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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

21:34

Is Content Theater a Good Strategy?

Content, Briefly ·

2026/02/04

In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust.They debate when content breadth can be more valuable than depth, especially for small teams selling to larger companies, and explore how content can signal scale, strategy, and credibility even if it’s rarely read end‑to‑end. The conversation digs into surround‑sound marketing, MVP content, and the

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31:47

The Invisible Work of Content Marketing

Content, Briefly ·

2026/01/27

In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact.They discuss how content fuels revenue and growth while remaining difficult to attribute, and unpack the extra work content marketers routinely absorb, from internal comms and copyediting to product messaging and strategy.The conversation then turns to practical ways to increase visibility, including building internal

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42:53

2026 Content Predictions

Content, Briefly ·

2026/01/05

In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026.They discuss themes like “back to basics,” platform‑native content, the changing nature of craft in an AI‑driven world, and the ongoing tension with LinkedIn — a channel that may feel worse to use even as it continues to drive real business results.The conversation then turns to 2026 predictions,

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45:08

The 7—no, 8!—Skills Content Marketers Need to Thrive

Content, Briefly ·

2025/12/22

In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into execution.They then dig into the skills content marketers need today, revisiting seven core fundamentals — from writing and storytelling to organization, empathy, and getting things done — and exploring how those skills are changing in an

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25:43

The Best Thing You Can Do for Your Career

Content, Briefly ·

2025/12/15

In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance of really understanding your product and customers.They dive into practical advice on building your personal brand through publishing, creating standout portfolios, and leaning on your network. Real-world stories highlight how soft skills,

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29:39

2026 Content Planning with Ten Speed's Nate Turner

Content, Briefly ·

2025/12/09

In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy.They unpack what organic marketing really means today — beyond SEO — and explore how brands can unify SEO, content, LLM visibility, and digital PR into a powerful growth engine. Nate shares insights on the changing skills marketers need, the importance of leadership buy-in, and how to balance long-term

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29:40

The Future of Superpath with CEO Alex Hilleary

Content, Briefly ·

2025/12/01

In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm.They dive deep into the story behind Superpath’s origins, from its early days as the Content Marketing Career Growth Slack group through its evolution into the vibrant community it is today. Alex shares his journey from content marketer to community builder and startup co-founder, reflecting on how his experience

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34:05

Building Bridges in the Org Without Drowning in the...

Content, Briefly ·

2025/11/24

In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful.They discuss how to connect content to business goals, collaborate effectively with sales, product, and customer success, and create a culture where content evangelists thrive. Real-world examples like repurposing case studies and early content involvement in product planning highlight

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33:58

Are Podcasts Required for B2B?

Content, Briefly ·

2025/11/10

In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they’re truly essential in 2025.Eric shares how the Dock podcast became the backbone of his content strategy — a goldmine of first-party insights that fueled blogs, newsletters, and social content. Chloe opens up about her love-hate relationship with podcasts and how repurposing audio into bite-sized or

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31:00

Rachel Bicha on the Four Types of Content We Aren't...

Content, Briefly ·

2025/11/03

In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing.They explore how Rachel blends creativity and experimentation to bring meaning back to content marketing. From print newsletters to serialized storytelling, she shares why “small experiments” can transform how brands connect with audiences—and why playing it

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32:39

Who Needs a Content Strategy!?

Content, Briefly ·

2025/10/27

In this episode of Content, Briefly, Jimmy Daly sits down with Eric Doty and Chloe Thompson to ask a big question: Does strategy still matter in content marketing?As AI accelerates change across every channel, the trio explores how content teams can balance experimentation withlong-term planning. They discuss why “random acts of content” are still a trap, how to adapt strategy on shorter timelines, and which fundamentals—brand, positioning, messaging—remain constant.They also touch on

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28:57

The emerging importance of AEO with Conductor's...

Content, Briefly ·

2025/10/20

In this episode of Content, Briefly, Jimmy Daly sits down with Lindsay Boyajian Hagan, VP of Marketing and Co-head of Revenue at Conductor, to explore how the company is evolving from its SEO roots into the fast-emerging world of AI Engine Optimization (AEO).Lindsay shares how Conductor is helping enterprise brands measure and improve their visibility across AI search engines, why content remains the “currency” of AI, and how her team restructured their marketing strategy—shifting budget

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32:15

Becky Lawlor on What B2B Buyers *Actually* Care About

Content, Briefly ·

2025/10/18

In this episode of Content, Briefly, Jimmy Daly chats with Becky Lawlor, founder of RedPoint Insights, about her new report, Content That Converts: 2025 B2B Buyer Insights.They dig into what today’s B2B buyers value most—from credibility and original research to how AI tools like ChatGPT and Perplexity are changing the content journey. Becky shares findings on which formats drive conversions, why case studies still lead the pack, and how owning your research can boost brand trust and

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43:52

Content attribution in 2025: Kinda, sorta, maybe

Content, Briefly ·

2025/10/07

In this episode of Content, Briefly, Jimmy Daly and Chloe Thompson sit down with Tom Rudnai, founder of Demand-Genius, to dig into the State of Content Attribution report from Superpath and Demand-Genius.They explore why attribution is still one of content marketing’s toughest challenges—and how teams can better connect their work to revenue. From leadership buy-in and data ownership to the overlap between content marketing and sales enablement, it’s a candid conversation about proving

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31:44

How Much is Enough? Productivity in the AI Era

Content, Briefly ·

2025/09/23

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson ask how content marketers should think about productivity now that AI has changed the game.They discuss the shift from output-heavy days to work that’s more strategic, creative, and often harder to measure. Along the way, they share how tinkering with tools, blocking time for deep work, and aligning with managers can help content teams stay focused without falling into the “more is always better” trap.It’s an

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29:49

Talk Me Out of Moving to Substack

Content, Briefly ·

2025/09/08

In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson dive into a lively debate: is the company blog dead, and what role do platforms like Substack or Beehive play in modern content strategy?They explore the tradeoffs between traditional CMS-driven blogs and newsletter-first approaches, covering everything from SEO libraries to thought-leadership microsites. With real examples from Dock, Intercom, and past experiments on Medium, the group unpacks how content teams

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9:12

The Only Marketing Plan That’s Guaranteed to Work

Content, Briefly ·

2025/09/01

In this solo episode of Content, Briefly, Jimmy Daly revisits his January 2025 post, The Only 2025 Marketing Plan That’s Guaranteed to Work. With 2026 on the horizon, he reflects on how content distribution has shifted, the limits of LinkedIn, and the risks of chasing channels.Instead of hunting for silver bullets, Jimmy makes the case for going back to basics—practical content, human connection, and brand building—as the most reliable path forward for content marketers.This episode is

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32:07

Are Employees Your Next Distribution Channel?

Content, Briefly ·

2025/08/26

In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how

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28:56

Content Roles of the Future

Content, Briefly ·

2025/08/18

In this episode of Content, Briefly, Jimmy Daly and Eric Doty continue their series on the future of content, this time exploring what roles might define content marketing in the next five years.They discuss the push toward specialization, emerging roles like content engineers, editorialists, and “vibe coders,” and how AI is reshaping both creation and editing. The conversation also covers SEO’s uncertain future, the rise of platform-native content, and the growing role of creators as brand

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31:21

People Ops VP Tia Fomenoff on Why Job Hunting is so...

Content, Briefly ·

2025/08/04

In this episode of Content, Briefly, Jimmy Daly talks with Tia Fomenoff, VP of People Ops at PurposeMed. Tia shares her unique journey from marketing to people operations and offers a deep dive into today’s hiring landscape, especially in tech and healthcare startups.They discuss the challenges of hiring in a competitive market, the impact of AI on recruiting and job applications, and how remote work has expanded talent pools — along with its effects on salary and company culture. Tia also

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135 results

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