x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Collectively - Purpose-led business and marketing

Marijke and Monica at The Marketing Collective

Collectively is a podcast about building better businesses, and the journey all of us as business owners and entrepreneurs have along the way. In here, we share our experiences of building our own purpose-led businesses and the trials and tribulations, actions and results of our clients, as well as some of the most memorable and successful ethical and sustainable brands we admire. As two Marketers with over 40 years experience between us, we chat about the marketing methods and mindsets that really

business marketing

All Episodes

50:41

Creativity, connection and community with Gin Wigmore

Collectively - Purpose-led business and marketing ·

2025/10/22

In this episode, we talk with Kiwi singer and songwriter Gin Wigmore about creativity, connection and community - in the arts AND in business. One of New Zealand’s most acclaimed international artists, Gin is known for her distinctive, raw and soulful voice. Her lyrics - vulnerable, fierce, and boldly defiant - often speak to a life lived outside the lines. Gin’s unapologetic resolve to embrace every feeling and experience, and turn it into art for the rest of us, should inspire businesses wa...

en-nz

38:06

Community Building

Collectively - Purpose-led business and marketing ·

2025/10/08

Community isn’t just about followers, likes, or a Facebook group. It’s about creating spaces where people connect with each other, and that’s where the magic (and the business growth) really happens. In this episode we get real about what it takes to build that kind of space. We dive into: Why purpose-led brands are better positioned to build lasting communitiesThe difference between an audience and a community (and why mistaking the two is a common pitfall)The ripple effects of generosity, f...

en-nz

42:48

Wealth & Wellbeing with Shanita Friedlander

Collectively - Purpose-led business and marketing ·

2025/09/24

Whatever success looks like for you, there’s likely to be a dependence on wealth to make it viable. In this episode of Collectively, we explore three key facets of wealth with business coach, Shanita Friedlander. Her’s is a holistic approach that looks at wealth in terms of business finances, personal finances and wellbeing. Because no matter how financially well-off you are, if you’re not balancing your inner wealth, none of your outer wealth will save you. In a world with increasing p...

en-nz

47:27

Money Stories and how they can run your business

Collectively - Purpose-led business and marketing ·

2025/09/10

Money stories and how they can run your business with Jane Guy Is your money story holding you back? You can have the most beautiful brand and the right offers, but if old beliefs about money are running the show, you’ll second-guess your pricing, hesitate to send proposals, and say yes when you really should say no. In this episode of Collectively, we sit down with coach and business mentor Jane Guy to unpack the hidden beliefs driving our decisions around money. From childhood patter...

en-nz

38:13

Positioning Strategies

Collectively - Purpose-led business and marketing ·

2025/08/27

On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning. In this episode we cover: Why positioning mattersPositioning pitfalls to avoidDifferent positioning strategies you can employ for your brandHow we do it in The Marketing Collective (hello freebie!)Because, when it comes to marketing, perception is reality, and your positio...

en-nz

43:41

Is your own idea of you and your business keeping you...

Collectively - Purpose-led business and marketing ·

2025/08/13

What if the thing holding your business back… is you? In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns. We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a more aligned path forward. We talk about: How ego and doubt keep us smallWhy chaos is often a sign ...

en-nz

44:16

COLLECTIVELY'S 1st Birthday - 12 months of Collectively

Collectively - Purpose-led business and marketing ·

2025/07/30

We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday! Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the value of creating space for these chats. Whether you’ve listened to every episode or you’re new here, this o...

en-nz

35:49

Using AI ethically and effectively in your marketing

Collectively - Purpose-led business and marketing ·

2025/07/16

There’s a lot of chatter out there about AI and how to use it in your marketing. While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. In this episode we explore the incredible ways that AI can assist you in your marketing - from ge...

en-nz

37:29

Digital sustainability & the ethics of AI

Collectively - Purpose-led business and marketing ·

2025/07/02

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint. In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology. From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded i...

en-nz

39:54

Productivity - more impact, less burnout

Collectively - Purpose-led business and marketing ·

2025/06/18

What if productivity isn’t about doing more — but doing what matters? In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs. We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful ...

en-nz

34:45

Embracing seasons and cycles in business

Collectively - Purpose-led business and marketing ·

2025/06/04

Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think. What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen? In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing withou...

en-nz

36:26

Harvesting more time, money & freedom in your marketing

Collectively - Purpose-led business and marketing ·

2025/05/21

Harvesting more time, money and freedom in your marketing Feeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less, by doing it smarter. We talk about: - The real reason marketing feels so exhausting - How to fo...

en-nz

41:42

Family Business - When It's Personal

Collectively - Purpose-led business and marketing ·

2025/05/07

In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams. Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities. We cover: How to lead without burning out (or bringing work stress home)What clarity, boundaries and emotiona...

en-nz

37:13

Ethical investing, transparency and business impact...

Collectively - Purpose-led business and marketing ·

2025/04/23

In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select. Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outperforming through purpose. Lily shares more with us about ethical investing and helping Kiwis gro...

en-nz

37:47

Generation B: The journey to B Corp with Tim Jones...

Collectively - Purpose-led business and marketing ·

2025/04/09

In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. He has since helped more than 70 businesses from around the world successfully navigate the B Corp Impact Assessment. We recorded this episode during B Corp month, the theme of which was Generation B, celebrating the movement towards better busine...

en-nz

22:17

The Value of Brand

Collectively - Purpose-led business and marketing ·

2025/03/26

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the ro...

en-nz

37:41

15 Years of Charity Foundership

Collectively - Purpose-led business and marketing ·

2025/03/12

What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact. For more information about Dara Children’s Trust v...

en-nz

44:54

Embracing neurodiversity in marketing and the workplace

Collectively - Purpose-led business and marketing ·

2025/02/26

When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD). Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting. As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure...

en-nz

28:08

Building an authentic personal brand that connects

Collectively - Purpose-led business and marketing ·

2025/02/12

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer. You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do). Today we’re talking about how to step into your role as a thought leader...

en-nz

38:50

Where to start with strategic marketing planning

Collectively - Purpose-led business and marketing ·

2025/01/29

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead. The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.Planning can feel daunting though, so in this epis...

en-nz

33 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...