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PODCAST

A Well-Designed Business® | Interior Design Business Podcast

In today"s world being a talented interior designer isn"t enough to ensure that you have a profitable and successful business. Design school curricula doesn"t always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and

business design

All Episodes

78:58

1138: BEST OF SHOW: Beth Bender: Back End Operations...

A Well-Designed Business® | Interior Design Business... ·

2025/11/07

Today with Beth Bender:Welcome to A Well-Designed Business. Today, I’m talking with Beth Bender, principal and co-founder of The Dove Agency where Beth has developed a team that expertly provides back-office operations for interior design professionals, from strategic planning and consulting to targeted marketing solutions. With 20 years of design experience, Beth decided she wanted to start something that would help those in the design industry with the back end of their businesses. Supporting

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78:58

1137: Zain Suthar and Trent Kendrick: Build a More...

A Well-Designed Business® | Interior Design Business... ·

2025/11/04

Today With Zain Suthar and Trent Kendrick How many times have you thought, "If only I had someone to handle the numbers, the marketing, and the tough client calls, I could just focus on design"? Today, I’m chatting with a duo who is living that reality—Trent Kendrick and Zain Suthar of Studio Fifth Sunday. They met in an Uber, both swearing off business partnerships, only to realize they were the perfect "left brain/right brain" match. Trent is the brilliant designer and artist; Zain is the

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59:47

1136: David Neagle: Three Powerful Choices That Will...

A Well-Designed Business® | Interior Design Business... ·

2025/10/31

Today With David NeagleToday with David Neagle, best-selling author, speaker, and host of The Successful Mind Podcast, we’re talking about the mindset shifts that can change everything in your business. David shares his journey from high school dropout on food stamps to building a multimillion-dollar company—and the simple daily decisions that sparked his transformation. We dive into the beliefs that keep entrepreneurs stuck, how to create a culture of success within your team, and how to spot the

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71:52

1135: Hannah Goldberg: How to Attract Dream Clients...

A Well-Designed Business® | Interior Design Business... ·

2025/10/28

Today With Hannah Goldberg Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos. Hannah breaks down how to navigate the "yes era" of early business, using vignettes and mood boards to communicate your aesthetic before you have perfect portfolio shots, and why investing in professional branding

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69:15

1134: BEST OF SHOW: Jean Stoffer: Work in Harmony...

A Well-Designed Business® | Interior Design Business... ·

2025/10/24

Today With Jean Stoffer:Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer. Pick it

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85:12

1133: Overheard: 3 Experts, One Mission: Build a...

A Well-Designed Business® | Interior Design Business... ·

2025/10/21

Today With Ebony Looney, Deb Mitchell, and Nicole Heymer We all know that a website is important. It’s your calling card, your portfolio, the place where clients go to make sure you’re a legitimate designer who does what you say you do. But so many designers are still going wrong with their websites. And the problem with doing it yourself is that there are so many pieces involved, layout, the design, the SEO, the copywriting, and when your website isn’t doing what it needs to do, it’s hard to

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74:27

1132: Jessica Nelson, Stephanie Lindsey: Using AI to...

A Well-Designed Business® | Interior Design Business... ·

2025/10/17

Today with Jessica Nelson and Stephanie LindseyToday on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that’s changing how potential clients find interior designers. We’re living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google’s AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to

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76:24

1131: Thom Filicia: The Sentence That Built a...

A Well-Designed Business® | Interior Design Business... ·

2025/10/14

Today with Thom Filicia Today, I’m joined by one of the most recognizable names in design, Thom Filicia. From his early days at Parrish-Hadley to his breakout role on Queer Eye for the Straight Guy, to building a thriving design firm, product collections, a retail brand, and countless collaborations, Thom has continually expanded what it means to be a designer. In this conversation, Thom shares why knowing who you are as a designer is the foundation for everything else, how staying curious and

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62:15

1130: Jen Davidson: Running an Interior Design...

A Well-Designed Business® | Interior Design Business... ·

2025/10/10

Today with Jen DavidsonToday on A Well Designed Business, Jen Davidson shares the pivotal conversation that transformed her five-year-old interior design firm from successful but struggling to truly thriving. After meeting Jude Charles at a design retreat, Jen realized she'd been "living as an interior designer" instead of "living as a business owner and boss." This insight sparked a year-long transformation that included clarifying her core values, rebuilding her team around a culture of trust,

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69:21

1129: BEST OF SHOW: Katie McFarlan: The Client...

A Well-Designed Business® | Interior Design Business... ·

2025/10/07

Today with Katie McFarlan: Welcome to a Well-Designed Business. Welcome to a Well-Designed Business. The client experience is something we all think about. How do we elevate the experience for our clients so that they feel like we truly care about them without making ourselves crazy by bending over backwards for each client? The answer just might lie in your processes. Today, I’m joined by Katie McFarlan of Dakota Design Company. Katie works with designers to build a strong client experience

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57:57

1128: Barclay Butera:The Business Behind the Legacy

A Well-Designed Business® | Interior Design Business... ·

2025/10/03

Today with Barclay ButeraSometimes on the show we are fortunate enough to speak with true icons of our day. And today, I am excited to chat with one of those designers—the legendary Barclay Butera. Today Barclay is back on the show to talk about the big picture, from the story of his first big break at a celebrity show house, the lessons he learned from scaling his business up to over 100 employees and then consciously scaling it back down. More About Barclay Butera Since 1994, Barclay Butera

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61:23

1127: Sponsored Show: Dezign Assist: The Smartest Way...

A Well-Designed Business® | Interior Design Business... ·

2025/09/30

Today with Reed Humphrey of Dezign Assist Is your team maxed out, or are you stuck doing $10-an-hour tasks when you should be focused on leading your business? In today’s sponsored episode, I’m talking with Reed Humphrey, CEO of Alder & Tweed Interior Design and founder of Dezign Assist, a remote staffing company built specifically for interior designers. Reed created Dezign Assist after solving a bottleneck in his own firm. When his team couldn’t keep up with project demands, he built a scalable

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68:49

1126: Nicole Heymer: Rethink SEO for ChatGPT and...

A Well-Designed Business® | Interior Design Business... ·

2025/09/26

Today with Nicole HeymerToday on A Well Designed Business, Nicole Heymer returns to discuss the massive shift happening in online search that's changing how potential clients find interior designers. We're living through a pivotal moment where traditional Google searches are being replaced by AI-powered recommendations from ChatGPT, Google's AI mode, and other large language models. Nicole explains why your website information is now being summarized and served directly to searchers, what this

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90:52

1125: Kimberly Horton: How to Turn Client...

A Well-Designed Business® | Interior Design Business... ·

2025/09/23

Today with Kimberly Horton Welcome! Today we’re talking about how to turn client frustrations into actionable change. Kimberly shares the simple but powerful tool she uses — the Frustration Tracker — to capture issues in real time, identify patterns, and make smart adjustments to her processes. From tightening contracts to setting clearer boundaries, Kimberly shows how documenting frustrations can lead to stronger systems, better client experiences, and a more profitable business. Plus, she’s

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85:25

1124: BEST OF SHOW: Megan Molten: Another Side Hustle...

A Well-Designed Business® | Interior Design Business... ·

2025/09/19

Today With Megan Molten:Welcome! Today we are really excited to have Megan Molten on the show with us. Megan reached out to LuAnn in an email a while ago, telling her that she learned everything she knows about the business of interior design from this show, and it’s changed her life. She went on to explain that after twelve years of being in health-care sales and having listened to the podcast every day for the last year, she finally quit her day job to become an interior designer. Listen in

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76:47

1123: Ali Faulkner: What to Do When a Client Says...

A Well-Designed Business® | Interior Design Business... ·

2025/09/16

Today with Ali Faulkner Welcome to a Well-Designed Business. We’ve talked before about conducting an autopsy of a project—looking back and figuring out exactly what went right, what went wrong, and where to improve. But what about conducting an autopsy of projects that you didn’t win? My guest today, Ali Faulkner of AEF Interiors, lost several bids in a row, and decided to make a big change; she reached out to those potential clients and asked for feedback afterward. Ali is sharing the exact

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58:10

1122: New Show: Chelsea Viau: Add Pattern (and...

A Well-Designed Business® | Interior Design Business... ·

2025/09/12

Today With Chelsea Viau:Today with Chelsea Viau of Chelsea Lane & Company, we’re talking about the numbers behind your wallpaper—and why they matter more than you might think. Chelsea shares what every designer needs to know before sourcing wallcoverings, including the costly mistakes that can derail your budget, timeline, and client trust. We also dig into vendor relationships, client education, and the importance of working with experts who protect your process and your profit. Whether you love

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74:05

1121: Best Of Show: Cheryl Luckett: From Side Hustle...

A Well-Designed Business® | Interior Design Business... ·

2025/09/09

Today With Cheryl Luckett:What does it take to leave behind the security of a corporate job and build a thriving design business? For Cheryl Luckett, principal of Dwell by Cheryl, it took vision, courage, and a commitment to excellence. In this conversation, Cheryl shares how she transitioned from her career as a registered dietitian and HR professional at a Fortune 500 company to becoming one of Charlotte’s most sought-after interior designers. We talk about the transferable skills she brought

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68:46

1120: Sponsored Show: Ron Henderson & Kevin Plumb:...

A Well-Designed Business® | Interior Design Business... ·

2025/09/05

Today With Ron Henderson & Kevin Plumb: Today on A Well Designed Business, Ron Henderson from Varaluz and Kevin Plumb from Ciana Lighting share the story behind their recent acquisition—and what it means for designers. This isn't your typical corporate takeover. When their planned 30-minute meeting turned into four and a half hours because they instantly felt like "family," you knew something special was happening. We cover the practical details designers need to know: same-day shipping, under 1%

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33:00

1119: What Would Lu Do?: This Is the Difference...

A Well-Designed Business® | Interior Design Business... ·

2025/09/02

Today With LuAnn Nigara:Right now, the economy feels shaky. Projects are slowing down. And if you're like a lot of business owners, you're wondering: Is it just me? Is something wrong? Should I be doing something—or should I be bracing for impact? In this WWLD episode, LuAnn walks you through what truly separates business owners who ride out uncertainty with strength—and those who quietly slide into chaos. You'll hear: 3 free strategies (and 1 must-do mindset shift) to stabilize your

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