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PODCAST

Scale to Exit™ with Alejandra Santos

Alejandra Santos

Are you an aspiring business owner with big dreams and a vision? Then this is your podcast. Alejandra Santos is a seasoned business owner, strategist, Fractional COFO, and Certified Exit Planner who has helped hundreds of businesses scale lean and prepare for an exit. In this podcast, she shares the secret sauce of what makes a business valuable, interviews successful entrepreneurs, and shares mistakes so you can get the roadmap you need to build or scale your company for an exit.Alejandra Santos is

business entrepreneurship

All Episodes

17:33

How to Align Yourself to Your Type of Exit with...

Scale to Exit™ with Alejandra Santos ·

2025/11/07

Not every exit looks like selling your company for millions — and not every founder wants that.In this solo episode, Alejandra Santos breaks down the different types of exits founders and business owners can pursue — from strategic sales and recapitalizations to management buyouts, family transitions, and simply stepping back from day-to-day operations. You’ll learn how to: 💡 Define what “exit” truly means for you 💡 Identify your “freedom number” — the number that gives you the life you actually

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61:19

Bootstrapped to Exit: How Justin Gray Built, Sold &...

Scale to Exit™ with Alejandra Santos ·

2025/10/29

Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC model bets on singles, doubles, and triples, not unicorn lottery tickets. We get tactical on making revenue predictable, using equity to retain A-players, diagnosing a real pipeline (not hope), and knowing when it’s time to sell emotionally and operationally. If you’re scaling a services or vertical SaaS

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16:58

Turning Big Vision into Real Results: How to Align...

Scale to Exit™ with Alejandra Santos ·

2025/10/16

Every founder starts with a vision, but somewhere between the whiteboard and the workday, that vision gets lost in the noise of operations. In this episode,Alejandra Santos breaks down how to use the Balanced Scorecard to turn your vision and mission into a living, breathing strategy that guides every decision across your business. Discover how to align your leadership team, define what success actually looks like, and create clarity so every employee understands how their role contributes to the

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60:12

From Red Picnic Basket to 6 Locations: How Amy...

Scale to Exit™ with Alejandra Santos ·

2025/10/10

In this conversation, Amy shares how an “itchy” crisis during pregnancy led to the creation of a purpose-driven company with six locations, a private-label product line, and thousands of happy families. We cover the real costs of Amazon, why YouTube & micro-influencers are next, how to keep rent low while expanding, protecting culture when hiring, and what buyers look for when you’re planning an exit.You’ll learn: How to test new markets before signing a lease The hiring lens Amy uses to

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25:06

Exit Strategy as a Business Strategy for Hiring &...

Scale to Exit™ with Alejandra Santos ·

2025/10/01

Exit planning isn’t something you only think about when you’re ready to sell it’s something you build every single day through the choices you make about your team.In this solo episode of Scale to Exit, Alejandra Santos dives deep into why employees are one of the most important and overlooked multipliers of business value. From hiring and training to incentives, culture, and retention, every decision shapes whether your company will be worth 2x or 5x in a future transaction. Alejandra shares

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70:27

Preserve the Win: Risk-Smart Wealth Moves Before (and...

Scale to Exit™ with Alejandra Santos ·

2025/09/24

In this Scale to Exit episode, Alejandra Santos delves into a conversation with certified financial advisor and entrepreneur Tim Smith on how to preserve the big win well before a sale and long after the close. Tim unpacks the money misconceptions many owners bring from the boardroom to Wall Street, why liquidity beats “asset-rich but cash-poor,” and how to right-size risk without picking five “favorite” stocks.You’ll hear practical pre-exit moves (tax/estate structures, trust strategies, and due

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20:24

Get Out of the Way of Your Own Business Success with...

Scale to Exit™ with Alejandra Santos ·

2025/09/18

Scaling a business isn’t just about revenue, funding, or strategy—it’s about clearing the hidden blocks that keep you stuck. In this episode of Scale to Exit, Alejandra Santos breaks down the four biggest invisible barriers that prevent founders from growing and positioning their businesses for long-term success: mindset, leadership style, operations, and team.From shifting your mindset from operator to owner, to evolving your leadership style, building scalable operations, and aligning your team

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57:22

From Coas to Cadence with Rachel Losser, How to Keep...

Scale to Exit™ with Alejandra Santos ·

2025/09/10

On this episode of Scale to Exit, Alejandra sits down with Rachel Lasser, Founder & CEO of Lasser Consulting, a project delivery powerhouse serving companies from high-growth SMBs to $1B+ enterprises. Rachel breaks down why “great delivery” is the ultimate growth lever—and how even large organizations stall without the right checkpoints, communication cadence, and leadership follow-through.We cover the red flags of scaling too fast, how to align global/cross-functional teams around the same

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13:17

Exit Strategy as Business Strategy for Every Day...

Scale to Exit™ with Alejandra Santos ·

2025/09/04

On this solo episode Alejandra Santos shares how to incorporate exit strategy as business strategy for every day decision making.You will learn: 1-How to stop chasing new clients and instead nurture the ones you have 2- How to understand the value each client brings and how to make them come back for more. 3- How to set yourself free from the business by following these few strategies. Alejandra Santos is an entrepreneur, business owners, a fractional COFO, business exit planner and just a

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01:03:36

How to Exit your Business Properly if you own Real...

Scale to Exit™ with Alejandra Santos ·

2025/08/27

In this episode of Scale to Exit, host Alejandra Santos sits down with Caleb David, Commercial Director at Keller Williams and seasoned real estate broker, to explore the hidden side of business exits: your real estate.From negotiating leases to positioning properties for investors, Caleb shares how business owners can maximize value when selling both their company and their commercial assets. But this conversation goes deeper than square footage and cap rates — Alejandra and Caleb dive into

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25:43

5 Scaling Shifts Every Business Owner Must Make Now...

Scale to Exit™ with Alejandra Santos ·

2025/08/20

Most business owners hit a ceiling not because the market isn’t there but because they’re stuck working in the business instead of building one that can run, scale, and eventually sell without them.In this solo episode of Scale to Exit, I break down the five critical shifts you need to make to scale smarter, leaner, and with less stress: From owner to investor mindset From overworked operator to delegator with the right systems and people From reacting to proactively planning with budgets and

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01:05:24

How to Get Out of Your Own Way and Scale Faster with...

Scale to Exit™ with Alejandra Santos ·

2025/08/13

In this conversation with leadership coach and mindset strategist Curtis McCullom, we explore the intersection of neuroscience, sales, and transformation. Curtis shares the core lessons he learned from personal development legends like Tony Robbins, Zig Ziglar, and Jim Rohn, and how he uses those principles to help leaders and business owners unlock their potential.We cover: Why most business and personal challenges trace back to subconscious programming—and how to clear it fast The 'LEGIT'

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01:11:31

Scaling with Purpose, Exiting with Impact with Colin...

Scale to Exit™ with Alejandra Santos ·

2025/08/06

In this episode of Scale to Exit, I sit down with the brilliantly bold Colin McIntosh — a serial entrepreneur with an unforgettable sense of humor and a sharp sense of purpose. From launching the viral eucalyptus bedding brand Sheets & Giggles (which scaled to $1M/month in sales in just two years), to exiting a sustainability-focused startup Dirt Cheap Compost, and now building SheetsResume.com to empower job seekers with dignity and real tools — Colin’s journey is nothing short of inspiring. We

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31:39

The Owner's Delegation Dilemma: How to Detach Without...

Scale to Exit™ with Alejandra Santos ·

2025/07/30

Are you wearing all the hats in your business: rainmaker, operator, decision-maker, and firefighter?If so, you’re not alone, but you are the bottleneck. In this solo episode of Scale to Exit, I dive into what I call the Owner’s Delegation Dilemma, why founders struggle to let go, how it stalls growth and exit potential, and what you can do about it. You’ll learn: The 4 hats that keep founders trapped in the weeds The 3 identities every business owner operates from—and why only one leads to

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01:08:27

From Bootstraps to Big Brands: Denise Aguilar on...

Scale to Exit™ with Alejandra Santos ·

2025/07/23

In this energizing episode of Scale to Exit, Alejandra sits down with Denise Aguilar, a global marketing strategist, startup advisor, and 2025 honoree of the 40 Under 40 award, to explore the real strategies that drive visibility, revenue, and long-term growth. As a first-generation Afro-Latina entrepreneur, Denise brings a rare combination of cultural intelligence and tech-forward thinking to every conversation.They discuss: Why communication strategies are your startup's secret weapon How to

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59:18

Think Like an Investor: Scaling, Acquiring, and...

Scale to Exit™ with Alejandra Santos ·

2025/07/16

In this episode of Scale to Exit, we’re joined by entrepreneur and investor Saul Cohen, who shares how founders can unlock growth by thinking beyond building and into buying.From navigating non-tech industries to funding acquisitions and preparing for an exit, Saul delivers actionable insight for founders at every stage. Whether you’re eyeing your first deal or laying the foundation for a sale years down the road, this conversation will reshape how you approach scale and value. We cover: Why

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01:06:26

Funding Smarter: How Asset-Based Lending Can Fuel...

Scale to Exit™ with Alejandra Santos ·

2025/07/09

In this episode of Scale to Exit, Alejandra sits down with Marshall to unpack the world of non-traditional lending, with a special focus on asset-based lending. Whether you're scaling, stabilizing, or preparing for an exit, understanding how to fund your business without giving up equity is a game-changer.We cover: What asset-based lending is (and what it's not) How to prepare your business for funding Real-world mistakes founders make when managing debt How to align lender appetite with

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17:21

Know Your Value Gap – Why Your Business Isn’t Worth...

Scale to Exit™ with Alejandra Santos ·

2025/07/02

In this solo episode, I dive into one of the most misunderstood but critical topics for any business owner: valuation. You might think your business is worth $5M, but is it really? I’m breaking down what drives business value, the most common gaps between perceived and actual worth, and how to identify the blind spots that are silently hurting your valuation. We’ll talk: ✅ What buyers really look for ✅ The 3 most common value gaps I see in businesses ✅ How to increase your multiple before you're

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01:04:02

Know Your Valuation, Know Your Why: Scaling Smart in...

Scale to Exit™ with Alejandra Santos ·

2025/06/25

In this episode of Scale to Exit, we sit down with Josh Dorfman, sustainability founder and investor, to unpack what it takes to scale mission-driven companies in the climate economy.Josh shares the behind-the-scenes journey of co-founding Planted, a vertically integrated, carbon-negative building materials company that raised a $2M seed round and scaled to a $15M Series A. Now operating under the Super Cool brand, Josh dives into what founders often get wrong about fundraising, why it's critical

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01:03:06

From Disruption to Exit: Building Brands That Scale...

Scale to Exit™ with Alejandra Santos ·

2025/06/18

In this episode of Scale to Exit, we sit down with beauty industry disruptor and serial entrepreneur Nicole Collins, a powerhouse behind brands like ipsy, YUME, and the revolutionary 213Deli.Nicole shares her journey from being a beauty-obsessed kid in L.A. to co-founding some of the most innovative beauty startups of the last decade. With deep expertise in brand building, influencer marketing, and social commerce, she reveals how she's helped companies scale from startup to household name, and how

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45 results

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