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PODCAST

PR Made Simple

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR.In this podcast she"ll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive

business marketing

All Episodes

14:59

44. What To Do Now: How To Get Known In 2026

PR Made Simple ·

2025/11/12

Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compo...

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21:00

43. The Trust Recession And Your PR Advantage

PR Made Simple ·

2025/11/04

Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now. In this episode, I break down: Why we're i...

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37:14

42. PR Success Story: Ro Fielden-Cook On Finding The...

PR Made Simple ·

2025/10/08

Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about ...

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33:19

41. PR Success Story: Emma Thomas - From Redundancy...

PR Made Simple ·

2025/09/30

Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover: Why Emma started her podcast despite th...

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17:32

40. Send the F*cking Email: What happened in my...

PR Made Simple ·

2025/09/17

Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to he...

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20:09

39. Ready to Get Known? How To Step Out Of The...

PR Made Simple ·

2025/09/09

You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover: Why "personal brand" and "visibility" are problematic terms that might be holding you ...

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11:44

38. Your September PR Reset: How To Use...

PR Made Simple ·

2025/09/03

Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here And once you've had a li...

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47:56

37. The Imposter Myth That's Keeping You Small (and...

PR Made Simple ·

2025/08/26

In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire you...

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13:39

36. The Summer PR Advantage: Why It's A Great Time To...

PR Made Simple ·

2025/07/29

In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR member...

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19:34

35. Want to be a Wildly Successful Woman? The Habits,...

PR Made Simple ·

2025/07/24

In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn: The key habits Pippa...

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39:12

34. PR & Ads: A Love Story - How They Work Together...

PR Made Simple ·

2025/07/16

Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss: - Why ads fail - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her ...

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16:56

33. Your Six Month PR Pep Talk: How to Nail Your PR...

PR Made Simple ·

2025/07/02

If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. ...

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21:27

32. Awards: An effective PR tool? A deep dive into...

PR Made Simple ·

2025/06/19

In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research.Look for credible judging panels and past winners' experiences.Awards can provide third-party validation and recognition.Utilize award wins in your marketing strategy.Nominations can be just a...

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21:08

31. Everything You Need to Know About Christmas PR...

PR Made Simple ·

2025/06/10

In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business own...

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44:40

30. Strategy, Launching a Book, Taking Messy Action...

PR Made Simple ·

2025/06/03

Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does. From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, A...

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39:55

29. Success Story: From School Teacher to The One...

PR Made Simple ·

2025/05/13

In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkab...

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29:42

28. Embracing Retail Trends for A PR Advantage with...

PR Made Simple ·

2025/05/08

In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV. Key Topics Discussed: What trends mean for small business owners and why t...

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37:10

27. Success Story: Stepping Into the Spotlight to Get...

PR Made Simple ·

2025/04/29

In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!)The ways we talk ourselves out of going after what we truly wan...

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39:19

26. Embracing Rejection: Turning Fear Into...

PR Made Simple ·

2025/04/01

Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overco...

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16:34

25. From PR Procrastination to Progress: Simple Steps...

PR Made Simple ·

2025/03/18

Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy. Join Pippa as she shares practical tips to: Develop a focused PR strategy aligned with your business goalsBreak down your PR efforts into bite-sized, achievable chunksBuild confidence through strategic preparatio...

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45 results

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