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PODCAST

Challenging the norm: His and Hers look at life and business

Lindsey Burden and Paul Snell

We cut through the crap, so you don"t have to. With over fifty years of experience in business and life, we"ve gained a wealth of knowledge and experience by living an entrepreneurial life. We"ve read the books, watched the videos, invested in ourselves and our businesses, made mistakes, and have the T-shirts to prove it. We hear you. We see you. We have been you. His and hers, ying and yang - we wrestle with the topics that matter and reality check the latest trends in business so you don"t have

business entrepreneurship

All Episodes

00:32:33

Planning vs. Winging It: The Great Business Debate

Challenging the norm: His and Hers look at life and... ·

2025/11/14

Finally, a topic where Paul and Lindsey are poles apart. In this episode, Paul admits he doesn’t always get around to this ‘stuff’... stuff being planning. He is honest and holds his hands up.Lindsey, on the other hand, has become more organised over the years. Is that because she is a woman with two teenagers and has built a business around the family? Or did she realise the power of planning in the nick of time.By moving away from an ad-hoc, hope-for-the-best approach, Lindsey has more time to

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00:38:08

Why Waiting Won’t Get You There: Lessons from...

Challenging the norm: His and Hers look at life and... ·

2025/11/01

With everything you know today, if you were twenty, would you start yourbusiness in the same way?In this episode of Challenging the Norm, Lindsey asks Paul the question above - andthere is a reason for it - but first, Paul tries to answer Lindsey’s question. And yes,hindsight is a wonderful thing, and starting a business in your twenties is differentfrom starting in your forties, which is when Lindsey got started with two toddlers inthe house, as did Paul with four children!In answering, Paul

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00:38:15

The secret to momentum in your business

Challenging the norm: His and Hers look at life and... ·

2025/10/09

In this episode we dig into what it means to focus on the basics to create consistent momentum in your business.This episode is packed with practical tips and insights on what it takes to be consistent, the red flags around busyness and what the basics are that have the greatest impact on progress in your business.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on her website and drop her a message.Please like and

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00:33:06

When is quick, too quick?

Challenging the norm: His and Hers look at life and... ·

2025/09/21

No soapboxes today, but we do get to the bottom of why immediate gratification can be at the centre of business challenges when you start out if you are not careful.In a world where you have almost anything at the click of your fingers, there are times when we need to be very careful about that leaking into your expectations in business.Another episode packed with tips and advice, as usual.If you want to know more about how Lindsey creates growth and opportunity in her business through the

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00:35:26

Hiding in plain sight

Challenging the norm: His and Hers look at life and... ·

2025/09/12

This week it's Paul's turn to jump on his soap box .... and Linkedin is his subjet du jour.Lindsey does a fantastic job in bringing some clarity to this, clarity to the idea that we are hiding in plain sight all too often when we experience thoughts and feelings like Paul has about Linkedin.This episode is packed with real tips and ideas on how to avoid hiding in plain sight that will change your mindset.If you want to know more about how Lindsey creates growth and opportunity in her

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00:37:29

Perception is everything and that can be the problem.

Challenging the norm: His and Hers look at life and... ·

2025/08/17

Lindsey is on a soapbox in this episode, and for good reason.We look at how we see things will colour our responses and the actions we take.How we see things creates a self-fulfilling prophecy for the mindset we have and that sits at the core of perception.It all begins on Lindsey's holiday and ends with great business advice, with some life lessons thrown in.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops, jump on

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00:31:49

Is Lindsey going to be replaced by an AI coach?

Challenging the norm: His and Hers look at life and... ·

2025/07/21

We all certainly hope not!However, AI is developing at an incredible rate, and it's time to look at how we can embrace AI as a tool which adds to our offering, not replaces us.In this episode, we look at the impact of AI and the mindset around AI for small business owners, specifically where the benefits AI can be found.For example, Lindsey as a one-person business, uses AI to bounce ideas off and develop new angles which is hugely beneficial when you have no one around you all the

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00:30:47

There's an undercurrent, are you feeling it?

Challenging the norm: His and Hers look at life and... ·

2025/06/29

Paul is sensing a subtle undercurrent.For Lindsey, it's not so subtle...she describes it as chaos. And it's having an impact.Last year, it was quite challenging for businesses; it was a time for building foundations.This year, it feels like these foundations are being tested.Business owners are finding that customers are being more discerning with the money they spend.And we talk about why that's actually a good thing.We talk about how you can navigate these challenges and turn them into

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00:39:06

Filtering the noise

Challenging the norm: His and Hers look at life and... ·

2025/06/16

Business can get noisy.... really noisy.We are bombarded with so much info that it can feel utterly overwhelming.Everyone has an opinion!So, the question we wrestle with in this episode is, with all this noise, what should you listen to and what should you ignore?You don't need a 6-month, six-figure engagement to understand why your 8-person product team keeps missing deadlines or why your customer success team has 40% turnover.Sometimes the solution is simpler than you think. Understanding how

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00:38:53

Where's my 'me time' gone?

Challenging the norm: His and Hers look at life and... ·

2025/05/17

It's not the time you spend in or for your business or your job, it's something that's personal to you and away from the daily pressure to cram in as much as you can in the pursuit of success.But here's the thing...- Where does that time come from, we are all so busy, right?- There's all the expectation put on us to make time for something socially accepted as quality 'me time' as defined by everyone else.- Is work/life balance really a thing and can it give us the space

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00:35:16

It's not for everyone

Challenging the norm: His and Hers look at life and... ·

2025/04/23

This is part 3 of our Triology on where business ownership is for you and what it means to start and build a business.In this episode we get real, we talk about the reality of building a business and how it might not be for you and thats OK, completely OK.We deal with the common perception that building and having your own business means you have full flexibility in your life and its all very easy.Well, its not.It can be incredibly fulfilling but its no easy. And its that point we wrestle with, both

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00:40:30

Staying in your lane

Challenging the norm: His and Hers look at life and... ·

2025/04/08

It's all OK to start a business, but how do you ensure you stay in your lane despite what's going on around you?We talk about:- Getting clarity on what you really want in your business- Success...what is it?- Talking to the right people- Where to focus to stay in your laneThis episode is packed with advice and reflection on what really matters to stay in your lane.If you want to know more about how Lindsey creates growth and opportunity in her business through the relationships she develops

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00:36:21

More often than not it just isn't that easy

Challenging the norm: His and Hers look at life and... ·

2025/03/12

Building a business isn't easy but we are bombarded with messages that its a simple, painless process to become super successful.Well, in our combined experience of over 50 years we see something very different.We both feel passionately that building a business should be something anyone who feels they have an entrepreneurial desire should be able to take one.But we want them to go into it with their eyes open. This episode, one of several on this subject, is a very personal and value packed

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00:39:41

Why is it women are more willing to do additional...

Challenging the norm: His and Hers look at life and... ·

2025/02/21

All the research shows that women are more willing to undergo more training and learning than men in similar situations.We wrestle with why that might be the case and why it's so important to understand the mindset behind that behaviour.Paul talks about biases around this behaviour and how it can drive women to feel they need to continuously prove themselves against men. (Paul specialises in working with unconscious biases, if you want to know how biases affect your life and how you can overcome

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00:35:54

When it's right to give a freebie in your business...

Challenging the norm: His and Hers look at life and... ·

2025/02/07

It's common practice to offer a potential client a freebie to help win the business but there is a line between it being a positive tool for business development and it becoming something that does exactly the opposite and hurts your business development.We look at this in detail and share our experiences, both good and bad, to help you avoid the freebie trap that damages your business. If you want to know more about how Lindsey creates growth and opportunity in her business through the

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00:40:34

Whats so important about the New Year anyway

Challenging the norm: His and Hers look at life and... ·

2025/01/16

The first episode of 2025!Why do we use the New Year as a time to put the plans into action? We chat about where procrastination comes in when we choose a date in the future (Jan 1st is the most common point for this). We look at the discipline we need to get the planning done by a particular date. Paul talks about how planning can be maintained by using the trigger reward loop to keep on top of it. We break it down to make the commitment to hitting the key date you have set

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00:33:47

Lindsey has a planning confession!

Challenging the norm: His and Hers look at life and... ·

2024/12/21

It's the end-of-the-year episode.As business owners, planning should be second nature. Fail to plan is planning to fail as they say. When it comes to planning there is a big question... Whose expectations are you trying to live up to in your planning? Your expectations for your business or the pressure from outside influences? We look at planning from a practical and real perspective and how a world of immediate gratification colours our view of planning for success. If you are in the midst of

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00:42:16

Is there a viable alternative to social media for...

Challenging the norm: His and Hers look at life and... ·

2024/12/14

It's widely accepted that social media is the most effective strategy for growing your business. But is that true? Is there an alternative approach that doesn't put the sole emphasis on social media. Have a listen to why we think it isn't as clear-cut as you might think. We share strategies that will give you the growth you want in your business without relying solely on social media. We share how to develop those relationships in business that can make all the difference. If you want to know

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00:35:33

Knee Jerk, is that the right approach?

Challenging the norm: His and Hers look at life and... ·

2024/11/28

Lindsey has a bee in her bonnet!( just don't mention the budget 😁). Knee-jerk decisions seem to be everywhere and we have decided its time to look at knee-jerk as a strategy...or not. - Do knee-jerk decisions have a place in business? - Are panic moments a driver for poor business decisions? - Knee-jerk is driven largely by how people feel, not always what they think, can that be a good thing? - The role social media has in driving knee-jerk reactions A very direct episode that deals with the

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00:33:08

Consequences

Challenging the norm: His and Hers look at life and... ·

2024/10/23

There are consequences to every action we take and the decisions we make.The question is do we always consider the consequences when we make a decision? Even if the decision is to do nothing. We wrestle with the idea that consequences and outcomes are the same thing or not! We talk about owning the consequences. We end up with strong opinions on this one, have a listen and give us your view and opinion. Listen and watch on Spotify.Listen on Apple. If you’ve found this video valuable, please like

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