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PODCAST

Pet Business Disruptors

Giving an in-depth look into all aspects of the pet Industry, Pet Business Disruptors tackles everything practical you need to know to succeed in the pet industry. Whether it"s starting a pet business, finding a pet industry job or selling to the world"s largest Pet businesses the Pet Business Disruptors will explain how to do it and how they DID it. Aimed at everyone from entry-level to corporate CEOs within the industry Clayton and his guests cover new trends, new products and industry movements

kids & family pets & animals

All Episodes

55:40

How LitPet Combines Traditional Chinese Medicine with...

Pet Business Disruptors ·

2025/12/22

Today, Claytons sits down with Stephen Hu, the founder of Lit Pet, the first traditional Chinese medicine company for dogs in the UK. Stephen shares his personal journey into the pet wellness industry, sparked by the loss of his beloved cat and his realisation of the need for a more holistic approach to pet health. He discusses the unique blend of traditional Chinese medicine (TCM) and modern veterinary science that Lit Pet offers, emphasizing the importance of prevention and emotional well-being in

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61:40

How a Life-Altering Accident Led to a Passion for Dog...

Pet Business Disruptors ·

2025/12/15

Today, Clayton interviews Nikki French, a renowned dog trainer and author of the provocative book "Stop Walking Your Dog." Nikki shares her inspiring journey from a 30-year corporate career in property sales and marketing to becoming a passionate dog trainer. After a life-changing bike accident, she discovered her true calling in the pet industry, focusing on helping dogs that struggle with traditional walking routines.KEY TAKEAWAYS After a 30-year corporate career in property sales and

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88:37

How Passion Drives Success in Independent Pet Shops

Pet Business Disruptors ·

2025/12/08

Today, Clayton engages in a dynamic conversation with Gerard O'Mahony from Petfellas, exploring their extensive backgrounds in the pet industry. Gerard shares insights from his seven and a half years in the sector, including his experience as the managing director at Pedigree. They discuss the complexities of wholesale operations, the challenges faced by independent pet shops, and the importance of authenticity and passion in the pet retail space. KEY TAKEAWAYS Wholesalers play a crucial role in

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62:41

Understanding the Raw Dog Food Market: Key Findings...

Pet Business Disruptors ·

2025/12/01

In this episode, Clayton interviews Matt Cayless, founder of Bubblegum Media, who specialises in helping challenger DTC brands, particularly in the pet wellness sector, scale their businesses through an integrated approach to SEO and digital PR. Matt discusses the importance of niching down in a competitive market, the evolving landscape of SEO in the age of AI, and the need to align marketing strategies to drive organic growth. KEY TAKEAWAYS Integrated SEO and PR Strategy: Successful brands

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62:21

Navigating Ethics in the Pet Industry: A Deep Dive...

Pet Business Disruptors ·

2025/11/24

In this episode, Clayton invites Carolina de Almeida to delve into the ethical considerations within the pet industry, particularly focusing on dog training, nutrition, and daycare services. Carolina, a dog trainer and nutrition consultant, shares her journey and the importance of ethical practices in her work. They discuss the need for better education and transparency among pet professionals, including veterinarians, to ensure the welfare of animals and the informed decision-making of pet

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63:55

How Pet Brands Can Leverage Authenticity for Greater ROI

Pet Business Disruptors ·

2025/11/17

Today, Clayton interviews Mike Abruscato and Allie Johnson from Brands Best Friend, an e-commerce agency specialising in helping pet brands navigate the complexities of online sales. They delve into the evolving landscape of influencer marketing, emphasising the shift from macro to micro creators and the importance of authenticity in content. They explore the impact of social media and AI on consumer behaviour, highlighting the rise of platforms like TikTok Shop as a game-changer in e-commerce. KEY

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68:46

How Pug and Hound Stands Out in a Competitive Market

Pet Business Disruptors ·

2025/11/10

In this episode, Clayton sits down with Krysta and Jeff, the owners of Pug and Hound Apothecary, a unique pet store in Geneva, Illinois. They delve into their journey from various jobs to establishing a business focused on holistic pet care, emphasising the importance of quality supplements and nutrition for pets. Krysta shares her background as a vet tech and how her experiences with her dog Bruce inspired their product offerings. Jeff discusses their approach to sourcing products, prioritising

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62:56

How the Roolo Ball is Changing the Game for Dog Owners

Pet Business Disruptors ·

2025/11/03

Clayton interviews Lee Bridges, co-founder of Play9 and creator of the innovative Roolo activity ball. Lee shares his journey from being a musician and running an entertainment agency to launching a successful pet product that has garnered significant traction in the market. They move to discuss the challenges of bootstrapping a business, the importance of community in the pet industry, and the unique features of the Roolo ball that make it a game-changer for dog owners.KEY TAKEAWAYS Emphasising

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69:11

Adapting Dog Training Practices for Modern Challenges

Pet Business Disruptors ·

2025/10/27

In this episode, Clayton sits down with Helen Wainwright and Lee Hobbs from the Dog Trainer School. They discuss the challenges faced by dog trainers, including the lack of resources and support after certification, and how they aim to fill that gap through their membership program. The episode also touches on the importance of community, collaboration, and the evolving landscape of dog training, emphasizing the need for trainers to adapt to new trends and focus on their strengths. KEY

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56:22

How Oxygenated Water is Transforming Pet Health with...

Pet Business Disruptors ·

2025/10/19

Today, Clayton interviews Lindsey Taylor and Karl Pearson, co-founders of OxyPet, a company specialising in oxygenated water for pets. Lindsay shares her personal health journey that inspired the creation of OxyPet, detailing her experiences with severe blood clots and the transformative effects of breath work and hydration. They also explore the unique properties of OxyPet's nano-bubble oxygen spring water, its benefits for pets, particularly brachycephalic breeds like French Bulldogs, and the

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46:56

Insights into the Future of Pet Wellness with Zymox

Pet Business Disruptors ·

2025/10/12

Today, Clayton sits down with Billy Bosco from Pet King Brands, the family-owned company behind the well-known Zymox product line. Billy shares the inspiring story of how his mother started the business 26 years ago, driven by a personal need to find a solution for their German shepherd's recurring ear infections. They also take a look at the unique enzymatic technology behind Zymox, its journey from a basement operation to a recognized brand in veterinary and retail markets, and the challenges of

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58:20

How Community and Collaboration Drive Success in Retail

Pet Business Disruptors ·

2025/10/05

In this episode, Clayton engages in a lively conversation with Sherry and Carly, known as the Pet Shop Girls, who share their unique experiences as independent pet store owners in the U.S. and Canada. Sherry, owner of Odyssey Pets in Dallas, Texas, and Carly, who runs a holistic pet store in Regina, Saskatchewan, discuss the challenges and triumphs of navigating the pet industry, especially in the wake of COVID-19. They delve into topics such as the importance of customer service, the impact of

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52:17

Karla's Vision for the Future of No Bull

Pet Business Disruptors ·

2025/09/28

In this episode, Clayton interviews Karla Pearson, the founder of the No Bull Facebook group, which has grown to over 100,000 members in just six years. Karla shares her journey of becoming a passionate advocate for dog health after her own experiences with her dog, Betty. She discusses the challenges of managing a large online community focused on holistic pet care, emphasising the importance of creating a safe and supportive environment for pet owners.KEY TAKEAWAYS The No Bull Facebook group

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59:31

Emily Mugford on Innovation and Growth at the Company...

Pet Business Disruptors ·

2025/09/21

Today, Clayton sits down with Emily Mugford, the new CEO of the Company of Animals, to discuss her unique journey from being a small animal veterinarian to leading a well-established pet product company founded by her father, Roger Mugford. Emily shares insights into the challenges and rewards of transitioning into her new role, the evolution of the Company of Animals over the past 45 years, and the importance of understanding the psychology behind dog training. KEY TAKEAWAYS Emily Mugford,

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48:27

How to Create a Thriving Pet Business with Less Stress

Pet Business Disruptors ·

2025/09/14

In this episode, Clayton interviews Kristen Morrison, founder of the Six Figure Business Academy and host of the Prosperous Pet Business podcast. Kristen shares her journey from starting a pet sitting and dog walking business in 1995 to coaching over 3,500 pet business owners. She discusses the challenges she faced in building her business, the importance of creating a work-life balance, and the evolution of marketing strategies in the pet industry. Kristen emphasises the significance of

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47:42

Insights from Tranquil Tails on The Growing...

Pet Business Disruptors ·

2025/09/07

In this episode, Clayton sits down with John and Lisa Bryson, the president and vice president of Tranquil Tails, at SuperZoo 2025. They share their unique journey from diverse backgrounds - John's transition from law to small business and Lisa's experience in neonatal intensive care and retail—to create a product aimed at alleviating pet anxiety through a non-toxic pheromone diffuser. They also discuss the growing awareness of pet anxiety, particularly in cats, and the innovative solutions Tranquil

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47:17

A Cultural Exploration of Pet Ownership with Peter Reid

Pet Business Disruptors ·

2025/08/31

Today, Clayton interviews Peter Reid, the president of Marshall's Petcare, the leading ferret company in America. Peter shares the fascinating history of the family-owned business, which began in 1939 with the breeding of ferrets for hunting. He discusses the evolution of ferret care, including the introduction of early neutering techniques and the development of specialised products tailored to ferrets' unique nutritional needs. The conversation also touches on the changing landscape of the pet

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76:38

From Cages to Homes: The Journey to Improve Hamster...

Pet Business Disruptors ·

2025/08/25

Clayton talks to Al Sherrington, the founder of Bandaby, a company dedicated to revolutionising hamster care. Al shares his journey from working in big tech to recognising the dire need for better hamster welfare products after a visit to a pet store revealed the poor quality of cages and accessories still being sold.He discusses the importance of creating a home for hamsters that prioritises their welfare, emphasising the need for larger enclosures, proper bedding, and engaging environments KEY

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56:58

From Veterinary Practice to Compassionate End-of-Life...

Pet Business Disruptors ·

2025/08/17

In this episode, Clayton engages in a heartfelt conversation with Rachel Sheppard, the director of ventures at Mars Petcare, and Shea Cox, a veterinarian and co-founder of Honor Pet, a startup focused on end-of-life care for pets. They delve into the often-overlooked topic of pet end-of-life care, discussing the complexities and emotional challenges faced by pet parents during this difficult time. Shay shares insights on how Honor Pet aims to transform the experience by providing comprehensive

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63:28

The Rise of Proactive Pet Care and Dorwest Herbs'...

Pet Business Disruptors ·

2025/08/10

In this episode, Clayton sits down with Jo Boughton-White, the managing director of Dorwest Herbs, a long-established brand in the pet supplement industry. Jo shares the fascinating history of Dorwest, which began in 1948 with her grandfather's quest for herbal alternatives for his ill wife. They delve into the evolution of the supplement market, the importance of quality and compliance in product manufacturing, and the shift from reactive to proactive health solutions for pets. KEY

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86 results

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