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PODCAST

Your Marketing Big Sister

NOT your celebrity marketing podcast. This show features the career stories of relatable marketing professionals who work for both prestigious organisations and start-ups/SMEs or are freelancers/agency owners. Tune in and you might just come across your former or future CMO. About the Host: Ana Rogerson is a marketing professional turned entrepreneur with 13 years of marketing experience in the B2B technology space. With an international background, Ana has completed her undergraduate and

business marketing

All Episodes

23:22

Better Together: Career Growth and Community with...

Your Marketing Big Sister ·

2025/10/31

Home - Girls in Marketing(15) Olivia Mae Hanlon | LinkedIn

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16:40

When Finance Meets Marketing: Career Chat with Urmi...

Your Marketing Big Sister ·

2025/10/22

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33:03

[ROMANIAN] ROMÂNCE DE SUCCES: GEORGIANA GHICIUC,...

Your Marketing Big Sister ·

2025/09/13

Iarăși mă doare maxilarul pentru că am zâmbit prea mult! Dar nu se poate altfel când invitata mea este Georgiana Ghiciuc - designer și fondator al brandului de pantofi 💗 MAD Shoes (). Pe lângă acest rol, Georgiana este și vorbitoare a 3 limbi străine, fostă profesoară universitară cu un doctorat în Științe Politice, o specialistă în employer branding și gazda a podcastului The Madgician. Un parcurs profesional și academic impresionant despre care am discutat intr-un episod anterior. De data aceasta

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31:09

The Journey of a Bestselling Author - Phil...

Your Marketing Big Sister ·

2025/07/29

In this podcast episode (which I loved recording), Phil Treagus-Evans discusses his journey as a bestselling author and the principles behind his book, 'Human First Marketing - The Art of Being Seen, Trusted and Remembered.' He emphasises the importance of treating customers as real people, the challenges he faced while writing the book, and some sound business and marketing principles we should all take to heart. I've highlighted so many paragraphs of Phil's book (it's that good a read). One

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43:23

Freelancing Stories ft. Lucy Smith | THISTL FOUNDER

Your Marketing Big Sister ·

2025/07/19

This conversation explores the freelancing journey of a marketing professional turned entrepreneur - Lucy Smith. The discussion covers the challenges and opportunities of this career path, the importance of defining services and pricing, building a reputation through testimonials, and strategies for finding clients. It emphasises collaboration over competition, shares lessons learned from mistakes, and highlights the significance of setting boundaries for work-life balance. Additionally, Lucy

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40:46

Career Advice from a Senior Director of Talent and...

Your Marketing Big Sister ·

2025/06/09

My conversation with Nick Halder was packed-full of useful advice for both employers and employees, marketing professionals as well as individuals outside of this field, job seekers, students and frankly people at all stages of their career.One of the most intriguing (and potentially controversial) topics we’ve addressed is how much meaning we should (or shouldn’t) assign to our work (min. 15:43). We also spoke about AI’s impact on work and human potential (min. 12:44) and discussed & debated the

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From Marketing to MAD Shoes. A Marketer’s Career...

Your Marketing Big Sister ·

2025/05/17

This is a must-listen for those considering a career change and feeling the pull of entrepreneurship. In this interview, Georgiana offered candid advice on navigating the ups and downs of starting a business. “I think marketing and sales are the cornerstones of every successful business. If you don't master these two skills, at least a little bit, you don’t stand a chance.” Georgiana Ghiciuc, PhD - serial entrepreneur and owner of designer shoe brand - MAD Shoes.

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00:32:51

[ROMANIAN] ROMÂNCE DE SUCCES: Georgiana Dragomir,...

Your Marketing Big Sister ·

2025/03/19

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00:33:58

"Better Trained Marketers Lead to Better Products"...

Your Marketing Big Sister ·

2025/02/27

KEY TAKEAWAYS1. Risk-taking can lead to significant career growth opportunities.2. Understanding both client and agency perspectives enhances marketing effectiveness.3. "Interviews are a necessary evil in job searching." Research the company thoroughly before an interview. Use the STAR method to structure your answers.Managing nerves is crucial for interview success.4. Collaboration among marketers can enhance professional growth for all those involved.I hope you’ll enjoy this episode as much as I

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00:28:19

Diversity in Marketing: Creating Inclusive Workplaces...

Your Marketing Big Sister ·

2025/01/24

KEY CONCLUSIONS1. Diverse marketing teams lead to better campaigns. Inclusive marketing practices can attract a wider audience.2. Age diversity within a Marketing team is crucial for understanding different audiences.3. Equity implies different responses to different needs. Offering the same treatment or resources to everybody can sometimes be the unequitable thing to do. Jaysica explains why.4. Research is essential for developing effective EDI policies.5. Empathy and kindness are vital in

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00:23:07

“I Saw Potential Where Others Saw Problems” Georgiana...

Your Marketing Big Sister ·

2025/01/16

KEY DISCUSSION TOPICSStrategies for CEOs during challenging times. Flexibility and adaptability are key in navigating business challenges. Open communication fosters collaboration and problem-solving during tough times.Building trust and transparency is crucial for successful partnerships. Long-term relationships with clients lead to sustainable business success.Transitioning to an SME can offer more direct impact and innovation opportunities.How the pandemic has shifted perceptions about remote

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00:14:02

Avoid Creating a Marketing Plan that Flops

Your Marketing Big Sister ·

2024/12/14

I love to see marketing professionals succeed and we all know that it starts with the marketing plan. Here’s how to create a plan that won’t flop, won’t make you look bad and will support the business’ objectives in the new year. Onwards and upwards!

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00:34:36

Working the Future - A Pragmatic Discussion About AI...

Your Marketing Big Sister ·

2024/12/07

“What we do see is people aren't being replaced when they leave. So you have more natural attrition.Certainly in creative industries there are fewer entry level jobs because a lot of those starter positions (where you learn the trade) have been already replaced by machines.So that actually leads - from a societal and from a commercial standpoint - that if you have no juniors, then you'll never get seniors.We need to think about how the youth are working more on the same level as the senior people.”

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00:21:34

Rewriting Your Career: A Marketer’s Journey From...

Your Marketing Big Sister ·

2024/11/05

“Really think about who you're writing for, you don't want to just write about the features all the time or how great your product is. You want to think about your audience. What are their pain points?” Erica Coulehan, Content Marketer and Owner of EC-Marketing.

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00:10:07

How To Start a New Job on the Right Foot

Your Marketing Big Sister ·

2024/10/19

Throughout my career, I’ve started new jobs a handful of times. My experience - including both mistakes and things done correctly - has informed this episode in which I’m sharing a few tried-and-tested principles for navigating a new job successfully.

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00:23:07

The Value of Formal Marketing Education in a...

Your Marketing Big Sister ·

2024/10/01

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.

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00:07:55

From Anxious to Accomplished: Mastering Event...

Your Marketing Big Sister ·

2024/09/07

Are events making you feel anxious? Are you new to the event arena and don't know where to start? You're not alone, I was there too.In this episode, I'm sharing a few of the key lessons I've learned since I started planning events as a Marketing Manager back in 2014. I hope you'll enjoy!

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00:25:34

How Overcoming Bullying Led to a Successful Marketing...

Your Marketing Big Sister ·

2024/08/30

A graduate of Manchester Metropolitan University, Rebecca Wheble launched Silly Goose Digital in 2023 and she is - by far - one of the most passionate marketers I have ever met.Tune into this episode if you want to fall in love with marketing again.

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00:06:12

Marketing the Freelancer - The Business or The...

Your Marketing Big Sister ·

2024/08/12

The first main decision you will face as you transition into freelancing is how you will market your services. There are two main choices: to create a company brand [New Marketing Agency Name] or you become the brand [Insert Own Name].One of my mentees was recently confronted with this dilemma which was keeping her in stuck mode. She was trying to decide which option was best. If you too are on the precipice of becoming a freelancer - here's my advice for you.

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00:34:18

“The Things We Learned in 1991 are Completely...

Your Marketing Big Sister ·

2024/08/10

“The Things We Learned in 1991 are Completely Different From What I'm Teaching Today” Dr Candan Elmer - Course Leader - BA (Hons) Digital Marketing, University of Central Lancashire (UCLan)

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