x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Marketing Root Work Podcast

How creative business owners can connect with their ideal people in ways that feel authentic, fun, and effective.

business entrepreneurship

All Episodes

4:00

Referral Marketing for Misfits - Go ahead fly your...

Marketing Root Work Podcast ·

2025/10/27

Send us a text If you do fantastic work and help clients get results no one cares if you're a misfit. It’s such a relief to know you can be yourself, fly your freak flag (if you so choose) and do what you do well in the way you do it. If you have devoted fans they will be delighted to send more clients and customers your way because it feels good to tell people about someone who does great work. Period. If you find the Marketing Root Work podcast valuable, please become a subscriber! My missi...

en

7:39

Want to receive more referrals? Consider being a...

Marketing Root Work Podcast ·

2025/10/20

Send us a text When you are a great, trusted referral source, you have two very powerful social contracts working in your favor: You get to be a kind of "rock star" to your peers (you know about a great resource your peers don't yet know about).When you give a referral the business to whom you give the referral very much wants to return the favor. Reciprocity is a powerful persuasive incentive for people.In this podcast I share why reciprocity is so powerful and how it benefits you when you g...

en

34:51

How Life Challenges Can Become Our Best Business...

Marketing Root Work Podcast ·

2025/10/13

Send us a text Most of us think of life challenges as obstacles to creating a successful business. What if instead your challenge became a springboard to creating something instead? When she was diagnosed with a brain tumor, Cheyenne Dorsagno decided to use her experience to create an entirely new business so she could help others who are facing their death. Cheyenne’s experience is a true hero’s journey and we had a wonderful, inspiring conversation. Note: To connect with Cheyenne, email her...

en

8:32

The Business Task I Keep Putting Off (I'd Rather Do...

Marketing Root Work Podcast ·

2025/10/06

Send us a text This is really embarrassing for a me to admit as a marketing professional. I have a very hard time handling the praise people give me and my work. It's not a simple issue either. I can't think or talk myself out of this issue. Perhaps you can relate? Or there's something else that makes success hard for you to own? In this podcast I talk about my journey and what I'm doing to create an identity that can embrace success. Time to leave my cozy cave. If you find the Marketin...

en

8:07

Creating a Successful Business; A Small Mindset Shift...

Marketing Root Work Podcast ·

2025/09/22

Send us a text It might surprise you (it surprised me) that we choose the role of victim a lot more than we realize. It's quite normal to wish we could just win the lottery and all our problems would be solved. It's normal to want to be saved by a big, cool person in our field; it's normal to assumed we're doomed (unless we're saved); it's normal to blame evil forces in the world. If you're human you do these things. I do. The problem is that staying stuck in a victim role automatically...

en

30:42

How to Overcome Scarcity Mindset

Marketing Root Work Podcast ·

2025/09/22

Send us a text Nothing kicks my butt (and perhaps yours as well) than looking at my business numbers. When the numbers aren’t what you want all kinds of negative emotions come up. But finances and the numbers are an extremely important part of owning a business. Your reluctance to look at the numbers has a negative impact on all parts of your business health! To help me sort this out, I talked with Hailey Fernelius. Hailey is a bookkeeper and somatic money coach for entrepreneurs. Her area of...

en

22:00

How Humor and Storytelling Inspires Audience Action -...

Marketing Root Work Podcast ·

2025/09/15

Send us a text If you're like many service-based business owners I talk with, finding ways to stand out to your right-fit clients is always a challenge. I had a great conversation with Emily McGregor of PenguinCat Creative about how her agency uses humor and storytelling to create unique marketing that gets attention and conversions. Want to find out what "Mullet Marketing" is? You'll have to listen to find out! If you find the Marketing Root Work podcast valuable, please become a subscriber!...

en

9:55

Finding Right-fit Clients in a Chaotic Market Place

Marketing Root Work Podcast ·

2025/09/08

Send us a text We know at a gut level that there are right-fit clients “out there”; people for whom if they just knew we existed would be thrilled to hire us. And at the same time it feels very, very challenging to stand out in this very noisy, cluttered virtual marketplace in which there are so many people making claims similar to ours. How do our right-fit clients find us? How do we find them? There is an invisible marketplace that doesn’t exist on social media. Search bots can’t find this ...

en

29:05

Is Fear of Success Getting in Your Way? If Yes Here's...

Marketing Root Work Podcast ·

2025/09/01

Send us a text It seems absurd that anyone would fear success. As small business owners everything we do is in service to creating sustainable business which empower others. And yet I, myself, often experience episodes of pure panic when someone says “yes” or when a Substack post gets an enthusiastic review. Seriously, I’ve yet to read a positive testimonial written by one of my clients! Fortunately I had the opportunity to interview Laura Gates-Lupton, a self-described “Financial Femin...

en

9:51

Small Business Ownership is an Adventure - Embrace It!

Marketing Root Work Podcast ·

2025/08/25

Send us a text There are influencers out there who will tell you owning a business is a no-brainer. Just enroll in their $25,000 course and the money will roll in while you sip cocktails on the beach. The money is rolling for them. The money will not be rolling in for you. Small business ownership is the essence of adventure. Owning a small business is confusing, uncomfortable, and risky as is any true adventure. It is not a vicarious, entertaining adventure like reading the Hobbit. YOU are B...

en

23:49

Creating Courses that Grow Your Business

Marketing Root Work Podcast ·

2025/08/18

Send us a text If you’ve been in the entrepreneurial realm for more than a nano-second, you’ve no doubt heard the seductive promises of passive revenue. Write a book or create a course and your evergreen content is out there for millions of eager people to buy. You can lay on a beach in some tropical paradise and the money will roll in like magic. Ah that it would be so! This week I spoke with Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design about what it really takes to ...

en

11:23

Integrity is a Small Business Super Power (and Being...

Marketing Root Work Podcast ·

2025/08/11

Send us a text We don't talk much about integrity in small business circles. This is probably because integrity can smack of moral judgement. But integrity is actually about how we show up for ourselves and for our values. When we get out of integrity, we create messy, avoidable problems for ourselves and our business. In this podcast I share how I was out of integrity with a particular business situation and what I did to get back into integrity. Restoring integrity is not comfortable but ou...

en

7:31

How to Get Out of Your Own Way So You Can Make a Real...

Marketing Root Work Podcast ·

2025/08/04

Send us a text I probably don't have to tell you that we can be our own worst enemies when it comes to creating a sustainable business that makes a difference. Shadow gremlins, scary stories, old insecurities all conspire to keep you small, invisible...and safe. A strong resilient "root system" is the key to creating the business and difference you desire in the world. Here I share the experience and practices I use to keep my own root system strong. We live in a world that feels like it is c...

en

8:49

Getting to Yes with More Ease

Marketing Root Work Podcast ·

2025/07/28

Send us a text A common concern I hear from small business owners is the amount of time and effort it takes to enroll a right-fit client. Boy do I understand! On average I need have discovery calls with 10 interested people in order to sign someone up for my one on one coaching package. That's a lot of conversations to have. Fortunately, it CAN be easier. I share my primary strategy which boosts my conversion rate from 10% to 50% +. If you find the Marketing Root Work podcast valuable, ...

en

19:56

Growing Your Business as a Summit Speaker

Marketing Root Work Podcast ·

2025/07/21

Send us a text There are virtual summits for every imaginable profession and business focus. Perhaps you've attended a few? Speaking at a summit, like speaking at a live event, can be a great way to share your expertise, gain recognition, and cultivate win-win relationships. Suzanne Culberg (20 + speaking engagements at summits) shares her experience and wisdom with me. In our conversation we discussed: Ways in which you may be asked to present at summits.How to identify summits that are in a...

en

9:27

Cutting Through Marketplace Noise (so your ideal...

Marketing Root Work Podcast ·

2025/07/14

Send us a text As a small business owner you know how noisy and cluttered the marketplace feels. It can feel so difficult to make sure your ideal clients hear YOUR message! It's not enough to be different. You need to be distinctive: different in a way your people care about. In this podcast I talk about my process for creating a provocative, distinctive message that cuts through the clutter and resonates with my ideal people in a way that inspires action. If you find the Marketing Root Work ...

en

8:43

Effective Word of Mouth Marketing is All About Follow-up

Marketing Root Work Podcast ·

2025/07/07

Send us a text There are a lot of bright, shiny things we're told we must have when it comes to business marketing: a cool website, lots of social media engagement, an awesome logo, a podcast, etc. etc. All of these help make us visible to potential clients and that's great. But without more direct contact over time, we will fail to create the trust and rapport people need in order to hire us. In this podcast I share what I'm doing in my own business to nurture and cultivate business relation...

en

30:56

Cultivating Your Referral Network with Suzanne Culberg

Marketing Root Work Podcast ·

2025/06/30

Send us a text When it comes to word of mouth marketing and referrals, one of most common questions people have is: How do I keep in touch with people in a way that doesn’t feel icky and transactional? To answer this question, I talked with Suzanne Culberg who has a very manageable process for keeping in touch with business contacts. I like Suzanne’s approach because it is human, intuitive and effective. If you find the Marketing Root Work podcast valuable, please become a subscriber! M...

en

7:16

Runnin' Wild - You can't be an effective business...

Marketing Root Work Podcast ·

2025/06/23

Send us a text I deliberately chose not to record a podcast the week I was on vacation. The fact that I fully owned my decision and didn't feel freaked out was a business win. In this episode I share how my attitude and practice around play and resting have changed over the years. And how I've learned to honor my need for rest before I turn into a burned out crispy critter. If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small ...

en

8:07

AI Will Not Replace the Content You Create - But You...

Marketing Root Work Podcast ·

2025/06/09

Send us a text I do not believe AI will put all content creators out of business. However, lot of content creators are stressed out because they’re worried about being replaced. As result they are more cautious about what they create because they don’t want to unnecessarily offend people. They don’t want to lose readers. The delicious irony is when we are more cautious, our content become a lot more bland, like something anyone could create; like the stuff AI creates. The challenge for all of...

en

58 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...