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PODCAST

Stitching Tales

The Last Stitch Media

The inside scoop on sewing your own clothes and running a sewing business. By the authors of Fit for Knits, Malena Hjerpe and Johanna Lundström. Stitching Tales on Instagram ⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠ Stitching Tales on YouTube ⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠ About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. ⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠ About Malena Hjerpe: Professional pattern maker, sewing book author and

leisure crafts

All Episodes

00:52:30

Malena's new sewing space & woven fabric wisdom #77

Stitching Tales ·

2025/10/14

Malena’s taking her sewing to new heights—literally—by moving onto a stage as her new sewing space! Johanna’s first reaction? Total shock… quickly followed by excitement. Luckily, Johanna is also getting a studio update, albeit not quite as glamorous. After their catch-up, the conversation shifts to woven fabrics. Malena provides the ultimate guide to the three main categories of woven fabrics. Then Johanna tries to make Malena pick a favourite, but she ends up picking one for herself instead (hint,

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00:50:51

Denim your way: Why sewing jeans is worth it #76

Stitching Tales ·

2025/10/07

What if your favourite pair of jeans wasn’t something you bought, but something you made yourself? In this episode, Johanna and Malena explore why sewing your own denim is not only empowering but also incredibly fun.Johanna, who’s never found a perfectly fitting pair of jeans in stores, shares her latest denim project and how she’s adapted industrial techniques for home sewing. Plus, she gives a sneak peek at the exciting updates to her jeans sewing course, Denim Mastery.Johanna's jeans sewing

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01:00:01

Navigating the "thinness trend" and how sewing can...

Stitching Tales ·

2025/09/30

Johanna and Malena have noticed a recent decline in body diversity, both on the runway and among celebrities (hello, Ozempic). Was body inclusivity just a passing trend? And how does this shift make us feel about our own bodies?Navigating society’s beauty standards is definitely complicated. And as sewing influencers, Malena and Johanna also want to present themselves, and in particular their creations, in the best light– quite literally. So being non-judgmental toward ourselves is often easier said

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00:59:22

How to cut sewing patterns: Our best tips #74

Stitching Tales ·

2025/09/23

Malena enjoys cutting out the pattern pieces. Johanna does not. But they agree on one thing: how you cut can really make or break a sewing project. So, they dig into practical strategies for cutting pattern pieces, including how to prep, align, mark, and cut. Plus some great advice on how to deal with those tricky fabrics (Johanna has three words for you: single-layer cutting).P.S. Malena had some light sound issues in this episode.Fit for Knits

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00:57:58

Organising your sewing space: From chaos to calm: #73

Stitching Tales ·

2025/09/16

Is your sewing table buried under mountains of fabric? Do seam rippers actually have legs? And why can't we ever find the right sewing machine needle? Keeping organised during sewing is hard, and we have all been there.Malena and Johanna share their messy sewing space confessions and give some simple tips on how to improve your sewing space. Or as the French chefs say it – mise en place. Mais oui.Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or contact us at our

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00:57:09

Tariffs’ effect on sewing & Malena's pattern launch...

Stitching Tales ·

2025/09/09

Johanna puts on her reporter's hat (she used to be a journalist) and explains how tariffs work and their impact on both sewing businesses and the customers. Hopefully, this will clarify the confusion surrounding the current situation and explain why many sewing companies have ceased shipping to the US. Malena has finally launched her Bilberry top (yay!), but not without last-minute hiccups. Listen for a candid conversation about what it’s really like to run a solo sewing business when outside

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01:02:19

Grow your sewing skills: From beginner to pro #71

Stitching Tales ·

2025/09/02

Have you looked at a sewing pattern and thought, I could never make that? Or maybe you’ve mastered the basics, but the idea of sewing a zipper or adding collars to a garment intimidates you? In this episode, Johanna and Malena share the best methods for transitioning from a sewing novice to feeling more like a pro. Plus, they address mindset challenges such as frustration with underwhelming results, the fear of “ruining” good fabric, and the hesitation that comes with trying something new. Topics

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01:01:11

Sew the fall 2025 fashion trends #70

Stitching Tales ·

2025/08/26

Malena and Johanna put their style forecaster hats on and list the key trends for fall 2025 and, most importantly, how to sew them.They talk genie pants, draped coats, power suits and midi-skirts. And what about embracing fashion comebacks? Well, Malena still struggles with revisiting 90s fashion, and Johanna is so not ready for 80s shoulder pads. As Stitching Tales' resident music fanatic, Johanna also has some interesting style notes from the "Swedish Coachella" music festival (hint: we all need a

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00:48:08

Sewing revelations & new beginnings #69

Stitching Tales ·

2025/08/19

Malena has found the perfect solution to bring back her sewing mojo: invite a friend and sew together over a glass of cava. Johanna is currently a sweaty, toothless mess. But she has also done some sewing this summer that reminded her of an important principle: KISS (Keep It Simple, Stupid!) They also talk day-job updates, and on air, they impulsively make a bold declaration that will challenge them both. Listen to find out! Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or

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00:47:29

Johanna's HUGE decision & Malena's new pattern #68

Stitching Tales ·

2025/07/22

Johanna recently made a big decision regarding the future of The Last Stitch and her well-being. And Malena is finally finishing her next sewing pattern, the Bilberry Top. It's a busy summer, and all the hard work will hopefully pan out in the fall! Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stitching Tales on

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00:51:07

Trace, cut or chalk? Ways to mark your fabric #67

Stitching Tales ·

2025/07/15

How do you transfer notches and lines from paper to fabric accurately? Without ruining the fabric or having it rub off before you even start sewing? Malena and Johanna dive into an often overlooked, but essential, step in sewing: marking your fabric.From tracing wheels to tailor’s chalk, snips to washable pens, they’ll explore the pros, cons, and best-use methods for the many marking tools that we have at our disposal. Fit for Knits

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00:48:21

No pockets? No problem: How to add pockets to...

Stitching Tales ·

2025/07/08

Ever found the perfect sewing pattern…only to discover it has no pockets? Don’t worry, in this episode, Malena and Johanna talk about how to take matters into your own hands (literally) and add pockets to just about any sewing pattern.They’ll explain why so many designers leave out pockets, the best way to draft and sew them, and what to watch out for along the way. Tutorials to get you started:Slanted pocketshttps://www.thelaststitch.com/sewing-beautiful-pants-pockets-the-easy-wayIn-seam

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00:44:56

Sewing into summer: Our favourite fabrics and makes #65

Stitching Tales ·

2025/07/01

In this sun-soaked episode, Johanna and Malena dive into the joys of summer sewing. In particular, how to choose the right fabrics and styles for hot weather. They also give tips on the best way to hack a pants sewing pattern into shorts, and why Johanna relies on breezy shirts rather than sunscreen on most summer days. Malena's tutorials for hacking pants into

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00:51:54

Knit vs woven: The battle of fabrics #64

Stitching Tales ·

2025/06/24

What makes knit and woven fabrics so different, and why does it matter for your sewing project? Plus, can you use a sewing pattern designed for woven on knits, and vice versa? Malena and Johanna dive headfirst into the ultimate fabric showdown: stretchy vs structured, forgiving vs well-fitted, comfy tees vs slim-fit shirts. The battle is on! Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on

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00:52:39

From hobby to hustle: Turning sewing into a business #63

Stitching Tales ·

2025/06/17

Ever dreamed of turning your passion for sewing into a full-fledged business? Johanna and Malena pull back the curtain on what it really takes to leap, from pricing and mindset shifts to setting up the business correctly and asking for support. And is it even a good idea to turn your beloved hobby into a business? Listen to find out!Email us at ⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on

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00:59:53

Understanding seam allowances (and why they matter) #62

Stitching Tales ·

2025/06/10

What's the ultimate seam allowance? (hint: it depends) And should sewing patterns come with seam allowances, or not? Johanna and Malena delve into the world of seam allowances and share some pro tips that you may not have heard before.Plus, Malena talks about how seam allowances are done in the garment industry, which is quite different from what you'll find in most sewing patterns. Email us at ⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on

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01:00:50

What 70 years of sewing taught us #61

Stitching Tales ·

2025/06/03

Johanna and Malena have sewn for over 70 years. Not individually (they are not that old!). But together, that's how many years it adds up to.So have they learned something after all these years? Well, quite a lot, it turns out, including some important mindset stuff. Listen to find out!Email us at ⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stitching Tales on

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01:06:29

Sewing projects we won't touch #60

Stitching Tales ·

2025/05/27

Johanna and Malena love sewing. But not every type of sewing. Some projects are just plain nope! In this episode, we spill the tea on garments and fabrics that we avoid like the plague. Email us at ⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/stitchingtalespod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stitching Tales on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@StitchingTalesPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠About Malena Hjerpe:

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00:58:24

Making Malena's pattern launch a success #59

Stitching Tales ·

2025/05/20

Malena is releasing a new Hazelhen pattern for the first time in years (yay!). But she recently had a revelation that made her rethink the launch process. So now she has to come up with a whole new game plan, and Johanna is here to help.Plus, there is an update on Johanna's situation, which left her in dire straits (which she talked about in last week's episode). Hint: Things are looking up! Email us at ⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠Or contact us at our socials:Stitching Tales on

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01:00:28

Fixing Johanna's business struggles #58

Stitching Tales ·

2025/05/13

Johanna has hit a low point after weeks of a stubborn flu combined with a return to her day job. A lack of direction and overwhelm have made her feel like she's treading water with the sewing business. Luckily, Malena has some great advice on where Johanna should put her main focus to make the business grow. Have suggestions? Email us at ⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠Or contact us at our socials:Stitching Tales on

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