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PODCAST

HeyOrca Podcast

Discover how to build a successful career (and life!) in social. Every week, the HeyOrca Pod get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

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All Episodes

35:11

Beyond the feed: Nurturing community on and off social

HeyOrca Podcast ·

2026/04/16

Your social following isn’t automatically your community. Unowned spaces like social media can drive visibility and foster meaningful connection, while owned spaces can create depth and belonging. What matters most isn’t just where your community lives, but how it’s thoughtfully designed and led. So how do you choose what makes sense for you . . . and how can those spaces support one another?In this episode, we’re going beyond the feed to explore how owned and unowned community spaces work, and how

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24:51

Social updates from March social media managers need...

HeyOrca Podcast ·

2026/04/09

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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37:05

Behind the scenes: Why Talk Shop chose HeyOrca

HeyOrca Podcast ·

2026/04/02

Want to make sure you're getting the most out of your social tool? Thinking about trying HeyOrca, but not sure if it's right for your team? Let's go behind the scenes with Kerrie Bernard, Senior Director of Digital Strategy at Talk Shop. In this episode, Kerrie's going to reveal why she and her team chose HeyOrca -- and why it's their fave social media management tool. She will touch on topics such as how to manage user-generated content and inspo posts in HeyOrca, the easy way to actually get

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34:42

How to build a community-led strategy

HeyOrca Podcast ·

2026/03/26

Community-Led Marketing isn’t about launching a big “community initiative.” It’s about making small, intentional changes to how you plan content and campaigns – so your audience starts participating, not just consuming. Join us and CEO Joe as he shows how marketers can activate it across social and the channels you already manage. In this conversation, you’ll learn how to turn everyday content into participation opportunities, move followers toward advocacy – step by step, connect social with other

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37:28

How to build sustainable content systems as a social...

HeyOrca Podcast ·

2026/03/19

Social media managers are expected to do it all -- plan, create, schedule, engage, analyze, and repeat -- often across multiple clients and platforms. It’s no surprise burnout has become the norm in the industry. In this episode, Courtney Miller, Social Media Strategist and founder of Miller Digital, shares how to build sustainable content systems that support both your business and your well-being, without working around the clock or relying on hustle culture. Designed for solo freelancers, agency

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34:07

February social updates social media managers *need*...

HeyOrca Podcast ·

2026/03/12

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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35:15

How to build a content strategy that people actually...

HeyOrca Podcast ·

2026/03/05

Posting more doesn’t automatically equal strategy . . . and in 2026, showing up online with purpose is more important than ever. Join Iliyana and Natalie from HeyOrca to learn how to build a content strategy that’s clear, practical, and centred around your community. During this episode, you’ll discover how to understand your community and create content they actually care about, practical tips for choosing platforms, creating a content mix, and measuring success, and ways to turn everyday content

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37:05

A practical guide to social media at live events:...

HeyOrca Podcast ·

2026/02/19

Live event social media works best when it captures the energy in the room, highlights the community, and brings the experience to life online. Join Shaniece from SocialNext as she shares how she approaches live event social media across three stages: pre-event, during the event, and post-event. She’ll touch on how community, partners, and media can play a role, and how to balance being present at an event while still showing up online. This episode is perfect for social media managers who want a

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28:41

January social updates social media managers need to...

HeyOrca Podcast ·

2026/02/12

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them, and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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39:04

How Kwik Trip made convenience cool: Building a brand...

HeyOrca Podcast ·

2026/02/06

Cult following? Check. Spongebob memes? Check. Gas station humor? Double check. Who says convenience stores can’t be cool? Kwik Trip proves that even gas stations can go viral and set the standard for social media success. Join Social Media Coordinator Samantha Benish for a behind-the-scenes look at the quirky, crave-worthy strategy that keeps fans engaged — and leave with fresh ideas to make your own brand shine online.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow

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30:40

Beyond the content calendar: what real social...

HeyOrca Podcast ·

2026/01/29

Posting every day might feel productive . . . but it’s not the same as having a strategy. Many social teams feel constant pressure to “keep the feed alive,” follow the content calendar, and keep up with the algorithm -- only to wonder why their work isn’t driving impact. We’re excited to be joined by Tara Salloum, founder of Counter Culture World, who will help unpack why so many brands confuse activity with strategy, and how to break out of that cycle. In this episode, Tara will cover: why

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28:13

December social updates every social media manager...

HeyOrca Podcast ·

2026/01/22

We’ve put together all of the social media updates from December so you don’t have to go looking for them! Join us on this episode as we break down the most important updates, trends, and industry shifts from December.During this episode, you’ll discover the biggest social media updates from Instagram, X, Facebook, TikTok, trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by

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42:27

The 2025 social media recap & future forecast: A...

HeyOrca Podcast ·

2025/12/18

We can’t believe we’re saying this but, it’s the last HeyOrca episode of 2025! Join us as we highlight the biggest social media and HeyOrca updates from 2025, 2026 predictions, and our first-ever HeyOrca Oscar Awards! These awards will recognize our most engaged community members, collaborators, and social media community faves.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca LinkedIn: / heyorca Instagram: / heyorca

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26:55

November social updates every social media manager...

HeyOrca Podcast ·

2025/12/11

Have you tried any of TikTok's AI creation tools yet? To chat about them and all the other social media updates from the past month, check out this podcast episode. In this conversation, we will discover the biggest social media updates from Instagram, X, Facebook, TikTok; learn about trending audio from Reels and TikTok and examples of how you can use them; and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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21:32

How to build an effective nonprofit social media...

HeyOrca Podcast ·

2025/12/04

If you manage social for a nonprofit, you'll want to tune in to this podcast episode! Sarah LaFemina, Digital Marketing Account Executive at Achieve, is going to teach us about how to create a content calendar for your nonprofit organization, practical tips for generating consistent engagement from your community, and her fave free tools and resources to make your social media planning easier.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: /

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34:01

Powering campaigns for social good: How Civilian...

HeyOrca Podcast ·

2025/11/27

Calling all social media agencies, non-profits, and small businesses with BIG stories to tell! In this episode, Holly Vaughn, Social Media Manager at Civilian Agency joins us to talk about how Civilian Agency, a Certified B Corporation, builds purpose-driven campaigns, how they use the HeyOrca tools (and tricks!) to create and collaborate, and her best tips for building engaged social media communities.Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook:

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23:40

How Oyster Creative Co. Streamlines Collaboration...

HeyOrca Podcast ·

2025/11/20

Manage multiple social media clients? Oyster Creative Co. manages 10+ clients – and makes it look EASY! Join us on November 13 to discover their best tips and tricks for using HeyOrca. In this episode, Kylie and Georgia will teach us how to get content buy-in from the whole team (and clients!), speed up approvals without compromising compliance, and create content while on the go, and MORE!Music: "Haymaker" by Steven BeddallProducer: Mai Vo (@maivo0_0)-----------Follow HeyOrcaFacebook: / heyorca

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30:54

Conquering cringe mountain: How to build a personal...

HeyOrca Podcast ·

2025/11/14

Have you ever felt like you really want to work on your personal brand, but you’re afraid of looking cringey? Don’t worry, we’re here to help you conquer cringe mountain with the HeyOrca Community Personal Branding Challenge. This challenge is a free, two-week LinkedIn challenge designed to help social media managers, marketers, and creators grow their personal brands, expand their networks, and showcase their expertise to the industry.In this episode, we’re joined by Madison Schidlowski, Founder of

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22:35

October social updates every social media manager...

HeyOrca Podcast ·

2025/11/06

Wondering what the biggest social media updates from the past month are? We got you! Join us to learn what's new and catch up on all the social media updates you may have missed. In this episode, you will discover the biggest social media updates from Instagram, X, Facebook, TikTok; trending audio from Reels and TikTok and examples of how you can use them and industry news you may have missed and what the top headlines mean for SMMs!Music: "Haymaker" by Steven BeddallProducer: Mai Vo

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35:30

A social media manager’s guide to trends: what works,...

HeyOrca Podcast ·

2025/10/30

Trends move fast – and while they can help your brand feel relevant and human, not every one is worth jumping on. In this episode, HeyOrca's own social media team, Natalie and Jessica, will walk you through how to approach trends strategically (without chasing every viral sound). We’ll be covering topics such as why trends matter, how to know if a trend makes sense for your brand, how to talk to leadership about trends, and where to find trustworthy sources to stay ahead of what’s next. You’ll walk

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71 results

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