not Them, It's Your Structure: Simple Fixes That...

The 5Cs ·

2025/09/27

It's Not Them, It's Your Structure: Simple Fixes That Change EverythingThe second in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective.Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report

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00:14:56

The Right-Handed World: Why Your Climate Message...

The 5Cs ·

2025/09/20

The Right-Handed World: Why Your Climate Message Isn't LandingThe first in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus

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00:23:51

The Art of Climate Conversations: Interpreting the...

The 5Cs ·

2025/09/13

Want to start leveraging climate data as a strategic asset? Lean in because the winners will be those who adapt first and best to the new climate realities.Key Takeaway:If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now, and accelerating.Charlene shows the tangible relevance the statistics have on a business. From the

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00:19:50

The Art of Climate Conversations: Talking Across the...

The 5Cs ·

2025/09/06

Why Most Climate Conversations Fail (And How to Fix Them)This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.Key Insight:Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change

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00:03:18

Summer Hiatus

The 5Cs ·

2025/08/16

The 5Cs is taking a wee breakNope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.)Plot twist: We're actually busier than a golden retriever at a tennis ball factory!Behind the scenes, we're recording like mad scientists preparing for Year Four. YEAR FOUR, people! Who knew talking about the little beast called Climate Change and its love

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00:18:45

Bridging Science, Society, and Business

The 5Cs ·

2025/08/09

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the final episode of the series, she looks at the progress made over the last sixty years.Key

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00:16:40

Can A New Kind of Capitalism Bridge the Generational...

The 5Cs ·

2025/08/02

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the third episode in the series, she continues to search for who is to blame.Key Highlights-Who Are the

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00:22:49

Learning from the Past: Generational Values and the...

The 5Cs ·

2025/07/26

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the second episode in the series, she begins with a look at who to blameKey HighlightsGenerational Lessons:

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00:16:26

Building Wealth with Heart: The Principles of...

The 5Cs ·

2025/07/19

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.The original premise was about reimagining capitalism so that profit and compassion can not only coexist but

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00:16:03

Turning Personal Experiences into Collective Action

The 5Cs ·

2025/07/12

Climate change. For many business leaders and executives, the term conjures images of melting glaciers, dire scientific reports, and a sense of overwhelming scale. It’s easy to feel that the problem is too big, too abstract, and too far removed from our daily lives. But what if there's a different way? The host, Charlene Norman, of Good Stewardship; Lasting Impact explores how personal experience and storytelling might transform the way we approach climate change. Here are the main themes covered in

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00:14:27

Beyond the Recycle Logo

The 5Cs ·

2025/07/05

This is the final of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.The Key Takeaways:Triple Bottom Line:It’s time to think beyond profit. Tom and I discussed the importance of considering people and the planet alongside financial performance. It’s not just good ethics; it’s good business.Circular Economy:Imagine leasing washing machines instead

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00:13:33

Balancing Doom and Hope

The 5Cs ·

2025/06/28

This is the third episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.Thus far, we have covered the original scientific research reports and how they were co-opted to initiate the trend towards the misinformation and false narratives we see today. We’ve also examined how the mixed messaging and confusing communications have successfully

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00:20:19

Is Our Greatest Challenge Understanding Climate Change?

The 5Cs ·

2025/06/21

This is the second episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.You are very likely no stranger to the buzzwords “climate change,” “sustainability,” and “corporate responsibility.” But let’s be honest—between quarterly reports, board meetings, and the daily grind, it’s easy to relegate climate change to the “someday” pile. In the

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00:13:40

Climate Change is No Joke—Let’s Laugh at Our Ignorance!

The 5Cs ·

2025/06/14

This is the first episode of the new series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.Climate change is no longer a distant threat or a topic reserved for scientists and activists. It’s a business reality, a leadership challenge, and—let’s be honest—a bit of a headache for anyone who likes their summers mild and their supply chains predictable. We

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00:14:25

Research, Responsibility, and Results: Effective...

The 5Cs ·

2025/06/07

Finishing the series about Responsible Sourcing with a twist. It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND AND the author behind the book Certifiable: How Businesses Operationalize Responsible Sourcing.The episode covers the

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