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PODCAST

Visibility Era

Bridget Sicsko and Lydia Bagarozza

e’re your hosts, Bridget Aileen Sicsko and Lydia Bagarozza—a marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands who’ve mastered the art of visibility. We dig into how they did it, so you can too.

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All Episodes

11:00

How to Build Your First PR Campaign (Step-by-Step for...

Visibility Era ·

2026/03/17

Want press coverage for your brand but not sure where to start? In this video, we break down exactly how founders and small brands can build their first PR campaign...even without hiring an expensive agency. Work with Qwoted - https://www.qwoted.com/?via=VOP Work with us - https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout If you’ve ever wondered how companies get featured in magazines, podcasts, or news outlets, the answer usually comes down to one thing: a strategic PR campaign....

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7:03

Tips To Reach Out To a Journalist For Press Coverage...

Visibility Era ·

2026/03/10

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to see where your brand is also a fit - determine what keywords to Google -- to discover which publi...

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7:55

Tips To Reach Out To a Journalist For Press Coverage...

Visibility Era ·

2026/03/03

How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy? Join Qwoted: https://www.qwoted.com/?via=VOP If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. In this episode, we break down: ✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more) ✨ The difference be...

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32:23

Go To Market Strategy & Building A Household Name w/...

Visibility Era ·

2026/02/24

In this episode, Lydia and Bridget sit down with Madison Paige, Consumer Brand Growth Specialist, top-rated business podcast host, TEDx speaker, and industry-leading online community builder, for a powerful conversation on what it really takes to build a legacy product brand in today’s crowded market. Madison brings nine years of experience supporting hundreds of founder-led product-based businesses, from pre-revenue startups to globally expanding brands. Known for her high energy and practi...

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8:44

Do You Need a Press Page on Your Website? What to...

Visibility Era ·

2026/02/17

Do you actually need a press page on your website...even if you haven’t been featured in Forbes or Vogue yet? Check out the full blog post collaboration with ⁨@MariahMagazine⁩ https://www.mariahmagazine.com/press-page-on-website/ Short answer: yes! Here's exactly what we tell brands. In this video, we break down: ✨ What a press page actually is ✨ Why every founder and product brand should have one ✨ What counts as “press” (you probably have more than you think) ✨ What to include on ...

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8:35

When Do I Need PR? Step-By-Step Guide for Founders |...

Visibility Era ·

2026/02/10

Do I really need PR? In this episode, Lydia explains what PR is really for, when it makes sense to invest in it, and when it might be better to wait. She walks through the real benefits of PR for long-term visibility, and opportunity creation, while also sharing the foundational brand assets you should have in place before pursuing national press. This video is designed for founders, startups, and small business owners who want to understand PR in a practical, non-intimidating way! What you...

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11:20

5 Top PR Mistakes to Avoid When Pitching Journalists...

Visibility Era ·

2026/02/03

If you’ve tried PR pitching writers and podcast hosts before and thought “this doesn’t work”...chances are, it wasn’t your lack of effort… it was one of these mistakes. In this video, we’re breaking down the top 5 PR mistakes brands and founders make that keep them from landing media features, podcast interviews, and meaningful press...even when they’re doing “all the right things.” You’ll learn: ✨ Why most PR pitches get ignored ✨ The #1 mistake founders make before they even pitch ✨ How l...

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19:02

How To Use Impact Affiliate Program for Product...

Visibility Era ·

2026/01/27

In this tutorial, Lydia Bagarozza, breaks down how Impact support earned media and why many digital publications rely on affiliate links to monetize their content. You’ll get a behind-the-scenes look at how editors, writers, and publishers work with brands, and how being properly set up can increase your chances of landing listicles, gift guides, and product roundups. Timestamps: 00:44 Why many online publications prefer affiliate links when featuring products 01:32 How affiliates actually ...

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25:36

SEO for beginners | How To Dominate Search Rankings...

Visibility Era ·

2026/01/20

Search engine optimization (SEO) can feel overwhelming...especially if you’re just getting started. In this episode, we sit down with ⁨@buildinpublic⁩ (Edward Sturm) to break SEO down into simple, actionable concepts for founders, marketers, and business owners. 🔍 What We Cover in This Episode What SEO Really Is (and Isn’t) Edward explains SEO in plain language, helping demystify how search engines work and what actually influences rankings....especially for small and growing busine...

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41:35

How to Write Emails That Make Money & Earn...

Visibility Era ·

2026/01/13

If you’ve been treating email as an afterthought, or overcomplicating it, this episode will completely reframe how you think about your list and the long-term value. In this episode, Lydia sits down with Kieryn Wang, email marketing expert and founder of ALLMOST, a boutique agency that helps brands turn email lists into reliable, revenue-generating machines. With over 12 years of experience in digital marketing, Kieryn specializes in high-converting automations, data-driven campaigns, and re...

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10:44

Advertising and PR Are Not the Same (Here's Why) | Ep133

Visibility Era ·

2026/01/06

PR and advertising are often confused — but they are not the same thing, and knowing the difference can completely change how you grow your brand. In this video, we break down public relations vs advertising using simple, real-world examples from TV, podcasts, and magazines so you can clearly see how each one works. You’ll learn: ✨ The difference between paid media (advertising) and earned media (PR) 📺 TV ads vs being interviewed on TV 🎧 Podcast ads vs being a featured guest 📰 Magazi...

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5:02

5 Reasons To Never Ignore Press If You Want Brand...

Visibility Era ·

2025/12/23

5 Reasons You Should Never Ignore Press If You Want to Grow Your Brand in 2026 1. Instant credibility Earned media positions you as a trusted expert faster than almost any other strategy. 2. Built-in expansion Press introduces your brand to entirely new audiences who would have never found you otherwise. 3. SEO + discoverability Media coverage boosts Google search results and increases brand visibility across AI platforms like ChatGPT, making it easier for people to find and trust you. 4. AC...

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11:22

What is DIY (do-it-yourself) PR? Public Relations...

Visibility Era ·

2025/12/16

🔥 Want to understand the real difference between DIY PR and hiring a traditional agency? Or how founders can actually stand out in today’s crowded media landscape? Then you’re going to love this conversation. 👉 Watch the FULL episode on The PR Podcast with Jody Fisher: YouTube: https://www.youtube.com/@JodyFisherPR In this clip, we dive into: ✨ The gap between DIY PR and agency PR ✨ What founders actually need to get meaningful press ✨ How to build story angles journalists want ✨ What

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11:34

Top PR Platform: HOW TO Tutorial Video | Featured.com...

Visibility Era ·

2025/12/09

If you’ve been curious about Featured.com, how it works, and whether it can actually help you get press for your business — this video breaks it all down. Featured.com is quickly becoming one of the most important PR tools for founders, product brands, and small businesses (especially after acquiring HARO). But here’s the real secret: Featured only works when your strategy is clear. In this video, I’m walking you through: ✨ What Featured.com actually is ✨ How brands and founders u...

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8:04

Stop Wasting Time on Instagram and TikTok to Grow...

Visibility Era ·

2025/12/02

In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm. Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends. Here's what you'll learn: • Why going viral is sta...

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9:13

How to Get Your Product in Magazines (Even With 0...

Visibility Era ·

2025/11/25

You don’t need a big following to get your product into magazines — editors care about your story, visuals, and timing, not your follower count. In this episode, Bridget breaks down exactly how small product-based brands can get featured in outlets like PureWow, Real Simple, Bustle, and Forbes Vetted using smart angles, great photos, and simple pitching strategy. You’ll learn: • What magazine editors actually look for • How to create a story angle they can plug into • Why af...

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13:46

Is PR Worth It to Grow A Product or Personal Brand:...

Visibility Era ·

2025/11/18

In this episode, Lydia breaks down one of the most common questions founders ask: ➡️ “What is the actual ROI of PR?” You’ll learn what press really does for your brand, why consistent earned media is so powerful, and how visibility translates into credibility, trust, SEO, audience growth, and eventually—yes—sales. If you’ve ever wondered whether PR is “worth it,” this is your roadmap. What You’ll Learn: - How PR builds credibility and trust faster than most methods you're taught - Why a st...

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7:58

How to Make Your Press Campaign (or Feature) Go Viral...

Visibility Era ·

2025/11/11

Most people think “going viral” only happens on social media… but in PR, one good press feature can quietly go viral too. In this video, we’re breaking down how syndication works — and how one placement on a site like PureWow, Bustle, or Apartment Therapy can end up being shared across Yahoo, MSN, AOL, and other massive media networks. We’ll cover: ✨ A real story of how one PureWow feature turned into four media placements 📈 What syndication networks are (and why they matter for visibi...

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26:11

The 2 PR Tools you NEED | Ep125

Visibility Era ·

2025/11/04

What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...

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6:14

How to Make ChatGPT Recommend Your Business | Ep 124

Visibility Era ·

2025/10/28

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business. Whether you’re a founder, marketer, or PR professional, this episod...

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140 results

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