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PODCAST

Unbreakable Brands®

Bethany McCamish

A business podcast exclusively for entrepreneurs & CEOs ready to be rock-solidly seen because blending is boring. Your host, Bethany McCamish, is breaking down the unbreakable brands that have stood the test of time and those who are rising above the sea of sameness. Here, you’ll find the top strategies used by these brands to create massive momentum in their business, helping them scale, plus the driving forces behind their creators + founders. Listen and lean in! Show notes and more:

business entrepreneurship

All Episodes

26:21

Steal My Brand Strategy Framework (The Complete...

Unbreakable Brands® ·

2025/11/24

Most brands fail not because of bad design- they fail because there's no strategy underneath. I've watched it happen countless times. A business owner invests in a beautiful website, a polished logo, a solid visual identity. Then six months later, they're struggling to connect with clients, second-guessing their messaging, and feeling like their brand isn't actually working. The problem? They skipped the foundation. Today I'm opening up my complete brand strategy framework- the exact system I...

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50:22

The Part-Time Breadwinner: Working Less, Earning...

Unbreakable Brands® ·

2025/11/17

What does it really look like to be the breadwinner working from home? Jen Davis pulls back the curtain on her micro-agency model, 24-hour work week, and the systems that let her earn full-time income while being present for her kids. In this episode, we’ve conversed about: The micro-agency model that lets Jen work 24 hours a week while managing 10-15 client projectsHow she structured her team with subcontractors instead of full-time employees (and why)The regimented weekly schedule that make...

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24:54

7 Tagline Formulas We Love to Use

Unbreakable Brands® ·

2025/11/10

Your tagline isn't just a cute line under your logo- it's a mini billboard for your brand. Learn the 7 proven tagline formulas we use in our brand strategy process, complete with client and big-brand examples you'll recognize. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand ...

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23:03

How to Build a Personal Brand That Makes Money

Unbreakable Brands® ·

2025/11/03

Personal branding isn't just for influencers. Learn how to build an intentional personal brand that creates real business opportunities, attracts aligned partnerships, and sets you up for long-term success. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free ...

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21:50

My Most Asked Questions

Unbreakable Brands® ·

2025/10/27

After years of working as a brand designer and strategist, I've noticed certain questions come up again and again in inquiry forms and initial discovery calls. And while none of these are bad questions- they usually come from being new to business or not fully understanding how branding supports your business- I thought it was time to address them all in one place. So consider this a love letter to the most common questions I get asked. And if I had a dollar for every time someone asked, "Can...

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20:02

Keep Your Brand Alive

Unbreakable Brands® ·

2025/10/20

Service providers are ghosting their own brands while delivering client work. Here's a 5-step challenge to keep your brand alive, visible, and thriving- even when you're busy. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality Quiz ________...

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13:46

4 Super Simple Visibility Strategies (Connection...

Unbreakable Brands® ·

2025/10/13

Tired of the visibility hamster wheel? These 4 connection-based visibility strategies help you stay top of mind with the right people without burning out on content creation and algorithms. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand Personality...

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24:53

The $100k idea I scrapped: How Market Research Saved Me

Unbreakable Brands® ·

2025/10/06

I almost invested thousands into a membership community- until market research stopped me. Here's the framework that saved me from an expensive mistake and the launch that flopped because I skipped it. Let’s Keep the Momentum Going → Light up your brand’s best angles—join The Works, my weekly email sharing visibility tips. → bethanyworks.com | Bethany Works® Design Agency → Designer ready to scale? Check out The CreativeCEO Mentorship → Not sure what makes your brand tick? Take the Free Brand...

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21:23

Things I Was "Required" to Have as an Entrepreneur

Unbreakable Brands® ·

2025/09/29

Tired of being told what you NEED as an entrepreneur? Here's what I was told was "required" versus what actually moved the needle in my service-based business - spoiler alert: most of it was unnecessary. Before we dive in, let me be clear: there's no such thing as one-size-fits-all in business. What didn't work for me might be essential for you, and that's completely fine. But if you've been stressed about not having these things, maybe this will give you some perspective. Let’s Keep the Mome...

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38:25

Rebuilding After Burnout

Unbreakable Brands® ·

2025/09/22

Learn how Steph Weber navigated three distinct burnout cycles and transformed each one into powerful pivots. Discover practical strategies for recognizing burnout signals, making strategic investments during challenging times, and rebuilding your business in alignment with your values. In this episode, we’ve conversed about: The three moments when Steph realized she was completely burned outHow getting locked out of Instagram became the catalyst for her first major pivotThe mindset shift that...

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32:40

Why This AI Software Founder Spent Real Money on Her...

Unbreakable Brands® ·

2025/09/15

Discover why Kathleen Celmins, founder of Glow Social AI software, chose to invest in professional branding over DIY solutions. Learn her decision-making process, the transformation that followed, and practical advice for founders considering brand investment. In this episode, we’ve conversed about: How Kathleen discovered the gap in the market that led to creating Glow Social AI softwareWhy she chose to invest in professional branding despite being pre-revenueThe psychological shift that hap...

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46:03

Fuzing Your Area of Genius: Finding and Working with...

Unbreakable Brands® ·

2025/09/08

Learn how Brooke Curole Smith and Kelly Lanes successfully merged their agencies to create Fuze the Agency. Discover practical advice on finding business partners, navigating co-founding challenges, and building thriving partnerships. In this episode, we’ve conversed about: The unexpected FaceTime call that started their business merger conversationHow they navigated the legal and financial logistics of merging two established agenciesThe challenges of relearning business lessons as a partner...

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17:41

7 Lessons Learned in 7 Years of Business

Unbreakable Brands® ·

2025/09/01

June marked my 7-year business anniversary- and honestly, it feels surreal to say that out loud. Seven years of building, failing, pivoting, growing, and everything in between. And while I love diving deep into systems, psychology-backed strategy, and design that converts... I also know that behind every brand is a human. And behind every human? A whole mess of lessons learned the hard way. So today, I'm taking you behind the scenes of my own entrepreneurial journey. Here are 7 lessons I keep...

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26:39

How Retainers Build Stability (Without Burnout)

Unbreakable Brands® ·

2025/08/25

Tired of the feast-or-famine cycle of one-off projects? Learn how to structure profitable retainers that create predictable income while building deeper client relationships- without the 24/7 availability trap. Retainers brought me: Predictable revenueDeeper creative partnerships with my amazing clientsSmoother schedulesAdditional client loyalty and trust because I was continuing to impact and improve their businessesSpace to lead, not just execute (especially with consulting and strategy-bas...

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19:17

Stepping Into the Full Brand Transformation

Unbreakable Brands® ·

2025/08/18

Discover how award-winning writer Paulette Perhach transformed her business by separating her personal brand from Powerhouse Writers, moving from "scrappy" to "bold" while focusing on what AI can't replicate: community, live events, and deeply personal storytelling that changes lives. In this episode, we’ve conversed about: The strategic decision to separate a personal brand from a business brand after four years of growthHow Powerhouse Writers evolved beyond individual coaching into a compre...

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34:19

Thinking Outside the Bottle: How Juliet is...

Unbreakable Brands® ·

2025/08/11

Discover how Allison Luvera transformed the boxed wine industry with Juliet Wine, creating an eco-conscious, luxury brand that's changing perceptions and empowering women entrepreneurs in the wine space. In this episode, we’ve conversed about: How Juliet Wine is transforming the perception of boxed wine through premium quality and stunning designThe journey from corporate roles to co-founding a revolutionary wine brandWhy sustainability and eco-conscious packaging drove their product innovati...

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27:52

How This Client's Brand Powered Their Career in Art...

Unbreakable Brands® ·

2025/08/04

Learn how art therapist Tori Force leveraged personal branding to transform her career path, leading to her dream role as a middle school counselor at Lakeside School. Discover the power of authentic self-expression in professional spaces. In this episode, we’ve conversed about: What art therapy is and how it helps people express their feelingsHow authentic personal branding opened doors to unexpected career opportunitiesThe journey from dimming yourself for "professionalism" to embracing you...

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18:26

Knowing When to Say No: Red Flags I Wish I'd...

Unbreakable Brands® ·

2025/07/28

We've all ignored red flags in business relationships. In this episode, I'm sharing the partnership that taught me alignment, the clients who refused my expertise, and how I finally learned to trust my gut and say no. Let's dive into what I call the "Red Flag Roundup": The misaligned partnerships that look perfect on paperThe warning signs I missedWhy saying no is actually saying yes to your integrityHow to trust your gut (even when the money looks good)Time for some real talkLet’s Keep the M...

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36:07

Why Not Looking at Your Business Holistically is...

Unbreakable Brands® ·

2025/07/21

Discover how to transform your business's backend from duct-taped chaos to streamlined success with Ariana Tenine, fractional Director of Operations. Learn practical strategies for implementing systems, automation, and operations that free you from being the bottleneck in your own business. In this episode, we’ve conversed about: Why most businesses fail to scale (hint: everything lives in the owner's head)How automation creates MORE personalization, not lessThe hidden cost of manual processe...

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21:09

Breaking Into the Luxury Market: 3 Priorities before...

Unbreakable Brands® ·

2025/07/14

Want to attract high-end clients who book you and brag about you? Breaking into the luxury market isn't about slapping an extra zero on your prices. In this episode, we dive into the 3 essential priorities you need before raising your rates, and: The difference between high-end and premium clients (and why it matters)What approaches DON'T work for luxury marketsHow to market to high-end clients without feeling salesyLet’s Keep the Momentum Going →Light up your brand’s best angles—join The Wor...

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71 results

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