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PODCAST

Marketing Unf*cked

Siobhan Solberg

The only actionable podcast to help you unfuck your marketing and run a business that gives a shit. Listen in on raw conversations with experts about ethics, privacy, and sustainability in marketing.

business marketing

All Episodes

29:24

Can having fun drive profit?

Marketing Unf*cked ·

2022/12/20

Mark Rofe is the answer to the question, ‘what happens when you combine a great mind for marketing with a love for humorous stunts?’ With several e-commerce businesses, a PR course, and a viral billboard campaign advertising himself in his portfolio, Mark has a unique perspective on digital marketing and PR. But is there anything he wants to Unf*ck about the industry?Join me, Siobhan Solberg, and my co-host Russell McAthy as we chat with entrepreneur and digital marketer Mark Rofe about

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38:07

Marketing isn’t the problem. Everything is. | Tim...

Marketing Unf*cked ·

2022/12/13

If a company makes a $50m profit in its first year but goes bankrupt less than a decade later, should it be considered a successful business? It’s easy to equate success to sales, yet chasing short-term profits makes long-term success unattainable. Developments in digital marketing have made it easier than ever before to deliver quick results. Still, new businesses that jump in without doing the work to support cross-departmental collaboration will soon face stagnation. So, do we need to

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49:02

Analytics is more than a box to be checked | Jill Quick

Marketing Unf*cked ·

2022/11/29

Technology isn’t as smart as people think it is. Assuming our tools are clever enough to figure out what we want to know without additional input is a rookie mistake many businesses make. Unfortunately, this leads marketers to make decisions based on (unintentionally) confabulated reports — potentially tanking their conversion rate. With Universal Analytics set to stop processing new data in 2023, teams that aren’t educated in marketing analytics will struggle to benefit from the more

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36:26

Is caring about customers always the answer? | Jono...

Marketing Unf*cked ·

2022/11/15

One simple truth is redefining the marketing landscape: consumers are getting smarter. With businesses like Amazon setting an increasingly high bar for customer experience, doing the bare minimum is no longer enough — especially when algorithms are learning to judge website quality on how much businesses care about their customers. But with so few willing to invest in delivering quality online experiences for their customers, what’s to be done?Join hosts Siobhan Solberg and Russell McAthy

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39:39

Silos, egos, and why server-side is about control |...

Marketing Unf*cked ·

2022/11/01

Taking the path of least resistance can be incredibly tempting. After all, if a solution promises to fix all your business’s problems, isn’t it worth a try? In reality, clever tools and tactics never deliver the fix-all solutions they claim to offer. Only an understanding of how our work impacts that of others, fluid communication, and a willingness to learn can improve business operations in the long term. But in a world where ego reigns supreme, how do we make communication a priority and

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36:59

Why data is not the solution to uncertainty | Rick...

Marketing Unf*cked ·

2022/10/18

What came first, the process or the insight? In an ideal world, a business’s processes would be informed by data, with teams seeking information to help them reach pre-established goals and objectives. But when it comes to data collection, can we really understand what we want to do with this information before we have it in front of us? And as clients become increasingly concerned about maintaining growth in a changing world, how do we convince them that collecting more data isn’t a

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46:16

How failed tests help you make better decisions |...

Marketing Unf*cked ·

2022/10/04

It’s easier now than ever before for businesses to run CRO experiments, but what happens when great technology is misused? From not running enough tests to manipulating data to prove a favored hypothesis, there are many ways businesses use testing resources incorrectly — and screw up their growth in the process. So, how can we Unf*ck these issues?Join me, Siobhan Solberg, and my co-host Russell McAthy as we chat with Optimal Visit’s Optimiser in Chief, Craig Sullivan, about all things

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40:31

Why compliance should be your first thought, not an...

Marketing Unf*cked ·

2022/09/20

Collecting customer data is something businesses take for granted. It’s an expectation: if they can’t gather data on their customers’ behavior online, how else are brands meant to optimize their user journeys? Yet as legal battles between Google Analytics and European data protection authorities show no signs of slowing down, global businesses risk losing access to data on a massive market. They need to reconsider their compliance strategies — and quickly. The shifting landscape of data

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38:01

Let go of assumptions to better understand your...

Marketing Unf*cked ·

2022/09/06

Marketers often exist within a bubble that messes with their perception of their audience. They build ideas about their customers based on their own desires and preconceived notions about different segments, thinking that older audiences are slow and don’t engage with brands online. That an instant conversion is always a win. And, most dangerously, that everyone looks and acts like them.This is based on ego, not data, and is totally F*cked. But how do you move away from comfortable ideals

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33:41

Bonus: What does data-centric marketing really mean?

Marketing Unf*cked ·

2022/08/23

Small business owners often make the mistake of not fully understanding where their marketing dollars are going. This sticky issue has a fancy term: attribution marketing. That is, if you spend x amount of dollars, what’s the true return? Where are the customers coming from? How much do you need to spend for them to find you?Join me and fellow host, Russell McAthy, on Marketing Unf*cked as we talk through the analytics that can shift the needle in your business and how to identify them

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25:02

Making an impact: how to weave purpose into profits |...

Marketing Unf*cked ·

2022/07/12

From planting trees to fighting hunger, many companies have a cause to champion. But with so much greenwashing and virtue signaling, audiences are (understandably) suspicious. How do you build an authentic purpose into your business in the right way? And can it really help your marketing?Join me on Marketing Unf*cked as I speak with Fiona Ras-Jones, founder of the Make Impact agency, as we talk about the right ways (and wrong ways) to build a purpose-driven business.We get into the perils

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28:38

Make SEO part of your growth strategy | Maeva Cifuentes

Marketing Unf*cked ·

2022/06/28

SEO can be defined as the practice of making your website findable on search. But there’s a lot more to it than checking a few boxes. You need good research, a holistic approach, and a consistent framework to make sure your SEO delivers results. Join me on Marketing Unf*cked as I speak with Maeva Cifuentes, content marketing specialist and founder of Flying Cat Marketing. We discuss the value of quality SEO that goes beyond keywords and backlinks to become part of a company’s very

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28:30

Build better relationships | Juliana Jackson

Marketing Unf*cked ·

2022/06/14

Marketing agencies and SaaS companies can partner up to gain leads, grow revenue, and offer a better customer experience. But that’s a lot easier said than done. In many cases, software providers don’t truly understand an agency’s needs, and agencies don’t want to change the way they do things. So, how do we create two-way partnerships that benefit everyone involved?Join me on Marketing Unf*cked as I speak with marketing specialist Juliana Jackson. We discuss how to create stronger

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23:58

Want to Serve Your Audience? Get Some Skin in the...

Marketing Unf*cked ·

2022/05/31

Excellent marketers don’t just do the work — they believe in their work, support others, and create opportunities for people to thrive. If you want to show your audience you really care, you have to have some serious skin in the game. But what exactly does that mean, and how does it help you succeed?Join me on Marketing Unf*cked as I speak with Andra Zaharia, a Content Marketing specialist with cybersecurity expertise, who outlines why it’s so crucial to develop a personal stake in our work

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27:57

The Importance of Inclusive Marketing | Sonia Thompson

Marketing Unf*cked ·

2022/05/17

How can we be more inclusive in our marketing, intentionally? What steps can we take to choose an audience, make them feel seen, and avoid excluding others along the way? Join me on Marketing Unf*cked as I speak with Sonia Thompson, an inclusive marketing strategist and consultant. She helps brands win customers by delivering inclusive and remarkable experiences that make them feel like they belong. Tune in to learn how to create an authentic and inclusive marketing plan that connects with

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20:07

Why You Need Customer-Focused Messaging | Diane Wiredu

Marketing Unf*cked ·

2022/05/03

Words are powerful. As marketers, we know this is true. Yet so many businesses struggle to find the right message. If you want to unfuck your messaging, you’ve got to lead with the customer. So, what does this mean, exactly? Messaging Strategist and Conversion Copywriter, (and the founder of Lion Words), Diane Wiredu, reveals everything you need to know about creating customer-focused messages in this episode of Marketing Unfucked. Diane helps scaling SaaS and B2B companies simplify their

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30:32

Corporate Digital Responsibility as Your Guide to do...

Marketing Unf*cked ·

2022/04/20

Ever wonder if there are any principals that can guide an organization way to being better?Join me on Marketing Unf*cked as I speak with Tim Frick, advocate for the responsible, equitable, and sustainable use of design and technology, about Corporate Digital Responsibility and itss 7 principals.In this weeks episode we cover:the 7 principals of Corporate Digital Responsibilityusing b-corp assessment to help understand impactthe importance of aligning your storyhow marketing can avoid

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31:26

How Data Privacy Rules force us to get back to basics...

Marketing Unf*cked ·

2022/04/05

What is the key role of marketers today? Is it to generate leads for the sales team, or strategically position the company to win? Discover the answer in this episode of Marketing Unfucked featuring my special guest, Derek A. Lackey. Derek is the Managing Director of Newport Thomson, a company that seeks to assist marketers to update their data practices to comply with new privacy and data protection laws around the world – including the new privacy regulations in Canada. Tune in to learn

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25:17

Just Measure It: How Measuring and A/B Testing can...

Marketing Unf*cked ·

2022/03/22

Do you want to know why your website isn’t performing as well as you hoped? Dennis van der Heijden, Founder and CEO of Convert.com, warns marketers that neglecting to measure performance could send your business down the crapper… Alright, maybe he didn’t say those exact words… but he did raise some important points around measuring and A/B testing. Don’t be fooled into thinking that measuring performance is only for businesses with tonnes of traffic! It isn’t. You should still measure

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21:07

Why you need a Content Audit | Lauren Pope

Marketing Unf*cked ·

2022/03/08

When was the last time you invested in a content audit for your website? A good content audit will help you decide which content to keep, re-write, update, or delete. If you keep convincing yourself that a content audit isn’t necessary, this episode of the Marketing Unf*cked podcast will change your mind. My guest in this episode, Lauren Pope, is an independent content strategist who knows how to help marketers like you get the right content to the right person at the right time. She shares

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22 results

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