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PODCAST

Embracing Marketing Mistakes

Welcome to the world"s number one podcast on Marketing Mistakes by Prohibition PR. This podcast is specifically for senior marketers determined to grow their brands by learning from real-world screw ups.Each week, join hosts Chris Norton and Will Ockenden, seasoned PR professionals with over 45 years of combined experience, as they candidly explore the marketing failures most marketers would rather forget. Featuring insightful conversations with industry-leading marketing experts and value-packed

business marketing

All Episodes

4:35

The Gap Year that Almost Became a Career Gap

Embracing Marketing Mistakes ·

2025/10/02

Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention. World tour with family generated Instagram following and many questions about how to p...

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56:49

Demoted at Deliveroo: Alice Ter Haar's Career-Shaking...

Embracing Marketing Mistakes ·

2025/09/30

Careers rarely implode on schedule, but what you do next can change everything. When Alice Ter Haar was demoted at Deliveroo, right as the rocket ship was taking off she refused to hide. Instead, she told the truth, turned a career low into an origin story, and built Badass Unicorn to help high-growth teams find confidence, resilience, and psychological safety without the buzzwords or the fluff. We dig into how to reframe shame into signal, why morale rises when people spend more time in the...

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6:36

Webinar FAIL: That Time I Forgot to Record Our Huge...

Embracing Marketing Mistakes ·

2025/09/25

Shaheen Samavati, Co-founder and CEO of Vera Content, explores career mistakes through a cautionary tale of a webinar gone wrong during severe storms in Spain. 😱 Shaheen a committed marketing agency owner, shares how forgetting to hit record on a high-profile influencer webinar with 1,000 registrants and 350 live attendees created an expensive problem requiring a completely new recording session. • Decision to collaborate with a major industry influencer through a joint webinar requir...

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52:10

Mastering LinkedIn Visibility: Four Steps to Turn...

Embracing Marketing Mistakes ·

2025/09/23

Think your LinkedIn profile is just a digital CV? Think again. In this eye‐opening conversation with Louise Brogan (Founder, Brogan Partners; LinkedIn: Louise Brogan Ltd. – Video Content Marketing) LinkedIn UK, author of Raise your Visibility on LinkedIn, we uncover the strategic approach that transformed her business from a failing craft shop to a thriving LinkedIn consultancy serving global clients. Louise breaks down her four‐stage system for LinkedIn success that goes far beyond basic pro...

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4:11

FAIL: Direct Marketing Taught Me Everything...

Embracing Marketing Mistakes ·

2025/09/18

In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake. Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey. The position seemed promis...

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53:41

How a Prestige Client Nearly Cost Alexandra Galviz...

Embracing Marketing Mistakes ·

2025/09/09

Alexandra Galviz, better known as Authentic Alex, is a LinkedIn Top Voice and the co-creator of the global LinkedIn Local movement. At just 24, she was leading training for 350 people across 21 offices, while secretly battling imposter syndrome, burnout and the pressure of living a life that didn’t feel like her own. Her viral LinkedIn post about leaving the “pointy-top building by the river” marked the start of her mission to build a career rooted in authenticity. In this episode, Alexandra ...

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4:59

Food Marketing FAIL: My Culinary Embarrassment with...

Embracing Marketing Mistakes ·

2025/09/04

Tamsin Daniel, a senior marketing professional and Head of Marketing at Firetree Chocolate, shares her embarrassing culinary f*ck up while supporting celebrity chef Meena Patak during a cooking show filmed in India. What begins as an exciting opportunity quickly descends into chaos with illness and a fundamental misunderstanding about chickpeas. 🤣 • Becoming violently ill on day one after eating something unsuitable • Responsibility for preparing ingredients for Mina's outdoor cooking...

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52:10

The 1 B2B Thought Leadership Strategy You're NOT...

Embracing Marketing Mistakes ·

2025/09/02

Only 26 percent of B2B brands see real results from thought leadership, even though 80% are actively producing it. In this episode, we explore why most strategies are falling short in a time when trust in media and corporations is at just 33 per cent in the UK. The biggest missed opportunity is clear. Employee-shared content delivers 561% more reach, is reshared 24 times more often, and drives eight times more engagement than corporate channels. We share a practical roadmap for turning e...

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18:50

Sadie Straw’s Inbox Fail and the Wellness Campaign...

Embracing Marketing Mistakes ·

2025/08/27

Wellness initiatives in the workplace often sound ideal, but what happens when they demand more than businesses can give? In this Campaign Crunch mini-episode, we’re joined by guest Sadie Straw to unpack Joe Wicks’ Movement Hour campaign, which encouraged employers to give staff an extra hour off each day for physical activity. Despite 10,000 companies applying for a personal visit from Wicks, only 600 committed to the pledge. We explore why this well-intentioned campaign struggled to gain tr...

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72:26

Why the BBC's Spencer Kelly Said the iPad Would Fail,...

Embracing Marketing Mistakes ·

2025/08/19

Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong. Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and ...

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53:51

From Zero Clients to LinkedIn Success: Sarah Clay’s...

Embracing Marketing Mistakes ·

2025/08/12

For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated. Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s o...

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57:41

Mind Games: Richard Shotton Reveals Marketing's...

Embracing Marketing Mistakes ·

2025/07/22

What topic would you like us to cover next? Tired of marketing campaigns that miss the mark? Richard Shotton, bestselling author of "The Choice Factory" and "The Illusion of Choice," reveals why understanding human psychology is the secret sauce behind effective marketing. The gap between what consumers say influences them and what actually drives their behavior creates a golden opportunity for marketers who master behavioral science principles. Shotton demystifies these concepts, proving th...

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4:18

PR FAIL: I sent a press release that wasn't approved...

Embracing Marketing Mistakes ·

2025/07/17

What topic would you like us to cover next? Our host, Chris Norton, reveals his biggest career mistake when he joined a new PR agency as an account manager. What started as enthusiasm to impress his new employers quickly descended into a PR disaster when he prematurely distributed a press release about a new bar opening without client approval. • Background as a PR professional with experience in London before moving to Leeds • Eagerly took on a project for an alcohol brand launching a new b...

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43:53

How British Wool Turned 30,000 Farmers into Brand...

Embracing Marketing Mistakes ·

2025/07/16

What topic would you like us to cover next? What does it take to market an iconic British agricultural product in today's digital world? Graham Clark, Director of Marketing at British Wool, pulls back the curtain on the fascinating journey of promoting this sustainable fiber to modern consumers. British Wool stands as the last remaining farmers' cooperative in the UK, representing approximately 30,000 sheep farmers across the nation. Unlike conventional businesses, this unique organization r...

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3:15

Training FAIL: Media Training Goes Sideways: True...

Embracing Marketing Mistakes ·

2025/07/10

What topic would you like us to cover next? Exploring professional mishaps in the world of media training, our guest expert media trainer, Guy Clapperton, shares candid stories from 20 years of journalism experience that reveal how technical difficulties, difficult clients, and embarrassing moments become valuable learning experiences. • A particularly memorable mishap involved conducting interviews from an unflattering camera angle focused on the "left man boob" • Managing difficult clients...

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14:28

The Molly Mae Effect: Salvaging Brand Reputation...

Embracing Marketing Mistakes ·

2025/07/09

What topic would you like us to cover next? When a high-profile fashion brand stumbles at launch, how do they rebuild customer trust? This fascinating episode dives into Molly Mae's clothing brand "Maybe" and their clever reputation recovery strategy following a quality control disaster that left customers disappointed. Our marketing experts Lauren and Becca unpack how the brand leveraged International Women's Day to reconnect with their core audience of young female professionals through a ...

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5:33

Marketing Mistake: Did I Just Break Stock Market...

Embracing Marketing Mistakes ·

2025/07/03

What topic would you like us to cover next? Neville Hobson, a former Vice President of Corporate Communications, shares a near career-ending mistake when he accidentally published financial results for a public company 12 hours early by hitting "publish" instead of "schedule." Quick thinking and a lot of panic led him to unpublish the content, reschedule it correctly, and immediately report the incident to the stock exchange, which fortunately responded with understanding. • Preparing...

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52:59

Your Marketing Team Just Got Smarter Thanks to AI

Embracing Marketing Mistakes ·

2025/07/01

What topic would you like us to cover next? What happens when you mix two decades of digital comms experience with a brain wired for analytics, SEO and AI? You get friend of the show Andrew Bruce Smith. He’s the founder of Escherman, a CIPR Fellow, and Chair of the AI in PR panel, not to mention a certified Google Partner who’s trained over 3,000 organisations. From global brands to government departments, he’s helped them all wrap their heads around data, strategy and the tech shaping...

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3:14

Marketing Blunder: When 500 Becomes 5K: A Coney...

Embracing Marketing Mistakes ·

2025/06/26

What topic would you like us to cover next? The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities. • Event was planned at iconic Coney Island amusement park district • Organizers competed with Macy's monopoly on Ne...

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60:04

Are You Still Measuring Outputs When You Should Be...

Embracing Marketing Mistakes ·

2025/06/24

What topic would you like us to cover next? Let’s be honest, the PR world still loves a good-looking coverage book. A glossy spread in the national press, a namecheck in a podcast, a flurry of social mentions. It feels like success. But what’s it actually doing for the business? Not much, in most cases. For too long, we’ve let vanity metrics run the show – chasing likes, impressions and clippings instead of asking the tough questions: Did it shift perception? Did it drive action? Did it move ...

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110 results

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