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PODCAST

Profitable Mindset

Charlotte Smith

You may be the farmer or married to the farmer - this podcast will help you balance family and merge your personal needs with your farm demands. You can have a profitable biz AND a lovely, fulfilled life. I teach you personal development tools & strategies to finally conquer overwhelm and the feeling that you"re not doing enough in your family or in your business. You"ll learn step-by-step how to create the results you want in life!

business entrepreneurship

All Episodes

20:43

#272: Marketing Mistakes This Farmer Almost Made (And...

Profitable Mindset ·

2025/11/20

FREE Master Class: The Farm Marketing Fix Sign Up HERE You know how when you sit down to write your Black Friday email, you get all worried about leaving someone out? You want to reach your older customers AND your younger customers, those with kids and those without, AND that person who bought from you six months ago. So you do your best to include everyone! But nobody buys. 🤦‍♀️ Total crickets. I get it. I used to do this exact thing. I worried that getting too specific would turn some customers

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41:56

#271: Here Are the Six Traps Keeping Every Farmer...

Profitable Mindset ·

2025/11/13

FREE Master Class: The Farm Marketing Fix Sign Up HERE I just got off coaching calls with brand new Farm Marketing Mastery clients, and I keep seeing the same patterns over and over again. These farmers are making mistakes that are costing them thousands of dollars and countless hours—and they don't even realize it. Here's what might surprise you: You're probably stuck in at least 3 of these traps right now. Most farmers are in 4 or 5 before they get help. And here's the thing—these aren't

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33:45

#270: From 'I Feel Greedy' to 'I'm Changing Lives':...

Profitable Mindset ·

2025/11/06

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. If you've ever looked at your prices and thought, "I can't charge that much!" this episode's for you. I just held a coaching call that completely shifted how one farmer thinks about pricing. She'd never charged for anything in her life. Never run a business. Was a stay-at-home mom for 20 years. And she was building a healing memorial garden for her community. But she was paralyzed

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23:18

#269: Why Doing Everything Is Keeping You Broke (The...

Profitable Mindset ·

2025/10/30

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. I used to wake up before dawn to milk cows, spend all day running kids around and doing farm work, then collapse exhausted every single night. Sunrise to sunset - and still no money left at the end of the year. If you're working that hard but there's still nothing left... I need you to stop what you're doing and listen to this episode right now. I mean it. I just got off a coaching call

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35:35

#268: 😫 When Customers Don't Pay - How to Confidently...

Profitable Mindset ·

2025/10/23

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Quick question: Do you have a customer who owes you money right now? A farmer came to coaching because her second-biggest customer kept "forgetting" to pay. Every. Single. Time. And she was terrified to say something. Sound familiar? Here's what changed everything in our session: The ONE question that reveals if your "small problem" will destroy your business as you grow Word-for-word

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36:34

#267: Why Farms That Sell Only One Thing Make Far...

Profitable Mindset ·

2025/10/15

Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE Here's what's keeping you broke: chickens, pigs, beef, eggs, three farmers markets, a farm stand, wholesale accounts. You think diversification protects you, but it's the exact thing killing your profit. Every revenue stream you add steals 20% from everything else. You're diluting your brand, confusing your customers, and mastering nothing. Sound backwards? The farmers paying off mortgages, hitting six figures, even

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27:48

#266: Her farm pays her once a year (and it's...

Profitable Mindset ·

2025/10/09

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE One of the farmers in my program was dying yarn with plants she grew herself, alpacas grazing nearby—living her dream farm life. But she couldn't enjoy ANY of it. Every light switch triggered shame. Every irrigation pump whispered "I'm doing it wrong." She was looping on money thoughts every day, all the time, hours and hours. Then everything changed in our 30-minute coaching call. In this episode, you'll hear: The

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26:41

#265: She raised 200 chickens and sold ZERO (here's...

Profitable Mindset ·

2025/10/02

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Picture this: You raise 200 chickens, write beautiful marketing emails, launch with enthusiasm. The result? Zero sales. Not one chicken sold. Sound familiar? This week I'm sharing the coaching call that completely shifted everything for one devastated farmer—and why her "failure" was actually the foundation for success. The game-changing reframe: New product = new business. Her beef customers weren't automatically

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39:54

#264: "Help - I Feel Greedy Charging $19/lb!" (The...

Profitable Mindset ·

2025/09/25

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE I just had to share this with you because I know you'll see yourself in this story. A lamb farmer came to our coaching call practically whispering, "Charlotte, I raised my prices to $19/lb... but I feel so greedy. What if no one buys?" She'd done her cost worksheets. She KNEW $19 was what she needed to be profitable. But she was ready to slash prices anyway because guilt was eating her alive. Sound familiar? In

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34:51

#263: The Beating Yourself Up Trap: How...

Profitable Mindset ·

2025/09/18

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE You're growing incredible products and working harder than anyone you know, but if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven three-phase system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms

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30:44

#262: Why Your Farm Marketing Isn't Making You...

Profitable Mindset ·

2025/09/11

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. You're growing incredible products and working harder than anyone you know, but here's the hard truth: if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven system that transforms struggling farmers into sold-out success stories. Key discoveries you'll

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29:18

#261: When Your Spouse Becomes Your Biggest Critic:...

Profitable Mindset ·

2025/09/04

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Picture this: You just had your best sales year ever. 77% revenue increase. Tripled production. Crushing every single goal. And then your partner says those four crushing words: "It's not good enough." Sound familiar? That's exactly what happened to the farmer I coached this week. Despite her extraordinary success, constant criticism had her convinced she was failing. The house wasn't

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01:12:10

#260: From Broke to Doubling in Sales AND Profit: The...

Profitable Mindset ·

2025/08/28

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I'm the one in the hot seat today! I just got interviewed on the Backyard Bouquet podcast, and I have to say... I shared some things that'll help you shift your sales today. From my daughter selling out flower farm events in her first season to farmers achieving 200% sales increases, this episode reveals the strategies and mindset shifts that actually work

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42:44

#259: How to Break Free from the "Broke Farmer" Trap

Profitable Mindset ·

2025/08/20

Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE After 15 years of farming, working 6am to 9pm managing six different enterprises—beef, poultry, eggs, pork, lamb, and landscaping—this farmer couldn't pay himself a single dollar. Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially. Key

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10:41

#258: Master Class: The 5 Mistakes Keeping Your Farm...

Profitable Mindset ·

2025/08/14

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Ever wonder if your farm will actually pay the bills? You're not alone! On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year. Sign up HERE The crazy part? Most farmers think these mistakes are actually good business practices. Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally scaring

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44:43

#257: From "Maybe We Should Quit Farming" to SOLD OUT...

Profitable Mindset ·

2025/08/07

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Three years ago, Stacie was ready to quit farming and return to a 9-to-5. Today, she's already hit her entire 2024 sales goals seven months into 2025. In this episode, discover how Stacie doubled her program investment in just 21 days, went from zero-response social posts to selling out pork shares in six days, and transformed from scattered "doing everything" to laser-focused profitability. Beyond the numbers, hear

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38:27

#256: Stop Shoulding All Over Yourself: The Mindset...

Profitable Mindset ·

2025/07/31

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE After my family lost our farm to bankruptcy when I was a teenager, I discovered how my negative thought patterns were creating my financial struggles. In this interview, I share: - Why thoughts like "I should be making more money" guarantee you won't - How worried thoughts sneak into your marketing and repel customers - The simple word swap that changed everything for me - How shame kept me broke for years after

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28:14

#255: Why 95% of Farm Marketing Fails (And the Email...

Profitable Mindset ·

2025/07/24

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I recently joined the Ranchonomics podcast to share how I went from watching my family's farm go bankrupt to building a raw milk dairy that sold out at double what other farmers charged. I break down why social media marketing sabotages your business and share my email strategy that creates multi-thousand-dollar lifetime customers. I explain my 80/20

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22:23

#254: She was working 4 hours to make $6.50 an hour...

Profitable Mindset ·

2025/07/17

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This flower farmer discovered she was earning just $6.50/hour on "convenient" one-off bouquet orders - spending 4 hours total per $65 sale between processing, picking, designing, and delivery. Meanwhile, she had zero time to market her profitable event services that generate 50% of her income. Key Takeaways: Calculate your real hourly rate for each revenue

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32:51

#253: Why 80%+ of farmers quit by year 5 (and how to...

Profitable Mindset ·

2025/07/10

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. This week I coached a farmer who wanted to go from $20,000 in sales to $180,000 in just one year – and it broke my heart because I could hear the crushing pressure she was putting on herself. In this eye-opening episode of The Profitable Mindset Podcast, I dive into the shocking truth about why 80% of farmers quit within the first few years. It's not because

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