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PODCAST

The Art of Online Course Creation

Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you"re passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you"re in the right place.Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level pedagogy

business marketing

All Episodes

17:06

#51 Why Your Students Actually Don't Want a "Quick...

The Art of Online Course Creation ·

2025/11/25

A lot of online business advice says the same thing: keep your course short, give people the steps, cut everything else. But what happens when “quick and dirty” stops your students from actually using what they paid for? In this episode of The ART of Online Course Creation, Shannon pulls apart the myth that faster automatically means better. Drawing on her experience inside a Facebook Ads course that delivered tidy, step-by-step instructions—but left her too uncertain to hit publish—she explo...

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55:30

#50 How Melissa Kara Chose Her Course Platform and...

The Art of Online Course Creation ·

2025/11/11

Stuck on “Which platform should I use?” Melissa Kara shares a practical, values-aligned way to choose, ship, and iterate without getting lost in tech or design. You’ll learn: A simple order of operations so platform choice doesn’t delay your launchHow to keep momentum when you don’t have an audience (yet)What makes a sales page convert (templates, flow, and micro-decisions)Safe ways to customize without breaking your pageAbout our guest: Melissa Kara is the founder of The Kara Collections, a...

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42:57

#49 Meta Ads That Actually Build an Audience with...

The Art of Online Course Creation ·

2025/10/28

You’ve got a course. You’ve got testimonials. But no one’s seeing it. If you’ve ever felt like your incredible offer is just sitting in a corner of the internet gathering dust, this episode is for you. I’m joined by Zach Spuckler, marketing strategist and host of Not Your Average Online Marketing Podcast, who pulls back the curtain on what actually works when it comes to running Meta ads to build your audience and grow your course-based business. Zach brings 10+ years of experience and breaks...

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12:51

#48 The Hidden Reason Your Online Community Feels...

The Art of Online Course Creation ·

2025/10/14

Once upon a time, online communities were alive - buzzing with conversation, collaboration, and connection. But lately, many of them feel... quiet. Too quiet. In this episode, Shannon pulls back the curtain on what’s really happening in online spaces that once thrived, and why the problem isn’t spam, it’s silence. She explores how community “rules” designed to protect authenticity may have accidentally stripped it away, leaving creators and entrepreneurs unsure how to show up, share, or sell ...

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22:57

#47 From Vault to Vision: How Alexis Galloway Turned...

The Art of Online Course Creation ·

2025/09/30

Ever felt like you’re sitting on a mountain of valuable content (tutorials, workshops, PDFs, maybe even entire slide decks), but you have no idea how to turn it into a structured, sellable course? You’re not alone. In this episode of The Art of Online Course Creation, Shannon sits down with Alexis Galloway, founder of So Sweet Academy and a creative entrepreneur who went from stitching for fun to building a full-fledged online business teaching machine embroidery to beginners. But Alexis’s jo...

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12:33

#46 Why Knowing Why Leads to Profitable, Impactful...

The Art of Online Course Creation ·

2025/09/16

Have you ever sat through a lesson and wondered, “Why am I even learning this?” If you’ve ever felt that way, imagine how your students feel when they step into your online course without a clear sense of purpose. The truth is, one of the simplest shifts you can make in your teaching is also one of the most powerful: starting with why. In this episode of The ART of Online Course Creation, Shannon Boyer shares how a single moment in the classroom changed her teaching forever, and why leading w...

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43:06

#45 Organic Marketing for Course Creators: How to...

The Art of Online Course Creation ·

2025/09/02

What if everything you believed about growing your audience was just… backwards? When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she needed to build a thriving online business. But after sinking thousands into ads and launching to crickets, she realized something was missing—and it wasn’t just a better funnel. In this candid and energizing conversation, Tracy sits down with host Shannon Boyer to unpack how she rebuilt her visi...

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15:43

#44 The Power of Student Touch Points: Why...

The Art of Online Course Creation ·

2025/08/19

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised. In this episode of The Art of Online Course Creation, Shannon reveals the hidden force that can make or break your course: student touch points—the intentional moments of interaction that transform information into real learning. From a surprising lesson she learned as a classroom teacher with a stack of essays and a red pen...

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43:20

#43 Overcoming Tech Fear and Camera Shyness: How...

The Art of Online Course Creation ·

2025/08/05

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide? In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning artist, educator, and founder of the Academy for Virtual Teaching, who has spent decades guiding creatives—from quilters to course creators—toward confidence, clarity, and connection through online education. But Lyric’s journey into the online course world wasn’t mapped out. It began unexpectedly, ...

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14:19

#42 Does Your Online Course Have Impact? Part 2:...

The Art of Online Course Creation ·

2025/07/22

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff. So why aren’t your students getting the results? In this episode of The ART of Online Course Creation, we’re pulling back the curtain on what really causes a course to fall flat—not because you're a bad teacher, but because no one ever taught you how to design for impact. Host Shannon Boyer takes you inside the three places most course creators overlook when transformation doesn’...

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49:02

#41 Building a Course That Works: Kelly Leardon’s...

The Art of Online Course Creation ·

2025/07/08

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms. Kelly’s journey didn’t start with a flashy viral moment or a large following. In fact, it began with a phone call she never should have answered - on her daughter’s wedding day, no less. That moment of regret turned into a powerful catalyst, pushing her to leave a corporate dream job behind...

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18:02

#40 Why Some Online Courses Change Lives—and Others...

The Art of Online Course Creation ·

2025/06/24

"If your course doesn’t have impact… it doesn’t have a future." A bold statement, and the truth most course creators aren’t talking about. We all want our courses to help people. But how do you really know if yours is making a meaningful difference? Not just in metrics, but in someone’s life? In this episode, Shannon shares a story of working with a successful course creator who had all the revenue but none of the spark. What changed everything wasn’t more content or better funnels, it was ...

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46:40

#39 Sales Strategies for Your Online Course That...

The Art of Online Course Creation ·

2025/06/10

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not because they don’t believe in what they’re offering, but because the traditional methods of selling feel pushy, fake, or completely out of alignment. Today’s guest knows exactly how that feels—and she’s built a business showing entrepreneurs a better way. In this episode of The Art of Online Course Cr...

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21:47

#38 How to Use AI Without Losing Your Voice: A...

The Art of Online Course Creation ·

2025/05/27

To ask a question or give feedback on the episode, send me a text! Join me in The Build Lab and get access to my new custom GPTs! AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if relying on AI too soon—or too much—actually waters down the very thing that makes your course special? In this episode, Shannon Boyer shares her unexpected shift from AI skeptic to strategic adopter—and what it took to get there....

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33:28

Side Hustle or Second Act? How to Know If Online...

The Art of Online Course Creation ·

2025/05/13

To ask a question or give feedback on the episode, send me a text! She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything. That moment marked the beginning of Shannon Russell’s second act. After 16 years as a successful TV producer, Shannon didn’t leave her career because she hated it—she left because her life changed. Now she’s an author, career transition coach, course creator, and host of the Second Act Success podcast, helping other women do...

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23:07

#36 What Makes a High-Quality Online Course? It's Not...

The Art of Online Course Creation ·

2025/04/29

To ask a question or give feedback on the episode, send me a text! "You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging." It’s time we rethink what makes an online course “high quality.” In this episode, Shannon Boyer challenges the common misconceptions about course quality—and reveals what actually drives student success. Spoiler alert: It’s not fancy production or flashy design. Whether you’re just gettin...

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38:17

#35 Why Imposter Syndrome Isn't The Real Problem -...

The Art of Online Course Creation ·

2025/04/15

To ask a question or give feedback on the episode, send me a text! In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrases in the entrepreneurial world: imposter syndrome. They unpack why the term doesn't tell the full story—and what’s really going on inside our heads when we hesitate to hit publish on that online course, avoid showing up publicly, o...

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16:20

#034 How to Choose a Profitable Course Topic For YOU

The Art of Online Course Creation ·

2025/04/01

To ask a question or give feedback on the episode, send me a text! You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and talk about it for the long haul? In this episode of The Art of Online Course Creation, Shannon walks you through the two most important steps you need to take before you ever start building your course: identifying your most marke...

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44:40

#033 The Secret to Nurture Content That Builds...

The Art of Online Course Creation ·

2025/03/18

To ask a question or give feedback on the episode, send me a text! If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—today’s episode is for you. In this conversation, I’m joined by Lindsay Smith, a content strategist with a superpower for helping business owners create sustainable, high-impact nurture content—without chasing trends or relying on gim...

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22:56

#32 The Myth That Almost Stopped Me From Launching My...

The Art of Online Course Creation ·

2025/03/04

To ask a question or give feedback on the episode, send me a text! I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expect to make sales. But here’s what actually happened—and why I was completely wrong. If you’ve ever put off launching your course because you felt like you didn’t have enough followers, email subscribers, or engagement, this episode...

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52 results

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