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PODCAST

Deep: The Health Marketing Podcast

Deep: The Health Marketing Podcast explores how marketing improves patient health, through conversations with the people making it happen. Healthcare marketing leader John Mangano talks candidly with experts in pharma, advertising, and tech, diving into the strategies, innovations, and insights driving the industry"s future.

business marketing

All Episodes

30:01

Where Credibility Meets Emotion: How Patient-Provider...

Deep: The Health Marketing Podcast ·

2025/11/13

RVO Health’s Mukund Jain joins healthcare advertising leader John Mangano to unpack the “magic moment” when patients and providers meet — and why every dollar of healthcare marketing ultimately succeeds or fails right there. Mukund explains how emotion, evidence, and empathy collide in those eight-ish critical minutes that define patient outcomes and brand success.Mukund shares his journey from biomedical engineer to healthcare marketing leader. He reveals how structural and cultural

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47:56

Reaching Audiences Where They're Most Engaged: How...

Deep: The Health Marketing Podcast ·

2025/10/29

Connected TV (CTV) is rewriting the possibilities of pharma marketing. In this episode, John Mangano talks with Toby Katcher, SVP of Video Strategy and Investment at CMI Media Group, about how CTV is changing the way healthcare brands reach patients and HCPs. Toby explains how data, precision targeting, and interactivity are making TV measurable, accountable, and more personal than ever. From niche patient segments to clinician engagement, this conversation reveals how modern video

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33:17

Don't Try to Be Everywhere: Precision Marketing for...

Deep: The Health Marketing Podcast ·

2025/10/15

Reaching patients with rare diseases takes more than broad reach; it takes precision, empathy, and smart data. In this episode, Kate Gattuso Duffy, Global Lead of Media Measurement, Optimization, and Web Analytics at Pfizer, joins healthcare marketing leader John Mangano to discuss how data-driven marketing can make a life-changing impact.Kate shares how her team uses audience insights and analytics to connect with hard-to-reach populations, reduce waste, and design campaigns that truly

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56:11

We've Got Your Backs: Tariffs, Ad Bans, and the...

Deep: The Health Marketing Podcast ·

2025/10/01

Healthcare marketing is evolving, and policy is a big part of that story. From conversations about drug advertising to new ideas like tariffs on imported medicines, there’s a lot happening that could reshape how the industry communicates with patients and providers.In this episode, Jim Potter, Executive Director of the Coalition for Healthcare Communication, joins health advertising expert John Mangano to break down the latest proposals and what they might mean in practice, from ad rules

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43:02

Panel: How Healthcare Marketers Are Using AI and Data...

Deep: The Health Marketing Podcast ·

2025/09/24

In this episode, we bring you a powerhouse panel of industry leaders exploring how data and technology are transforming healthcare marketing. From the early days of marrying health data with media insights to today’s AI-fueled acceleration, our speakers dive into how speed, personalization, and smarter outcomes are redefining the playbook for pharma campaigns. You’ll hear how agencies, pharma brands, and analytics experts are approaching the next frontier of real-time optimization in

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50:01

Oh Wow, There's a Lot of Rules: Thriving in Pharma's...

Deep: The Health Marketing Podcast ·

2025/09/03

What happens when a marketer who’s led powerful campaigns in fast-moving industries like CPG, retail, and financial services brings that experience to pharma? Erin Nocito, Executive Director and Head of Global Media at Amgen, shares how she’s turned healthcare's famously complex rulebook into a platform for creativity, purpose, and impact.In this episode, Erin reflects with healthcare marketing leader John Mangano on the steep learning curve of moving into healthcare, the unexpected freedom

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54:28

We Cannot Send Them Any More Emails: Holding HCP...

Deep: The Health Marketing Podcast ·

2025/08/20

Bill Veltre, EVP and Head of Media at Deerfield, joins healthcare advertising leader John Mangano on Deep to share sharp insights from a career spanning agencies, brands, and the frontlines of healthcare marketing. From mastering the art of bite-sized content for distracted audiences to building authentic partnerships between clients, agencies, and partners, Bill unpacks what it really takes to connect in today’s crowded media landscape.In this fast-moving conversation, he explores how

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51:04

Every Product Changes a Life: Storytelling and Fresh...

Deep: The Health Marketing Podcast ·

2025/08/07

Healthcare marketing leader John Mangano sits down with Jameson Fleming, Editor in Chief of MM+M, to explore how his journey from sports journalism to pharma media informs his perspective on health advertising. Drawing from his experience at CBS Sports, Adweek, and now MM+M, Jameson shares his audience-first approach and emphasizes the need for human-centered storytelling in pharma marketing.The conversation covers the industry's creative constraints and why they're no reason for uninspired

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39:08

Advertising Is Not Life or Death, Except in...

Deep: The Health Marketing Podcast ·

2025/07/24

In this Season 2 kickoff of Deep: The Health Marketing Podcast, healthcare marketing leader John Mangano sits down with Holly Dunn, Managing Partner, Performance at Havas Media Network, to explore one of the most pressing issues in healthcare today: how to reach underserved and underrepresented patient populations.Holly shares how systemic gaps in healthcare access, from rural health deserts to cultural and socioeconomic barriers, can be addressed through smarter marketing strategies,

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28:57

Doing Things Right by the Patient: Smarter, Faster,...

Deep: The Health Marketing Podcast ·

2025/04/10

In this bonus episode of Deep: The Healthcare Marketing Podcast, host John Mangano sits down with DeepIntent Founder and CEO Chris Paquette for a candid, wide-ranging conversation on the future of healthcare marketing—and what it means to get it right.Chris shares the story of how his unique background led to the creation of DeepIntent. He explains how healthcare advertising is transforming through Health Intelligence™—a concept that combines real-time data, programmatic media, and AI to

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46:48

Humans Are Holding Medicine Back: How AI Could...

Deep: The Health Marketing Podcast ·

2024/11/26

In Episode 9, host John Mangano sits down with Dr. Brad Bowman, MD, Chief Medical Officer and Head of Data Science and Quality at Healthgrades. Brad offers a unique perspective on the intersection of healthcare and artificial intelligence (AI). You may know that AI is already transforming medicine, from reading X-rays to predicting health outcomes. Brad shares why he believes it will do so much more and that human limitations are holding the field back.The conversation dives into AI's

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49:57

Moments that Matter Most: How Health Communities...

Deep: The Health Marketing Podcast ·

2024/11/15

In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most.Together, they explore:The unique role online communities play in supporting patients with rare and chronic conditions.How anonymity and accessibility are changing the way people share and seek

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39:19

The Community Within the Community: Creating Health...

Deep: The Health Marketing Podcast ·

2024/11/01

In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and healthcare communication over the years.Tom delves into the critical role of personalized health content, highlighting why tailored messaging

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38:58

Help Them Practice Good Medicine: Marketing to...

Deep: The Health Marketing Podcast ·

2024/10/18

In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care. Damon dives

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47:14

The Hispanic Patient: How Companies Engage with Heart

Deep: The Health Marketing Podcast ·

2024/10/02

In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities for growth.Jorge shares insights on the unique cultural factors that influence Hispanic health behaviors, such as family caregiving and

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39:13

The Science and the Art: Bridging Analytics and Media...

Deep: The Health Marketing Podcast ·

2024/09/18

In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the years and how they will likely continue changing. They discuss the critical balance between media strategy (an art) and analytics (a science),

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36:20

The Future of Omnichannel Analytics

Deep: The Health Marketing Podcast ·

2024/09/04

In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels

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41:40

How Using All Available Datasets Saves Lives

Deep: The Health Marketing Podcast ·

2024/08/20

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technology to create innovative solutions for their clients, aiming for higher success rates and better health outcomes.Comments? Questions? Email

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0:59

Deep: The Health Marketing Podcast Trailer

Deep: The Health Marketing Podcast ·

2024/08/05

Listen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.

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31:50

Patients are Waiting: The Health Marketer's Greatest...

Deep: The Health Marketing Podcast ·

2024/07/23

In this inaugural episode of Deep, host John Mangano explores the dynamic world of health and pharma marketing with Melissa Gordon-Ring, Global President of Health at Initiative Media. They discuss unique challenges and opportunities, emphasizing the importance of innovation, leadership, and passion in improving and saving lives. Melissa shares her career journey, the significance of personalization and preventative care, and the future of health marketing. She highlights the need for

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