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PODCAST

Sunday Strategy

Sunday isn"t Scary with a Strategy. Strategic Inspiration For the Week Ahead Featuring the Stories and Ads of the Last Week. We look at weekly stories and ads that help marketers and strategists get inspiration for where brands, consumers and wider culture is going. Brought to you by DuBose Cole & New Classic.

business marketing

All Episodes

00:10:45

Sunday Strategy: Can Brands do Halloween Horror?...

Sunday Strategy ·

2025/10/31

Why Are More Brands Turning to Halloween Horror? Can Columbia Tap Into Your Outdoor Death Wish?We look at these stories and more in this week's Halloween issue of Sunday Strategy, including:- The Turn to Brand Horror Ads- The Rise of Flyers- Sora as the Mascot for Our Age of Social Media- Hiring to Fire Your Old Job with AI- Streaming Behaviors- The Sinister Overtones of Professional Wearable TechIn addition, we have ads from Jeep, Ocean Spray, Columbia and AT&T.

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00:11:43

Sunday Strategy: What's the Value of a Professional...

Sunday Strategy ·

2025/08/29

Is there a value to the increasing world of professional certifications? Can Manscaped convince men to not send a d*ck pic? In this episode of Sunday Strategy, we look at these stories and more, including:- The Problem with Professional Certifications- There's Never a Good Time for a Rebrand, But There Were Better Ones- Volkwagen sell horsepower as a service- AI Makes fake work for musicians- What do Britons think of different professions? We also have ads from: Irn-Bru, Apple, Manscaped, Uber

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00:10:42

Sunday Strategy: Can We Accept AI Assistants? How...

Sunday Strategy ·

2025/08/10

Can we ever accept Meta's vision of a 'superintelligent AI assistant'? How did Skoda use rude Tour De France Graffiti as an ad? In this episode of Sunday Strategy, we look at these stories and more, including:⁠- Meta's vision for a super intelligent AI assistant in our lives- The problem with reward credit cards- Can any brand sell wellness?- Are smart glasses fashion or tech? - The B2C gulf for B2B only brands in GenAIWe also have ads from: Skoda, Canadian Lung Association, IKEA and

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00:11:04

Sunday Strategy: Astronomer Responds, AI Pricing and...

Sunday Strategy ·

2025/07/30

Is it time to get rid of ‘Comms Phases’ and linear media thinking? How did Astronomer reply to ‘Coldplaygate’? In this episode of Sunday Strategy, we look at these stories and more, including:⁠- Rethinking Comms Phases- What We May be Getting Right and Wrong About AI Pricing as Delta Expands It?- Extreme Heat and Summertime SAD- The Next Hottest Cafe May Be in a Living Room- Gen Z’s Distance on Remote WorkWe also have ads from: Astronomer, Carer’s Trust, Samsung and McDonald’s UK

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00:09:27

Sunday Strategy: When Brands Publicly Shame, Twitch...

Sunday Strategy ·

2025/07/25

Can Twitch fight French forest fires? Should a brand ever publicly shame people? In this episode of Sunday Strategy, we look at these stories and more, including:⁠- What are the risks when a brand publicly shames people? - What happens when 16 year olds can vote? - Are we seeing a US retail mirage?- Unpicking US Country CultureWe also have ads from: Yumbo, Cash App, KFC and Sapeurs & Pompiers de France

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00:11:56

Sunday Strategy: Can Brands Create a Real Third...

Sunday Strategy ·

2025/06/11

Can Anywhere be a true 'third space' in modern culture? What confidentiality should we expect from AI? In this episode of Sunday Strategy, we look at these stories and more, including: - How to Create a True "Third Space"- It's Not a Side Hustle, Its Polywork- The Myth of AI / Client Confidentiality- When Shopping Bots Have to Have ItWe also have ads from: Instacart, Lipton Iced Tea, Carlsberg, M&S and Soundtrack.

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00:10:59

Sunday Strategy: Take the Penny, Leave 99c Prices,...

Sunday Strategy ·

2025/05/29

🪙 What does the US plan to remove the penny mean for $.99 pricing? We look at other countries who’ve made the same move and what happened.In addition, this week's epsiode looks at:🪙 Take the Penny, Leave $.99 Pricing🤖 GenAI’s impact on ‘Brain Rot’ Content🃏 How New grads Can Be ‘Wild Cards’📱 If Anything Can Replace Our Phones👕 The Loneliness of US Young MenWe also have ads from: Apple, Paddy Power, Doom, Progressive and Toblerone.

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00:11:26

Sunday Strategy: The Self-Effacing Rebrand, AI Yes...

Sunday Strategy ·

2025/05/21

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the May 18th Edition of Sunday Strategy, where we look at six stories to think about next

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00:11:44

Sunday Strategy: Creativity vs. Infinite Creative,...

Sunday Strategy ·

2025/05/06

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the May 4th Edition of Sunday Strategy, where we look at five stories to think about next week,

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00:12:11

Sunday Strategy: Anti-Social Social Media, Parents on...

Sunday Strategy ·

2025/04/24

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the April 20th Edition of Sunday Strategy, where we look at five stories to think about next week,

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00:10:27

Sunday Strategy: Fake AI Job Applicants, Credit...

Sunday Strategy ·

2025/04/14

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead.To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the April 13th Edition of Sunday Strategy, where we look at five stories to think about next week,

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00:13:19

Sunday Strategy: US Tariffs vs. Political...

Sunday Strategy ·

2025/04/08

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the April 6th Edition of Sunday Strategy, where we look at five stories to think about next week, including:- 🇺🇸 US

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00:12:35

Sunday Strategy: AI's User Imagination Problem, Cats...

Sunday Strategy ·

2025/04/03

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the March 30th Edition of Sunday Strategy, where we look at five stories to think about next week, including:- 🧠 Unlimited

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00:11:24

Sunday Strategy: Will Brand Save US SMBs, IKEA hits...

Sunday Strategy ·

2025/03/25

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠⁠newclassic.agency⁠⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the March 23rd Edition of Sunday Strategy, where we look at five stories to think about next week, including:- 🏪 The Moment

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00:13:52

Sunday Strategy: American Tourism on Cliff Edge, the...

Sunday Strategy ·

2025/03/19

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠⁠newclassic.agency⁠⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the March 16th Edition of Sunday Strategy, where we look at five stories to think about next week, including:- 🇺🇸 The Looming

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00:13:44

Sunday Strategy: What Should We Call New AI? KFC's...

Sunday Strategy ·

2025/03/11

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠⁠newclassic.agency⁠⁠ to find out more about the agency and people behind the podcast.Welcome to the March 9th Edition of Sunday Strategy, where we look at six stories to think about next week, including:- What to call OpenAI's 20k

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00:15:14

Sunday Strategy: Is the Future of the Internet Small?...

Sunday Strategy ·

2025/03/04

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit ⁠newclassic.agency⁠ to find out more about the agency and people behind the podcast.Welcome to the March 2nd Edition of Sunday Strategy, where we look at five stories to think about next week, including:- 🛜 The Smaller Future of the

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00:11:42

Sunday Strategy: AI Guidance Counselors, Late Night...

Sunday Strategy ·

2025/02/25

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Visit newclassic.agency to find out more about the agency and people behind the podcast.Welcome to the Feburay 23rd Edition of Sunday Strategy (the first of 2025), where we look at five stories to think about next week, including: - 🤖 Google's

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00:14:40

Sunday Strategy: Big Business Trust Issues, the...

Sunday Strategy ·

2024/10/03

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Welcome to the September 29th Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 🏢 The Growing Gap Between Worker and Executive RTO Attitudes - ⭐ The Curse of A Michelin Star and Scaling a Business - 👩

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00:13:43

Sunday Strategy: Progressive Advertising's...

Sunday Strategy ·

2024/09/26

Sunday Summary is the podcast discussing the week's news and advertising, preparing you for the week ahead. To get the full Sunday Strategy newsletter every Sunday subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Welcome to the September 22nd Edition of Sunday Strategy, where we look at five stories to think about next week, including: - 💵 The Profit Created from Progressive Advertising - 🥫 PayPal's Rebrand - 👓 Snap's New AR Move - 😲 Gen Z and

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