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PODCAST

VMJPod

VideoMyJob (Brittany Anderson & Megan Alexander)

VideoMyJob Podcast hosts Brittany Anderson, and Megan Alexander talk all things talent attraction and employer branding to unveil the inner workings of what it means to bring organisations and candidates alike, a genuinely valuable experience.

business marketing

All Episodes

29:47

84 [EB Series] Building an Employer Brand From...

VMJPod ·

2026/03/23

In this special edition of the VMJPod's Employer Brand Series, series co-host Brie Mason (AMP) is in the hot seat, talking to David Macciocca and VideoMy's Gavin Lamb about how she built an employer brand from absolute ground zero – for a digital bank that didn't even have a name yet. Brie shares the challenge of joining a greenfield project to build Australia's best digital bank in 12 months, starting with zero brand, zero assets and zero employees. Her first week wasn't about recruitment m...

en-au

44:18

83 [EB Series] Building An Ambassador Program That...

VMJPod ·

2026/03/09

In this edition of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Natasha Sweatman from Telstra's Employer Brand and Marketing team to unpack how to build and scale an authentic employee ambassador program. Natasha manages nearly 200 Telstra brand ambassadors, what she calls "Telstra influencers", and shares the surprisingly simple systems that make it work. No fancy platforms, just a Teams channel where she posts "casting calls" for content needs and amba...

en-au

38:28

82 [EB Series] Making Employer Brand Credible from...

VMJPod ·

2026/03/02

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by Manuel Lopes, Employer Brand and Communications Lead at CPA Australia, to explore how employer brand is built, sustained and protected inside a member-based organisation. Manuel shares how CPA Australia approaches employer brand through internal alignment, communication and credibility, and why trust must be earned internally before it can be amplified externally. The conversation...

en-au

33:42

81 [EB Series] Building Employer Brand Credibility...

VMJPod ·

2026/02/16

In this episode of the VMJPod’s Employer Brand Series, hosts David and Brie sit down with Rachel Mehlan, Talent Acquisition and Management Lead (ANZ) at AstraZeneca, to explore what it really takes to step into an employer brand role and drive impact from day one. Drawing on more than two decades in recruitment and talent, Rachel shares practical advice for employer brand professionals, particularly those stepping into newly created or standalone roles. She unpacks the importance of understa...

en-au

39:46

80 [EB Series] The Recruiter’s Role in Building Brand...

VMJPod ·

2026/02/09

In this episode of the VMJPod’s Employer Brand Series hosts David Macciocca and Will Innes chat with Steve Bousfield, Senior Recruiter at Atlassian, to explore how recruiters build brand trust through authenticity, empathy and consistency. Steve shares how transparent communication and genuine connection shape every candidate experience — from first contact to feedback. He also discusses the partnership between recruitment and employer branding, and how aligning these teams strengthens credi...

en-au

41:38

79 [EB Series] How to Make Recruitment Marketing...

VMJPod ·

2026/02/02

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Elizabeth Clerk, a former ad agency veteran turned candidate experience expert, to unpack what great recruitment marketing really looks like when it’s embedded inside talent acquisition. Elizabeth shares why recruitment marketing should never sit on the fringes of TA, and how bringing brand, recruiters and HR together early creates stronger campaigns, better candidate experiences, and real b...

en-au

30:04

78 [EB Series] Measuring What Matters for Today's...

VMJPod ·

2026/01/26

In this episode of VMJPod's Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Belinda Willis, Head of Talent Acquisition and Mobility at Deloitte, to unpack how to prove employer brand ROI in measurable terms. Belinda explains why she always embeds EB teams within talent acquisition: it transforms TA from reactive hiring to proactive attraction. She unpacks how to prove the real value of your employer branding efforts, so your business sees them as "no brainers". The...

en-au

43:56

77 [EB Series] Building the Business Case for...

VMJPod ·

2026/01/19

In this episode of VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason are joined by employer brand expert Daniel Connolly, to unpack one of the biggest challenges facing employer brand teams today: proving value. Daniel shares how employer brand teams can move beyond reactive requests and position their work as a solution to real business problems. Drawing on experience across employer brand, employee experience, learning and organisational development, he breaks down how t...

en-au

34:55

76 [EB Series] Why Gen Z Trust People, Not Brands |...

VMJPod ·

2026/01/12

In this Sydney edition of the VMJPod’s Employer Brand Series, hosts David Macciocca and Brie Mason sit down with Alex McVeigh, a long-time employer brand leader and the founder of She Graduates, to unpack how organisations need to rethink attraction in a Gen Z–led world. Drawing on more than 15 years in employer branding across Deloitte, Deutsche Bank, Commonwealth Bank and Alinta Energy, Alex shares how talent behaviour is shifting, why trust has become the defining currency of employer bra...

en-au

34:23

75 [EB Series] Stop Waiting for Buy-In, Start Showing...

VMJPod ·

2025/12/16

In this episode of the VMJPod’s Employer Brand Series – Brisbane Edition, hosts David Macciocca and Will Innes sit down with Shannon Taylor, Talent Acquisition and University Relations Specialist at Bechtel Corporation, to explore how taking initiative can spark lasting impact in employer branding. Shannon shares how she transformed small ideas into measurable results — launching her own content initiatives, tracking data to prove value, and turning creative experiments into business-backed ...

en-au

45:43

74 [EB Series] Shaping a Shared EVP Across Cultures |...

VMJPod ·

2025/12/08

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Tibo Torche, Group Talent Acquisition Manager at Esri Australia, to explore how to build an Employee Value Proposition that connects people across borders and businesses. Tibo shares how Esri launched its first EVP across Australia and Southeast Asia, uniting more than 800 employees under a shared identity. He breaks down how the project came to life — from building t...

en-au

28:01

73 [#ATC2025 Live] - Breakout Session | Turning...

VMJPod ·

2025/12/03

At the 2025 ATC event, one of the breakout sessions featured an engaging conversation on employee storytelling. Jamie Holder from MUFG Retirement Solutions interviewed Athanasia Corso from Network Insurance House, both of whom use VideoMy to amplify employee voices. During the session, they shared their experiences in turning employee stories into meaningful talent acquisition and employer branding content — even while managing organisational changes, limited resources, and evolving EVPs. Thi...

en-au

30:46

72 [EB Series] Turning Recruitment Into Storytelling...

VMJPod ·

2025/12/01

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes sit down with Emily Millard, Senior Talent Specialist at WorkCover Queensland, to explore how recruiters can use storytelling to transform the way candidates connect with an organisation. Emily shares how she’s embedded employer branding principles directly into her recruitment practice — building consistency across job ads, interviews, and candidate communications while amplifying...

en-au

44:21

71 [EB Series] Building Connection Through Content |...

VMJPod ·

2025/11/24

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, sit down with Kelly Murphy, Head of Talent Acquisition at Story House Early Learning, to explore how a people-first approach to storytelling reshaped recruitment, culture, and connection across a dispersed workforce. Kelly shares how she built Story House’s internal talent function from the ground up — moving away from agency dependency to create an in-house team that attracts and...

en-au

32:25

70 [Customer] The Impact of Employee-Generated Video...

VMJPod ·

2025/11/19

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent. From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy. Key Insights: 00:18 - Kaitlyn shares her role and what her day-to-day l...

en-au

33:19

69 [EB Series] Empowering Employees to Advocate...

VMJPod ·

2025/11/17

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement. Alexia shares how Go1 built its first employee advocacy program during a period of rapid growth, activating authentic voices, strengthening brand visibility across new r...

en-au

24:39

68 [EB Series] Proving Employer Brand ROI and Impact...

VMJPod ·

2025/11/10

In this episode of the VMJPod’s Employer Brand Series, David Macciocca flips the mic on his co-host, Grant O’Donnell, Employer Brand Lead at Nine, to explore what it takes to build and prove the value of employer branding inside one of Australia’s largest media companies. Grant shares his journey from recruitment marketing to employer brand, how Nine developed an EVP that balances creativity with consistency, and why measuring impact in terms that leaders care about is critical. Whether you...

en-au

9:08

67 [#ATC2025 Live] – In Conversation with Daniel Chait

VMJPod ·

2025/11/07

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams. Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson. _______ We sit down with Daniel Chait, CEO and co-founder of Greenhouse, fresh off the stage at the ATC. Making his first trip to Australia from New York, Daniel shares insights from nearly 14 years of running Greenhouse and processing almost a...

en-au

9:29

66 [#ATC2025 Live] – In Conversation with Karly George

VMJPod ·

2025/11/07

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams. Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson. _______ We chat with Karly George from BHP on day two of the ATC to discuss a significant achievement: BHP reaching gender balance across their entire organisation in May this year. Karly reflects on how gender balance has fundamentally transf...

en-au

10:25

65 [#ATC2025 Live] – In Conversation with Trevor Vas

VMJPod ·

2025/11/06

A special VMJPod series – live from ATC 2025! We sit down with industry leaders to go beyond the buzz and discuss what AI really means for talent teams. Series co-hosted by VideoMy Founder and CEO, David Maccioca and TaPod's Craig Watson. _______ We talk to Trevor Vas, industry expert and ATC co-founder, to explore how AI is accelerating the evolution of recruitment into strategic partnership. Trevor shares how he used AI back in 2023 to analyse why an insurance company couldn't...

en-au

84 results

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