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PODCAST

build your profitable product business with mel robbins thelotco business podcast

Melissa Robbins

thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business.If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in the

business marketing

All Episodes

15:51

The Power of Saying Yes: How One Opportunity Can...

build your profitable product business with mel... ·

2025/10/09

Send us a text In this episode, I take you behind the scenes of my 20+ year journey with Life Instyle — from exhibiting her own kidswear brand Moppit, to becoming a buyer, educator, speaker, sponsor, and now judge for the Life Instyle New Breed Scholarship. How we helped shape the Kids Instyle section, the lessons learned from decades in the trade show world, and the incredible opportunities that open up when you take action — even before you feel ready. If you’re a product-based founder with...

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46:34

From Beanies to Bestsellers: How Acorn Kids Grew a...

build your profitable product business with mel... ·

2025/09/26

Send us a text A Melbourne winter. A real gap in kids’ wool headwear. A founder with a finance brain and a product heart. That is how Acorn Kids began. In this episode, Fiona Savaris shares how a winter beanie line turned into a year-round headwear brand that stockists love, why wholesale still wins for volume, and how she just launched swimwear by leveraging prints, suppliers, and existing demand. If you care about cash flow, indent, stockist relationships, and direct-to-consumer growth, you...

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9:40

Why Your Product Isn’t the Most Important Part of...

build your profitable product business with mel... ·

2025/09/19

Send us a text Your product might be beautiful, high-quality, and everything your customer needs… but here’s the truth: that alone isn’t enough to grow a profitable business. In this episode, I’m diving into the mistake so many founders make, putting 99% of their energy into the product itself and forgetting the bigger picture. Because while your product matters, what matters more is how you get it into people’s hands. We’ll cover: Why “build it and they will come” is a dangerous mindset for ...

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46:53

Perseverance, Passion and Desire To Build A Unique...

build your profitable product business with mel... ·

2025/09/12

Send us a text What if one partnership could change your entire brand trajectory? Meet Vania Truchsess—Venezuelan-born, New Zealand-based jewelry designer whose handmade pieces landed in Karen Walker stores and unlocked a flywheel of credibility, stockists, and DTC growth. In this episode, we cover: How Vania went from babysitting to building a handmade jewelry label in NZWhy wholesale increased her direct-to-consumer sales (not the opposite)Pricing, margins, and range editing (and why you mu...

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35:29

From First Trade Show Nerves to 6 New Stockists:...

build your profitable product business with mel... ·

2025/09/04

Send us a text Andrew from Mennie Brand is back for part two, and we’re cracking open the real trade show debrief from his first time exhibiting at Melbourne Life Instyle. We talk expectations vs reality, what actually moved the needle (hello, SMS follow-ups), and why visuals + storytelling at your stand matter more than you think. Andrew shares hard numbers, how he organised setup on a budget (including the furniture plot twist), and what he’s changing next time to turn browsers into buyers ...

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18:11

Abundance vs Scarcity Mindset: How to Shift and Grow...

build your profitable product business with mel... ·

2025/08/28

Send us a text Abundance Mindset Isn’t Woo — It’s Your Business Superpower Is “abundance” just another fluffy buzzword? Nope. In fact, your mindset may be the difference between giving up on your product business too soon or building one that actually pays you. In this episode, I’m breaking down: What abundance mindset really means (hint: it’s not about ignoring reality).The difference between abundance vs. scarcity thinking — and how each shows up in your day-to-day business.Real examples fr...

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38:39

From Factory to Front Door: The Realities of Freight...

build your profitable product business with mel... ·

2025/08/14

Send us a text If you’ve ever felt like freight is a dark art shrouded in mystery, you’re not alone. In this episode of thelotco Business Podcast, I sit down with Christine Kanin from Pivot Freight Solutions to unpack (pun intended) the real world of freight and logistics and why getting it right can save your product business thousands of dollars (and a whole lot of headaches). Christine has over a decade in the freight forwarding industry, helping small and medium-sized businesses con...

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19:41

Inside the Trade Show Trenches: What Really Went Down...

build your profitable product business with mel... ·

2025/08/08

Send us a text In this episode, I’m giving you the ultimate insider scoop from the recent Australian trade show circuit Life Instyle, Reed Gift Fairs, and AGHA. Whether you were there, thinking about exhibiting next time, or wondering what the heck goes on behind those branded stands, this one’s for you. From the buzz on the floor and real sales numbers, to the unexpected brand collaborations and cringe-worthy mistakes I saw some newbies make—I'm breaking it all down. I’ll talk about what rea...

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12:34

Why Reviews Matter More Than You Think And How to...

build your profitable product business with mel... ·

2025/07/31

Send us a text Let’s talk about one of the most underrated, powerful tools in your business toolkit REVIEWS. They cost you nothing but can absolutely skyrocket your credibility and sales. And yet… so many of you forget to ask for them, or don’t know how to use them to their full potential. Sound familiar? In this episode, I’m diving into: Why reviews are way more powerful than any marketing copy you could write yourselfHow they boost your website conversions, SEO, and even wholesale successTh...

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56:16

From Burnout to Bold Moves: How Lucy From Mink and Me...

build your profitable product business with mel... ·

2025/07/24

Send us a text In this raw and refreshing episode of thelotco Business Podcast, I chat with Lucy Moss founder of Mink and Me, a vibrant lifestyle brand that blossomed from a tiny rural shop into a bold online store and now a budding wholesale business. Lucy shares her incredible 10-year journey, starting from a collaborative store in Coonamble (yep, population 2,500!) to navigating ADHD diagnosis, burnout, a booming Christmas season, a massive pivot, and a spontaneous buying trip to India tha...

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11:19

The Unboxing Experience That Keeps Customers Coming Back

build your profitable product business with mel... ·

2025/07/17

Send us a text If you’re still shipping your gorgeous product in a plain satchel with an invoice and a whisper of bubble wrap… we need to talk. In today’s episode of The Lotco Business Podcast, I’m diving into one of the most underestimated but high-impact opportunities you have as a product-based business owner: the unboxing experience. Your packaging isn’t just about protection—it’s about emotion. It’s a brand moment. It’s the post-purchase piece that turns a one-time buyer into a raving, r...

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17:09

The 7 Essential Systems Every Profitable Product...

build your profitable product business with mel... ·

2025/07/01

Send us a text In this episode, I’m pulling back the curtain on what really builds a thriving, profitable product-based business—and spoiler alert—it’s not just more Instagram reels or new packaging. After decades in this industry, from fashion lecturer to founder, and coaching hundreds of creative entrepreneurs through my Roadmap to Profit program, I’ve identified the 7 key systems that separate profitable brands from the ones stuck in hustle-mode. I call it thelotco Method, and today I'm sh...

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37:21

How Much Does a Trade Show Actually Cost? Mennie...

build your profitable product business with mel... ·

2025/06/20

Send us a text In today’s episode, I’m joined by Andrew from Mennie Brand—an art-inspired sock label that’s grown from humble garage beginnings to a wholesale brand with over 30 stockists and counting. We recorded this before Andrew exhibits at his first-ever trade show: Life Instyle Melbourne. And let me tell you—we go deep on what it really takes (financially, mentally, and logistically) to step into this space for the first time. You’ll hear: Andrew’s full cost breakdown for exhibiting at ...

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9:33

When Your Brand Feels Off: The Real Reason You’ve...

build your profitable product business with mel... ·

2025/06/13

Send us a text Ever looked at your brand and thought, “This just… doesn’t feel like me anymore”? Yep, same. In this episode, I take you behind the scenes of my own rebranding wake-up call (hello five-year-old podcast cover 👋) and guide you through the emotional, visual, and strategic impact of being out of alignment with your brand. Whether your product photos feel outdated, your Instagram bio makes you cringe, or you're attracting bargain hunters instead of dream customers—this one’s for

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11:19

10 Trade Show Mistakes That Are Costing You Sales...

build your profitable product business with mel... ·

2025/06/06

Send us a text If you're investing time, money, and energy into exhibiting at a trade show, the last thing you want is to walk away with zero results (or worse… minus dollars and dashed confidence 😬). In this episode, I break down the 10 biggest mistakes I see brands make when preparing for—and showing up at—trade shows. Whether it's your first show or your fifteenth, these pitfalls can derail your success and cost you thousands in missed sales and opportunities. I'll cover everything from:

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17:18

How to Add a Digital Income Stream to Your Product Biz

build your profitable product business with mel... ·

2025/05/30

Send us a text This week, we’re rewinding a very popular episode of the podcast—and trust me, it hits even harder right now. If you’ve ever thought about adding a digital layer to your product-based business—or if you’re quietly wondering what’s next for you beyond the stockroom or sales floor—this episode is a must-listen. I’m diving into why digital products aren’t just for “online coaches” or influencers, and how you, as a retailer, maker, or brand founder, can turn your skills, story, or ...

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8:19

5 Reasons Your Brand Identity is Costing You Sales

build your profitable product business with mel... ·

2025/05/23

Send us a text Let’s get one thing straight—your branding is not just about a cute logo or a pretty Instagram grid. If your product isn’t flying off the shelves (real or virtual), it’s time to look at what your brand is really saying. In this juicy episode, I’m pulling back the curtain on why a misaligned brand identity could be the thing standing between you and consistent sales, dream stockists, and repeat customers who rave about you. Here’s what you’ll learn: The 5 subtle-but-critical way...

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47:22

From Garage to Cult Retail: The Story Behind Natural...

build your profitable product business with mel... ·

2025/05/16

Send us a text In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably. We talk about: How their friendship started over coffee (and a shared love of cute stationery and beauty products)The evolution of their business from pop-ups to full-blown bri...

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15:43

Contrast Is Queen: The Overlooked Secret to Higher...

build your profitable product business with mel... ·

2025/05/09

Send us a text In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop. I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that just don’t pop. And honestly? That can be fixed. Today I’m breaking down exactly where and how to use contrast to capture attention, guide your cu...

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25:56

Building Credibility and Visibility – A PR Guide with...

build your profitable product business with mel... ·

2025/05/01

Send us a text Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count. I chat with Gloria about the difference between good PR and gimmicky fluff, and how product-based business owners can start landing real media features like Buzzfeed, Refinery29, or even...

en-au

168 results

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