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PODCAST

The Dark Horse Entrepreneur

Tracy Brinkmann

From hitting the rock bottom of drugs, divorce, bankruptcy and even the death of an 18 month old daughter to running the planning & marketing of some of corporate america"s finest companies. My name is Tracy Brinkmann an entrepreneur, author and uplifting coach. You see, I know that life isn"t fair and participation awards do not feed your family… I invite you to learn from a fellow Dark Horse all that I have learned and am still learning about starting, restarting, kick starting and stepping up

business marketing

All Episodes

22:51

EP 494 The Profitable Prison: Why Your Business...

The Dark Horse Entrepreneur ·

2025/02/05

EPISODE SUMMARY: In this revealing episode, we dive deep into the dark side of entrepreneurial success with systems expert Eric Williams. Drawing from his experience with over 300 entrepreneurs, Eric exposes how the very systems meant to free you might be creating a prison, and why 82% of CEOs are experiencing burnout. Learn how to recognize the signs of a "profitable prison" and discover practical strategies to break free while maintaining your success. KEY MOMENTS: [00:00:00] - Opening hook

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44:15

EP 493 Personal Brand Profits: Why Perfect Personal...

The Dark Horse Entrepreneur ·

2025/01/27

In this paradigm-shifting episode, discover why entrepreneurs with strong personal brands earn 412% more than those without - and why waiting for perfection is killing your profit potential. Tracy Brinkmann reveals how parent entrepreneurs can leverage their authentic experiences to build profitable personal brands without sacrificing family time. KEY TIMESTAMPS: [00:00:00] - Opening Hook: 412% Income Disparity Statistic [00:00:17] - Introduction to Personal Branding Myths [00:00:27] - Welcome and

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24:54

EP 492 Stay Small, Succeed Big: Why Most...

The Dark Horse Entrepreneur ·

2025/01/16

In this eye-opening episode, successful agency owner Lorraine Ball reveals why she deliberately kept her business small for 19 years - and how that decision led to a profitable exit. Learn why the common "grow or die" mentality might be killing your business, and discover how staying small can actually increase your profitability and freedom. Perfect for entrepreneurs feeling pressured to scale, this episode challenges conventional wisdom and provides practical strategies for building a more

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34:20

EP 491 The Hidden Costs of Ignoring Your Side Hustle...

The Dark Horse Entrepreneur ·

2025/01/09

In this eye-opening episode, Tracy Brinkmann reveals the true costs of postponing your entrepreneurial dreams. Perfect for busy parents juggling family responsibilities while harboring business ambitions, this episode breaks down four critical hidden costs of waiting to start your side hustle. Learn practical, family-friendly strategies to break free from the waiting cycle, including the innovative P.A.C.E. Method and the transformative 'Non-Negotiable Fifteen' approach. Discover how to turn limited

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31:37

EP 490 Millionaire's Warning: Your Authority Building...

The Dark Horse Entrepreneur ·

2025/01/04

Tired of endless posting with no real results? This episode reveals why most entrepreneurs are working too hard at being visible and not hard enough at being valuable. Marketing expert Mitch Carson, who sold his first business for seven figures at age 28, shares his counterintuitive approach to building real authority. Learn why traditional media still trumps social media for credibility, how to leverage your past experience for future authority, and the strategic reinvention framework that's

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25:49

EP 487 Why Parent Entrepreneurs Create Better Online...

The Dark Horse Entrepreneur ·

2024/12/09

Struggling to create an online course between soccer practice and bedtime stories? This episode reveals why being a busy parent is actually your secret weapon in course creation. Learn the "Parent-Preneur Course Creation Method" that turns your daily routines into profitable course content. Discover why traditional course creation advice fails, and how successful parent entrepreneurs are using the "Nap Time Strategy" to build six-figure courses during school hours. Plus, get the exact three-step

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24:41

EP 486 Single Parent Entrepreneurs: 3 Hidden...

The Dark Horse Entrepreneur ·

2024/12/03

Struggling to balance single parenthood with entrepreneurial dreams? This episode reveals the Strategic Success Triangle that turns your daily parenting challenges into business advantages. Learn how successful single parent entrepreneurs are building profitable businesses using the Power of Parallel Progress technique. Plus, discover the exact flexible business models that work around your family schedule, not against it. Stop choosing between being a great parent and a successful entrepreneur -

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05:42

EP 481 The Psychology Behind Pricing: Make Your Core...

The Dark Horse Entrepreneur ·

2024/09/19

In Episode 481 of The Dark Horse Entrepreneur, Tracy Brinkmann reveals the crucial psychological principles behind effective pricing strategies. Dive deep into concepts like Anchoring, Price Sensitivity, and Perceived Value, and discover how to apply these principles to make your core offer irresistibly attractive. With practical tips for setting and testing prices, and refining strategies based on real feedback, this episode equips you with the tools to boost your sales and ensure customer

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12:57

EP 480 Effective Customer Journey Mapping: Enhancing...

The Dark Horse Entrepreneur ·

2024/09/18

In Episode 480 of The Dark Horse Entrepreneur, host Tracy Brinkmann explores the power of effective customer journey mapping. Understand the five critical stages—Awareness, Consideration, Purchase, Retention, Advocacy—and learn key techniques to optimize each touchpoint. With actionable tips and essential tools, this episode guides you to create a seamless customer experience, transforming visitors into loyal advocates. Don’t miss out on discovering strategies that can skyrocket your customer

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13:31

EP 479 Building a Value Ladder From Core Offer to...

The Dark Horse Entrepreneur ·

2024/09/17

In Episode 479 of The Dark Horse Entrepreneur, Tracy Brinkmann delves into the transformative strategy of building a value ladder to boost your business growth. Learn how to align upsells and downsells with your core offer, follow real-world examples, and get actionable steps for creating a strategic value ladder that maximizes your customer lifetime value. Tune in to discover how to enhance every step of your customer's journey today!

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27:03

EP 478 Unlock the Power of Your Core Offer: The Key...

The Dark Horse Entrepreneur ·

2024/09/16

Discover how a well-crafted core offer can simplify marketing, boost customer satisfaction, and drive explosive growth. Join host Tracy as he explores the significance of core offers, shares real-world examples, and provides actionable insights to help you define your own compelling offer. Listen now to transform your business! In this episode of The Dark Horse Entrepreneur, join host Tracy as he dives deep into the concept of a core offer and why it’s the cornerstone of successful businesses

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17:37

EP 477 Unlock Millions: The Unique Top 100 Marketing...

The Dark Horse Entrepreneur ·

2024/07/09

In this urgent and actionable episode of 'The Dark Horse Entrepreneur Podcast,' host Tracy Brinkmann unveils the unique 'Top 100 Strategy' by Russel Brunson – a powerful method that's helping entrepreneurs earn millions. Learn how to craft your ideal customer avatar, connect with key influencers, and transition from an outsider to a trusted authority within your target market. This episode provides ultra-specific steps and practical tips to help you build trust and authority, ensuring you stand out

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21:35

EP 476 Stand Out with Simplicity: Doja Cat’s Bold...

The Dark Horse Entrepreneur ·

2024/07/02

In this episode of the Dark Horse Entrepreneur Podcast, host Tracy Brinkmann breaks down the power of simplicity and authenticity through the lens of Doja Cat’s stunningly simple yet impactful look at the 2024 Met Gala. Learn how going against the grain and embracing your true self can cut through the noise and make a lasting impression. We discuss the Novelty Factor, questioning the status quo, and why sometimes the easiest path can also be the most effective. Plus, get a sneak peek into our

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49:25

EP 473 10 Unmissable Steps to Unleash Your...

The Dark Horse Entrepreneur ·

2024/06/02

In this power-packed episode of The Dark Horse Entrepreneur Podcast, host Tracy Brinkmann reveals 10 unmissable steps that aspiring entrepreneurs must take before diving into their business ventures. Learn how to align your why with your strengths, conduct market research to uncover profitable opportunities, and create a solid business plan to guide your journey. Discover the importance of building a strong support network, mastering your mindset, and testing the waters with side projects before

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34:01

EP 472 Unlock the Secrets of the Content Marketing...

The Dark Horse Entrepreneur ·

2024/05/16

https://DarkHorseSchooling.com In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the content marketing funnel, revealing how each stage—Awareness, Evaluation, Purchase, and Delight—can dramatically transform your marketing strategy and boost your business success. From initial awareness to final delight, learn actionable strategies that will capture your audience's attention, build trust, convert leads into sales, and turn customers into loyal advocates. Whether

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19:56

EP 471 Unlock Side Hustle Success: 3 Critical...

The Dark Horse Entrepreneur ·

2024/05/01

https://DarkHorseSchooling.com Embark on a journey to entrepreneurial success with our latest episode of the Dark Horse Entrepreneur Podcast, where we unveil three crucial insights every side hustler needs to know. Learn the transformative power of starting small to manage risks and foster growth, the critical importance of market validation to ensure your product fits, and why resilience can be more valuable than resources in achieving lasting success. Each segment is packed with actionable

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30:59

EP 469 Unveiling the Perfect Side Hustle: What Side...

The Dark Horse Entrepreneur ·

2024/03/25

In this enlightening episode of the Dark Horse Entrepreneur Podcast, we dive deep into the heart of side hustling, unveiling a practical roadmap for hardworking parents and aspiring entrepreneurs. Join us as we explore the vast spectrum of side hustles, tailor the perfect hustle to your unique lifestyle, and share inspiring success stories and cautionary tales from the hustle frontlines. Gain actionable insights from our Whiskered Wisdom segment, where we reveal the key to starting small yet

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29:22

EP 466 Unlocking Your Entrepreneurial Focus: Master...

The Dark Horse Entrepreneur ·

2024/03/04

In this transformative episode of "The Dark Horse Entrepreneur Podcast," dive deep into the art of honing your entrepreneurial focus amidst the overwhelming sea of online money-making methods. Discover the power of the three critical filters—proven effectiveness, alignment with personal capabilities, and true passion—to sift through the noise and pinpoint the path that resonates with your core. Learn the psychological strategy behind 'Closing the Doors' to other opportunities, ensuring your

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30:14

EP 465 Winning the Entrepreneurial Race: Unleashing...

The Dark Horse Entrepreneur ·

2024/02/26

Dive into the heart of entrepreneurial ad life challenges with "Winning the Entrepreneurial Race," a riveting episode of The Dark Horse Entrepreneur podcast. This episode unravels the complexities of motivation and goal-setting through an engaging race analogy, offering unique insights and actionable strategies tailored for aspiring entrepreneurs and side hustlers. Discover how to overcome indifference, doubt, and fear, and learn to set clear, achievable goals that pave your path to success. Whether

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29:14

EP 464 Unlocking Billionaire Secrets: Transform Your...

The Dark Horse Entrepreneur ·

2024/02/19

Explore the unwritten rules of becoming a billionaire in this captivating episode. From the power of focused relationships to the art of resilience, each insight offers a step towards personal and financial freedom. Discover how to use criticism as fuel, maintain privacy for progress, and harness the transformative power of just six months. Join us for actionable wisdom designed to inspire and transform, setting the stage for our next journey: "The Side Hustlers Blueprint.

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