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PODCAST

The Art of Online Course Creation

Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you"re passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you"re in the right place.Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy

business marketing

All Episodes

44:10

#59 Online Course Marketing for Beginners: Launches,...

The Art of Online Course Creation ·

2026/03/17

Should you launch your online course live, build an evergreen funnel, or rethink the whole model entirely? In this episode of The ART of Online Course Creation, Shannon Boyer is joined by award-winning marketing educator Jessica Korthuis for a conversation about what it really takes to sell an online course in today’s market. They unpack the pressure many course creators feel to follow big-name launch strategies, the reality of trying to sell without a massive audience, and why more visibilit...

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18:45

#58 Are Online Courses Dead? What’s Actually Dying,...

The Art of Online Course Creation ·

2026/03/03

Are Online Courses Dead? Not Exactly. The Old Version Is Dying, and That’s Good News. “If online courses are dead… why are people still up at midnight searching for answers, buying solutions, and trying to get better at the things that matter to them?” In this episode, Shannon breaks down why online courses are not dead, but the passive-income, content-dump version of courses is finally losing its grip. With big names like Amy Porterfield and Jenna Kutcher making major changes, it is easy to ...

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54:22

#57 Podcasting for Online Course Creators: What...

The Art of Online Course Creation ·

2026/02/17

If you have ever wondered whether a podcast can actually lead to online course sales, this episode gives you a clearer, more strategic way to think about it. In this conversation, I’m joined by Adam Schaeuble, the host of Podcasting Business School, who has been podcasting since 2015 and has recorded well over 1,000 episodes across his shows. Adam shares what changed everything for him when his first attempts at podcast monetization did not work, plus the specific shifts that helped him move ...

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15:15

#56 Online Course vs. Membership: How to Choose the...

The Art of Online Course Creation ·

2026/02/03

If you’re trying to decide between launching an online course or starting a membership, this episode will save you a lot of time and potentially a lot of frustration because this isn’t really a formatting decision. It’s a promise decision. In this episode of The ART of Online Course Creation, Shannon Boyer breaks down the real difference between a course and a membership in a way most creators never consider. You’ll learn a practical framework to choose the right model based on three es...

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56:43

#55 Pinterest for Online Course Creators: How to Use...

The Art of Online Course Creation ·

2026/01/20

If you’ve ever thought, “I should probably be on Pinterest,” and then immediately felt overwhelmed by the visuals, the time commitment, or the sheer number of pins already out there, this episode is for you. In this conversation, I’m joined by Tim Adam, founder of Pinterest Skool, who has built a business around helping creators use Pinterest strategically, without treating it like another full-time social channel. Together, we unpack what makes Pinterest different (and why that difference ma...

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33:38

#54 Stop Using Free Facebook Groups: Skool’s Better...

The Art of Online Course Creation ·

2026/01/06

If your current audience-building plan still starts with “I’ll just open a free Facebook group,” this episode offers a thoughtful pause and a practical alternative. Shannon Boyer breaks down why the free Facebook group model has lost much of its effectiveness, what’s shifted in the online landscape, and why more course creators are moving toward an ecosystem-based approach that reduces friction for both you and your students. You’ll also hear why Shannon—who resisted Skool for a long time—cha...

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29:22

#53 From One-on-One Services to Online Courses...

The Art of Online Course Creation ·

2025/12/23

You can feel it when someone’s ready for their next chapter. In this coaching-style episode, I’m joined by Kathy Kwon, a brand + website designer who helps creativity-driven entrepreneurs stand out authentically through strategic branding and website design. Kathy’s work is rooted in visual storytelling, and after years of delivering high-touch, one-on-one services, she’s ready to explore what it could look like to bring her expertise into the world of online courses. But she’s at a crossroad...

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18:48

#52 Someone Else Has Already Created “Your” Course....

The Art of Online Course Creation ·

2025/12/09

If you’ve ever tried to validate a course idea and ended up feeling less confident than when you started—because you found someone already teaching something similar—this episode will feel like a deep exhale. In this solo episode of The Art of Online Course Creation, Shannon Boyer breaks down what’s actually happening when you see competitors in your space… and why “it already exists” is often one of the clearest signs your course idea is worth pursuing. You’ll learn how to do market analysis...

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17:06

#51 Why Your Students Actually Don't Want a "Quick...

The Art of Online Course Creation ·

2025/11/25

A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for? In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawing on her experience inside a Facebook Ads course that delivered tidy, step-by-step instructions—but left her too uncertain to hit publish—she explo...

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55:30

#50 How Melissa Kara Chose Her Course Platform and...

The Art of Online Course Creation ·

2025/11/11

Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design. You’ll learn: A simple order of operations so platform choice doesn’t delay your launchHow to keep momentum when you don’t have an audience (yet)What makes a sales page convert (templates, flow, and micro-decisions)Safe ways to customize without breaking your pageAbout our guest: Melissa Kara is the founder of The Kara Collections, a...

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42:57

#49 Meta Ads That Actually Build an Audience with...

The Art of Online Course Creation ·

2025/10/28

You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...

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12:51

#48 The Hidden Reason Your Online Community Feels...

The Art of Online Course Creation ·

2025/10/14

Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet. In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell ...

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22:57

#47 From Vault to Vision: How Alexis Galloway Turned...

The Art of Online Course Creation ·

2025/09/30

Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s jo...

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12:33

#46 Why Knowing Why Leads to Profitable, Impactful...

The Art of Online Course Creation ·

2025/09/16

Have you ever sat through a lesson and wondered, “Why am I even learning this?” If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why. In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading w...

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43:06

#45 Organic Marketing for Course Creators: How to...

The Art of Online Course Creation ·

2025/09/02

What if everything you believed about growing your audience was just… backwards? When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel. In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visi...

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15:43

#44 The Power of Student Touch Points: Why...

The Art of Online Course Creation ·

2025/08/19

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised. In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning. From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen...

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43:20

#43 Overcoming Tech Fear and Camera Shyness: How...

The Art of Online Course Creation ·

2025/08/05

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide? In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education. But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, ...

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14:19

#42 Does Your Online Course Have Impact? Part 2:...

The Art of Online Course Creation ·

2025/07/22

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff. So why aren’t your students getting the results? In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact. Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’...

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49:02

#41 Building a Course That Works: Kelly Leardon’s...

The Art of Online Course Creation ·

2025/07/08

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind...

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18:02

#40 Why Some Online Courses Change Lives—and Others...

The Art of Online Course Creation ·

2025/06/24

"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was ...

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60 results

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