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PODCAST

Keeping Up with the Calligraphers

Alex Hirsch + Cat Brown

The first of its kind - Alex Hirsch of Signs of Our Lives and Cat Brown of Cat Lauren Calligraphy, two event calligraphers with a combined decade of knowledge and experience in the industry are coming together to share what they know for artists + industry professionals alike!Their values are rooted in collaboration and community above all else. Listen in to hear their honest conversations about the artist and event industries, and provide their insights on how we can collectively do better and be

business entrepreneurship

All Episodes

39:03

Taking Your Wedding Calligraphy International

Keeping Up with the Calligraphers ·

2025/09/10

In this episode, Alex and Cat discuss Cat's recent adventure providing live event calligraphy at a destination wedding in Spain. Listen in to hear how she landed the client, the logistics that went into the client experience, and the creative and intricate process of curating the wedding favors. And as always, nothing will ever go as planned. Cat goes into some of the obstacles that came up (expected and unexpected) -- including going through customs with 100s of wedding favors, languag...

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30:28

Hot Takes: Working with Luxury Brands Isn’t Always It

Keeping Up with the Calligraphers ·

2025/08/15

Send us a text Alex, Hannah, AND Cat discuss the nuances of working with luxury brands in the creative industry, particularly as event calligraphers. Booking that household name can be a huge business milestone! AND there are some factors you may want to consider before working with your next luxury brand. Do the values align? What’s the pay rate? The payment terms are what now?! You want me to sign a who what? As always, there are pros and cons to each side of the conversation, helping you d...

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52:36

Dress Coded, with Sylvia Wong of Via Calligraphy

Keeping Up with the Calligraphers ·

2025/07/11

Send us a text The episode you’ve all been waiting for… In response to a recent Instagram post 👀, Alex of Signs of our Lives and Cat of Cat Lauren Calligraphy chat with their guest Sylvia of Via Calligraphy about the nuances of professionalism, dress codes, and client communication. They discuss a brief history of “professionalism” in work places, the inclusivity (or lack thereof) of dress codes at retail and brand events, and how to balance personal style with client expectations, through

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48:25

Contracts for Live Event Artists with Paige Griffith

Keeping Up with the Calligraphers ·

2025/05/20

Send us a text Cat of Cat Lauren Calligraphy and Alex of Signs of our Lives chat with Paige Griffith of The Legal Paige, contract lawyer and legal expert, about the importance of contracts for small business owners, particularly in the creative industry. Paiges emphasizes the need for clear, legally binding contracts to protect both the business and the client. The discussion covers when to implement contracts, how to modify them, and the role of AI in contract creation. Additionally, Paige s...

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31:46

Hot Takes with Hannah Holt: Stop Niching!

Keeping Up with the Calligraphers ·

2025/05/07

Send us a text “YoU nEeD to NiChE.” 🙅🏻‍♀️ NURRR. We’re sick of hearing this advice! When you’re first starting out, or when you’re ready to add or pivot your services, the whole “you need to be niching” thing is just NOT gonna work. You’re a multi-faceted artist and business owner! You owe it to yourself to create what you want to create, and explore what you’re curious about. You deserve the opportunity to have multiple streams of income. You and your art should be able to reach new

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70:33

Subcontracting 101: Hiring & Being Hired as Event Artist

Keeping Up with the Calligraphers ·

2025/04/09

Send us a text Thinking about hiring other artists or being hired for events? Alex + Cat dive deep into this controversial topic that's buzzing through the event artist / calligraphy industry right now - examining the honest pros and cons of both hiring other artists and being hired yourself. From what makes someone totally rehire-able (or not), to the weird gray areas around pay rates and social media posting, they share their experiences from both sides of the subcontracting relationship. ...

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34:15

Hot Takes with Hannah Holt: Sharing Your Income Online

Keeping Up with the Calligraphers ·

2025/03/03

Send us a text In this new episode series, Alex Hirsch of Signs of our Lives and Hannah Holt of Tally Mark Calligraphy share their hot takes on sharing your income online. With the underlying principles of “a rising tide lifts all ships,” they discuss how sharing your income online can be beneficial AND how it could be misleading to other business owners and artists (or give people the ick). Alex and Hannah talk about price transparency, revenue versus profit, and the nuances of why and...

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45:34

Bringing Your Live Art to Weddings

Keeping Up with the Calligraphers ·

2025/02/18

Send us a text Live art isn't just for brand, corporate, and retail events, folks! It's coming in hot at weddings, and we're here to tell you all about it. Cat, resident expert on bringing calligraphy experiences at weddings, shares how weddings can be similar to brand events, but more importantly, how they can be entirely different from start to finish. Alex and Cat discuss expectations, client education, pricing, timeline, and other important considerations when working with the timeline of...

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13:28

POV: You're Alone at a Retail Event

Keeping Up with the Calligraphers ·

2024/12/06

Send us a textIn this mini solo episode, Alex shares their point of view of attending retail events... well, solo! Whether you're engraving fragrances at a retailer, or lettering on champagne bottles at a liquor store - communication and adaptability are key when you're by yourself! She shares her insights on what questions to ask beforehand, what to do when you're at your event, and what to follow up with afterwards to build on client relationships. Support the showFollow us in all the ...

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51:26

Will They Ever Learn? A Calligrapher’s Guide to...

Keeping Up with the Calligraphers ·

2024/10/17

Send us a textCat and Alex are two tired girlies trying to figure out what’s next in their businesses. After spending a summer working hard to continue elevating guest experience for clients while still showing up authentically (and chaotically) as themselves, they put down their engravers and picked up their mics to debrief together. Join them as they reflect on things they’d like to stop doing, start doing, and continue doing in life and in their calligraphy businesses. Will Cat ...

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56:41

Mastering Marketing & Pricing for Live Events |...

Keeping Up with the Calligraphers ·

2024/09/27

Send us a textWe're back from summer break and kicking off the fall season with a special collaboration episode with Shaochen and Alane from the Calligraphy Biz Corner podcast, where we chat about the diverse, in-demand live event calligraphy industry.Join us for this exciting conversation where Cat Brown of Cat Lauren Calligraphy and Alex Hirsch of Signs of Our Lives share their experiences of growing their calligraphy businesses, niching down within the live event space, and the importance ...

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43:22

Mastering Event Workflow for Live Artistry & Brand...

Keeping Up with the Calligraphers ·

2024/05/12

Send us a Text Message.Having an efficient workflow cultivates a better experience for you, for your client, and for event attendees — so let’s do something about it! In this episode, Cat of Cat Lauren Calligraphy + Alex of Signs of our Lives discuss:-strategies for figuring out how to determine your production rate-some differences between in studio work versus on site work-setting up your event space-how and what to educate your clients and event attendees about-different types of order for...

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31:33

Cat Goes to a Networking Event

Keeping Up with the Calligraphers ·

2024/03/27

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51:53

Pricing Your Services as an Event Artist

Keeping Up with the Calligraphers ·

2024/03/06

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52:46

From Burnout to Balanced with Amanda Reid Designs

Keeping Up with the Calligraphers ·

2024/02/17

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35:40

Choose Your Own Adventure: Life of a Full Time Event...

Keeping Up with the Calligraphers ·

2024/02/03

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32:54

Calligraphers Exposed: When to Work for Exposure

Keeping Up with the Calligraphers ·

2024/01/17

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63:09

Beyond the Basics: Booking Events for Live Artists

Keeping Up with the Calligraphers ·

2024/01/01

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53:41

So You Want to Become an Event Artist

Keeping Up with the Calligraphers ·

2023/11/13

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54:26

Community Over Competition

Keeping Up with the Calligraphers ·

2023/11/06

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21 results

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