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PODCAST

PR with Purpose

PR with Purpose is a podcast for ambitious women with big ideas who are keen to learn more about using PR to share their message with the world. It’s hosted by Erin Huckle, a PR consultant who works with thought leaders, entrepreneurs and authors to claim their place in the spotlight. Tune in for interviews with inspiring guests who share their stories of using PR to elevate their profiles, and tips from Erin on how to get proactive about your PR.

business marketing

All Episodes

10:32

When your PR pitches don't work

PR with Purpose ·

2025/11/23

If you're struggling to get traction with the PR pitches you're sending to journalists, editors, hosts and producers, this episode is for you.In it I share why your pitches might be falling flat, what to do about it, and why PR wins are often a long game. Got a question or feedback? Get in touch at hello@chucklecommunications.com or via LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

en

36:19

Opinion article writing with Vivienne Pearson

PR with Purpose ·

2025/11/17

Do you have opinion or expertise to share? Then you don't want to miss this episode with freelance writer and writing teacher, Vivienne Pearson. As freelance writer of feature stories and opinion pieces for newspapers and magazines, as well as engaging content for business and organisations, Vivienne knows what it takes to create an opinion article that readers want to read (and editors want to say yes to). Vivienne is a tutor for the Australian Writers' Centre flagship course, Freelance Writing

en

8:51

Let's chat about AI and PR

PR with Purpose ·

2025/11/09

This week it's a chat about AI and how you can start to incorporate it into your proactive PR efforts. Got a question or feedback? Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or head to https://chucklecommunications.com/

en

37:52

Communicating with confidence with Debra Shepherd

PR with Purpose ·

2025/11/02

Are you showing up in a way that's intentional, confident and strategic? If the answer's... 'not really' - then this episode is for you. Debra Shepherd is a Business and Communications Strategist, Coach and host of The Debra Shepherd Podcast. Debra’s mission is to help you communicate meaningfully, lead well, create success and have more ease, joy and meaning in your life and business. Debra has more than 25 years experience as a Communications Specialist and is passionate about helping leaders

en

9:18

Using the 3W messaging framework

PR with Purpose ·

2025/10/26

Do you ever feel stuck when it comes to communicating your message clearly? Are you confident about the key points you want new audiences to take away from you?When you're an expert, founder, thought leader or author, your breadth of knowledge can make it hard to get clear on a simple message, so in today's episode I'm sharing the '3W' framework and how you can use it to make your messaging clearer, and make your PR opportunities more impactful. Got a question or feedback? Email me on

en

36:12

The art of really good conversations with Amy Faulkner

PR with Purpose ·

2025/10/12

Amy Faulkner is the co-founder of Starts With A, a brand consultancy that supports evolving businesses through brand transformation.She is also the co-creator of Really Good Conversations, a card game and podcast that inspires families, friends, and teams to connect on a deeper level. With a career spanning Europe and Australia, Amy combines a global perspective with a love of curiosity, storytelling, and life as a mother to spark conversations that truly matter. In this episode we discuss why

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13:28

My favourite business books in 2025

PR with Purpose ·

2025/10/05

Something a bit different this week! I'm sharing my five favourite business books of 2025 so far. Check them out at: Beyond Solo by Sara Howard: https://www.beyondsolo.co/ AI-Human Fusion by Leanne Shelton: https://humanedgeai.com/ai-human-fusion/ The Human Edge by Bethan Winn: https://www.bethanwinn.com.au/book The Heart-Centered Leader by Jane Phipps: https://www.amazon.com.au/Heart-Centered-Leader-Transformation-Narcissistic-Self-Empowerment/dp/1764035623 The Story Code by Mark Jones:

en

51:26

A human approach to AI with Leanne Shelton

PR with Purpose ·

2025/09/28

Do you feel excited or overwhelmed by AI? Maybe a bit of both? In this episode of PR with Purpose, we're chatting with AI coach and author Leanne Shelton about how we can embrace AI tools in a way that feels empowering, not exhausting. With her human-first mindset and background in copywriting and marketing, Leanne shares how to train and guide our AI and incorporate it into your daily business practices in a way that makes sense (and puts humanity first). If you’ve been feeling unsure about where

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10:05

Celebrating the first 50 episodes

PR with Purpose ·

2025/09/21

Can you believe we're here? Celebrating 50 episodes of the PR with Purpose podcast, which started almost exactly one year ago. And what a journey it's been! I'm taking a moment to reflect on my favourite moments and episodes from the first 50, plans for the future, and why I'm committed to at least another 50 episodes. Got a suggestion for a topic or guest? I'd love to hear from you. Connect with me on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or head to:

en

40:18

Mastering sales without selling your soul with Rachel...

PR with Purpose ·

2025/09/16

If the word sales makes you want to run and hide, this episode is for you. This week on PR with Purpose, I’m joined by Rachel Bourke, a powerhouse sales trainer and creator of the Buyer’s Coach Approach. Rachel works with business owners, consultants and experts to help them master high-impact sales conversations (without ever feeling pushy or awkward). We’re diving into the science of influence, why clarity is your secret weapon when it comes to pitching, and how to structure your sales calls so

en

7:57

How to maximise your PR wins

PR with Purpose ·

2025/09/07

So you've landed a great media feature, podcast interview or award win - now what?You can amplify the success of your PR wins, and in today's episode I'm sharing tips on how to make the most of each opportunity you score. Got a question or feedback? Connect with me on LinkedIn: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/ Or head to: https://chucklecommunications.com/

en

37:50

Reinvention and pivots with Lisa Burling

PR with Purpose ·

2025/08/31

This week we're chatting with Lisa Burling - PR powerhouse, entrepreneur, author and creative thinker. In this conversation we learn about Lisa's professional pivots and reinventions throughout her career, why it's never too late to change the course of your life, and what she and her kids are learning from running their very own farm! You can connect with Lisa at: www.lisaburling.com www.gigmarketing.com.au https://www.instagram.com/lisaburling_writer/

en

10:32

Visibility doesn't mean 24/7 availability

PR with Purpose ·

2025/08/24

In a world where visibility often feels tied to being constantly online, this episode is your permission slip to opt out of the overwhelm and still grow your profile with purpose.In it I'm sharing practical strategies for raising your profile without feeling tied to being available 24/7. Want to connect with me? Head to: https://chucklecommunications.com/ Or I'm active on LinkedIn at: https://www.linkedin.com/in/erinhuckle-pr-and-copywriting/

en

39:24

Sales pages that sell with Angela Pickett

PR with Purpose ·

2025/08/17

Whether you're a subject-matter expert, an author, a founder or a thought leader - you probably have at least one thing you're trying to sell. A book / a course / a keynote speech / a membership - the list goes on! So this week we're chatting about how sales pages can be a really effective way to make selling online easier, with Angela Pickett. Angela is an experienced sales page and website copywriter, and aspiring romance writer. She brings her passion for a good love story to her sales page

en

11:36

What do you want to be known for?

PR with Purpose ·

2025/08/10

In this episode of PR with Purpose, we're talking about the art of achieving clarity in messaging. Discover why distilling your expertise into a central message is crucial yet challenging for many thought leaders. Erin shares insights on overcoming the overwhelm of ideas and finding your unique voice. Tune in to learn how to craft a message that resonates with your audience and stands out in the noise. Plus, get a sneak peek into the upcoming Reputation to Revenue event in Sydney, where experts will

en

36:54

Speaking on stages with Kathy Rhodes

PR with Purpose ·

2025/08/03

Are you dreaming of sharing your big ideas on a stage? Of stepping into your power as a speaker for both purpose, and profit? Then you're going to love this episode with Kathy Rhodes, AKA The Thought Alchemist. Kathy is the woman behind the women you see on stage. She’s an absolute gun at commercialising thought leadership and helping elevate speakers’ careers, to get paid more, and to make serious impact. With 20+ years of marketing and business strategy experience, Kathy has helped over

en

15:08

Seasonal PR moments for maximum impact

PR with Purpose ·

2025/07/27

This week we're looking at Seasonal PR Planning. Discover how to leverage different times of the year to maximise your PR efforts and align them with your marketing calendar. I'm sharing insights on planning for media moments, understanding seasonal opportunities, and preparing for key dates to ensure your PR strategy is timely and effective. Whether you're promoting a product or a service, learn how to make the most of seasonal PR and set yourself up for success throughout the year, without

en

50:49

Master your marketing with Bec Chappell

PR with Purpose ·

2025/07/20

This week we're demystifying marketing and how PR can form part of your marketing mix with marketing strategist Bec Chappell. Bec is an effervescent whiteboard lover, a brand gatekeeper, and a marketing strategist whose mission is to amplify brands, create clear strategies and magnify messaging without adding to the overwhelm, or underwhelm people feel about the whole marketing part of their business. With over 15 years of experience working within a marketing department, heading up one, or forming

en

07:26

Three quick-win tips for your profile-raising

PR with Purpose ·

2025/07/13

This week I'm sharing three quick-wins for your PR - three trusted tools or activities that I recommend to everyone - no matter what stage you're at. These are essential for increasing your visibility and making life easier for yourself as you start to build your profile. Let me know if you take any action as a result! I'd love to hear from you. Drop me a line on hello@chucklecommunications.com or connect with me on LinkedIn at:

en

34:00

From thought leader to author with Verity Craft

PR with Purpose ·

2025/07/06

Is publishing a book on your dream to-do list? Have you thought about turning your expertise into a book, but felt unsure of where to start? This week's guest is Verity Craft from Intelligent Ink. As a book coach, speaker, facilitator, and mum of two who hails from Auckland, New Zealand, Verity loves working with purpose-driven experts across the globe. Together with her team at Intelligent Ink, she works with thought leaders to write incredible books – helping them transform the seed of an idea

en

59 results

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