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PODCAST

Visibility Era

Bridget Sicsko and Lydia Bagarozza

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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All Episodes

10:44

Advertising and PR Are Not the Same (Here's Why) | Ep133

Visibility Era ·

2026/01/06

PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn: ✨ The difference between paid media (advertising) and earned media (PR) 📺 TV ads vs being interviewed on TV 🎧 Podcast ads vs being a featured guest 📰 Magazi...

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5:02

5 Reasons To Never Ignore Press If You Want Brand...

Visibility Era ·

2025/12/23

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...

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11:22

What is DIY (do-it-yourself) PR? Public Relations...

Visibility Era ·

2025/12/16

🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What founders actually need to get meaningful press ✨ How to build story angles journalists want ✨ What

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11:34

Top PR Platform: HOW TO Tutorial Video | Featured.com...

Visibility Era ·

2025/12/09

If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down. Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret: Featured only works when your strategy is clear. In this video, I’m walking you through: ✨ What Featured.com actually is ✨ How brands and founders u...

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8:04

Stop Wasting Time on Instagram and TikTok to Grow...

Visibility Era ·

2025/12/02

In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm. Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends. Here's what you'll learn: • Why going viral is sta...

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9:13

How to Get Your Product in Magazines (Even With 0...

Visibility Era ·

2025/11/25

You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count. In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy. You’ll learn: • What magazine editors actually look for • How to create a story angle they can plug into • Why af...

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13:46

Is PR Worth It to Grow A Product or Personal Brand:...

Visibility Era ·

2025/11/18

In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales. If you’ve ever wondered whether PR is “worth it,” this is your roadmap. What You’ll Learn: - How PR builds credibility and trust faster than most methods you're taught - Why a st...

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7:58

How to Make Your Press Campaign (or Feature) Go Viral...

Visibility Era ·

2025/11/11

Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...

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26:11

The 2 PR Tools you NEED | Ep125

Visibility Era ·

2025/11/04

What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...

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6:14

How to Make ChatGPT Recommend Your Business | Ep 124

Visibility Era ·

2025/10/28

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business. Whether you’re a founder, marketer, or PR professional, this episod...

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13:07

HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To...

Visibility Era ·

2025/10/21

You know about social media. You know about marketing. You know about sales. But when it comes to PR, most business owners have no idea where to start. In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media. Here’s what we’ll cover: ✨ What PR really means for your brand today (it’s not just press releases) 🏗️ The foundational pieces every business needs before reaching out to the media 💡 Why every business

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15:11

Best FREE PR Tools for Small Businesses To Get...

Visibility Era ·

2025/10/14

In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building connections, and landing consistent press. 01:57 — Source of Sources 👉 Sign up for FREE https://sourceofsources.com/ 04:10 — HARO (Help A Reporter Out) 👉 Sign up for FREE https://www.helpareporter.com/ 05:50 —

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11:11

How to Get Your Business on Google (PR Edition!) | Ep121

Visibility Era ·

2025/10/07

Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭 In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there—and how setting it up the right way can help you get found by editors, customers, and media. Here’s what you’ll learn: ✅ Why a Google Business Profile is NEEDED ✅ What to include so you show up in Google Search & Maps ✅ Why media will actually Google you be...

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37:15

The #1 Growth Strategy Product Brands Are Missing:...

Visibility Era ·

2025/09/30

Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating affiliate and partnership marketing into their client strategies. Her mission is helping brands secure press placements that don’t just look good—but also drive measurable business growth. In this episo...

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15:01

How To Get Free Publicity For Your Business!! | Ep 119

Visibility Era ·

2025/09/16

Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE? Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start. ✨ What You’ll Learn in This Episode: 0:26 Do you need a publicist in order to earn press? 0:55 Where do you start if you want press? Is there something you need to do ...

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9:54

How to Use Interact AI Quizzes for Lead Generation |...

Visibility Era ·

2025/09/09

Tired of boring PDFs and freebies that no one downloads? 🚫 Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever. We first built our quiz on this platform in 2022, yup you read that right....2022! Way before there was an AI quiz builder ;) In this video, I’ll show you exactly how to use an Interact AI-powered quiz to: ✅ Generate high-quality leads for your business ✅ Build trust with potential customers

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14:27

Press Releases Explained: When to Use Them (and When...

Visibility Era ·

2025/09/02

Are press releases dead? Not exactly—but most businesses are using them wrong. In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results. Here’s what you’ll learn: ✅ When you should not use a press release (and what to do instead) ✅ The best times to leverage press releases for real media traction ✅ How to distribute your release so it actually gets picked up ✅ The #1 mistake brand...

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12:23

Holiday Gift Guides: How to Get Your Product Featured...

Visibility Era ·

2025/08/26

Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands. In this episode, we’re breaking down why gift guides matter, how to pitch your product for inclusion, and the key role affiliate networks play in landing coverage. If you’re a brand looking to shine this holiday season, this episode is your roadmap to getting featured. W...

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15:17

HARO vs Qwoted — Best Platform for PR Link Building &...

Visibility Era ·

2025/08/19

Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time. You’ll learn: How each platform works for PR & SEOThe pros and cons of HARO vs QwotedWhich one gets you better backlinks & higher domain authorityHow to pitch journalists so you actually get featuredThe secret to using BOTH platforms for maximum resultsIf you’ve ever wondered which...

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14:14

HOW TO: Brand Storytelling 101 (With Real Examples...

Visibility Era ·

2025/08/12

Struggling to explain why you started your business or what makes it different? In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities. 👉 We cover: Why storytelling is a secret PR weapon A 3-step business story formula Real business story examples (product brand, nutritionist, physical therapist)

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130 results

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