The Sausage Factory

Every B2B marketer says they are customer centric. It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently. We had the opportunity to get a sneak preview of some incredible research by Stuart Harrison and the MOI Global team, on how customer centric marketers really are when creating messaging and content. We break down different trends by stage of the buyer journey and some huge variances in how

We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more! And crucially we discuss why toad in the hole is a top tier sausage meal - because, we can.--- What we discuss ---- An introduction to Glenn - The blend - changes in the content and copy space- User experience - it always comes back to the reader- Early

This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first need to create crap content and learn from it, before creating good content. We cover a lot of good stuff with Cat, so grab a coffee and get listening. --- What we discuss ---- An introduction to

Welcome back to The Sausage Factory!In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything…Sam also takes us through his favourite and least favourite pieces of content.--- What we discuss ---- (00:50) An introduction to Sam- (14:44) The blend - we talk about the best way to validate an idea- (18:26) Insight on why it’s

This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to read. We also talk about two big content events that have been making waves recently, the Barbie film and the shift from Twitter to X…--- What we discuss ---- An introduction to Deborah- The blend

In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorporating AI with organisation feedback.We also talk about one of the greatest pieces of content of all time, the Michelin guide and James’s dreaded sausage of death. --- What we discuss ---- (01:25)

In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses feedback to make great content. Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to

Hello and welcome to The Sausage Factory! A side eye view on the world of content marketing. In our first episode we introduce the guys behind the mics, Matt & Mark. We lay out the plan for the podcast series, our view on the current state of content marketing, what we want to achieve and for some reason, some inane talk about our favourite sausages, you don’t want to miss out.--- What we discuss ---- We say hello - meet your hosts!- The blend - why another content podcast and what is