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PODCAST

FiredUp! - The Startup Marketing Podcast

FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing

business marketing

All Episodes

48:31

Go-to PR Strategies for 2026

FiredUp! - The Startup Marketing Podcast ·

2026/02/12

In the crowded tech landscape of 2026, building brand awareness isn't just about flashy logos or polished websites; it's about breaking through the digital noise with authentic human connection. The challenge right now is that corporate posts are being ignored while the AI slop of generic, machine-written content is eroding trust with potential customers and investors. On this episode of FiredUp!, we tackle the essential PR tactics that actually move the needle. We explore why executive visib...

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31:06

Why OOH is Working for Startups in 2026 with Ty Tinker

FiredUp! - The Startup Marketing Podcast ·

2026/02/05

In an era of digital ad fatigue, how does a startup break through the noise to build real-world authority? Startup marketers are feeling the burn of skyrocketing CPAs on social platforms and a growing distrust of purely digital brands. In this episode opf FiredUp!, we explore the modern evolution of Out-of-Home (OOH) advertising, from precision-targeted digital billboards to measurable attribution, with Ty Tinker. We discuss how today’s OOH strategy allows you to target specific office ...

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34:10

The State of Writing in 2026

FiredUp! - The Startup Marketing Podcast ·

2026/01/29

In 2025, we saw a massive surge in AI-generated content, followed by an even bigger backlash from audiences tired of shallow, automated insights. If your engagement is dropping and your brand feels indistinguishable from the competition, you’re likely falling into the trap of being AI-dependent rather than AI-enhanced. On this episode of FiredUp!, Morgan, Nicole, and Chris dive into the backlash against AI and the return of the human storyteller. They address the struggle of balancing the eff...

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34:06

Turning Old Content into New Demand

FiredUp! - The Startup Marketing Podcast ·

2026/01/22

Most startup marketers have hundreds of old blog posts that are either gathering digital dust or worse, being surfaced by AI search bots with outdated messaging and stale data. In an era where 89% of B2B buyers use generative AI to build their vendor shortlists, your "zombie pages" could be disqualifying you before you even know a prospect is looking. On this episode of FiredUp!, we dive into the strategic blog refresh - moving beyond the simple cleanup to show you how to optimize your existi...

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44:32

Boosting AI Search with an LLM Cache with Jeff Reine

FiredUp! - The Startup Marketing Podcast ·

2026/01/15

Traditional SEO is undergoing its biggest transformation in decades. We are moving from a world of "Search and Discover" to one of "Ask and Answer". If your brand isn't properly indexed by AI crawlers from ChatGPT, Perplexity, and Claude, you risk becoming invisible to your best B2B prospects. On this episode of FiredUp!, we tackle the "impatient" nature of AI search bots and explain why your website might be actively blocking the very AI agents you want to reach. This week, episode 123...

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40:36

The Best Podcast Strategies for 2026 with Andy King

FiredUp! - The Startup Marketing Podcast ·

2026/01/08

With millions of podcasts already out there, the biggest challenge of starting one isn't just recording audio—it’s finding an audience and keeping them engaged. On this episode of FiredUp!, we dive deep into the state of the podcasting industry with industry veteran Andy King. We address the specific pain points of audience acquisition, the shift toward video-first content, and the critical question every marketer must ask: Does your brand really need its own show, or should you be leveraging...

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44:36

Let's Put the Hosts in the Hotseat

FiredUp! - The Startup Marketing Podcast ·

2026/01/01

Are you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like gaze" of a top-tier reporter, you are not alone. In this special New Year's edition of FiredUp!, hosts Morgan, Chris, and Nicole pull back the curtain on their careers to share the "war stories" that shaped their approach to agency life and brand building. Download the Multipli...

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38:13

The Biggest Tech Marketing News of 2025

FiredUp! - The Startup Marketing Podcast ·

2025/12/25

2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into the "AI or Die" reality that defined 2025 and why your old SEO strategy is no longer enough to survive in 2026. Many B2B marketers are currently facing the reality of declining click-through rates as Google evolves from a search engine into an answer engine. We address the specific struggle of cutting through the noise in an era of AI-generated con...

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27:56

The Role of the Fractional CRO with Jonathan Tice

FiredUp! - The Startup Marketing Podcast ·

2025/12/18

Many B2B startups find themselves stuck in "founder-sales jail," where growth is limited by the founder’s bandwidth and a lack of documented, repeatable processes. If you're struggling to bridge the gap between initial traction and a scaled sales organization, this episode of FiredUp! is for you. We explore the strategic rise of the Fractional CRO (Chief Revenue Officer) and how this role provides the "outside lens" and expertise needed to audit, triage, and scale your revenue engine without ...

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47:51

B2B Advertising Beyond Google Ads and LinkedIn with...

FiredUp! - The Startup Marketing Podcast ·

2025/12/11

Is your advertising strategy hitting a wall because you're only spending on Google Ads and LinkedIn? For scaling B2B startups, relying solely on these two networks limits your reach, increases your cost, and prevents precision targeting of high-value accounts. On this episode of FiredUp!, we dive deep into how to build a powerful multi-channel paid media program that accelerates growth with Phil Parrish. We explore the strategic necessity of programmatic advertising and discuss how leveraging...

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39:49

Tech Marketing Predictions for 2026

FiredUp! - The Startup Marketing Podcast ·

2025/12/04

Are you worried about your current B2B marketing strategy in the new year? The landscape is shifting rapidly, dominated by AI search and a tightening focus on efficiency. If you're still relying on old SEO tactics and gated content, you're falling behind. On this episode of FiredUp!, we dive into the most critical marketing predictions for 2026. We break down the rise of Generative Engine Optimization (GEO), the shift in PR spending to executive thought leadership, and the urgent need to use ...

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48:50

Content Marketing Trends for 2026

FiredUp! - The Startup Marketing Podcast ·

2025/11/27

Is your content strategy for 2026 ready to go? Or have you created your strategy without looking at updated information? Many content marketers are still prioritizing quantity over true audience value, and the rapid evolution of AI tools is demanding a major pivot. On this episode of FiredUp!, we dive into the core findings of the Content Marketing Institute’s latest research, combined with our own expert predictions. We break down the need for AI-driven personalization, the shift from ABM to...

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37:48

Is All Publicity Good Publicity?

FiredUp! - The Startup Marketing Podcast ·

2025/11/20

In today's hyper-competitive startup landscape, how far is too far to achieve rapid brand awareness? Many founders are embracing controversial, 'rage-bait' tactics or viral marketing stunts to break through the noise of content clutter. The pain point is clear: in highly competitive, "winner-takes-all" markets, the risk of anonymity often feels greater than the risk of controversy. On this episode of FiredUp!, we analyze real-world examples of publicity stunts and provide a strategic framewor...

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36:45

OOH in the AI Era with Rick Robinson

FiredUp! - The Startup Marketing Podcast ·

2025/11/13

In saturated markets like San Francisco, AI billboards are everywhere, making your Out-of-Home (OOH) advertising nearly invisible. If your investment isn't building instant brand recognition and credibility, you’re wasting money. On this episode of FiredUp!, we dive into the strategy for making your OOH messaging stand out with Rick Robinson, CEO of PJX Media and long-time OOH expert. This week, episode 114 of the FiredUp! podcast is about out of home advertising in the AI era! Download...

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35:49

Messaging in the AI Era

FiredUp! - The Startup Marketing Podcast ·

2025/11/06

The biggest challenge in B2B marketing today is that you no longer fully control what your prospects read. AI search tools like ChatGPT and Perplexity are summarizing and repackaging messages about your company, which means any inconsistency in your narrative is amplified. If your core message is shaky, you're losing control of your brand story. On this episode of FiredUp, we dive into how to future-proof your AI messaging strategy. This week, episode 113 of the FiredUp! podcast is about mess...

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34:41

How to Write Short

FiredUp! - The Startup Marketing Podcast ·

2025/10/30

The biggest mistake B2B startups make is writing long, boring content because they haven't taken the time to be concise. If your message is getting lost in a wall of text, you're failing to communicate your value. On this episode of FiredUp!, we dive into the lost art of short form content and concise communication. The team breaks down the framework for developing a single, strong unified message based on your product-market fit, share powerful editing techniques, and discuss the "writing as...

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46:55

How to Pitch the Media

FiredUp! - The Startup Marketing Podcast ·

2025/10/23

You've issued the press release, but the reporters aren't calling. The truth is, getting media coverage requires a proactive, tailored media pitch, not just a document on a wire. If you're missing out on detailed press mentions that could be building your brand, this episode is for you! On today’s episode of FiredUp!, we dive into the mechanics of a winning PR strategy for B2B tech. We break down the difference between a press release and a pitch, how to craft an irresistible subject line, an...

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31:52

Unlocking The Full Power of HubSpot with Fiona Smith

FiredUp! - The Startup Marketing Podcast ·

2025/10/16

Is HubSpot causing more headaches than pipeline? Many startups and scale-ups fall into the trap of improper setup, leading to chaotic workflow creation and a dysfunctional marketing-to-sales handoff. On this episode of FiredUp!, we dive deep with Fiona Smith on how to unlock the full power of HubSpot. Learn the best practices for setting up scalable life cycle stages, integrating with tough systems like Salesforce, and creating a continuous feedback loop that drives true customer retention an...

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45:31

How to Measure Brand Awareness with Alastair Nee

FiredUp! - The Startup Marketing Podcast ·

2025/10/09

You know brand awareness is vital—especially with the rise of zero-click behavior and AI search—but securing the budget is impossible without clear measurement. Stop guessing and start quantifying! On this episode of FiredUp!, we dive into a practical, accessible framework for measuring brand awareness using simple, free proxy metrics. We'll show you how to track the signals that correlate with brand growth across all your channels, from organic search to media mentions and even AI search ses...

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38:31

The Latest Trends in ABM with Stephanie Quinn

FiredUp! - The Startup Marketing Podcast ·

2025/10/02

Account Based Marketing (ABM) strategy has changed, and if you're relying on old tactics, you're missing out on key revenue. Are you struggling to get a real multi-channel lift and capture deep engagement signals from your target accounts? On this episode of FiredUp!, we dive into the latest ABM trends with DemandBase's Stephanie Quinn to discuss how AI is revolutionizing the practice, from leveraging intent data to creating a cohesive go-to-market strategy. Stop guessing which accounts to pr...

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130 results

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